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5 Reasons Not To Miss The “Bridge Of Progress” Parties By Life Beer

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Life Beer will be ending the year on a high. After a year which has seen the beer brand further deepen its connection with its southeastern consumers with initiatives such as Hi-life fest and Life Progress Booster, Life will now be wrapping up 2018 with two parties and a concert.

The “Bridge of Progress” parties are set to hold in Anambra and Owerri on the 26th and 28th of December respectively. While the Flavour of Africa Concert, which will be sponsored by Life Beer, is set to hold on the 30th.

Here are 5 reasons not to miss these year-end festivities:

  • Phyno For The Culture

Indigenous rapper Phyno is fresh off his latest single with pop sensation – Teni, and with the massive airplay, the new track has been getting, one can expect Phyno to be in high spirits when he hits the stage on Boxing Day.

He will be headlining the Anambra edition of the party and he’ll be bringing his considerable talents and electrifying personality to the fore.

If his last performance at the Hi-life fest is anything to go by, you can expect Mr. Alobam, to deliver a scintillating performance once again.

  • What’s Life Without a Little Bit Of Flavour

Alongside Phyno, Flavour is another ambassador of the Life brand, and he will be taking over the reins to headline the Owerri edition of the Bridge of Progress Party. A few days later he will also be hosting his own concert in Enugu, making it a dream week for fans of the highlife maestro, who will be getting a chance to see him perform back to back.

Flavour is the master of using a live band to beautiful effect, bringing his classic renditions to life with impressive live instrumentation. Seeing an artist perform so well with a live band is a rarity in Nigerian music, hence if you care for real, undiluted musical performance, you certainly don’t want to miss this party.

  • Life Beer

At the heart of these three entertaining events is the Life continental beer, the beer brand which is unapologetic in its love and commitment to the Igbo culture and tradition. You can expect to enjoy loads of Life Beer when these parties get started. After all, what’s a party without Life?

  • A Special Way To End The Year

You’ve had a long year, you’ve worked hard, and now is the time to unwind a little, the time to live a little, the time to enjoy life.

Life beer is providing its consumers with a festive experience to reward them for their loyalty, hard work, and dedication throughout the year. All of these, while celebrating the progress of the people.

If any of these describe you, then you know where to be on Boxing Day and the days that follow.

  • One For The Culture

It is not unusual to see Nigerians of south-eastern ethnicity head home to their states of origin to celebrate the festivities. This long tradition will continue this year and this is part of the reasoning behind the the timing and location of these parties.

People from Enugu, Owerri, and Anambra can get a chance to not only travel home but also celebrate the end of the year with Life beer.

And while the likes of Phyno and Flavour will be performing, you can also expect the very best of highlife music. The likes of Chibest David, a previous winner of the Hi-life fest will most likely make an appearance, as well as other local talents such as the Obiligbo brothers who are fan favorites of people in the East.

Life Continental Beer has proven time and time again its understanding of the Igbo people and how to deliver on the things that are important to this demography, so you can expect all boxes to be checked when the “Bridge of Progress” parties kick-off on the 26th of December.

 


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General News

LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

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(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.

Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.

The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.

To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.

Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.

He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.

According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.

He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action

Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.

 


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PalmPay Strengthens Data Protection Culture with Employee Privacy Workshop and Privacy Champions Programme

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PalmPay has reinforced its commitment to responsible data governance and customer information protection through a specialised two-day data protection workshop for employees and the launch of its internal Privacy Champions Programme, an initiative designed to strengthen awareness, accountability, and responsible data handling across the organisation.

The initiative comes at a time when data protection is increasingly critical following recent reports of recorded 281,500 compromised user accounts in the first quarter of 2026, ranking 34th among the world’s most breached countries, according to a new quarterly data breach analysis by cybersecurity firm, Surfshark.

Facilitated by the Nigeria Data Protection Commission (NDPC) and leading Data Protection Compliance Organisation (DPCO) TechHive Advisory, the two-day workshop equipped employees with practical knowledge on privacy governance and data protection obligations, incident awareness, and the role each employee plays in protecting personal data.

The initiative forms part of  PalmPay’s ongoing efforts to   advance compliance with the Nigeria Data Protection Act (NDPA) 2023. It also reflects the company’s continued investment in safeguarding customer information and fostering a culture where privacy remains everyone’s responsibility.

The Privacy Champions Programme establishes a network of employee representatives across business functions who will support awareness, promote best practices and help strengthen the organisation’s privacy culture. By integrating privacy considerations into day-to–day activities the initiative aims to further enhance accountability and reinforces customer trust.

Speaking on the initiative, Managing Director of PalmPay, Chika Nwosu, stated: “At PalmPay, protecting customer information is fundamental to maintaining the trust our customers place in us everyday, and remains central to our operations. Statistically, 10 out of 100 Nigerians have been affected by data breaches.

Hence, we have a greater responsibility to ensure that personal information is collected, processed, stored, and protected responsibly. This specialised training reflects our continued investment in strengthening internal awareness and ensuring our teams remain equipped to uphold the highest standards of data privacy and protection.”

As a digital financial services platform serving millions of users, PalmPay reaffirmed that privacy and data protection remain embedded in its operational culture, with continuous investments in data governance practices.

PalmPay also encourages customers to remain vigilant and adopt safe digital practices, including protecting account credentials, exercising caution when sharing personal information online, and reporting suspicious activities promptly. The company maintains that building a secure digital ecosystem requires a shared commitment from organisations, regulators, and users alike.


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Tinubu appoints Adigwe to head National Health Technology, Data Analytics Office

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President Bola Tinubu has appointed Dr Obi Adigwe as the National Coordinator of the newly established National Health Technology and Data Analytics Office (NHTDAO).

Tinubu appoints Adigwe to head National Health Technology, Data Analytics Office

President Bola Tinubu

The appointment was announced in a statement issued on Friday.

The office, which will be domiciled in the Office of the Coordinating Minister of Health and Social Welfare, is expected to serve as the national coordination platform for Nigeria’s digital health system.

According to the statement, the NHTDAO will complement the work of existing health institutions by promoting coordination and interoperability across public and private healthcare systems, rather than replacing existing agencies.

It said the office would also drive the implementation of the National Digital Health Architecture approved by the National Council on Health in November 2025.

The statement said the initiative formed part of the Federal Government’s efforts to strengthen a secure, technology-driven and data-enabled healthcare system capable of improving service delivery nationwide.

Adigwe, who currently serves as the Director-General of the National Institute for Pharmaceutical Research and Development (NIPRD), has led several initiatives in science, pharmaceutical research, technology transfer and artificial intelligence.

He also coordinated major research funding initiatives, including a ¥300 million nanotechnology grant and an €18 million European Union research grant, while supporting the establishment of Africa’s first Active Pharmaceutical Ingredient (API) training facility through support from Afreximbank.

The statement said the new office would be guided by a steering committee co-chaired by the Coordinating Minister of Health and Social Welfare, Prof. Muhammad Ali Pate, and the Chairman of the Nigerian Economic Summit Group, Mr Olaniyi Yusuf.

Other members of the committee include the Minister of State for Health, Dr Iziaq Adekunle Salako; senior officials of the Federal Ministry of Health and Social Welfare; representatives of the National Information Technology Development Agency (NITDA); and heads of key health agencies, including the National Primary Health Care Development Agency (NPHCDA) and the National Health Insurance Authority (NHIA).

The committee will also include representatives of state commissioners for health from the six geopolitical zones, as well as industry and community stakeholders.

The Federal Government expressed optimism that the office would strengthen coordination across the health sector, accelerate digital transformation and improve healthcare delivery in line with the Renewed Hope Agenda.


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