Broadcasting
Hi-Life Fest Is Coming To Your TV Screens

Life Lager, the beer brand behind the widely acclaimed indigenous talent hunt show, Hi-Life Fest, has announced that the third edition of the music competition will be aired on TV stations across Africa.
The announcement was made at a special media parley in Enugu on the 26th of May, 2019.
In attendance was highlife maestro, Chief Bright Chimezie, Brand Manager of Life Continental Lager, Chidi Egwu, actor/musician, David Jones-David, winner of the 2017 edition of Hi-life fest, Chibest David, as well as others who addressed the media on the plans for the next 12 weeks of Hi-Life Fest.
After successful editions in 2017 and 2018, the 2019 edition now seeks to up the ante by taking the excitement to television. This will be the first edition of the competition to be broadcast on local and cable TV, as episodes of the show will be airing shortly after each stage of the competition.
This episodic treatment has got fans excited, and with Gideon Okeke announced as the official host for the TV show, we can expect to enjoy another enthralling edition of one of the most beloved indigenous talent hunt competitions in Nigeria.
Gideon Okeke is one of the leading men in Nollywood and is most popularly known for his role in the hit TV series, Tinsel.
Speaking after the media announcement, Life Lager Brand Manager, Chidi Egwu shared his vision for the 2019 edition of Hi-Life Fest,
“Hi-Life Fest has been one of our most beloved experiential platforms. This is one of the ways we connect with our consumers and celebrate our shared love for highlife music.
“After two successful editions which produced two remarkably talented individuals, we’ve decided to take this competition a step further and showcase these talents to the whole of Nigeria.
“Our partnership with Soundcity will see us release episodes of this year’s competition. This television treatment will not only showcase the talents of our contestants but will also profile their evolution as they go along the tournament.
“We want to celebrate their progress and show the world that some of the best musical talents can be discovered in South-Eastern Nigeria.”
Kicking off on the 9th of June, the regional auditions will be hosted in Enugu, Asaba, Awka, and Aba.
Winners from these regions will be taken to Lagos for a week of mentoring by some of the leading acts in the Nigerian music scene.
After this, contestants will head back to the South-east for the quarterfinal in Port Harcourt on the 14th of July.
The semi-final will be held in Enugu on the 28th of July and final is slated for Onitsha on the 11th of August.
Hi-Life fest is an initiative of Life Continental Lager Beer, from the stables of Nigerian Breweries Plc.
It is made from the finest choice of grains, hob extracts and the purest of waters. Life Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.
To find out more on dates and audition centers, log on to life-nigeria.com or follow the social media page on Instagram and Twitter @LifeLager_ng.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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