Connect with us

General News

Scalability, Interface Offer 2go’s Uniqueness- Herson

Published

on

Kindly share this post

Marc was previously an Executive in Residence at Softbank Capital in Boston; and a Partner at Hasso Plattner Ventures Africa.

Prior to that Marc was with SONY BMG and Bertelsmann AG in New York and Munich as Senior Vice President of Strategy and New Ventures. Marc began his career as a corporate lawyer at Edward Nathan Sonnenbergs in Johannesburg. He holds a BA, LLB and a MBA from INSEAD.

Marc has certifications in coaching and in mediation from Harvard Law School. Marc is a CPD faculty coach at Harvard Business School.


Overview of 2go
2go, a mobile social network and chat messenger that allows the users to communicate for free with friends and meet new people, is set to launch on the Android platform in the next weeks.

Today 2go is the largest social network in Nigeria with over nine million active users and is one of Africa’s largest mobile social networks, said Marc Herson, a director at the social network with offices in Cape Town, South Africa.

According to him, 2go is a fast trending network that users, primarily between the ages of 18 and 30, have become loyal users of. The median age of a 2go user is 23, many of which are university graduates or still at university. Herson adds that according to recent statistics the Nigerian population has remarkably a median age of 18, so the 2go user actually skews quite a bit older than the median age of Nigeria.

2go users hop on to the app to check in and chat with familyand friends for free, play games and meet people in chat rooms and discuss topics like football and music. 2go is a also cross-platform and allows users to chat with friends on Facebook and Google.

2go Success is Driven by the Users
2go’s success is due to a variety of factors.

First of all, it is about the product and the technology. Herson notes that “everything we do is focused around the product and the scalability of the platform.” 
We have minimal downtime, which with three million active users each day is absolutely critical. We are an app that scales.

Secondly, the app has a simple but beautiful user interface. The app is simple and easy to user, which is critical for users of feature phones. Far more than desktop-based users, users tend to be looking for an immediate hit of social connection ­ so interfaces need to be fast and intuitive.

Thirdly, we are also focused on price sensitive users. The app is lightweight and offers users minimal use of data, thus providing savings on data costs. For instance, images are dramatically compressed, which enables users to share photographs a lot.

Mobile Ads    

2go has a very powerful adverting platform and works with brands that include McDonalds, Stanbic IBTC, Guinness and host of others.

We have what we call ‘full-screen splash screen ads’. When someone logs on he views a full-screen ad for five seconds. The user can click on it to go to the brand’s own mobisite. 
Amazingly, up to 20 to 30% of the users click on the ads.

2go is a premium advertising platform and enables targeting of its audience by age, gender, location and other demographic characteristics. 
With 2go’s analytics platform brands can log on to track how their campaign is performing. 


Free Music for 2go Users  

When someone gets signed on to 2go there are various and interesting things that will keep him or her there.
In February this year, 2go entered into a partnership with iROKING to bring free music from the likes of Timaya, Flavour and 2Face to the phones of the millions of 2go users who use the mobile networking site to chat, make friends and share the things they love.

From Feature Phones to Smartphones
“Since inception, the success of 2go has been very much around feature phones which still make up about 90% of the market in Nigeria out of over 100 million mobile connections, said Herson, adding that, “The other ten percent are on smartphones, with 50% of those being on Blackberry.”

Feature phones still give people what they want, especially those who cannot afford smartphones.

“However, we are now also focusing on smartphones which is growing rapidly. In Nigeria it will grow from 10% to approximately 25% to 30% in 2016. Thus, we are moving fast. We are on Blackberry already; we now have hundreds of thousands of users of users on smartphones. Blackberry is important, but Android has even more promise,” he noted.

In a recent poll we ran to test smartphone purchase intend, 80% of our users said they intend to buy a phone in the next 12 months, and they said almost 90% of those new phones will be smart phones.

The director maintained that the team of 2go engineers have been working tirelessly, “We have developed a new Android application, which we are going to launch in matter of weeks.

We will first launch our Android app in Google’s Play Store and then Samsung’s App Store. Very shortly, you will see promotions with and 2go bundled data plan with some of the leading mobile networks and handset manufacturers.

2go gives more than 9 million Nigerians an honest, fun and expressive form of communication. “Watch this space” Herson says. “There is much more to come!”

The 2go platform is open to brands, marketers and others who wish to drive brand awareness and engagement to a mass market of Nigerians.

Generally, 2go is the platform to be on!


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

General News

PalmPay Young Star Awardee Hopes to Become a Governor

Published

on

Kindly share this post

As part of its Children’s Day celebration, PalmPay, through its Young Stars initiative, has rewarded 60 outstanding students, inspiring young learners across public schools.

The initiative goes beyond rewarding high-performing students, it is also about building confidence, widening ambition, and reminding children that their future can be bigger than their present circumstances.

For Mohammed Jubril, one of the beneficiaries, the recognition has already changed how he thinks about what is possible.

Inspired by the support he has received, Mohammed shares a bold dream for the future: “I want to become a governor one day so I can help more children like me get access to education and opportunities.”

His words capture the deeper impact of the Young Stars programme. For many of the children recognised. The award is not just a reward for past performance. It is a signal that their efforts matter, their dreams are valid, and their future is worth investing in.

During the engagement sessions at the event, the pupils also excitedly shared their aspirations, speaking with enthusiasm about the careers they hope to pursue in the future. From doctors and teachers to engineers, pilots, and entrepreneurs, the children expressed big dreams and a strong sense of purpose, reflecting how early encouragement and recognition can help shape ambition and confidence.

For many students in public schools, access to educational support often determines not just academic outcomes, but how far they allow themselves to dream. Through the Young Stars Initiative, PalmPay is helping to change that narrative by affirming that excellence deserves recognition, and potential deserves investment.

For Mohammed’s family, the impact is both practical and deeply emotional. His father describes the recognition as a moment of renewed confidence for his son and a reminder that hard work can open doors to real opportunity.

As the initiative continues to reach more pupils across Lagos public schools, it leaves behind a powerful message; when children are supported, they don’t just perform better, they dream bigger.


Kindly share this post
Continue Reading

General News

DisCos Generate N597.6bn Revenue in Q1 2026 Amid Ongoing Power Supply Challenges

Published

on

Power_plant.jpg
Kindly share this post

Electricity Distribution Companies (DisCos) in Nigeria generated a total of N597.55 billion in revenue during the first quarter of 2026 despite persistent power supply challenges and consumer complaints over service delivery.

DisCos Generate N597.6bn Revenue in Q1 2026 Amid Ongoing Power Supply Challenges

The figures are contained in the latest commercial performance factsheets released by the Nigerian Electricity Regulatory Commission (NERC).

According to the data, the 11 electricity distribution companies collectively recorded N204.74 billion in revenue in January, N196.68 billion in February and N196.13 billion in March, bringing total collections for the three-month period to N597.55 billion.

The report showed that the companies maintained an average monthly revenue collection of about N199.18 billion during the period.

NERC’s data revealed varying levels of commercial performance among the distribution companies, with differences in billing efficiency, collection efficiency and revenue recovery rates.

In January, the DisCos billed customers N268.20 billion and recovered N204.74 billion, leaving N63.46 billion in unpaid bills.

The sector recorded a billing efficiency of 79.72 per cent and a collection efficiency of 76.34 per cent during the month.

In February, total billings stood at N242.29 billion, while collections amounted to N196.68 billion, resulting in an outstanding balance of N45.61 billion.

Billing efficiency improved to 87.44 per cent, while collection efficiency rose to 81.17 per cent.

For March, total billings reached N246.43 billion, with revenue collections of N196.13 billion, leaving a shortfall of N50.30 billion.

Billing and collection efficiencies for the month were recorded at 83.89 per cent and 79.59 per cent respectively.

The report also highlighted significant volumes of unbilled energy across the quarter, indicating ongoing operational and commercial challenges within the electricity distribution segment.

Among the top-performing firms were Eko Electricity Distribution Company and Ikeja Electric, which consistently posted stronger revenue recovery rates.

Eko DisCo notably achieved a recovery efficiency of over 100 per cent in February, according to the report.

However, some operators continued to face collection challenges.

Kaduna Electricity Distribution Company recorded one of the lowest recovery efficiencies during the review period, posting 41.20 per cent in February.

The NERC commercial performance report tracks key indicators including energy received, energy billed, total billings, revenue collections and recovery efficiency to assess the operational and financial health of electricity distribution companies.

The revenue performance comes against the backdrop of continued complaints from electricity consumers over high tariffs, estimated billing, inadequate metering and frequent power outages.

Nigeria also experienced significant power supply disruptions during the first quarter, largely attributed to gas supply constraints affecting electricity generation.

Industry data indicated that electricity generation at some points declined from about 4,000 megawatts to below 2,000 megawatts due to shortages in gas supply to thermal power plants.

Operational data from the Nigerian Independent System Operator showed that thermal plants require about 1.63 billion standard cubic feet of gas daily to operate optimally.

However, actual gas supply as of Feb. 23, 2026, stood at approximately 692 million standard cubic feet per day, representing less than 43 per cent of required demand.

The shortfall forced several generating plants to reduce output or shut down operations, prompting the Transmission Company of Nigeria (TCN) to implement load-shedding measures across the national grid.

Industry stakeholders have continued to advocate improved metering, stronger measures against energy theft and enhanced customer service to improve sector efficiency and revenue collection.


Kindly share this post
Continue Reading

General News

CNN’s Connecting Africa Visits the Afri-Caribbean Investment Summit

Published

on

Kindly share this post

As part of Connecting Africa, CNN’s Victoria Rubadiri meets companies making deals to expand intra-regional trade. She also sits down with Sanya Alleyne the Adviser to the Organization of Eastern Caribbean States (OECS) Business Council to get a sense of the current landscape of South-South trade.

At the Afri-Caribbean Investment Summit in Abuja, Nigeria, Rubadiri meets Aisha Maina, the brains behind the summit who believes providing the opportunity to meet face to face is the pathway to creating a tangible trade link. She explains why this is her belief, “When you go to the Caribbean and you go anywhere in the world, they talk about African drums, they have the African dances, but because they’re so far away from Africa, it’s what has been handed down. And I wanted them to see the real thing, what we have […] it has become a flourishing relationship, and that’s why I keep saying that the bridge is built. Because they have connected.”

From agriculture to financial services, businesses leaders have said that no sector should be overlooked if new partnerships are to be formed. Alleyne delves into how this looks for trade with the Caribbean, “The Caribbean has a longstanding history in being able to attract foreign direct investment. And the same goes for the continent of Africa. It is just about being able now to drill down into the weeds of it and being able to flesh out a framework that we can be able to facilitate, create a trade.”

For Alleyne, the next ten years are hoping to hold, “Regular commercial flights between the continent and the region. I think success would be being able to trade in our indigenous currencies to settle payments. And I also believe success would be the ability of our peoples to understand each other, become closer, and see ourselves as one.”

 


Kindly share this post
Continue Reading

Trending