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Scalability, Interface Offer 2go’s Uniqueness- Herson

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Marc was previously an Executive in Residence at Softbank Capital in Boston; and a Partner at Hasso Plattner Ventures Africa.

Prior to that Marc was with SONY BMG and Bertelsmann AG in New York and Munich as Senior Vice President of Strategy and New Ventures. Marc began his career as a corporate lawyer at Edward Nathan Sonnenbergs in Johannesburg. He holds a BA, LLB and a MBA from INSEAD.

Marc has certifications in coaching and in mediation from Harvard Law School. Marc is a CPD faculty coach at Harvard Business School.


Overview of 2go
2go, a mobile social network and chat messenger that allows the users to communicate for free with friends and meet new people, is set to launch on the Android platform in the next weeks.

Today 2go is the largest social network in Nigeria with over nine million active users and is one of Africa’s largest mobile social networks, said Marc Herson, a director at the social network with offices in Cape Town, South Africa.

According to him, 2go is a fast trending network that users, primarily between the ages of 18 and 30, have become loyal users of. The median age of a 2go user is 23, many of which are university graduates or still at university. Herson adds that according to recent statistics the Nigerian population has remarkably a median age of 18, so the 2go user actually skews quite a bit older than the median age of Nigeria.

2go users hop on to the app to check in and chat with familyand friends for free, play games and meet people in chat rooms and discuss topics like football and music. 2go is a also cross-platform and allows users to chat with friends on Facebook and Google.

2go Success is Driven by the Users
2go’s success is due to a variety of factors.

First of all, it is about the product and the technology. Herson notes that “everything we do is focused around the product and the scalability of the platform.” 
We have minimal downtime, which with three million active users each day is absolutely critical. We are an app that scales.

Secondly, the app has a simple but beautiful user interface. The app is simple and easy to user, which is critical for users of feature phones. Far more than desktop-based users, users tend to be looking for an immediate hit of social connection ­ so interfaces need to be fast and intuitive.

Thirdly, we are also focused on price sensitive users. The app is lightweight and offers users minimal use of data, thus providing savings on data costs. For instance, images are dramatically compressed, which enables users to share photographs a lot.

Mobile Ads    

2go has a very powerful adverting platform and works with brands that include McDonalds, Stanbic IBTC, Guinness and host of others.

We have what we call ‘full-screen splash screen ads’. When someone logs on he views a full-screen ad for five seconds. The user can click on it to go to the brand’s own mobisite. 
Amazingly, up to 20 to 30% of the users click on the ads.

2go is a premium advertising platform and enables targeting of its audience by age, gender, location and other demographic characteristics. 
With 2go’s analytics platform brands can log on to track how their campaign is performing. 


Free Music for 2go Users  

When someone gets signed on to 2go there are various and interesting things that will keep him or her there.
In February this year, 2go entered into a partnership with iROKING to bring free music from the likes of Timaya, Flavour and 2Face to the phones of the millions of 2go users who use the mobile networking site to chat, make friends and share the things they love.

From Feature Phones to Smartphones
“Since inception, the success of 2go has been very much around feature phones which still make up about 90% of the market in Nigeria out of over 100 million mobile connections, said Herson, adding that, “The other ten percent are on smartphones, with 50% of those being on Blackberry.”

Feature phones still give people what they want, especially those who cannot afford smartphones.

“However, we are now also focusing on smartphones which is growing rapidly. In Nigeria it will grow from 10% to approximately 25% to 30% in 2016. Thus, we are moving fast. We are on Blackberry already; we now have hundreds of thousands of users of users on smartphones. Blackberry is important, but Android has even more promise,” he noted.

In a recent poll we ran to test smartphone purchase intend, 80% of our users said they intend to buy a phone in the next 12 months, and they said almost 90% of those new phones will be smart phones.

The director maintained that the team of 2go engineers have been working tirelessly, “We have developed a new Android application, which we are going to launch in matter of weeks.

We will first launch our Android app in Google’s Play Store and then Samsung’s App Store. Very shortly, you will see promotions with and 2go bundled data plan with some of the leading mobile networks and handset manufacturers.

2go gives more than 9 million Nigerians an honest, fun and expressive form of communication. “Watch this space” Herson says. “There is much more to come!”

The 2go platform is open to brands, marketers and others who wish to drive brand awareness and engagement to a mass market of Nigerians.

Generally, 2go is the platform to be on!


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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