General News
Scalability, Interface Offer 2go’s Uniqueness- Herson
Marc was previously an Executive in Residence at Softbank Capital in Boston; and a Partner at Hasso Plattner Ventures Africa. Prior to that Marc was with SONY BMG and Bertelsmann AG in New York and Munich as Senior Vice President of Strategy and New Ventures. Marc began his career as a corporate lawyer at Edward Nathan Sonnenbergs in Johannesburg. He holds a BA, LLB and a MBA from INSEAD. Marc has certifications in coaching and in mediation from Harvard Law School. Marc is a CPD faculty coach at Harvard Business School.
Overview of 2go
2go, a mobile social network and chat messenger that allows the users to communicate for free with friends and meet new people, is set to launch on the Android platform in the next weeks.
Today 2go is the largest social network in Nigeria with over nine million active users and is one of Africa’s largest mobile social networks, said Marc Herson, a director at the social network with offices in Cape Town, South Africa.
According to him, 2go is a fast trending network that users, primarily between the ages of 18 and 30, have become loyal users of. The median age of a 2go user is 23, many of which are university graduates or still at university. Herson adds that according to recent statistics the Nigerian population has remarkably a median age of 18, so the 2go user actually skews quite a bit older than the median age of Nigeria.
2go users hop on to the app to check in and chat with familyand friends for free, play games and meet people in chat rooms and discuss topics like football and music. 2go is a also cross-platform and allows users to chat with friends on Facebook and Google.
2go Success is Driven by the Users
2go’s success is due to a variety of factors.
First of all, it is about the product and the technology. Herson notes that “everything we do is focused around the product and the scalability of the platform.” We have minimal downtime, which with three million active users each day is absolutely critical. We are an app that scales.
Secondly, the app has a simple but beautiful user interface. The app is simple and easy to user, which is critical for users of feature phones. Far more than desktop-based users, users tend to be looking for an immediate hit of social connection so interfaces need to be fast and intuitive.
Thirdly, we are also focused on price sensitive users. The app is lightweight and offers users minimal use of data, thus providing savings on data costs. For instance, images are dramatically compressed, which enables users to share photographs a lot.
Mobile Ads
2go has a very powerful adverting platform and works with brands that include McDonalds, Stanbic IBTC, Guinness and host of others.
We have what we call ‘full-screen splash screen ads’. When someone logs on he views a full-screen ad for five seconds. The user can click on it to go to the brand’s own mobisite. Amazingly, up to 20 to 30% of the users click on the ads.
2go is a premium advertising platform and enables targeting of its audience by age, gender, location and other demographic characteristics. With 2go’s analytics platform brands can log on to track how their campaign is performing.
Free Music for 2go Users
When someone gets signed on to 2go there are various and interesting things that will keep him or her there.
In February this year, 2go entered into a partnership with iROKING to bring free music from the likes of Timaya, Flavour and 2Face to the phones of the millions of 2go users who use the mobile networking site to chat, make friends and share the things they love.
From Feature Phones to Smartphones
“Since inception, the success of 2go has been very much around feature phones which still make up about 90% of the market in Nigeria out of over 100 million mobile connections, said Herson, adding that, “The other ten percent are on smartphones, with 50% of those being on Blackberry.”
Feature phones still give people what they want, especially those who cannot afford smartphones.
“However, we are now also focusing on smartphones which is growing rapidly. In Nigeria it will grow from 10% to approximately 25% to 30% in 2016. Thus, we are moving fast. We are on Blackberry already; we now have hundreds of thousands of users of users on smartphones. Blackberry is important, but Android has even more promise,” he noted.
In a recent poll we ran to test smartphone purchase intend, 80% of our users said they intend to buy a phone in the next 12 months, and they said almost 90% of those new phones will be smart phones.
The director maintained that the team of 2go engineers have been working tirelessly, “We have developed a new Android application, which we are going to launch in matter of weeks.
We will first launch our Android app in Google’s Play Store and then Samsung’s App Store. Very shortly, you will see promotions with and 2go bundled data plan with some of the leading mobile networks and handset manufacturers.
2go gives more than 9 million Nigerians an honest, fun and expressive form of communication. “Watch this space” Herson says. “There is much more to come!”
The 2go platform is open to brands, marketers and others who wish to drive brand awareness and engagement to a mass market of Nigerians.
Generally, 2go is the platform to be on!
General News
Female Executives Preach Gender Balance In Tech @eBusinessLife Forum

Young girls aspiring to delve into ICT careers have been advised to take advantage of the current versatility in the industry to create a niche for themselves. This was the view of participants at the just-concluded International Girls in ICT Day celebration organised by eBusinessLife Communication Limited, in Lagos.

The event, an initiative of the International Telecommunications Union (ITU), seeks to encourage young girls to take up tech careers that will see them balance the gender disparity in the industry.
In a panel session moderated by Tech Life Media CEO and organiser of Women Entrepreneurs & Executives in Technology Summit (WEETS), Ugochi Emmanuel, top female tech executives narrated their foray into technology careers and advised the young girls on requirements and need to start early in the quest to make global impact in ICT.
Narrating her experience into a tech career, Chief Administrative Officer, Digital Realty, Nigeria, Dr. Nkechi Newton Denila noted that the difficulties of the past have been lightened up and more women have opportunities to excel in the field.
“Today, the landscape is vastly different. Governments, international organizations and private institutions across the globe are intentionally creating opportunities for girls in Science, Technology, Engineering and Mathematics (STEM). The reason we are gathered here is part of that global commitment to ensuring that more women participate in ICT and related fields.
This presents a unique advantage for young girls. Many organizations now deliberately promote gender inclusion and equal opportunities in technology. Therefore, if you discover an area within ICT that excites you, pursue it wholeheartedly. This window of opportunity may not remain open forever. Do not wait for others to decide your future for you. Identify your passion, chart your course, and remain committed to achieving your goals.”
Associate Consultant and Information Security Analyst, Digital Encode, Itunuola Aderemi, advised the young girls to begin researching various technology disciplines, including Cybersecurity, Data Analytics and Data Science for areas that align fully with their interests and strengths. And to explore and discover any field that perfectly matched my aspirations.
While admitting the existence of such challenges as persistent stereotype against the female gender, Team Lead, Retails, New Horizons Nigeria, Glory Omole, noted that fortunately, organisations such as New Horizons are actively working to change that narrative. “Our leadership recognizes the urgent need to increase female participation in ICT. Considering that women still constitute a relatively small percentage of the global technology workforce, there is a deliberate effort to encourage more girls and women to enter the field.”
She however cautioned the young girls not to see this campaign as a competition between men and women, rather, it should be seen as a partnership where everyone is given equal opportunities to contribute and excel. “We want to see more women leading innovations, conducting research, developing applications and creating solutions that address societal challenges,” she enthused.
Speaking on the need for mentorship, Asst. Manager, Product & Services, Zoracom, Mistura Salaudeen, noted that stereotypes and confidence-related challenges still exist, but one effective way to overcome them is by drawing inspiration from women who have succeeded. She observed that across government, technology, finance, healthcare and other sectors, women are increasingly occupying leadership positions, serving as Chief Technology Officers, board members and executives.
“While challenges persist, I believe our focus should shift towards opportunities rather than obstacles. Artificial Intelligence, for example, has significantly lowered barriers to entry. AI enables individuals to develop business proposals, prepare presentations and execute ideas much faster than before. Therefore, instead of being discouraged by challenges, girls should leverage available technologies and communities to accelerate their growth and maximize emerging opportunities,” she advised.
Glory Omole also noted that technology is broad and offers diverse opportunities.
“There are numerous digital skills available today, but the choice of skill should depend largely on individual interests and career aspirations.
Fields such as Data Analytics, Data Science, Cybersecurity, Web Development and User Interface/User Experience (UI/UX) Design are among the high-demand skills available today. Each serves a distinct purpose.”
Corroborating this claim, Dr. Newton-Denila said: “It is important to understand that ICT now permeates virtually every profession. Whether in medicine, law, engineering, agriculture or business, technology has become an indispensable component of professional practice.
In medicine, for example, Artificial Intelligence is increasingly being used in diagnostics, telemedicine and robotic surgery. Similarly, in law, digital applications now support legal research, documentation and case management.”
The event has its theme as “AI for Development: Girls Shaping the Digital Future”.
General News
Franklyn Ginger-Eke CEO The Rainbow Strategy Honoured with PR Power List 2026 Rising Voices Award

Dr Franklyn Ginger-Eke, Founder and Chief Strategist of The Rainbow Strategy, has been honoured with the PR Power List 2026 Award in recognition of his contributions to strategic communications and public relations in Nigeria.

Franklyn Ginger-Eke, CEO The Rainbow Strategy
Ginger-Eke received the award in the Rising Voices category during the fifth edition of the PR Power List organised by GLG Communications as part of activities marking the 2026 World Public Relations Day.
The award ceremony, held at the Mike Adenuga Centre in Ikoyi, Lagos, attracted leading professionals and stakeholders in Nigeria’s public relations industry.
Among those in attendance were the President and Chairman of Council of the Nigerian Institute of Public Relations (NIPR), Dr Ike Neliaku; the Chief Executive Officer of the Public Relations Consultants Association of Nigeria (PRCAN), Dr Nkechi Ali-Balogun; former President of the African Public Relations Association (APRA) and Chief Executive Officer of CMC Connect LLP, Chief Yomi Badejo-Okusanya; and Executive Director of THOP and Adviser, Edelman Africa, Mr Kwame Senou.
According to the organisers, the PR Power List recognises public relations and communications professionals whose work has made significant contributions to organisations, influenced public discourse and advanced the communications profession over the past year.
Reacting to the recognition, Ginger-Eke described the award as both humbling and motivating.
“I am deeply honoured to receive this recognition for the modest contribution we are making in shaping the public relations and communications ecosystem.
“I see it as a testament to the dedication, creativity and excellence of our team at The Rainbow Strategy.
“This is a call to do more in delivering strategic communication solutions that create impact, build trust and contribute to the continued growth of the public relations profession in Nigeria,” he said.
He dedicated the award to young and aspiring communication professionals, encouraging them to embrace innovation, professionalism and ethical practice in their careers.
Ginger-Eke also reaffirmed The Rainbow Strategy’s commitment to promoting excellence in strategic communications, reputation management, stakeholder engagement, data protection compliance and value-driven public relations campaigns across the public and private sectors.
A Fellow of the Nigerian Institute of Public Relations (NIPR), Ginger-Eke is recognised for his work in public affairs, strategic communication and data protection compliance through his Abuja-based consultancy, The Rainbow Strategy.
General News
Dangote Refinery’s Private Placement Reportedly Hits $2.5Bn

Dangote Petroleum Refinery is reportedly nearing completion of a $2.5 billion private placement that values the company at about $40 billion ahead of its planned public listing.

Private placement is the direct sale of company shares or bonds to pre-selected investors instead of the general public and it is used to raise money quickly while avoiding strict public reporting rules.
People familiar with the transaction said investors acquired as much as 6 per cent of the refinery, according to a BusinessDay report.
The reported terms would value the business at approximately $40 billion.
Neither Dangote Group nor the refinery has publicly announced the final amount raised, the identities of most subscribers or the precise percentage sold.
The figures should therefore be treated as transaction details supplied by unnamed sources rather than confirmed company disclosures.
The reported $2.5 billion total is nevertheless significant as it indicates strong demand for exposure to a privately controlled refinery that has rapidly become central to Nigeria’s fuel supply and an increasingly important exporter of petroleum products.
The placement was said to have attracted more demand than the available shares, allowing the company to secure substantially more than the amount initially associated with the fundraising exercise.
Femi Otedola, chairman, First HoldCo, is the only major participant publicly identified in the report.
He reportedly committed $100 million to the transaction and sold his investment in Geregu Power Plc to finance the acquisition.
Nigeria’s pension industry was also reportedly cleared to participate.
Access to more than $17 billion in retirement assets would broaden the refinery’s potential investor base beyond wealthy individuals and conventional institutional buyers.
Participation by Pension Fund Administrators would, however, require careful attention to valuation, liquidity and portfolio-concentration limits.
Retirement funds must balance the attraction of a large Nigerian industrial asset against their responsibility to protect contributors’ savings.
The implied $40 billion valuation represents investor expectations about the refinery’s future earnings rather than only the physical cost of constructing the facility.
Its ability to process 650,000 barrels of crude daily gives it a central role in supplying Nigeria and other markets, but its commercial performance remains connected to crude availability, product prices, exchange rates and regulation.
The refinery has struggled to obtain all the Nigerian crude it requires under the government’s naira-for-crude arrangement.
It has consequently purchased some feedstock internationally and recently moved local petroleum-product pricing into dollars to align sales revenue more closely with its foreign-currency expenses.
Those constraints will be important during any public offering.
Prospective shareholders will want greater clarity on crude-supply contracts, debt, operating margins, export revenue and the company’s relationship with Nigerian regulators.
It is also unclear whether the private placement involved newly issued shares, a sale by existing owners or a combination of both.
That distinction determines whether the reported $2.5 billion becomes fresh capital for the refinery or proceeds received by selling shareholders.
The transaction could provide a useful price reference for the planned initial public offering.
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