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Hi-Life Fest Is Coming To Your TV Screens

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Life Lager, the beer brand behind the widely acclaimed indigenous talent hunt show, Hi-Life Fest, has announced that the third edition of the music competition will be aired on TV stations across Africa.

The announcement was made at a special media parley in Enugu on the 26th of May, 2019.

In attendance was highlife maestro, Chief Bright Chimezie, Brand Manager of Life Continental Lager, Chidi Egwu, actor/musician, David Jones-David, winner of the 2017 edition of Hi-life fest, Chibest David, as well as others who addressed the media on the plans for the next 12 weeks of Hi-Life Fest.

After successful editions in 2017 and 2018, the 2019 edition now seeks to up the ante by taking the excitement to television. This will be the first edition of the competition to be broadcast on local and cable TV, as episodes of the show will be airing shortly after each stage of the competition.

This episodic treatment has got fans excited, and with Gideon Okeke announced as the official host for the TV show, we can expect to enjoy another enthralling edition of one of the most beloved indigenous talent hunt competitions in Nigeria.

Gideon Okeke is one of the leading men in Nollywood and is most popularly known for his role in the hit TV series, Tinsel.

Speaking after the media announcement, Life Lager Brand Manager, Chidi Egwu shared his vision for the 2019 edition of Hi-Life Fest,

“Hi-Life Fest has been one of our most beloved experiential platforms. This is one of the ways we connect with our consumers and celebrate our shared love for highlife music.

“After two successful editions which produced two remarkably talented individuals, we’ve decided to take this competition a step further and showcase these talents to the whole of Nigeria.

“Our partnership with Soundcity will see us release episodes of this year’s competition. This television treatment will not only showcase the talents of our contestants but will also profile their evolution as they go along the tournament.

“We want to celebrate their progress and show the world that some of the best musical talents can be discovered in South-Eastern Nigeria.”

Kicking off on the 9th of June, the regional auditions will be hosted in Enugu, Asaba, Awka, and Aba.

Winners from these regions will be taken to Lagos for a week of mentoring by some of the leading acts in the Nigerian music scene.

After this, contestants will head back to the South-east for the quarterfinal in Port Harcourt on the 14th of July.

The semi-final will be held in Enugu on the 28th of July and final is slated for Onitsha on the 11th of August.

Hi-Life fest is an initiative of Life Continental Lager Beer, from the stables of Nigerian Breweries Plc.

It is made from the finest choice of grains, hob extracts and the purest of waters. Life Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.

To find out more on dates and audition centers, log on to life-nigeria.com or follow the social media page on Instagram and Twitter @LifeLager_ng.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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SERAP Kicks as NBC Slams Fines on Channels, AIT, Arise TV

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Socio-Economic Rights and Accountability Project (SERAP), leading Nigerian rights group, has given the National Broadcasting Commission (NBC) 48 hours to cancel the fines imposed on three TV channels over their coverage of #EndSARS protests.

SERAP Kicks as NBC Slams Fines on Channels, AIT, Arise TV

NBC had Monday slammed fines on Channels TV, African Independent Television, AIT, and Arise TV over alleged unprofessional reporting of the #EndSARS protests in the country.

In its reaction, SERAP “condemned the unconstitutional and illegal fines of N9m” and threatened to go to court.

In  a statement by Kolawole Oluwadare, deputy director, SERAP said: “This action by the NBC is yet another example of Nigerian authorities’ push to silence independent media and voices.

“The NBC should drop the fines and uphold Nigerian constitution and international obligations to respect and protect freedom of expression and media freedom.

“We will sue the NBC if the unconstitutional fines are not rescinded within 48 hours.”

The organization said: “This is a new low in Nigeria’s protection of freedom of expression, and the ability of independent media to function in the country. The fines are detrimental to media freedom, and access to information, and the NBC must immediately withdraw the decision.

“Media freedom and media plurality are a central part of the effective exercise of freedom of expression and access to information.

“The ability to practice journalism free from undue interference, to cover peaceful protests, and critical views are crucial to the exercise of many other rights and freedoms.”

“The media has a vital role to play as ‘public watchdog’ in imparting information of serious public concern and should not be inhibited or intimidated from playing that role. The NBC should stop targeting and intimidating independent media and voices.”

“President Muhammadu Buhari should caution the NBC to stop intimidating and harassing independent media houses and to respect the Nigerian Constitution 1999 [as amended] and the country’s international human rights obligations, including under the International Covenant on Civil and Political Rights and the African Charter on Human and Peoples’ Rights.”

NBC had earlier at  a news conference in Abuja said the three stations did not exhibit professionalism in reporting the #EndSARS protest, especially the shooting at Lekki Tollgate in Lagos.

Prof. Armstrong Idachaba, director general, NBC, accused the stations of airing unverified videos of what transpired during the Lekki Tollgate protest after soldiers were said to have shot at protesters.

The stations were fined between N2 million and N3 million.

 


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NAOSRE Condemns Shooting of Unarmed Protesters at Lekki, Calls for Dialogue

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The National Association of Online Security Reporters, NAOSRE, has lent its voice to the global outcry over the unwarranted killings of innocent #End SARS protesters at the Lekki Tollgate in Lagos on Tuesday.

 

In a statement issued in Lagos by Favour Benson, acting president,  the association decried the tensions that have escalated across Nigeria  in recent days as violence  flared across several cities in the country.

 

According to Benson, “After a careful analyses of the current security situation in Nigeria, NAOSRE’s empirical deduction is that aggrieved young Nigerians are protesting and agitating for a fundamental change of a clearly decadent political structure that serves only the warped political actors while the country sinks deeper into irretrievable decadence and development inertia.

 

“However, official comments and body language of government officials are not only  a mockery of democratic ethics and ethos but  an assault on democracy.

 

“Notably, NAOSRE abhors the infiltration of the patriotic protests by hoodlums who perpetrated heinous crimes under the cover of #End SARS.

 

“But the killing of innocent #End SARS protesters at the Lekki Tollgate in Lagos on Tuesday stands condemned. It is more offensive to open fire on Nigerians waving the Nigerian flag.

 

“We therefore call on President Muhammadu Buhari, the Commander-in-Chief of Nigerian  Armed Forces  to, immediately,  take charge and  address the situation before it becomes full blown war.

 

“We also call on protesting Nigerians to embrace dialogue in the course of the common struggle to arrive at recognizable interests that all Nigerians can identify with,” Benson said.

 


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#EndSARS: NBC Reminds Broadcast Stations of Rules on Coverage of Crisis

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National Broadcasting Commission (NBC), has reminded broadcast stations in the country of the rules on coverage of crisis.

 #EndSARS: NBC Reminds Broadcast Stations of Rules on Coverage of Crisis

This is coming as the #EndSARS protest continues in the country.

The management of the NBC, in a statement issued in Abuja, however said it monitored with keen interest, the coverage and reportage of the on-going protest on the #EndSARS campaign and noted that broadcasters have so far been conscious of their role as gatekeepers and the fourth estate of the realm.

“In specific terms, the commission enjoined broadcasters to take definite note of the following provisions of the Nigeria Broadcasting Code to further guide their broadcast during this challenging time:

“1.3.3 Broadcast technology enables the broadcaster to bring information on issues of concern to the audience with immediacy. In the event of a crisis, the advantages of broadcast technologies may be used, but not in a manner to aggravate the situation or adversely affect those emotionally involved;

“5.4.1 (b) At all times, ensure that the coverage of a disaster or crisis is aimed at the overall public interest, guidance and safety;

“5.4.3  In reporting conflict situations, the broadcaster shall perform the role of a peace agent by adhering to the principle of responsibility, accuracy and neutrality; and

“5.6.2 The broadcaster shall approach with restraints, the use of materials from user generated sources in order not to embarrass individuals, organisations, government or cause disaffection, incite to panic or rift in the society at large,” the NBC said.

The NBC further reiterated that broadcasters have a duty to promote the corporate existence of Nigeria, and the socio-economic well-being of the Nigerian State.

“The Commission urges all broadcasters to continue to provide efficient, professional and comprehensive service to the people based on national objectives and aspirations,” the NBC also said.


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