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Microsoft Fights Piracy in Africa with Windows PC Affordability Initiative

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Microsoft has launched the Windows PC Affordability in Africa Initiative, a programme that aims to reduce the prevalence of Microsoft software piracy in Africa’s emerging markets.

Microsoft Fights Piracy in Africa with Windows PC Affordability Initiative

To implement the Initiative, the organisation is working with its major PC partners, Acer, Asus, Dell, Intel, Lenovo, SMD Technologies and Mustek to improve the uptake and affordability of genuine software across the continent.

 

Providing consumers with an enhanced, authentic experience using genuine software, and in so doing, creating awareness around the topic at hand encompasses two key objectives of this initiative.

 

Africa’s emerging market potential is unparalleled and business development and the growth of existing SME’s remains a key focus across the continent.

 

To tap into this potential growth, access to affordable genuine software and hardware is necessary if the digital divide is to be closed.

 

The future of Africa is reliant on entrepreneur’s ability to start and grow successful businesses, and access to genuine software, that guaranties comprehensive security and protections for devices and data, is critical to the long-term success of these businesses.

 

The same applies for students, who rely heavily on access to devices, software and information to complete tasks and projects. If their devices or data are compromised by malware, viruses or cyber-attacks, they may not be able to communicate or access important information. This could limit people’s ability to learn new skills or limit businesses ability to compete and grow.

 

For over 35 years, Windows has been on a mission to create software that gives people the power to realize their dreams and master their daily realities. Built on the belief that anyone can do anything—if they have the right tools, Windows delivers easy, familiar experiences that help people create, explore, connect and enjoy.

 

Today, over a billion people around the globe login to Windows to pursue their passions, and we are amazed at what we have seen our customers accomplish. No matter how big or how small, our goal is to empower people to do great things on a Windows PC. However, a pirated version of Windows puts both PCs and people’s data at risk.

 

Only with Genuine Windows 10 provides built-in comprehensive security including ongoing detection and protection from threats, parental controls and many other safety features. From your business to your family to your files, your important assets are protected when a genuine version of Windows 10 is at the heart of your computer.

 

“As per our estimates, only a third of PCs being shipped into Africa include genuine software. Because of this, data breaches and malware attacks have increased significantly, resulting in loss of important data and decreased productivity,” said Deniz Ozen, Regional General Manager, Consumer and Device Sales, Microsoft Middle East & Africa.

 

“At Lenovo, we want to build smarter technology that will equip us with the right tools to improve our lives and the way we work in order to make an impact in the world we live in. We believe that smarter technology can solve problems, create opportunities and transform the way we all live, learn and work.

 

“The Windows PC Affordability in Africa Initiative is aligned with our Smarter Technology for All vision which aims to deliver meaningful impact through technology and create a diverse and dynamic world that enhances the human experience.

 

“Our partnership with Microsoft allows us to leverage the best in class software to create highly productive IT environments that can help businesses and consumers achieve true innovation through the use of genuine products that do not compromise the security, reliability or efficiency of any of our devices,” said Shashank Sharma, Executive Director and General Manager, Middle East, Turkey and Africa, Lenovo.

 

In its June 2018 report, The Software Alliance reported that the overall rate of pirated software across the Middle East and Africa was 56 percent, the region also has several countries that rate as the highest users of unlicensed software with Libya and Zimbabwe tipping the scale at 90 and 89 percent respectively. Pirated software is often installed without the end user’s knowledge, and it is those users who suffer the consequences including lost data and unusable PCs.

 

‘’Through the Windows PC Affordability in Africa Initiative, we aim to educate consumers on the risks of using pirated software, and to work with our PC ecosystem partners including Acer, Asus, Dell, Intel, Lenovo, Mustek and SMD to make Genuine Windows 10 PCs more affordable across Africa,” said Bradley Hopkinson, Vice President, Consumer & Device Sales, Microsoft.

 

Of the initiative, Dave Brooke, Vice President, Client Solutions Group, Dell Technologies, CEE & MERAT commented, “It’s easy to take devices for granted in the digital revolution. But without people, there is no revolution and without the right devices, they can’t participate in it.

 

“The Windows PC Affordability in Africa Initiative can help close the digital divide and put that power into the hands of those whose lives will be transformed the most. Dell Technologies strives to close this digital gap through sharing understanding around different device and technology ecosystems and enhancing the value created by them. ”

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Paga Hits N14tri Transactions Value in 15 Years

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Paga, a payments and financial services provider for Africa has processed transactions value to the tune of N14trillion in the last 15 years of its existence.

Tayo Oviosu, chief executive officer, Pagatech, said at a media interaction to mark the company’s 15 anniversary that 80 percent of the amount was done in the last five years.

“When we celebrated 10 years of our business that was five years ago, we have grown our transactions values by 7 times, across the three business arms of our operation which includes; consumer payments, platform as-a-services and super App for retailers.

“This has translated into job creation as we have created over 1,000 direct jobs in Ethiopia and in Nigeria and indirect jobs through our agent network to about 100,000 jobs, this is economic empowerment of Nigerians.

“Our desire is giving people financial freedom and making life possible for them and impacting on our community. We are really proud of our economic achievements and we are making sure that our customers get the best experience.

“We are super excited about what the future holds for our business. Our vision is a world where cash does not exist anymore. We ensure that our customers’ money is safe by complying with the highest global security standards.

“Our focus is on helping both consumers and sellers pay, get paid, and access financial services. We do this directly; and through our Platform-as-a-Service, which enables other third parties to leverage the deep infrastructure we have built for endless possibilities.

Oviosu, further explained the three business lines Paga has transformed into from a mobile money operator from inception to a financial services provider includes; Consumer payment: where anyone can open a Paga account from any type of phone, by download Paga App from Apple or android store or dial *242# from any type of phone device.

“With Paga app, you can fund the account, make payments and also have a physical Visa card or a virtual Visa card on the account. This gives you significant convenience over other bank accounts we have in the market today.

You can send money into that account from any bank account or walk into any bank branch to fund the account. You can as well go to any agent and fund or make transactions from the account,” he said.

He added that when he started the business 15 years ago, there was no infrastructure, “we had to build the required infrastructure to support the business. Two years ago, we opened our infrastructure to allow other technology companies to use it for their own business. We called this Platform as a Service. With Platform as a service we are serving 150 businesses who are using our infrastructure to execute their own businesses.

“The third arm of our business is what we called Doroki this a different brand which is super App for retail business. If you are a supermarket you use it to manage your inventory among others. This is the youngest arm of our business” he noted.


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FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

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Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.

The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.

The director-general was represented by  Mr Emeka Ogbonna, director of Legal.

NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.

He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.

According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.

“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.

“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.

“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.

“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.

“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.

He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.

“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.

“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).

“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).

“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.

The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.


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NITDA, ICF Train 100 Schoolgirls in ICT Skills

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The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.

Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.

The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.

Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.

She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.

DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.

The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.

Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.

“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.

This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.

It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.

Mr Kashifu  Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.

According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.

“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.

These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.

ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.

NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.


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