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9mobile Thrills Subscribers with 9x Offer

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In fulfillment of its promise to treat customers to delightful rewards this year, innovative and customer-friendly telecommunications company, 9mobile is rewarding subscribers with bonus airtime on their recharges for calls and data in its newest 9x Offer.

The 9x Offer is a big boost for customers who recharge more as they will get bonus airtime for all recharges of N200 and above. For instance, a customer who recharges N200 will receive N1,800 bonus airtime, that is 9 times more value to make calls and browse online. Customers who are unable to recharge up to N200 will get 4x bonus airtime purchased.

9mobile is not leaving anyone out of the fun; new subscribers will automatically enjoy the Offer on their lines, while existing customers simply need to dial *611*20# to opt in. With this new offer, 9mobile customers get more value to do more on any network!

The 9x Offer, which is one of 9mobile’s recent reward programmes, is to appreciate customers for their loyalty and commitment to the brand, letting them feel the super appreciation of the brand for every Naira they spend on the network.

Customers can immediately start relishing this offer by a simple dial of *222*rechargePIN# or by following this link https://9mobile.com.ng/opg/airtime/ to recharge.

Speaking on the launch of the offer, Vice President, Marketing, 9mobile, Adebisi Idowu, said it is a way of giving more to customers and expressing the value 9mobile places on every customer’s spend on the network. The 9x Offer further reaffirms the telco as a caring brand that always seeks the best for its customers.

He said: “besides appreciating our customers, we also want to enable our customers to make more calls and accomplish tasks promptly online with our super-fast data at no additional costs. All they need to do is recharge their phones with airtime of N200 and above, and they immediately get the 9x bonus.”

Idowu added that 9mobile would not relent in treating its customers to more loyalty reward schemes as part of its effort to appreciate them and to also empower them to do more.

It will be recalled that the Acting Managing Director of 9mobile, Stephane Beuvelet, in his New Year message to Nigerians had disclosed that the telco would delight its customers with an array of innovative brand loyalty reward programmes this year.

Amongst the rewards schemes are the recently concluded Northern Promo and Magic Hour Promo in which hundreds of Nigerians won fantastic prizes including free air time, smartphones and cash rewards.


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Australian Court Upholds Fine Against X Over Child Safety Compliance Failures

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An Australian federal court has upheld a fine against social media platform X over failures to comply with child internet safety regulations, bringing to an end a three-year legal dispute between the company and Australian authorities.

Australian Court Upholds Fine Against X Over Child Safety Compliance Failures

The case stemmed from a demand issued in February 2023 by Australia’s online safety regulator, the eSafety Commission, requesting detailed information on how the platform, then known as Twitter, was combating the spread of child sexual abuse material online.

Following the platform’s transition to X under billionaire entrepreneur Elon Musk, regulators accused the company of submitting incomplete responses to repeated requests for information.

A federal court had earlier ruled in October 2024 that X was legally obligated to comply fully with the notice issued by the regulator.

On Thursday, the court ordered the company to pay a fine of 650,000 Australian dollars (approximately 464,900 U.S. dollars).

Federal Justice Michael Wheelahan said the penalty was necessary to ensure compliance by large technology firms.

“A penalty near the maximum is appropriate in the case of the respondent, which is a substantial corporation, so that it operates as a real deterrent and is not simply a cost of doing business,” he said.

Australia has emerged as one of the leading countries advocating stricter regulation of major technology platforms.

The country recently introduced world-first legislation aimed at banning children under the age of 16 from accessing certain social media platforms.

Countries including France, United Kingdom and Canada are reportedly considering similar measures following consultations with Australian authorities.

Reacting to the judgment, eSafety Commissioner Julie Inman Grant said transparency remained essential in holding technology companies accountable.

“Meaningful transparency is critical to holding technology companies to account,” she said.

“This is not only a key part of our work as Australia’s online safety regulator, it also provides the Australian public with important information about how these companies are tackling the worst-of-the-worst content on their platforms,” she added.


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MTN Nigeria Tops Gender Equality Rankings After Major Workplace Transformation, IFC Report Reveals

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MTN Nigeria Communications Plc has been featured in a newly published case study by the International Finance Corporation (IFC), highlighting how leading companies are advancing gender equality through practical, business-led actions under its Nigeria2Equal programme.

MTN Nigeria Tops Gender Equality Rankings After Major Workplace Transformation, IFC Report Reveals

MTN Nigeria

The case study spotlights MTN Nigeria’s transformation into a top performer in workplace gender equality following its participation in the programme between 2021 and 2023.

During this period, the company moved from 13th position to become the top-performing organisation from 30 most capitalised companies listed on the Nigerian Exchange Group. The report was based on an independent assessment conducted by Equileap and verified by PwC.

In the IFC case study, Karl Toriola, Chief Executive Officer of MTN Nigeria, stated, “A diverse, inclusive, and equitable workforce is critical to the success and sustainability of our business.

“We are committed to promoting gender inclusiveness, equality, and empowerment internally as well as across our ecosystem to ensure that interventions are holistic and position women to thrive effortlessly.

“If we must narrow the gender gap and address the disproportionate representation of women in the private sector, I believe that business leaders and CEOs must disproportionately allocate resources to support women across all levels.”

Implemented in partnership with the Nigerian Exchange Group, the Nigeria2Equal programme is designed to reduce gender gaps across leadership, employment, and entrepreneurship in Nigeria’s private sector.

MTN Nigeria joined the initiative in 2021, making commitments across these areas while strengthening its broader advocacy for gender equality.

According to the IFC publication, MTN Nigeria built on its existing diversity and inclusion framework by adopting a more structured and data-driven approach to gender equality. With IFC’s advisory support, the company undertook diagnostics to identify gaps, introduced targeted policies, and aligned its practices with global standards.

A major milestone outlined in the report is MTN Nigeria’s attainment of the EDGE MOVE certification in 2023, a globally recognised benchmark for workplace equity.

This achievement made it the first wireless telecommunications company in Africa and the second organisation in Sub-Saharan Africa to reach this level, reflecting progress across leadership representation, pay equity, organisational culture, and flexible work policies.

The case study also details a range of initiatives implemented by the company, including targeted recruitment and promotion of women, strengthened mentorship programmes, expanded parental leave policies, and deliberate efforts to increase the participation of women-led businesses within its value chain.

These actions contributed to measurable improvements in female representation, including achieving gender balance at the executive level.

Beyond internal policies, MTN Nigeria expanded its role in advancing gender equality through advocacy and transparency. The company became a signatory to the UN Women’s Empowerment Principles and now reports gender-focused initiatives and targets in its annual disclosures.

The IFC case study positions MTN Nigeria as an example of how sustained leadership commitment, independent assessment, and measurable actions can drive meaningful progress on gender equality within the private sector.

MTN Nigeria says it will continue to build on this momentum, with a target of achieving a 50:50 gender balance across its workforce by 2030, while deepening efforts to create inclusive opportunities for women across its operations and ecosystem.


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Microsoft, Partners Launch ‘LINGUA Initiative’ to Save African Languages From Digital Extinction

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Microsoft.com⁠ has launched the LINGUA Africa Open Call, a new initiative aimed at strengthening the development of inclusive artificial intelligence solutions for African languages and underserved communities across the continent.

Microsoft, Partners Launch ‘LINGUA Initiative' to Save African Languages From Digital Extinction

LINGUA Africa Initiative

The programme, unveiled in partnership with the Gates Foundation, Masakhane African Languages Hub, and Google.org, seeks to close the widening AI language gap that continues to exclude thousands of African languages from modern digital systems.

According to Microsoft, many African languages remain significantly underrepresented in AI datasets, models, and tools, limiting access to digital services in areas such as healthcare, education, agriculture, financial inclusion, and government services.

The company said the initiative is designed to support the creation of open language resources, AI models, translation tools, datasets, and sector-focused applications that can help communities interact with technology in their native languages.

Howard Lakougna, senior program officer at the Gates Foundation, said the initiative aims to remove barriers that have historically slowed AI innovation across Africa.

“LINGUA Africa seeks to encourage bold and innovative thinking by breaking down barriers that have long held back AI progress across the continent,” Lakougna stated.

The open call is inviting proposals from universities, nonprofits, startups, research institutes, cultural organisations, social enterprises, and collaborative consortia working in the public interest. Organisations outside Africa may also apply, provided they demonstrate meaningful partnerships with African institutions or communities.

Selected projects will receive funding support, Azure and Google Cloud compute credits, as well as technical collaboration opportunities from Microsoft’s AI for Good Lab and other ecosystem partners.

Microsoft outlined three key categories for support under the initiative:

·       Data creation projects focused on building, documenting, validating, or translating African language datasets and resources;

·       Model and tool development initiatives for AI models, benchmarks, and infrastructure;

·       Sectoral applications deploying AI language technologies in real-world settings such as healthcare, education, agriculture, financial inclusion, and public services.

Funding support could range from up to $50,000 for data-focused projects to as much as $450,000 in cash for high-impact sectoral applications, alongside additional compute credits totally $1,050,000.

The initiative builds on Microsoft’s broader work around low-resource languages and follows the earlier LINGUA Europe programme, which supported AI resources for underrepresented European languages.

Africa is home to more than 2,000 languages, yet only a small fraction are represented in major AI systems and large language models.

Researchers have repeatedly warned that the lack of African language representation in AI could deepen digital inequality and limit participation in the emerging AI economy.

Recent research efforts across the continent have highlighted the growing need for African-led AI infrastructure and datasets.

In Nigeria, researchers continue to push for broader representation of minority languages beyond Hausa, Igbo, Yoruba, and Nigerian Pidgin, which currently dominate most local AI language research.

Microsoft said all supported projects under LINGUA Africa will be expected to contribute openly licensed resources that can be reused in research, open-source models, and practical applications.

Applications for the programme will close on June 15, 2026.

Interested applicants can access more information through Microsoft’s official website

 


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