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How Nigerian Breweries Recorded Unprecedented Success with 2019 Easter Carnival

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The 2019 Easter Carnival will go down in history as the biggest simultaneous Easter celebration ever in Nigeria.

The exciting experience began on April 19th and ended on April 21st with unforgettable memories of a unique atmosphere of camaraderie across the ten select cities.

Stellar performances from Nigeria’s finest music stars marked Nigeria’s biggest nights of the Easter Holidays as fans in Abeokuta, Ibadan, Uyo, Benin, Makurdi, Aba, Enugu, Abuja, Onitsha, and Lagos partied all night long across the various venues.

The experience was made complete with the towering presence of the leading beverage brands from the stable of the Nigerian Breweries Plc such as Goldberg, 33 Export, Star Lager Beer, Life Continental, Maltina and Amstel Malta. Served ice-cold, the refreshing moments with the brands created the spirit of celebration that united consumers drawn from diverse ethnic groups.

Speaking on the success of the carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We are glad to host the biggest simultaneous Easter celebration Nigeria has ever seen across 10 key cities in Nigeria and we’re happy everyone across these cities had a great time.

“Over the years, we have continued to explore avenues to engage with our customers, and creating the putting together the Easter Carnival is simply in furtherance of that age-long commitment to giving Nigerians the very best of fun, excitement and of course, our favourite beer and malt brands.”

A-list artistes such as Flavour, Phyno, Timaya, MI, Reekado Banks, Orezi, Mr Real, Slimcase, Obesere, MC Galaxy, KCEE, Humblesmith, Harrysong, as well as Wande Coal held the crowd spellbound with their effervescent performances of hit songs.

Holidaymakers in the ten cities rocked with the ear-splitting vibes projecting from the surround systems in sheer appreciation for Nigeria’s biggest Easter celebration.

For three days, the Easter Carnival also saw families enjoy fun fairs for their children and fitness activities all while enjoying the rich nourishing goodness of Maltina and Amstel Malta.

Remarkably, the Easter Carnival is Nigeria’s biggest simultaneous Easter celebration as it recorded the largest assemblage of music fans and beer lovers in ten leading cities nationwide united by the universal language of festivities.

With over 50,000 attendees reported in ten cities, the Easter Carnival served as a melting pot of culture, boosting the local economy in the select cities with the increased demand for transportation to and from the venues.

Wafting smoke from the erected grill spots at some of the venues blended with the exploding gerbs on stage.

“The Easter Carnival was so fun and I got the chance to sell more than my monthly sales in just three days! I had a good time and it was very rewarding,” said Adetutu Adegbemiro, a food vendor in Abeokuta.
The Easter Carnival reinforces the unique brand qualities of Nigerian Breweries choice beverages that unite people regardless of their age, religion and ethnic backgrounds.

It was also a springboard for budding music artists in those cities who took advantage of the rewarding music experience to showcase their individual talents and potentials alongside the headliners.

Nigerian Breweries Plc has a track record of promoting music culture and nightlife entertainment through its activation of phenomenal music-inspired events in various parts of the country.

With the huge success of the 2019 Easter Carnival, it’s a wonder what to expect in 2020.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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