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Sony Looks to Nigeria, Unveils Multifaceted Expansion Plans
Sony, the leading consumer electronics and entertainment brand has unveiled its extensive blueprint for expansion across the African continent. Defined by a rigorous 360 degree immersion plan, Sony will look to transform the African consumers’ experience in the electronics sector through launching the latest technology products, introducing experiential Sony brand stores, and setting up authorized service centers in almost every country in Africa.
On the operational front, Sony plans to establish new zonal offices in Morocco, Ghana, Nigeria and Angola, employing local human resources and identifying new business partners with the capacity to compliment the Sony growth strategy in Africa.
The announcements, which came at an exclusive dealers’ conference in Cape Town, South Africa, highlight Sony’s global ambitions and the significance it places on Africa in the international marketplace.
Speaking at the conference, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “Africa is undoubtedly one of the most important markets for Sony. By 2015, we hope to achieve a $1.4 billion share in the consumer electronics space, including the fast-growing mobile phone business. The numbers certainly look exciting, but our immediate focus is to identify tactics that help us move towards our target. The Sony roadmap for Africa constitutes a four-pillared strategy based on ‘product’, ‘customer’, ‘community’ and ‘operation’.”
Recognizing the demand for its top-of-the-line products in local markets, Sony aims to synchronize its international launches to include the African continent in its entirety. From the award-winning Sony Xperia Z smartphone, the XPERIA tablet and the BRAVIA 4K TVs to the world’s most powerful audio system, the Shake 7 stereo, Sony will look to reduce the wait-time and increase the availability of its products, especially those tailored for African consumers. Incidentally, Sony stands number one in the audio products category in Africa, commanding a market share of over 40 per cent. In South Africa alone, one in two customers seeking audio products has been found to opt for Sony.
Looking to transform the experiential prospects for African consumers, Sony is also set to roll-out its unique branded stores, Sony World, in key markets to give potential buyers a chance to see and feel the unmatched quality of its products. The first of these open-display stores has been successfully launched in the Ivory Coast.
Sony’s attention to quality does not end at the point of sale, with the brand announcing the launch of 67 authorized service centers in Africa this year that will be increased to 87 centers by March 2014.
Sugiyama added: “Africa is a vast continent, and we understand that it is made up of different and diverse countries with many languages and cultures that require localized communication. We are moving fast to satisfy these requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including French, Portuguese, English and Arabic. We are also looking to launch a dedicated Sony Facebook page for Africa.”
Over the years, Sony has extensively engaged with the African community with campaigns that propose the company’s goal to work ‘With Africa’ as opposed to ‘For Africa’. These include initiatives such as the South Africa Mobile Library Project in partnership with non-profit organization South African Primary Education Support Initiative (SAPESI). In addition, Sony has partnered with Japan International Cooperation Agency (JICA), United Nations Development Programme (UNDP) and Global Fund to Fight AIDS, and Tuberculosis and Malaria (GFATM) to implement highly successful public cinema-viewing projects in Tanzania, Ghana and Cameroon.
Other community support projects include Folktales in Malawi, a joint initiative with the Malawi National Commission for United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Future Charitable Trust (GFCT), to protect and preserve the heritage of intergenerational story telling in print and audio formats. The widespread Eye See Digital Photo Project headed by the United Nations Children’s Fund (UNICEF) was additionally extended to children in Rwanda, Liberia, Madagascar, South Africa, Ethiopia, Mali and Tunisia to give them a voice of expression through photography.
Speaking on Sony community initiatives, Sugiyama said: “We at Sony believe that we must be a part of the local community wherever we do business. Ever since its inception in 1946, Sony has endeavored to provide amazing entertainment experiences through our products that inspire and fulfill our consumers’ curiosity. We continue to replicate this guiding philosophy that is embedded in our DNA across all the community-focused initiatives that we deliver globally.”
Sony’s new expansion plan is just the tip of the iceberg with regards to its long term vision for Africa. At a time when the region’s electronics market is evolving rapidly, with more and more users looking for intelligent solutions to match their entertainment needs, Sony is poised to deliver an extraordinary offering to suit varied expectations, and bring the ‘Best of Sony’ to every corner of the African continent.
Glovo, a multi-category tech company, has announced its integration into the generative AI ecosystem with the launch of its “Shopping Assistant” for ChatGPT and Claude. Users can now discover retail products, compare prices, and seamlessly order any item using natural conversational language with the AI systems.
The Glovo experience inside such platforms introduces a conversational commerce model that shifts from a search-based web to an intent-based web. Rather than navigating traditional app menus and filters, users can express needs, such as asking for a “last-minute gift for a coffee lover under ₦50,000”, and the assistant handles semantic search, location validation, and product curation.
A Seamless, Concierge-Like Experience
Once both platforms have been connected through either ChatGPT or Claude apps, the user will be able to have a multi-turn dialogue where the assistant remembers context and constraints, such as budget caps. Users receive a visual carousel of up to five highly customised product options available at local stores. Each product displays its image, name, store details and ratings, and price. While the search and discovery experience takes place directly on the Generative AI platforms, selecting a product via the “view on Glovo” button takes the user to the Glovo mobile or web app, where the payment and final purchase are exclusively completed.
Strategic Focus on Retail and Growth
Glovo is prioritising the retail and grocery sectors for this initial launch, capturing the established habit of using AI for product research. Generative AI has driven a significant jump in retail traffic globally, so this first-mover advantage aims to meet customers where they are meeting Gen AI daily, and ensure it captures high-intent organic traffic as search behaviours evolve.
“We’re always looking for ways to meet our customers where they already are. Being available on Claude and ChatGPT means people can discover what Glovo has to offer as part of a natural conversation, with no friction. Glovo has always been about being the everyday app that provides choice and convenience, and this is another step in that direction”, said Shiro Theuri, Chief Technology Officer at Glovo.
How to look for products in the Glovo app through ChatGPT or Claude
- The user must sync ChatGPT or Claude with the Glovo app with the plug-in.
- Once synced, the user must type in @glovo followed by their request.
- The AI platform displays a carousel with 5 available options for the user.
- If the user wants to purchase any of the products or continue searching within the Glovo app, they must click “View on Glovo”, which will redirect the user to the Glovo app or website.
- After the order is confirmed, the store will prepare the item(s) and the courier will head up to the pick-up location. The user will receive the order in minutes.
Southeast Asia cybercrime networks are expanding operations into Africa as crackdowns intensify in the subregion, according to a recent report from the United Nations Office on Drugs and Crime (UNODC).
The massive, unintended geographic shift triggered by intense pressure from international task forces in Myanmar and Cambodia,have seen highly sophisticated criminal networks now establishing footholds in major tech hubs across Kenya and Nigeria, transforming local technical talent into accomplices for industrial-scale digital theft as reported by https://streamlinefeed.co.ke/
This strategic migration represents a critical evolution in the $17 billion crypto scam economy.
Transnational scam syndicates are organized criminal networks that run industrial-scale online fraud using trapped or trafficked labor.
The UNODC has documented this diversification, noting that African nations are increasingly targeted as operational bases due to robust internet infrastructure and a surplus of unemployed tech workers.
In response, local authorities are engaged in a frantic game of catch-up against well-funded foreign cartels.
Recall that in 2025, UNODC, described the shift as part of a broader trend in which crime “spreads like a cancer,” into regions with weaker enforcement and limited digital safeguards.
The report pointed to the rapid proliferation of online fraud operations, including cryptocurrency scams and phishing schemes, moving from countries like Myanmar and Cambodia into new footholds in Africa—particularly Nigeria.
A recent case publicized June 12, 2025 by the WeChat public account West Africa Chinese Voice illustrates the trend: Nigeria’s Economic and Financial Crimes Commission (EFCC) arrested 177 Chinese nationals in Lagos and Abuja between December 2024 and January 2025.
The suspects were allegedly running scam centers under the guise of corporate offices, where local Nigerians were trained to carry out online investment frauds—many following the “pig-butchering” model, which builds trust with victims before luring them into fraudulent crypto investments.
Authorities seized hundreds of SIM cards, high-performance computers, and prewritten scam scripts during the raids
Ugochukwu Eze, a 47 year-old man, was on Thursday arraigned before a Federal High Court in Lagos for allegedly hacking into the server of SunTrust Bank to steal a total of N800m.
Ugochukwu also known as Amazon, was arraigned before the court by the operatives of the Department of State Security (DSS).
DSS accused Ugochukwu of fraudulently hacking into the server of SunTrust Bank to remove and divert the sum of N800 million into several accounts in other financial institutions.
M. Bajela,prosecuting counsel, DSS, in the charges filed before the court alleged that the defendant and others now at large, between 2023 and 2026, conspired among themselves and unlawfully and seriously hindered the function of Suntrust Bank Plc’s computer system server and in the process fraudulently diverted over N800 million belonging to the bank.
Ugochukwu was also accused of concealing and transferring various sums of money traced to the unlawful cyber-attacks to some account in some financial institutions.
The offences alleged to have been committed by the defendant according to the prosecutor contravened sections 5; 6(1) and 8 of Cybercrimes (Prohibition, Prevention etc) Act, 2024. And Sections 10, 20 and 18(2)(D) of the Money Laundering (Prevention and Prohibition) Act, 2022.
The defendant pleaded not guilty to the allegations.
Based on his plea of not guilty, the prosecutor asked the court for a trial date, and prayed the court to remand the defendant in the facility of the correctional services pending the time trial will commence.
However, E. Afrogha, defendant’s lawyer, told the court that she has filed her client’s bail application. adding that her client has been in the DSS custody for over a month.
But the prosecution counsel told the court that he has not been served with the bail application, not withstanding that his witnesses are available.
Based on the counsels’ submissions, Justice Friday Ogazi, presiding judge, adjourned the matter to August 24,2026 for hearing of the bail application.
The judge also ordered that the defendant be remanded in the custody of the Nigerian Correctional Services (NCS) pending the hearing of the bail application.
One of the counts against the defendant reads: “That you UGOCHUKWU EZE (AKA AMAZON) (M) (47 YEARS) sometime between 2023 and 2026 in Lagos, and other places within the jurisdiction of this honourable court, unlawfully seriously hindered the function of SunTrust Bank Plc’s computer system, and in the process fraudulently diverted over N800, 000,000.00 (Eight Hundred Million Naira) belonging to the said SunTrust Bank thereby committed an offence contrary to and punishable under Section 8 of the cybercrime (prohibition, prevention etc.) Act, 2024.”
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