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Twitter Offers Fast, Cheap Earthquake Alerts

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Twitter could provide a quick and affordable way of detecting earthquakes and warning people of coming disaster, according to a study.

Japanese scientists have developed an earthquake-reporting system, Toretter, which, they say, works faster than their country’s official earthquake warnings and could be adapted to warn of other disasters.

Based on data from more than 1,000 earthquakes between 2009 and 2011, they showed that their system detected 93 per cent of Japan’s strong earthquakes by monitoring tweets — although this included a large number of false alarms.

Fine tuning the system allowed it to detect 80 per cent of the strong earthquakes with three-quarters of the alarms being accurate.

The system uses computer-based semantic analysis to classify tweets based on keywords, such as ‘shaking’ or ‘earthquake’, and their context.

It also uses information about when and where each tweet is sent to pin down an earthquake’s time and location, and then emails an alert within two minutes of an earthquake.

Official broadcasts by the Japan Meteorological Agency typically six minutes, according to the paper, published in the April issue of IEEE Transactions on Knowledge and Data Engineering.

“We proved that a social media user could be treated as a sensor and could be applied to earthquake observation,” lead researcher Takeshi Sakaki, from the University of Tokyo tells SciDev.Net.

He adds that tweets could be used in the developing world as the basis of low-cost observation systems for typhoons, tornados, tsunamis and even heavy traffic.

Some earthquake-prone countries in the developing world, such as Indonesia, also have a high density of Twitter users — necessary for the system to work accurately.

Adam Acar, professor of communication and social media at the Kobe City University of Foreign Studies, Japan, says that a Twitter-based system would be an affordable tool in developing countries that lack comprehensive early-warning systems.

“Having an algorithm that constantly checks for sudden increases in the use of certain words — such as quake, shaking, flood, fire — on Twitter is certainly cheaper than hiring many people or building a number of facilities,” he says. “It may not be 100 per cent reliable, but it’s definitely better than nothing.”

However, Acar says Twitter “should be used to supplement existing official information rather than replace it”.

Nicholas Sitar, professor of civil and environmental engineering at the University of California, Berkeley, in the United States, says he doubts the system would benefit developing nations because  a very sophisticated network of sensors and high-speed data processing are needed to ensure the delivery of useful warnings.

“Twitter is just one in a suite of information-delivery systems. The real issue is whether the information can be analysed, interpreted and forwarded sufficiently fast,” he says.

“This is not some kind of a magic bullet that makes up for the lack of safe construction practices in seismically active parts of the developing world,” Sitar concludes.

Twitter could provide a quick and affordable way of detecting earthquakes and warning people of coming disaster, according to a study.

Japanese scientists have developed an earthquake-reporting system, Toretter, which, they say, works faster than their country’s official earthquake warnings and could be adapted to warn of other disasters.

Based on data from more than 1,000 earthquakes between 2009 and 2011, they showed that their system detected 93 per cent of Japan’s strong earthquakes by monitoring tweets — although this included a large number of false alarms.

Fine tuning the system allowed it to detect 80 per cent of the strong earthquakes with three-quarters of the alarms being accurate.

The system uses computer-based semantic analysis to classify tweets based on keywords, such as ‘shaking’ or ‘earthquake’, and their context.

It also uses information about when and where each tweet is sent to pin down an earthquake’s time and location, and then emails an alert within two minutes of an earthquake.

Official broadcasts by the Japan Meteorological Agency typically six minutes, according to the paper, published in the April issue of IEEE Transactions on Knowledge and Data Engineering.

“We proved that a social media user could be treated as a sensor and could be applied to earthquake observation,” lead researcher Takeshi Sakaki, from the University of Tokyo tells SciDev.Net.

He adds that tweets could be used in the developing world as the basis of low-cost observation systems for typhoons, tornados, tsunamis and even heavy traffic.

Some earthquake-prone countries in the developing world, such as Indonesia, also have a high density of Twitter users — necessary for the system to work accurately.

Adam Acar, professor of communication and social media at the Kobe City University of Foreign Studies, Japan, says that a Twitter-based system would be an affordable tool in developing countries that lack comprehensive early-warning systems.

“Having an algorithm that constantly checks for sudden increases in the use of certain words — such as quake, shaking, flood, fire — on Twitter is certainly cheaper than hiring many people or building a number of facilities,” he says. “It may not be 100 per cent reliable, but it’s definitely better than nothing.”

However, Acar says Twitter “should be used to supplement existing official information rather than replace it”.

Nicholas Sitar, professor of civil and environmental engineering at the University of California, Berkeley, in the United States, says he doubts the system would benefit developing nations because  a very sophisticated network of sensors and high-speed data processing are needed to ensure the delivery of useful warnings.

“Twitter is just one in a suite of information-delivery systems. The real issue is whether the information can be analysed, interpreted and forwarded sufficiently fast,” he says.

“This is not some kind of a magic bullet that makes up for the lack of safe construction practices in seismically active parts of the developing world,” Sitar concludes.


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E-Business

Meta to Charge Location Fees on Ads to Six Countries from July 1, 2026

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Meta, a multinational technology company, has informed advertisers that it will begin applying new location-based fees to certain advertisements delivered in six selected jurisdictions starting July 1, 2026, as the company moves to offset costs linked to digital services taxes and other regulatory charges.

Meta to Charge Location Fees on Ads to Six Countries from July 1, 2026

In an email sent to advertisers, the company explained that the new charges will apply to ad impressions delivered to audiences in specific countries, regardless of where the advertiser’s business is based.

“Meta will soon apply new location fees to ads delivered in specific jurisdictions to cover digital service taxes (DST) and other location-based fees imposed on Meta in those jurisdictions,” the company said in the mail.

According to the notice, the fees will be applied to ads delivered in Austria (5%), France (3%), Italy (3%), Spain (3%), Türkiye (5%), and the United Kingdom (2%).

The company added that these rates and jurisdictions could change over time.

Meta described location fees as additional charges tied to where ads are delivered rather than where the advertiser operates.

“Location fees are additional charges that may apply to ads delivered in selected jurisdictions to cover part of the costs associated with doing business in those jurisdictions,” the company said.

The company noted that the charges will be calculated after ads are delivered and will not be deducted from campaign budgets.

Meta gave an example in the email: if an advertiser spends $100 on ads delivered in Italy, where the location fee is 3%, the final cost would be $103, excluding any applicable value-added tax.

Explaining the reason for the change, the company pointed to regulatory developments affecting technology platforms.

“The cost of delivering ads in specific jurisdictions is changing due to the evolving regulatory landscape, including digital services tax legislation. Until now, Meta has covered these additional costs,” the company said.

The company added that the move aligns with broader industry practices, noting that other digital platforms may introduce similar charges linked to digital service taxes.

Meta said the location fees will apply to all ad formats, including image and video ads, as well as campaigns such as WhatsApp click-to-message ads that are billed together with advertising.

The fees will appear on invoices with clear descriptions by jurisdiction, such as “Italy digital services,” the company said, adding that taxes like VAT will still be applied on top of the total amount.

Advertisers were advised to review the affected ad accounts and share the update with their finance, procurement and marketing teams to prepare for the changes.


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Tizeti Tests Ad-Funded Internet Access Model in Nigeria and Ghana

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Tizeti Network Limited, West African broadband provider, has launched an advertising-supported internet platform across its hotspot network in Nigeria and Ghana, allowing users to watch short video adverts in exchange for data access.

Tizeti Tests Ad-Funded Internet Access Model in Nigeria and Ghana

The system converts advertising engagement into internet connectivity, offering users the option to view a short video advertisement to unlock data without paying upfront.

Tizeti said the platform is now active across all its hotspot locations in the two countries, covering residential areas, campuses, commercial districts and other high-traffic urban locations.

The service runs on Google Ad Manager’s rewarded web advertising technology, which allows users to voluntarily watch advertisements and receive data rewards once the video is completed.

At a hotspot location, users connect to the network as usual but are given the option to watch a short advert in exchange for a defined amount of data. Those who choose to participate can repeat the process to earn additional internet access.

The company said the approach creates a value exchange between users, advertisers and network providers.

Users gain internet access without immediate payment, while advertisers reach audiences who have actively chosen to view their messages.

“Internet access is a fundamental driver of opportunity,” said Nsikak Asuquo, West Africa manager at Tizeti Network Limited.

“By rolling out reward-based internet access across Nigeria and Ghana, we are expanding connectivity without financial barriers while offering brands a high-engagement platform to reach more than 2.5 million active users,” he added.

Tizeti said participation in the advertising programme is voluntary and operates under its privacy policies, with data handled in compliance with the Nigeria Data Protection Act and Ghana’s Data Protection Act.

The launch comes as Africa’s digital advertising market expands rapidly. Industry projections suggest programmatic advertising spending could exceed $5 billion on the continent by 2028 as brands increasingly shift marketing budgets online.

By integrating Google’s advertising infrastructure directly into its hotspot network, Tizeti aims to turn public Wi-Fi locations into scalable digital advertising channels while widening access to the internet.

Advertisers will be able to buy ad placements through Google Ad Manager’s ecosystem, including open auctions, private deals and programmatic guaranteed campaigns.

Tizeti said its hotspot network serves more than 2.5 million active users across Nigeria and Ghana.

The company provides broadband services using a mix of fibre infrastructure and public Wi-Fi networks, targeting communities, schools and businesses across the region.


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NITDA, Nkenne AI Seek to Localise AI for Nigerians

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National Information Technology Development Agency (NITDA) is partnering with Nkenne AI, a local artificial intelligence (AI) company, to develop language translation technologies tailored to the country’s diverse linguistic landscape.

There are more than 500 languages spoken nationwide, however many digital systems in Nigeria still operate primarily in English, leaving millions underserved.

NITDA and Nkenne AI have partnered with the ambition to improve accessibility and inclusion across Nigeria’s digital economy.

Nkenne AI’s chief executive, Michael Odokara-Okigbo, said the company is building localised AI translation tools designed for critical sectors, including healthcare, financial services and public administration.

According to him, these tools should enable users to interact with digital platforms in indigenous languages, thus improving accessibility and trust.

It’s not just a Nigerian challenge however, language barriers remain one of the biggest obstacles to technology adoption across Africa.

Beyond translation, the partnership between NITDA and Nkenne AI also seeks to strengthen Nigeria’s startup ecosystem by promoting responsible data practices and supporting emerging AI ventures.


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