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GSMA Lists Barriers to Mobile Money Adoption in Emerging Markets

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With more than 866 million registered mobile money accounts globally and $1.3 billion processed daily, mobile money serves as a critical infrastructure for start-ups looking to increase digital payment adoption among their customers in emerging markets, yet they face challenges of adoption, according to the latest report from the General System for Mobile Communication Association (GSMA), the global body that represents the interests of mobile operators world-wide.

 

Inspired by this development, the GSMA Ecosystem Accelerator and Mobile for Development Utilities teams hosted an online clinic diving into mobile money adoption strategies specifically for start-ups in emerging markets in Africa and Asia Pacific.

 

While analysing the report from the online clinic, Nika Naghavi, senior manager for Inclusive Fintech, Anant Nautiyal, and  Data and Insights Director, who work in the GSMA Mobile Money programme, gave an overview of the mobile money industry in some selected emerging markets as it undergoes crucial technological and organisational transformations.

 

According to them, when it comes to driving mobile money adoption, start-ups from emerging markets face a range of different challenges depending on the context and sector that they operate in. They listed some of the barriers to include: Educational and digital literacy barrier; Product design barrier and Affordability barrier.

 

For Educational and digital literacy barriers, they explained that for many start-ups, particularly those operating in rural or low-income settings, their customers are first time mobile money users. “Addressing education and digital literacy barriers is therefore critical for driving mobile money adoption and providing greater access to the start-up’s product offering,” Nautiyal said.

 

Citing Nigeria and Ghana as some of the emerging markets in Africa, Naghavi said: “In rural Ghana, Safe Water Network (SWN), operates mobile money-enabled prepaid household meters, and water treatment and distribution stations. Initially, their users lacked trust in the technology. To resolve this challenge, SWN partnered with MTN Ghana to tackle educational and product design barriers through interactive group work-shops and one-one sessions, as well as a promotional campaign offering prizes to the ‘super-star’ mobile money users. Though cash still represents a significant proportion of total payments, the impact of the joint-campaign is evident.”

 

According to him, Gham Power develops solar microgrids and solar water pumps, which heavily relied on digital payments for cash collection in rural Nepal and so partnered with mobile operator Ncell, and eSewa, a digital wallet provider, to leverage their agent networks.

 

Gham Power invested in training agents with video tutorials and ensured that agent incentive structures were designed to drive digital payment adoption among rural customers.

 

In the area of Product design barrier, the report said product design barrier could include language restrictions, lacking suitability for basic and feature phones, and the limitations of finances, culminating in poor customer experience and user experience, and therefore poorly designed products not suitable for targeted users.

 

According to the report, SWN realised the importance of communicating with its customers and employed the use of SMS notifications to communicate about deductions from customers’ MTN mobile wallets – fostering an environment of trust and transparency with low-income users.

 

Given the low smart phone penetration in Senegal, MaTontine, a start-up from Senegal had to ensure that its product offering could operate on basic and feature phones, whilst facilitating trust in their digital service for their female users.

 

The report also noted that affordability was also a barrier, when mobile money transaction fees account for a significant proportion of the average end-user utility bill payment, which it said, could be a significant barrier to adoption, along with weakening the economic case for mobile money adoption for businesses that rely on small frequent transactions (such as pay-as-you-go).

 

“This is particularly true for first-time mobile money users and in nascent mobile money ecosystems, where fees are often interpreted as an insurmountable entry cost. Given the immense operational cost savings from high mobile money adoption, SWN decided to absorb the mobile money transaction fee charged to its customers in order to ensure widespread adoption among its customer base,” the report added.


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FG Okays 112 as Toll-Free National Emergency Response Number

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National Economic Council (NEC) of Nigeria has officially approved 112 as the unified, toll-free national emergency number to streamline responses to security, medical, fire, and natural disasters.

FG Okays 112 as Toll-Free National Emergency Response Number

It is part of measures to strengthen Nigeria’s emergency lifeline and build a unified and coordinated national response to emergencies.

NEC also approved the establishment of a multi-agency implementation committee and programme coordination led by the Office of the Vice President and the National Communications Commission (NCC).

The approval was part of decisions taken at the 157th meeting of the NEC held virtually and chaired by Vice President Kashim Shettima.

Shettima said the 112 emergency lifeline had become necessary to prevent delay caused by bureaucratic bottlenecks, noting that what the citizens seek urgently when confronted by a natural disaster or insecurity is an urgent response and not bureaucracy.

“This is not only a technical reform. It is a test of the state’s humanity. In moments of fire, accident, robbery, medical emergency, flood, violence, or panic, citizens do not need bureaucracy.

“They need a response. They need to know one number to call, one system to trust, and one coordinated chain of action that moves quickly enough to save lives,” he stated.

He explained that while Nigeria is not beginning from zero, as the emergency number had been in existence, what is required at the moment “is coordination, adoption, standard operating procedures, public awareness, institutional ownership, and trust”.

The vice president described NEC as the nation’s economic engine room, where the federal government and the states must convert the Renewed Hope Agenda of President Bola Tinubu into practical outcomes.

 

 


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Court Order Ensures Access to Essential Airtime and Data Services for Millions of Nigerians

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The Federal High Court of Nigeria, Abuja Judicial Division, interim injunction on 24 April 2026 restraining MTN Nigeria Communications PLC and Airtel Networks Limited from suspending or interfering with Nairtime’s access to critical telecommunications platforms has helped to ensure access to essential airtime and data services for millions of Nigerians.

The Order, issued in Suit No: FHC/ABJ/CS/779/2026, prevents any disruption to essential infrastructure such as Short Codes, SMS, USSD, and billing services following a directive issued by the FCCPC that left Nigerians without a safety net.

This ruling ensures that millions of Nigerian consumers, particularly those without access to traditional banking can continue to access airtime and data on credit, services that are increasingly vital for daily communication, work, education, and digital participation.

The Court’s intervention provides policy certainty and helps preserve continuity for users who depend on these services not just for connectivity, but also as a gateway to financial inclusion and digital identity in an increasingly connected economy. The decision also reinforces the legitimacy of Nairtime’s operations, which are conducted under a valid Value-Added Service (VAS) licence issued by the Nigerian Communications Commission.

Nairtime maintains that it has consistently complied with all regulatory requirements and contractual obligations. The company noted that the suspension linked to the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations 2025 risked disrupting services relied upon daily by ordinary Nigerians.

Speaking on the development, Ms Uchenna Agbo, Chief Commercial Officer, Optasia, and Chief Executive Officer, Nairtime Nigeria Limited said: “This decision is ultimately about protecting underserved Nigerian consumers. It ensures that millions of people many of whom are underserved by traditional financial systems, retain uninterrupted access to essential digital services.

“Over time, using these services responsibly can help them prove reliability and improve their chances of accessing bigger financial opportunities in the future. Our platform enables responsible, data-driven lending that keeps people connected when they need it most and we look forward to working with our partners to restore services in a manner that resumes full service value to the Nigerian consumers without further delay.”

Nairtime Nigeria reaffirmed its commitment to consumer and data protection through stringent governance frameworks and ethical use of artificial intelligence.

The company emphasized that it shares the broader consumer protection objectives of the Federal Government and remains committed to constructive engagement with regulators and industry partners.

She added: “We have built a system that supports inclusion at scale, while maintaining strong risk controls for industry stability and economic impact. This ruling allows us to continue delivering safe, reliable services that Nigerians depend on every day. We remain focused on ensuring that the Nigerian consumer stays at the centre of innovation and will continue working with regulators and our partners, including MTN and Airtel, to promote a fair, transparent, and inclusive digital ecosystem that benefits Nigeria and all Nigerians.”

Optasia, which listed on the Johannesburg Stock Exchange in late 2025, was founded in Nigeria 14 years ago and provides the infrastructure layer that connects mobile network operators and banks to millions of underserved customers.

Through its global partnerships with 50 distribution partners and 17 financial institutions —including some of Africa’s largest mobile network operators (MNOs) and tier-one banks — the platform leverages proprietary AI which processes credit decisions in under one second, using alternative data to assess risk for customers who have never held a formal credit product.

Beyond telcos, the company is also developing new propositions including SME and merchant finance, longer terms and higher-value credit, telco BNPL and revolving credit lines, and embedding its platform across adjacent ecosystems and verticals.


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Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

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Shares of Meta Platforms plunged nearly 10 per cent at Wall Street’s opening on Thursday, April 30, contrasting sharply with a more than six per cent surge in Google-parent Alphabet’s stock.

Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

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The split performance underscores investor differentiation among Big Tech firms’ aggressive artificial intelligence spending strategies.

Alphabet led the quarterly earnings pack, with investors cheering its AI pivot and strong results across divisions, reporting 62.6 billion dollars profit on nearly 110 billion dollars revenue that beat expectations.

Meta, however, rattled markets by hiking capital spending by 10 billion dollars to 125-145 billion dollars—mostly for data centres—to chase “superintelligence,” with quarterly expenses hitting 33.4 billion dollars.

Unlike Alphabet, Amazon or Microsoft, which offset AI costs via cloud sales, Meta lacks immediate revenue from its investments.

Amazon and Microsoft shares dipped two per cent and 3.7 per cent respectively amid concerns over returns on infrastructure outlays.

Broader indices held steady: Dow Jones rose 0.8 per cent to 49,241 points, S&P 500 gained 0.2 per cent to 7,151, while Nasdaq stayed flat at 24,665.

Meta last week announced 8,000 job cuts and 6,000 unfilled roles to curb costs for AI goals, but Wall Street questions the spending scale.


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