Broadcasting
How Nigerian Breweries Recorded Unprecedented Success with 2019 Easter Carnival

The 2019 Easter Carnival will go down in history as the biggest simultaneous Easter celebration ever in Nigeria.
The exciting experience began on April 19th and ended on April 21st with unforgettable memories of a unique atmosphere of camaraderie across the ten select cities.
Stellar performances from Nigeria’s finest music stars marked Nigeria’s biggest nights of the Easter Holidays as fans in Abeokuta, Ibadan, Uyo, Benin, Makurdi, Aba, Enugu, Abuja, Onitsha, and Lagos partied all night long across the various venues.
The experience was made complete with the towering presence of the leading beverage brands from the stable of the Nigerian Breweries Plc such as Goldberg, 33 Export, Star Lager Beer, Life Continental, Maltina and Amstel Malta. Served ice-cold, the refreshing moments with the brands created the spirit of celebration that united consumers drawn from diverse ethnic groups.
Speaking on the success of the carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We are glad to host the biggest simultaneous Easter celebration Nigeria has ever seen across 10 key cities in Nigeria and we’re happy everyone across these cities had a great time.
“Over the years, we have continued to explore avenues to engage with our customers, and creating the putting together the Easter Carnival is simply in furtherance of that age-long commitment to giving Nigerians the very best of fun, excitement and of course, our favourite beer and malt brands.”
A-list artistes such as Flavour, Phyno, Timaya, MI, Reekado Banks, Orezi, Mr Real, Slimcase, Obesere, MC Galaxy, KCEE, Humblesmith, Harrysong, as well as Wande Coal held the crowd spellbound with their effervescent performances of hit songs.
Holidaymakers in the ten cities rocked with the ear-splitting vibes projecting from the surround systems in sheer appreciation for Nigeria’s biggest Easter celebration.
For three days, the Easter Carnival also saw families enjoy fun fairs for their children and fitness activities all while enjoying the rich nourishing goodness of Maltina and Amstel Malta.
Remarkably, the Easter Carnival is Nigeria’s biggest simultaneous Easter celebration as it recorded the largest assemblage of music fans and beer lovers in ten leading cities nationwide united by the universal language of festivities.
With over 50,000 attendees reported in ten cities, the Easter Carnival served as a melting pot of culture, boosting the local economy in the select cities with the increased demand for transportation to and from the venues.
Wafting smoke from the erected grill spots at some of the venues blended with the exploding gerbs on stage.
“The Easter Carnival was so fun and I got the chance to sell more than my monthly sales in just three days! I had a good time and it was very rewarding,” said Adetutu Adegbemiro, a food vendor in Abeokuta.
The Easter Carnival reinforces the unique brand qualities of Nigerian Breweries choice beverages that unite people regardless of their age, religion and ethnic backgrounds.
It was also a springboard for budding music artists in those cities who took advantage of the rewarding music experience to showcase their individual talents and potentials alongside the headliners.
Nigerian Breweries Plc has a track record of promoting music culture and nightlife entertainment through its activation of phenomenal music-inspired events in various parts of the country.
With the huge success of the 2019 Easter Carnival, it’s a wonder what to expect in 2020.
Broadcasting
IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
Broadcasting
Good News for DStv Users: Watch over 160 Channels Without Paying Extra

MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.
Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.
According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.
In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.
The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.
MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.
The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.
To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.
The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.
Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.
MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.
E-Financial2 days agoBOI Wins Dual Honours @ EMEA Finance Awards for Sustainability and Social Impact Leadership
Telecom2 days agoPrice of Data in Nigerian Mobile among Top Four Cheapest Globally – MTN CEO
E-Business2 days agoNITDA Okays NiRA’s Annual, Business Report
E-Financial2 days agoCBN Imposes N100m Penalty on Dealing Bank Inadequate Processing of Forex Documents
Telecom2 days agoNAIFF Returns for 2026, Expands Focus on AI-Powered Storytelling in Africa
General News1 day agoSSDC Warns Businesses against Cyber, Election-Related Risks
General News2 days agoMoniepoint DreamDevs Bootcamp Graduates Second Cohort to Strengthen Homegrown Talent Pipeline
Telecom1 day agoFCCPC Refutes Airtime Market Takeover Claims



















