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VIMN Africa Hosts Panel with Top Industry Experts at Social Media Week Lagos

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L-R: Comedian/Actor Bright Okpocha (Basketmouth); CEO & Founder Blackhouse Media Group, Ayeni Adekunle; CEO X3MIdeas, Steve Babaeko; Country Manager, VIMN Africa, Bada Akintunde-Johnson; & Senior Channel Manager, Solafunmi Oyeneye at the VIMN Africa Social Media Week Session
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VIMN Africa hosted a remarkable panel session featuring Nigeria’s top industry experts tagged: ‘Music, Content and Consumer Experiences Changing The African Narrative’. Hosted by MTV Base VJ, Folu Storms at Africa’s largest digital media & tech event, the event kicked off with a keynote address from VIMN Africa’s country manager, Bada Akintunde – Johnson.

Speaking on the inspiration behind the theme of the panel, Bada said, “We at Viacom International Media Networks Africa are particularly keen on sharing the reimagined African story to the world, and we feel very strongly about starting conversations and actions that move us closer and closer to the realities we all desire.

“It’s the reason we have themed this session – Music, Content & Consumer Experiences, Changing The African Narrative.

With the reason behind the event shared, Bada went on to introduce the panel which included MTV Base Africa (ROA) Channel Manager, Viacom International Media Networks Africa, Solafunmi Oyeneye; Founder and Principal Consultant, Peaceville Entertainment Group, Ernest Audu; CEO and Chief Creative Officer at X3M Ideas Limited and X3M Music, Steve Babaeko; A-list comedian and actor, Bright Okpocha (Basketmouth) and Publisher of Nigerian Entertainment Today, founder of BlackHouse Media and ID Africa, Ayeni Adekunle.

In corroboration with the sentiments expressed in Bada’s address, PR veteran Ayeni Adekunle used the panel as an opportunity to thank Viacom for upgrading the quality of music content in Nigeria.

Veteran, Ayeni Adekunle, reminded the audience of MTV Base’s impact on Nigerian music videos. “Before MTV Base’s launch in Nigeria, most music videos were of low quality.

With the arrival of MTV Base, also came a standard that artistes had to meet before their videos could be shown on the platform.

This gave rise to a new generation of music video directors and this elevated the quality of music content which is still visible today.

MTV Base played a significant part in drawing the attention of Nigerians to what is possible, as well as opened a whole new vista of opportunity for Nigerian music to the rest of Africa in particular and the world in general.”

When discussing the comedy scene in Nigeria, Basketmouth appreciated the efforts of Comedy Central, a property of Viacom, in creating a platform not only for traditional stand-up comedians but also trendy one-minute skit comedians.
The riveting panel session had about 100 people in attendance and touched on everything from creating content in the evolving music industry to how content creators can position themselves to make profit from their craft.

A number of jewels were dropped at the African NXT stage where the forum was held which was apparent by the questions asked by the audience during the Q&A session.

At the end of the session, Solafunmi shared MTV Base’s approach to creating content with the audience and it was a great teaching moment for all who attended.

She said “We find out what our target audience wants and we find avenues for them to watch it. A simple yet underrated approach that delivers stunning results time and time again.”

It is apparent that MTV Base, as well as VIMN Africa’s other properties, are unrelenting in their efforts to take content creation in Africa to the next phase, as a way of ensuring that it positively impacts on the continent’s narrative.

Facilitating events like a panel session at the Social Media Week Lagos is only one of the many ways that they prove this.

With over 20,000 attendees across the week and an online social reach of 646 million, Social Media Week Lagos is now considered Africa’s largest digital media & tech event.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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