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Sony Looks to Nigeria, Unveils Multifaceted Expansion Plans

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Sony, the leading consumer electronics and entertainment brand has unveiled its extensive blueprint for expansion across the African continent. Defined by a rigorous 360 degree immersion plan, Sony will look to transform the African consumers’ experience in the electronics sector through launching the latest technology products, introducing experiential Sony brand stores, and setting up authorized service centers in almost every country in Africa.

On the operational front, Sony plans to establish new zonal offices in Morocco, Ghana, Nigeria and Angola, employing local human resources and identifying new business partners with the capacity to compliment the Sony growth strategy in Africa.

The announcements, which came at an exclusive dealers’ conference in Cape Town, South Africa, highlight Sony’s global ambitions and the significance it places on Africa in the international marketplace.

Speaking at the conference, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “Africa is undoubtedly one of the most important markets for Sony. By 2015, we hope to achieve a $1.4 billion share in the consumer electronics space, including the fast-growing mobile phone business. The numbers certainly look exciting, but our immediate focus is to identify tactics that help us move towards our target. The Sony roadmap for Africa constitutes a four-pillared strategy based on ‘product’, ‘customer’, ‘community’ and ‘operation’.”

Recognizing the demand for its top-of-the-line products in local markets, Sony aims to synchronize its international launches to include the African continent in its entirety. From the award-winning Sony Xperia Z smartphone, the XPERIA tablet and the BRAVIA 4K TVs to the world’s most powerful audio system, the Shake 7 stereo, Sony will look to reduce the wait-time and increase the availability of its products, especially those tailored for African consumers. Incidentally, Sony stands number one in the audio products category in Africa, commanding a market share of over 40 per cent. In South Africa alone, one in two customers seeking audio products has been found to opt for Sony.

Looking to transform the experiential prospects for African consumers, Sony is also set to roll-out its unique branded stores, Sony World, in key markets to give potential buyers a chance to see and feel the unmatched quality of its products. The first of these open-display stores has been successfully launched in the Ivory Coast.

Sony’s attention to quality does not end at the point of sale, with the brand announcing the launch of 67 authorized service centers in Africa this year that will be increased to 87 centers by March 2014.

Sugiyama added: “Africa is a vast continent, and we understand that it is made up of different and diverse countries with many languages and cultures that require localized communication. We are moving fast to satisfy these requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including French, Portuguese, English and Arabic. We are also looking to launch a dedicated Sony Facebook page for Africa.”

Over the years, Sony has extensively engaged with the African community with campaigns that propose the company’s goal to work ‘With Africa’ as opposed to ‘For Africa’. These include initiatives such as the South Africa Mobile Library Project in partnership with non-profit organization South African Primary Education Support Initiative (SAPESI). In addition, Sony has partnered with Japan International Cooperation Agency (JICA), United Nations Development Programme (UNDP) and Global Fund to Fight AIDS, and Tuberculosis and Malaria (GFATM) to implement highly successful public cinema-viewing projects in Tanzania, Ghana and Cameroon.

Other community support projects include Folktales in Malawi, a joint initiative with the Malawi National Commission for United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Future Charitable Trust (GFCT), to protect and preserve the heritage of intergenerational story telling in print and audio formats. The widespread Eye See Digital Photo Project headed by the United Nations Children’s Fund (UNICEF) was additionally extended to children in Rwanda, Liberia, Madagascar, South Africa, Ethiopia, Mali and Tunisia to give them a voice of expression through photography.

Speaking on Sony community initiatives, Sugiyama said: “We at Sony believe that we must be a part of the local community wherever we do business. Ever since its inception in 1946, Sony has endeavored to provide amazing entertainment experiences through our products that inspire and fulfill our consumers’ curiosity. We continue to replicate this guiding philosophy that is embedded in our DNA across all the community-focused initiatives that we deliver globally.”

Sony’s new expansion plan is just the tip of the iceberg with regards to its long term vision for Africa. At a time when the region’s electronics market is evolving rapidly, with more and more users looking for intelligent solutions to match their entertainment needs, Sony is poised to deliver an extraordinary offering to suit varied expectations, and bring the ‘Best of Sony’ to every corner of the African continent.


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CADEF, Stakeholders Push for Zero Added Sugar Standards in Infant Foods

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Consumer advocates, health professionals and policymakers have called for urgent regulatory reforms to eliminate added sugars in infant foods, warning that current standards may be exposing Nigerian babies to avoidable long-term health risks.

CADEF, Stakeholders Push for Zero Added Sugar Standards in Infant Foods

Chiso Ndukwe-Okafor, Executive Director of CADEF

The call was made on Thursday at a high-level stakeholders’ meeting in Abuja organised by the Consumer Advocacy and Empowerment Foundation (CADEF) in partnership with Public Eye, where new findings on sugar content in baby foods triggered widespread concern.

Public Eye’s research focused on Cerelac, Nestlé’s widely consumed infant cereal across Africa. Laboratory tests on nearly 100 samples purchased in over 20 African countries revealed that 94 per cent contained added sugar. On average, products recorded about 6 grams of added sugar per serving equivalent to roughly one and a half sugar cubes with some markets reaching between 7 and 7.5 grams. Nigerian samples averaged 5 grams, with peaks of 6.1 grams.

The figures refer strictly to sugar added during manufacturing and exclude naturally occurring sugars present in ingredients such as grains, fruits and milk.

Nestlé however maintained that its products comply with local regulations and are fortified to address nutritional deficiencies.

However, the company has not explained why sugar-free formulations are available in Europe while African markets receive variants containing added sugar.

Opening the session, Chiso Ndukwe-Okafor, Executive Director of CADEF, stressed that the advocacy is not targeted at any single company but aimed at safeguarding children’s health and advancing a zero-added-sugar standard for infant foods in Nigeria.

“African babies are being fed sugar Europe would never accept,” she said, highlighting disparities in product formulations across regions.

Citing the findings, she noted that some cereal-based infant foods contain “over four grams, almost five grams of sugar,” but clarified that manufacturers are not breaching existing laws.

“They are complying with current regulations, which are based on Codex standards developed over 30 years ago,” she said, pointing to the outdated nature of the framework as the core issue.

She urged regulatory authorities to align national standards with current global health recommendations.

CADEF warned that early exposure to added sugars can shape children’s taste preferences and increase their risk of obesity, diabetes, dental disease and other non-communicable conditions later in life echoing guidance from the World Health Organization, which advises against added sugars in infant foods.

While acknowledging that existing sugar levels fall within Nigeria’s Codex-based standards, the organisation argued that the framework is no longer sufficient to protect infant nutrition.

It clarified that its concerns relate specifically to sugars deliberately added as sweeteners or enhancers, not naturally occurring sugars in raw ingredients.

Stakeholders at the meeting called on key regulators including the Standards Organisation of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC) to review existing standards and enforce clearer, more transparent labelling requirements.

CADEF emphasised that parents deserve accurate, easy-to-understand information when making nutritional choices, noting that Nigerian consumers should enjoy the same level of product quality and protection available in other markets.

Among its recommendations is the introduction of mandatory front-of-pack labelling that clearly identifies and distinguishes sources of sugar, alongside policies to drive reformulation toward zero added sugar.

“We need front-of-pack labelling in simple language that separates the source of sugar on each product,” Ndukwe-Okafor said, adding that regulators and paediatric stakeholders expressed support for reform.

Also speaking, Adeyemo Adebayo of the Nutrition Division at the Federal Ministry of Health stressed that policy reforms must be complemented by sustained public advocacy to achieve meaningful impact.

He called for broader health education efforts beyond formal legislation, including engagement with traditional and religious leaders to drive grassroots awareness that infants do not require added sugar.

Jubril Mohammed, representing the Standards Organisation of Nigeria, said the agency’s role is to facilitate consensus-driven standards rather than impose unilateral decisions.

He noted that proposals such as eliminating added sugar must be backed by evidence and stakeholder agreement, adding that review processes can take up to a year.

He, however, expressed the agency’s willingness to collaborate with CADEF.

From a clinical perspective, Dr. Anthony Bawa, representing the Paediatric Association of Nigeria (PAN), called for stronger multi-sector collaboration involving academia, health institutions and lawmakers to address the risks associated with added sugars in infant diets.

He emphasised the importance of National Assembly involvement in enacting effective legislation to protect children’s health.

The meeting also highlighted international precedents. In India, sustained advocacy and regulatory pressure have compelled manufacturers to introduce multiple no-added-sugar variants of infant foods, demonstrating that reform is achievable.

As interim guidance, advocates urged parents to limit processed foods, avoid sugary drinks and sweets for young children, and prioritise natural options such as fruits.

“Don’t give children soft drinks. Don’t give them sweets,” Ndukwe-Okafor advised, recommending healthier alternatives like bananas and mangoes.

The coalition said it will engage senior policymakers and the National Assembly to push for stricter regulations, including a zero-added-sugar benchmark for infant foods in Nigeria.

Stakeholders agreed that a combination of regulatory reform, industry accountability and consumer education will be critical to safeguarding infant health and securing a healthier future.


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UK–Nigeria Skills and Schools Trade Mission Concludes with Strong Foundations for Education Partnership

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A high-level UK delegation has concluded a week-long skills and schools trade mission to Nigeria, marking a significant step forward in education and skills cooperation between the two countries.

Running from 19-23 April 2026 across Abuja and Lagos State, the mission brought together leading UK private schools, skills providers, and education institutions with Nigerian partners, schools, and the Honourable Minister of Education Dr Tunji Alausa.

The mission follows the high profile and well received state visit to the UK in March, which also included education engagements.  Supported by the UK’s Department for Business and Trade (DBT), the mission forms part of its new International Education Strategy, under which Nigeria has been identified as one of five priority education markets, spearheaded by Professor Sir Steve Smith, who is looking forward to visiting the country again this year.

The mission focused on in-country delivery of education, the establishment of world-renowned UK schools in Nigeria, and the development of skills and Technical and Vocational Education and Training (TVET) systems aligned with industry demand.

In Abuja, the delegation met with Nigeria’s Honourable Minister of Education, Dr Tunji Alausa, securing strong political backing for UK–Nigeria education partnerships and set the groundwork for ongoing institutional collaboration across both schools and skills.

In Lagos, delegates engaged further with potential partners and investors. In both cities the delegation was thrilled to visit local British curriculum schools and colleges to further enable them to experience first-hand the teaching and learning environment.

British Deputy High Commissioner, Jonny Baxter, said: “The UK and Nigeria share a deep and longstanding relationship, and opportunities in education are one of its most exciting frontiers.

“This mission has demonstrated the strong appetite on both sides to deepen collaboration in education and skills.”

“By bringing together UK schools and skills providers with Nigerian partners and policymakers, we are laying the foundations for even more long-term partnerships that support Nigeria’s education priorities, strengthen skills aligned to industry needs, and create opportunities for sustainable, in-country delivery as well as positioning Nigeria as the regional hub for high quality education.”

DBT Head of International Education, Sarah Chidgey, said: “This mission is a perfect example of the International Education Strategy being put into action, building on multiple two-way visits and the UK and Nigeria’s warm relationship. It has been heartening to see all the progress in UK Nigeria education collaboration since my first visit to Nigeria, as part of a wider delegation, in 2022.”

DBT’s mission concluded with a strong pipeline of follow-up activity, including targeted one-to-one meetings, MoU discussions, and agreed next steps between UK and Nigerian counterparts.

 


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Tinubu Seeks Senate Approval for $516m Sokoto-Badagry Highway Loan

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President Bola Tinubu has requested Senate approval for a $516.3 million foreign syndicated loan to fund key sections of the Sokoto-Badagry superhighway, a cornerstone of his Renewed Hope Agenda.

Tinubu Seeks Senate Approval for $516m Sokoto-Badagry Highway Loan

Tinubu

 

In a letter read by Senate President Godswill Akpabio during Thursday’s plenary, Tinubu invoked Sections 16 and 21 of the Debt Management Office Act, 2011, to secure financing via Deutsche Bank AG for Sections 1, Phase 1A, and 1B. The 1,000-kilometre project will span Sokoto, Kebbi, Niger, Kwara, Oyo, Ogun, and Lagos states, linking Illela to Badagry and boosting trade, connectivity, and goods movement.

The nine-year loan, with a three-year grace period and interest at SOFR plus 5.3 per cent, includes a partial risk guarantee from the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC). The Federal Government will provide over ₦265 billion in counterpart funding for land acquisition and infrastructure.

Akpabio referred the request to the Senate Committee on Local and Foreign Debts for a one-week turnaround report. He endorsed the borrowing, stating it advances road safety and national integration.

The highway aims to cut travel times and stimulate economic corridors, with the Federal Executive Council already approving the plan.


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