Telecom
Ericsson’s Ten Hot Consumer Trends 2030 Report

Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030. The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report.
The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality.
Based on comprehensive research, the ConsumerLab Hot Consumer Trends 2030 report represents the expectations and predictions of 46 million early technology adopters.
Main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.
Dr. Pernilla Jonsson, Head of Ericsson Consumer & IndustryLab and co-author of the report, says: “We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected.
“This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point. We did not expect the extent to which consumers already envisage vast changes to our daily lives driven by sensory connectivity through Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation.”
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and co-author of the report, says: “We often imagine the future as a linear development from today. But we already need to consider what opportunities and challenges a world where all human senses are digitalized will bring.
“For example, it could play a significant role in climate action and carbon footprint reduction. Many activities can be digitalized to reduce their climate impact. You could go to work, go on vacation, and travel the world, all from your home.
“Consumers expect concerns about individual privacy in the Internet of Senses to be addressed by the industry. For example, possible public concern that our senses could be manipulated to purchase items or services. People will expect necessary protections and guarantees to be put in place.”
The 10 Hot Consumer Trends for 2030 – Internet of Senses are:
- Your brain is the user interface
Fifty-nine percent of consumers believe that we will be able to see map routes on Virtual Reality glasses by simply thinking of a destination.
- Sounds like me
Using a microphone, 67 percent believe they will be able to take on anyone’s voice realistically to fool even family members.
- Any flavor you want
Forty-five percent predict a device for your mouth that digitally enhances anything you eat, so that any food can taste like your favorite treat.
- Digital aroma
Around 6 in 10 expect to be able to digitally visit forests or the countryside, including experiencing all the natural smells of those places.
- Total touch
More than 6 in 10 expect smartphones with screens that convey the shape and texture of the digital icons and buttons they are pressing.
- Merged reality
Virtual Reality game worlds are predicted by 7 in 10 to be indistinguishable from physical reality by 2030.
- Verified as real
“Fake News” could be finished: half of respondents say news reporting services that feature extensive fact checks will be popular by 2030.
- Post-privacy consumers
Half of respondents are “post-privacy consumers”: they expect privacy issues to be fully resolved so they can safely reap the benefits of a data-driven world.
- Connected sustainability
Internet of senses-based services will make society more environmentally sustainable, according to 6 in 10.
- Sensational services
Forty-five percent of consumers anticipate digital malls allowing them to use all five senses when shopping.
The report insights are based on Ericsson ConsumerLab’s global research activities spanning more than 24 years. It primarily draws on data from an online survey conducted during October 2019 of advanced internet users in 15 cities around the world. They are Bangkok, Delhi, Jakarta, Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Singapore, Stockholm, Sydney and Tokyo.
Telecom
Aba to Host MTN’s “The Gathering” with Pitchathon Offering ₦5 Million Prize Pool for Emerging Startup Founders

MTN’s Youth cultural and lifestyle event “The Gathering” will hold in Aba at the Prime Event Centre from June 14 to 15, 2026, with a high-stakes Pitchathon designed to spotlight and reward the most promising early-stage founders in the city, offering a total prize pool of ₦5 million.

The competition will award ₦2.5 million to the winning startup, ₦1.5 million to the first runner-up, and ₦1 million to third place, giving young entrepreneurs not just funding, but a direct platform to validate their ideas in front of investors, consumers, and industry stakeholders.
The Aba Pitchathon follows a highly successful Lagos edition of The Gathering on 100, which took place at the National Stadium, Surulere, from April 22 to 26, where eight startups collectively received ₦45 million in seed funding after pitching solutions across fintech, healthtech, agritech, edtech, and creative technology.
At the Lagos edition, Hurpham Africa emerged as the overall winner with ₦15 million in funding support, followed by Coconoto Ltd with ₦10 million and Rava Send with ₦5 million. Five other startups – URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund – each received ₦3 million, alongside visibility and MTN business ecosystem support.
Organisers say the goal is to deepen access to opportunity across Nigeria by taking The Gathering on 100 beyond Lagos into high-potential commercial hubs like Aba, where entrepreneurship continues to thrive.
Registration is now open via The Gathering’s official website. Entrepreneurs, builders, and early-stage founders in Aba and surrounding cities are encouraged to apply for a chance to pitch live at the event.
Telecom
Meta Unveils AI-Powered Business Agent to Support Customer Engagement

Meta has unveiled a new artificial intelligence-powered tool, Meta Business Agent, designed to help businesses automate customer interactions, boost sales and improve operational efficiency across its messaging platforms.

Meta
The announcement was made at the Conversations 2026 event in London, where the technology company introduced the platform as part of its efforts to expand AI-driven business solutions.
According to Meta, the Business Agent will enable businesses to provide round-the-clock customer support on WhatsApp, Messenger and Instagram, helping them respond to inquiries, recommend products, book appointments and manage sales conversations.
The company said more than one million businesses are already using AI-powered business agents on WhatsApp and Messenger to engage customers.
Meta noted that with over one billion people connecting with businesses daily across its platforms, the new tool would help organisations deliver more personalised and relevant customer experiences.
The company explained that businesses could set up the Business Agent within minutes or integrate it into existing enterprise systems.
Features of the AI assistant include answering business-specific questions, making product recommendations from company catalogues, qualifying sales leads, booking appointments and facilitating transactions.
The platform also allows businesses to determine when human agents should take over conversations requiring additional support.
Meta disclosed that the Business Agent would now be expanded globally to businesses of all sizes and integrated into Instagram, where many companies also engage with customers.
The company said access to the tool would initially be free, while paid subscription plans tailored to different business categories would be introduced in the coming months.
In addition to customer engagement functions, Meta said the Business Agent could serve as an operational assistant by providing business owners with daily briefings, summaries of customer interactions and insights from conversations conducted overnight.
The technology firm added that future updates would enable the platform to perform more advanced functions, including market research, product insight generation, calendar management and competitive intelligence analysis.
Meta also announced the launch of the Meta Business Agent Platform, a new infrastructure designed to help businesses build, customise and deploy AI agents at scale.
The platform supports integration with hundreds of business systems, including e-commerce and customer service tools, allowing AI agents to perform tasks on behalf of organisations.
According to Meta, the platform offers enterprise-grade controls, governance mechanisms and measurement tools to ensure businesses can manage customer interactions securely and effectively.
The company said the initiative reflects its commitment to helping businesses leverage artificial intelligence to improve customer service, increase productivity and drive growth in an increasingly digital economy.
Telecom
Digital Encode Calls for Immediate Action as Cyber Threats Escalate Nationwide

Digital Encode Limited, a leading information security and governance, risk, and compliance (GRC) advisory firm, has issued an urgent cybersecurity advisory following a surge in security breaches affecting financial institutions, government agencies, fintechs, and other organizations across Nigeria.

Digital Encode
Cyber threat actors have recently exposed data purportedly from both private and public institutions in Nigeria, underscoring the growing need for stronger cybersecurity frameworks, proactive threat monitoring, and coordinated incident response measures.
But Digital Encode’s advisory highlights a troubling pattern: most recent cyber incidents are not driven by sophisticated zero-day exploits, but by preventable weaknesses in basic security configurations, credential management, and operational controls.
According to the advisory signed by Professor Obadare Adewale Peter, Chief Visionary Officer of Digital Encode Limited, attackers are increasingly exploiting misconfigured systems and publicly exposed assets, such as unsecured databases, open cloud storage buckets, leaked API keys, and critical servers exposed to the internet, many of which are easily discoverable through open repositories, cloud indexing tools, and even dark web marketplaces.
The advisory outlines critical areas of concern, including publicly accessible cloud storage exposing sensitive customer and operational data; hardcoded secrets in web and mobile applications, including API keys and tokens; leaked credentials in repositories and deployment artifacts; weak internal access controls and over-reliance on single authentication layers; exposure of administrative endpoints, API documentation, and development environments in production; uncontrolled use of Third-Party Hosting platforms such as Vercel, Netlify, and Render; poor token lifecycle management and weak authentication, inadequate vendor risk management and monitoring controls
Digital Encode noted that these vulnerabilities are widespread across organizations, particularly in financial institutions, payment service providers, Fintech companies and public sector platforms, where similar exposure patterns continue to recur.
Not a Technology Problem, But an Execution Gap
“Organizations affected in recent breaches were not compromised due to highly advanced attacks, but due to lapses in enforcing existing security controls, like, ensuring that no cloud resources linked to organizations whether AWS S3, Azure Blob, Google Cloud Storage, or Firebase allow anonymous access, Verify that no cloud credentials or API tokens are exposed in public or private repositories, container registries or deployed applications, and all external and internal APIs must enforce authentication and authorization controls at all times” Prof. Obadare stated.
The advisory stresses that most of these risks can be mitigated with readily available tools and best practices, underscoring a critical gap between security policy and implementation.
Urgent Actions Recommended
Digital Encode has called on organizations to act immediately by conducting a comprehensive audit of all internet-facing assets, including third-party systems; revoking and rotating all exposed or potentially compromised credentials including passwords, API keys, and access tokens; reviewing historical logs to assess the extent of any prior exploitation; engaging vendors to address third-party security exposures; fixing identified misconfigurations and validating remediation efforts; strengthening monitoring, logging, and threat detection systems; and documenting remediation steps and residual risks for governance and compliance.
The firm also emphasized the need for improved visibility into shadow IT and unauthorized deployments tied to employees’ accounts, which increasingly serve as entry points for attackers.
Call for Proactive Security Posture
Digital Encode reiterated its commitment to supporting organizations through enterprise-wide security assessments and independent validation of implemented controls.
“We strongly advise that this advisory be actioned without delay,” Prof Obadare warned, adding that proactive security hygiene, not reactive response, will determine resilience in Nigeria’s evolving threat landscape.
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