Telecom
Smartphones: A Decade of Growth and Success

A decade ago, a smartphone was little more than a novelty item, a gadget, something that many people would’ve liked to have in their pockets but few of them actually needed. In the decade that has passed ever since, thanks in a great part to Google’s accessible and open-source Android platform, smartphones have become not only widespread but a necessity for many.
And we’re not talking about just the need to be entertained while away from home – although many people use smartphones for this alone – but also about smartphones being a helpful assistant in everyday life, handling everything from appointments to payments, shopping, and keeping in touch with our loved ones. Let’s take a look at some of the numbers the smartphone market has produced in the last decade.
When the iPhone was released in 2007, it was the only device in its category. It was followed almost a year later by the first Android handset with similar capabilities. While other handsets with large touchscreens did exist before, they relied on styluses rather than fingers for interaction and were aimed at business users rather than the general population.
In a decade, the smartphone market has grown to accommodate an insane number of phones and manufacturers. GSMArena, one of the most widely used mobile phone databases, lists more than 100 smartphone manufacturers and almost 10,000 individual models (and counting).
Today, downloading and installing apps is normal for the vast majority of smartphone users, no matter if it’s a better music player, a news reader or the Betway mobile App. Back in the early days of smartphones, in turn, apps were in short supply.
Apple’s famous App Store launched in July 2008 with a staggering 552 apps in it, with 135 of them free. Today, the App Store has around 2 million apps, and Google’s Play Store has around 2.1 million of them. Steve Jobs’ famous statement “there’s an app for that” is very true today, with “that” being pretty much whatever you can imagine.
A decade ago, when there were just a couple of smartphones available, the smartphone market was tiny – only around 139 million smartphones were sold globally, most of them running Nokia’s Symbian OS and RIM’s BlackBerry OS. Nokia was the market leader with a share of more than 40%, followed by RIM (BlackBerry) with almost 20%. Apple’s market share stayed well below 5% back then, and so did Samsung’s.
Today, the tables have turned, though. In the last decade, Nokia has “died” at the hands of Microsoft and has only recently managed to re-emerge, after a Finnish company called HMD Global brought the brand back to its home country.
HTC all but disappeared from the market, and so did RIM. The smartphone market is dominated by Android with a market share of around 85%, followed by iOS with a bit under 15%, and other operating systems sharing around 0.1% of the market.
And when it comes to phone manufacturers, a lot has changed during the decade that has passed. Samsung lost more than 10% of its market share in the last 12 months, but it’s still the largest smartphone maker in the world, shipping more than 72 million phones in the third quarter of this year.
Apple lost its second place to Huawei, China’s largest smartphone maker that sold 52 million phones in Q3/2018, enough for 14.6% of the market. Apple is third with 46.9 million phones sold, Xiaomi is fourth, closing in on the 10% mark thanks to its aggressive pricing policy (and the quality of its handsets), and OPPO, another Chinese manufacturer, is fifth, pushing more money into marketing and flashy launch events than ever before.
The value of the global smartphone market has grown exponentially in the last decade, reaching a value close to $500 billion a year. All this thanks to Apple’s innovative approach to the mobile phone that resulted in the release of the iPhone in 2007.
Telecom
GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.
The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.
As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.
Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.
According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.
“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.
He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.
“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.
Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.
“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.
According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.
The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.
GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.
The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.
Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.
GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.
Telecom
MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Nigeria
Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.
As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.
The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.
The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.
Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.
According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.
We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.
One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.
The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.
“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”
Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.
With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.
Telecom
MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

MTN Nigeria strengthened its support for Nigeria’s creative economy by rewarding five emerging filmmakers through the #MTNFilmChallenge at the Young Filmmakers Day as part of the 12th Africa Magic Viewers’ Choice Awards (AMVCA) week.

The event, which held at MultiChoice Studios Lagos, brought together young and aspiring filmmakers for a day of learning, collaboration, and celebration of African storytelling.
The #MTNFilmChallenge, a short-form film initiative inviting creators to share one to three-minute stories reflecting perspectives on Nigerian culture, hustle, and everyday life, drew entries from across the country. At the close of submissions, five standout filmmakers including Precious Aisa, Fitz-Williams Ochie, Ugwueze Jennifer, Anuyimika Ayomide, and Alexander Oshiame were rewarded with cash prizes worth ₦4,650,000 in total, while two other finalists received consolation prizes.
MTN reiterated its commitment to supporting Africa’s growing creative ecosystem by creating platforms that not only encourage creative expression but also expand visibility for young talents navigating the digital content space.
Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, said the company remains intentional about empowering young Nigerians and creating opportunities for emerging creatives to thrive within the entertainment industry. “At MTN, we strongly believe young people are central to Nigeria’s future, and it is always inspiring to see them pushing boundaries through creativity and storytelling.
“For us, supporting initiatives like the short film category and the #MTNFilmChallenge is about creating platforms where young creatives can be seen, encouraged, and celebrated. We are excited to see these filmmakers taking bold steps and telling authentic stories that reflect the richness of our culture and experiences,” she said.
The event also gave a platform for the next generation of storytellers to engage directly with established industry figures including Uche Jombo, Orire Nwani, Tamara Adeyemi, and Stan Eze through curated masterclasses and panel sessions.
As the opening event of AMVCA Week, Young Filmmakers Day set the tone for the celebrations ahead, reinforcing the Awards’ role not just as a platform for recognition, but as a catalyst for growth, collaboration, and innovation within Africa’s film and television industry.
With the 12th AMVCA underway, the focus remains on celebrating excellence while nurturing the next generation of storytellers shaping the future of African cinema.
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