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Smartphones: A Decade of Growth and Success

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A decade ago, a smartphone was little more than a novelty item, a gadget, something that many people would’ve liked to have in their pockets but few of them actually needed. In the decade that has passed ever since, thanks in a great part to Google’s accessible and open-source Android platform, smartphones have become not only widespread but a necessity for many.

And we’re not talking about just the need to be entertained while away from home – although many people use smartphones for this alone – but also about smartphones being a helpful assistant in everyday life, handling everything from appointments to payments, shopping, and keeping in touch with our loved ones. Let’s take a look at some of the numbers the smartphone market has produced in the last decade.

When the iPhone was released in 2007, it was the only device in its category. It was followed almost a year later by the first Android handset with similar capabilities. While other handsets with large touchscreens did exist before, they relied on styluses rather than fingers for interaction and were aimed at business users rather than the general population.

In a decade, the smartphone market has grown to accommodate an insane number of phones and manufacturers. GSMArena, one of the most widely used mobile phone databases, lists more than 100 smartphone manufacturers and almost 10,000 individual models (and counting).

Today, downloading and installing apps is normal for the vast majority of smartphone users, no matter if it’s a better music player, a news reader or the Betway mobile App. Back in the early days of smartphones, in turn, apps were in short supply.

Apple’s famous App Store launched in July 2008 with a staggering 552 apps in it, with 135 of them free. Today, the App Store has around 2 million apps, and Google’s Play Store has around 2.1 million of them. Steve Jobs’ famous statement “there’s an app for that” is very true today, with “that” being pretty much whatever you can imagine.

A decade ago, when there were just a couple of smartphones available, the smartphone market was tiny – only around 139 million smartphones were sold globally, most of them running Nokia’s Symbian OS and RIM’s BlackBerry OS. Nokia was the market leader with a share of more than 40%, followed by RIM (BlackBerry) with almost 20%. Apple’s market share stayed well below 5% back then, and so did Samsung’s.

Today, the tables have turned, though. In the last decade, Nokia has “died” at the hands of Microsoft and has only recently managed to re-emerge, after a Finnish company called HMD Global brought the brand back to its home country.

HTC all but disappeared from the market, and so did RIM. The smartphone market is dominated by Android with a market share of around 85%, followed by iOS with a bit under 15%, and other operating systems sharing around 0.1% of the market.

And when it comes to phone manufacturers, a lot has changed during the decade that has passed. Samsung lost more than 10% of its market share in the last 12 months, but it’s still the largest smartphone maker in the world, shipping more than 72 million phones in the third quarter of this year.

Apple lost its second place to Huawei, China’s largest smartphone maker that sold 52 million phones in Q3/2018, enough for 14.6% of the market. Apple is third with 46.9 million phones sold, Xiaomi is fourth, closing in on the 10% mark thanks to its aggressive pricing policy (and the quality of its handsets), and OPPO, another Chinese manufacturer, is fifth, pushing more money into marketing and flashy launch events than ever before.

The value of the global smartphone market has grown exponentially in the last decade, reaching a value close to $500 billion a year. All this thanks to Apple’s innovative approach to the mobile phone that resulted in the release of the iPhone in 2007.


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NITDA Inaugurates Regulatory Sandbox Team to Drive Digital Innovation

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National Information Technology Development Agency (NITDA) has intensified efforts to foster a more enabling environment for innovation by inaugurating a Technical Working Group (TWG) aimed at strengthening regulatory collaboration and advancing a coordinated sandbox framework for Nigeria’s digital economy.

NITDA Inaugurates Regulatory Sandbox Team to Drive Digital Innovation

Group photograph of the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE, represented by the Acting Director of Regulation and Compliance, Barrister Emmanuel Edet, with the newly inaugurated members of the Technical Working Group (TWG) for the National Regulatory Sandbox, at the Agency’s Corporate Headquarters in Abuja.

Speaking at the inauguration, the Director General of NITDA, Kashifu Inuwa, represented by the Acting Director of Regulation and Compliance, Barrister Emmanuel Edet, emphasised the critical need for stronger cross-agency cooperation to address structural regulatory challenges that often hinder the pace of innovation.

Inuwa noted that members of the Technical Working Group were deliberately selected based on their strategic institutional roles and capacity to contribute practical solutions tailored to the evolving realities of Nigeria’s digital ecosystem.

He explained that while regulatory agencies have legitimate and clearly defined mandates, the increasing complexity of digital technologies requires greater institutional alignment and collaboration to ensure regulatory frameworks support, rather than constrain, innovation.

“As government institutions, our core responsibility is to provide solutions to the challenges faced by Nigerians. The issue is not a lack of commitment, but a structural one. Regulators often operate in silos while implementing their mandates, and in today’s digital environment, that model presents significant limitations,” he said.

The NITDA Director General observed that the rapid expansion of the digital economy continues to outpace conventional regulatory systems, creating gaps that can inadvertently delay or obstruct the deployment of innovative solutions capable of improving livelihoods and driving national development.

To address these challenges, he said the Agency is championing a multi-agency regulatory framework designed to bring regulators together, foster understanding of overlapping mandates, and collectively develop adaptive mechanisms that create room for innovation while maintaining effective oversight.

Central to this strategy, Inuwa explained, is the adoption of regulatory sandboxes—controlled environments where innovators can test emerging technologies and solutions under the supervision and guidance of relevant regulatory authorities.

“Our guiding principle is that we learn by doing. Through these sandboxes, regulators can contribute to building safe spaces where innovation can be nurtured, tested, and scaled for the benefit of Nigerians,” he added.

He further reassured stakeholders that the initiative is not intended to weaken or override any agency’s statutory powers, but rather to improve coordination and build a more responsive regulatory ecosystem capable of keeping pace with technological advancement.

According to him, stronger inter-agency collaboration is essential to ensuring that Nigeria remains competitive in the global digital economy and fully harnesses innovation as a driver of inclusive economic growth and national prosperity.

Inuwa expressed optimism that the Technical Working Group would serve as a strategic platform for shaping forward-looking regulatory solutions while advancing NITDA’s broader vision of repositioning the Agency as an ecosystem orchestrator committed to enabling digital transformation and sustainable national development.

Presenting an overview of the National Regulatory Sandbox, the National Coordinator of the Office for Nigerian Digital Innovation (ONDI), Victoria Fabunmi, said the initiative is designed to provide a structured, legal, and multi-agency framework that enables innovators to test emerging technologies under regulatory supervision before obtaining full market approval.

According to her, despite rapid advancements across sectors such as Artificial Intelligence, fintech, health technology, and blockchain, innovators continue to face significant challenges due to siloed regulations, fragmented approval processes, and the absence of coordinated mechanisms for testing new technologies.

Fabunmi noted that while Nigeria’s digital economy continues to witness remarkable growth, the lack of harmonised regulatory engagement has often delayed innovation and increased uncertainty for startups and technology-driven enterprises.

Describing the National Regulatory Sandbox as more than just a digital platform, she explained that it is fundamentally a governance and legal framework aimed at creating an enabling environment where innovation can thrive responsibly.

Unlike traditional sandbox models often associated primarily with financial services regulation, Fabunmi said Nigeria’s approach is intentionally sector-agnostic, allowing regulators from multiple sectors—including agriculture, digital health, mobility, clean energy, and digital public infrastructure—to collaborate in supporting innovative solutions.

Under the framework, startups and innovators will be able to engage multiple regulators simultaneously within a controlled testing environment, reducing bureaucratic bottlenecks and significantly shortening time-to-market for emerging solutions.

She added that the sandbox will also generate shared, evidence-based regulatory insights, enabling participating agencies to make informed decisions collectively and develop adaptive policies that support responsible innovation.

The inauguration of the Technical Working Group marks another significant step in NITDA’s efforts to build a more agile, collaborative, and innovation-friendly regulatory environment—one that aligns with Nigeria’s broader ambition of becoming a leading digital economy in Africa.


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Meet the 25 Media Professionals Chosen for MTN’s Elite Innovation Programme

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MTN Nigeria has announced the selection of 25 media practitioners and digital content creators for the fifth cohort of its Media Innovation Programme (MIP), reinforcing its commitment to strengthening Nigeria’s media industry through capacity building, innovation, and leadership development.

Meet the 25 Media Professionals Chosen for MTN’s Elite Innovation Programme

MTN MIP 2026

The Media Innovation Programme (MIP), implemented in partnership with the School of Media and Communication, Pan-Atlantic University, continues to serve as a platform for equipping journalists, broadcasters, and digital content creators with the skills, exposure, and mentorship required to thrive in today’s evolving media ecosystem.

This year’s fellows were selected from a highly competitive pool of applicants across print, broadcast, digital media, and content creation, reflecting the programme’s growing reputation and influence within the industry. In commemoration of the techo’s 25th anniversary, the cohort has been expanded from 20 fellows in previous editions to 25 for the year.

Speaking on the first day of the programme, Tobe Okigbo, Chief Corporate Services and Sustainability Officer, MTN Nigeria, described the initiative as a reflection of the company’s commitment to innovation, partnership, and continuous learning. “At MTN Nigeria, innovation, insight, knowledge, skills, and partnership matter deeply to us.

“The Media Innovation Programme represents all these values – a partnership not just with Pan-Atlantic University, but with every fellow.

“This programme is an adventure in learning, one that challenges participants to reconsider assumptions, revise opinions, rethink ideas, and ultimately grow both professionally and personally,” he said.

Also speaking during the session, Dr. Ikechukwu Obiaya, Dean, School of Media and Communication, Pan-Atlantic University, encouraged the fellows to recognise the programme as more than a professional milestone, describing it as a transformative experience designed to prepare them to make meaningful contributions to the media industry and society at large.

“The media space today faces significant challenges, and this programme equips participants not just for personal development, but to make a real difference.

“Beyond skills and exposure, we place strong emphasis on values such as truth, honesty, ethics, and responsibility to society. We hope that every fellow leaves this programme better prepared to contribute significantly to the future of media,” he said.

The selected fellows for the fifth cohort include:
1. Agbetiloye David Adekunle (Senior Reporter, Business Insider Africa)
2. Adeniyi Fatima Adetoke (Content Writer, NotJustOk)
3. Adetola Kayode (State House Correspondent/ News Anchor, Lagos Television)
4. Ajibola Tolulope (Presenter, Silverbird Television)
5. Aliyu Usman (Assistant Chief Correspondent/ Editor, News Agency of Nigeria)
6. Augoye Jayne (Arts, Entertainment and Culture Editor, Premium Times)
7. Auwal Muhammad Ibrahim (Senior Editor, Halal Reporters)
8. Collins Christopher (Programmes Producer, News Central Television)
9. Dan-Ikpoyi Veronica (Senior Anchor, TVC Communications)
10. Dike Chiamaka Patricia (Broadcast Journalist, BBC News)
11. Eluemunoh David (Digital Content Creator)
12. Eseimokumoh Denise Loliaba (Editor-in-Chief, Marie Claire Nigeria)
13. Fosudo Oluwafisayo (Digital Content Creator)
14. Godfrey Progress (Reporter, Vanguard Media Limited)
15. Itiafe Glory Ugonma (Broadcast Journalist, Diamond 88.5 FM)
16. Kasali Segun (ICT Correspondent, Nigerian Tribune);
17. Ofonedu Sarah (On-Air Personality, Inspiration FM)
18. Okamgba Justice (Reporter, The Punch)
19. Onwuka Emmanuel (Presenter & Executive Producer, Nigeria Info FM)
20. Oyesanmi Ifeduyi (Managing Editor, TechCabal)
21. Sabastine Emmanuel (Sports Commentator, Team 33 Production)
22. Taiwo Kafilat (Data Journalist, Media Trust Group)
23. Thomas-Odia Ijeoma (Editor, The Guardian Woman, The Guardian)
24. Ugwu Amarachukwu Deborah (On-Air Personality, Rhythm 93.7 FM PH) and
25. Ukachukwu Nneka (Editor/Producer, Voice of Nigeria).

Over the years, the Media Innovation Programme has grown into a leading media fellowship in Nigeria, providing participants with access to industry experts, structured mentorship, hands-on learning experiences, and global best practices in media and communication.

The six-month programme commenced on Monday, May 18, 2026. During this period, the fellows will receive intensive education focused on media innovation, digital transformation, strategic communication, storytelling, and leadership development both in Nigeria and during their one-week study visit to South Africa

MTN reiterates its commitment to supporting journalism and advancing media excellence in Nigeria, while empowering professionals who continue to shape important conversations across the continent.


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Airtel Africa Launches $110m Share Buyback Programme for Capital Efficiency

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Airtel Africa Plc has announced a strategic initiative in partnership with Barclays Capital Securities Limited to execute on-market share purchases totaling up to $110 million.

Airtel Africa Launches $110m Share Buyback Programme for Capital Efficiency

This initiative will be divided into non-discretionary and discretionary segments, marking a proactive step in optimizing the company’s capital structure and enhancing shareholder value.

In a statement released on the Nigerian Exchange and signed by Simon O’Hara, group company secretary, Airtel Africa described this share buyback program as a key component of its broader strategy to return cash to shareholders.

It noted that the program aims to repurchase up to one percent of the company’s issued share capital as of the date of this announcement.

“This decision by the Board reflects the organization’s strong financial position and its commitment to maintaining flexibility while continuing to invest for growth across its markets.

“The initial phase of the program will see Airtel Africa collaborating with Barclays Capital Securities to facilitate the purchase of its ordinary shares,” the statement noted.

According to Airtel Africa, the agreement features two key components operating concurrently: a non-discretionary segment allowing Barclays to purchase up to $60 million of ordinary shares independently of the company, and a discretionary segment where Airtel Africa can guide Barclays in purchasing an additional $50 million, adhering to the regulations set forth by the Market Abuse Regulation (EU) No 596/2014.

“The program is set to commence today and is expected to conclude by November 27, 2026, unless terminated earlier under the agreement’s terms. Airtel Africa has signaled that as the initiative progresses, further tranches may be announced to achieve its objective of repurchasing up to one percent of its issued share capital.

“The primary aim of this buyback program is to streamline the company’s capital. Accordingly, all shares purchased will be cancelled, contributing to a more efficient capital structure. Any transactions will be performed in alignment with pre-defined parameters outlined in the agreement with Barclays and comply with the authority granted by shareholders for share repurchases.”

At the annual general meeting on July 9, 2025, shareholders authorized the company to buy back a maximum of 366.073 million ordinary shares.

Following the previous buyback program, the remaining authority now stands at a maximum of 357.042 million ordinary shares, demonstrating ongoing support from shareholders for these initiatives.


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