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Amazing Story Of the Recreation of Niger Bridge By Life Beer

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The Niger bridge (also known as the Onitsha Bridge) is one the most iconic monuments of Nigeria. The bridge which connects southeastern Nigeria with western Nigeria is over 1,400 meters long and was completed in 1965.

 

As part of its year-end festivities, Life Lager set out to welcome easterners back home with the bridge of progress parties.

 

The parties featured some of the best entertainers out from the East such as Flavour and Phyno.

 

Despite the A-list headliners at these events, one of the more talked topics of conversations has been the Niger bridge recreation which was made of 508 crates of Life beer.

 

Similar to the Aro Meta statues which were erected at the venues of the One Lagos Fiesta, this recreation of the Niger bridge is the perfect homage to the Igbo people and its culture.

 

The bridge of progress party is themed around welcoming the Igbos back home after some time away and the recreated bridge offers a literal and metaphorical depiction of this idea.

 

Fans who attend these parties are ushered through the bridge, and what typically follows is a night like no other.

 

No other beer brand is this passionate about culture, no other brand is this proud of heritage.

 

The parties are often a celebration of progress with a combination of classic highlife music as well as contemporary indigenous music providing the rhythm for the night.

 

The ambience is unmistakably Igbo, with the chattering of glasses, and the signature Igbo kwenu greetings reigning supreme across venue.

Everywhere you look, in every corner of these venues, you see the pride of being true to your roots.

 

Life beer on its part has continued to champion this idea, reveling in the premise of being unapologetically Igbo.

 

The brand theme “Progress is Life” is a double entendre. Highlighting a clever play on words with the brand name, but also referencing a core premise that guides all of Life Beer’s consumer activities.

 

Last year the brand organized two very interesting initiatives. The first, a highlife talent show celebrating the best homegrown highlife talent.

 

The other involved a financial grant given to hundreds of entrepreneurs across the southeast.

 

One common theme across these two initiatives is a commitment to the betterment of the people.

 

The bridge of progress parties caps this off with immense style, bringing together the best of culture, music, and tradition.

 

The recreated bridge by Life lager simply adds to the growing list of innovative ways the brand continues to deepen its already impressive relationship with its consumers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

FG Launches NERD to Combat Certificate Fraud

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Federal government has taken a significant step to enhance the integrity of Nigeria’s education system by deploying the Nigeria Education Repository and Data Bank (NERD), a national digital platform that secures, digitizes, and authenticates academic records across all tertiary institutions.

FG Launches NERD to Combat Certificate Fraud

Forgery

Maruf Tunji Alausa, minister of Education, unveiled the initiative during the National Capacity Building Programme for institutional representatives, underscoring NERD’s importance as a critical national infrastructure for safeguarding academic credentials and strengthening education data governance.

“NERD is essential to our reform agenda under the leadership of President Bola Ahmed Tinubu,”  Alausa stated.

“It ensures reliable digital preservation and verification of academic records, which is vital for maintaining the credibility of our education system.”

According to Alausa, in the brief span of four months since its implementation, NERD has made remarkable progress, successfully preserving nearly 100,000 digital student submissions and integrating over 250 tertiary institutions.

The platform has also enrolled more than 133,000 students and 6,800 lecturers, significantly enhancing the academic record-keeping process.

Alausa highlighted that the initiative is a proactive measure against certificate fraud, noting recent investigations that revealed cases involving fraudulent foreign credentials procured from unaccredited institutions.

This underscores the urgency of protecting the integrity of academic qualifications in Nigeria.

Furthermore, the Ministry announced that participation in the NERD system will soon become a prerequisite for either participation in or exemption from the National Youth Service Corps scheme, reinforcing the initiative’s impact on the educational landscape.

The Federal Government remains committed to building a transparent, digitally verifiable, and globally respected education system, ensuring that the integrity of academic records is upheld across the nation.


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Goodnews Naija Launches ‘Building in Nigeria’ Series on Entrepreneurs, Real Sector Builders

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Goodnews Naija Podcast, a digital platform dedicated to highlighting positive, uplifting stories and innovations from Nigeria, has launched Building in Nigeria, a documentary-style series aimed at spotlighting entrepreneurs and businesses contributing to economic activity and job creation across the country.

The series explores the realities of running and scaling businesses in Nigeria, featuring founders, operators, and innovators across sectors including manufacturing, services, agriculture, and sustainability.

Through interviews and on-ground visuals from workshops, markets, factories, and small offices, the programme examines the operational discipline, challenges, and execution processes required to build viable enterprises in a complex business environment.

Damilola Kehinde, host of the series, said the programme focuses on entrepreneurs whose contributions to economic progress often receive limited visibility.

According to the producer, Memunat Oladepo, the series seeks to move beyond surface narratives by providing practical insights into how Nigerian businesses are started, sustained, and grown despite infrastructure gaps, funding constraints, and market volatility.

The organisers said Building in Nigeria is targeted at entrepreneurs, investors, and policy-interested audiences seeking grounded perspectives on enterprise development in the country.

The first season is scheduled to premiere on March 11, 2026, across Goodnews Naija’s YouTube channel, social media platforms, and podcast platforms, where it recorded over 24 hours of viewership within the first day of release.

 

 


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FCCPC Bans Lagos ‘No Refund’ Policy, Vows Fines and Shutdowns for Traders

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Federal Competition and Consumer Protection Commission (FCCPC) has warned Lagos traders against enforcing the unlawful “no return, no refund” policy, declaring it illegal under the Federal Competition and Consumer Protection Act (FCCPA) 2018.

FCCPC Bans Lagos 'No Refund' Policy, Vows Fines and Shutdowns for Traders

FCCPC

Dr Olubunmi Otti, FCCPC Southwest Zonal Coordinator, issued the directive during the inauguration of new executives of the Phone and Allied Products Dealers Association (PAPDA) on Wednesday, stressing consumer education as the strongest defence against market exploitation.

“There is no such thing as ‘no return, no refund’. If a product does not fulfil its intended purpose, the consumer has the right to return it,” Otti declared, adding the commission mediates complaints for refunds, replacements, or exchanges.

Non-compliant businesses face fines, product withdrawals, seizures, prosecutions, or shutdowns. Otti noted thousands of monthly complaints via the FCCPC portal in the Southwest alone, with sensitisation expanding to Alaba Market and Trade Fair Complex.

She urged consumers: “When your rights are violated, do not just say, ‘You give it to God.’ Bring your complaints to the FCCPC. The law empowers us to protect you,” while calling for traders’ collective responsibility to ensure quality products and services.


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