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Ericsson’s Ten Hot Consumer Trends 2030 Report

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Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report.

The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality.

Based on comprehensive research, the ConsumerLab Hot Consumer Trends 2030 report represents the expectations and predictions of 46 million early technology adopters.

Main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

Dr. Pernilla Jonsson, Head of Ericsson Consumer & IndustryLab and co-author of the report, says: “We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected.

“This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point.  We did not expect the extent to which consumers already envisage vast changes to our daily lives driven by sensory connectivity through Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation.”

Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and co-author of the report, says: “We often imagine the future as a linear development from today. But we already need to consider what opportunities and challenges a world where all human senses are digitalized will bring.

“For example, it could play a significant role in climate action and carbon footprint reduction. Many activities can be digitalized to reduce their climate impact. You could go to work, go on vacation, and travel the world, all from your home.

“Consumers expect concerns about individual privacy in the Internet of Senses to be addressed by the industry. For example, possible public concern that our senses could be manipulated to purchase items or services. People will expect necessary protections and guarantees to be put in place.”

The 10 Hot Consumer Trends for 2030 – Internet of Senses are:

  1. Your brain is the user interface

Fifty-nine percent of consumers believe that we will be able to see map routes on Virtual Reality glasses by simply thinking of a destination.

  1. Sounds like me

Using a microphone, 67 percent believe they will be able to take on anyone’s voice realistically to fool even family members.

  1. Any flavor you want

Forty-five percent predict a device for your mouth that digitally enhances anything you eat, so that any food can taste like your favorite treat.

  1. Digital aroma

Around 6 in 10 expect to be able to digitally visit forests or the countryside, including experiencing all the natural smells of those places.

  1. Total touch

More than 6 in 10 expect smartphones with screens that convey the shape and texture of the digital icons and buttons they are pressing.

  1. Merged reality

Virtual Reality game worlds are predicted by 7 in 10 to be indistinguishable from physical reality by 2030.

  1. Verified as real

“Fake News” could be finished: half of respondents say news reporting services that feature extensive fact checks will be popular by 2030.

  1. Post-privacy consumers

Half of respondents are “post-privacy consumers”: they expect privacy issues to be fully resolved so they can safely reap the benefits of a data-driven world.

  1. Connected sustainability

Internet of senses-based services will make society more environmentally sustainable, according to 6 in 10.

  1. Sensational services

Forty-five percent of consumers anticipate digital malls allowing them to use all five senses when shopping.

The report insights are based on Ericsson ConsumerLab’s global research activities spanning more than 24 years. It primarily draws on data from an online survey conducted during October 2019 of advanced internet users in 15 cities around the world. They are Bangkok, Delhi, Jakarta, Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Singapore, Stockholm, Sydney and Tokyo.


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9mobile Refutes Claims of N55Bn Debt to Keystone Bank

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Board of Directors of Emerging Markets Telecommunication Services Limited, trading as 9mobile, has refuted reports suggesting that a court ordered the company to pay a N55bn debt to Keystone Bank.

9mobile Refutes Claims of N55Bn Debt to Keystone Bank

In a statement at the weekend, the telecommunications company clarified that it was not a party to any legal suit or court order related to the debt.

The legal dispute involves only its minority shareholder, Teleology Nigeria Limited.

“Our attention has been drawn to a wave of syndicated media publications dated Friday, July 19, 2024, with the same misleading headline: ‘Court orders 9mobile to pay N55bn debt to Keystone Bank,’” 9mobile stated.

“The Management of 9mobile wishes to inform the concerned public and critical stakeholders that, contrary to this misleading headline, Emerging Markets Telecommunication Services Limited, trading as 9mobile, was neither a party to any suit nor affected by the order said to have been made against it as an entity.”

On Friday, a section of the media reported that a Federal High Court in Ikoyi, Lagos, ordered Teleology Nigeria Ltd. to pay the sum owed to Keystone Bank.

Bode Olanipekun, SAN, Keystone’s counsel, claimed Teleology failed to service the loan used to finance its acquisition of assets in 9mobile.

Despite Keystone Bank’s offer to restructure the loan, Teleology did not meet the conditions set forth. Instead of repayment, the plaintiff received a proposal from PAC Ltd. suggesting a debt conversion to equity with no immediate repayment.

9mobile emphasised that the reports were false and defamatory, impacting its corporate reputation.

“If the correspondents who filed the obviously syndicated news stories were anywhere near the courtroom during the proceedings leading to the issuance of the said order, they would have known that at no point was 9mobile a party to the suit in question. Rather, the action was appropriately classified and filed as ‘Keystone Bank v. Teleology Nigeria Limited.’”

The company reiterated that no judgment was made against it and described the attempt to link 9mobile with the transaction of its minority shareholder, Teleology Nigeria Limited, as “false and maliciously misleading.”

9mobile highlighted that it is under new ownership, with a 95.5 per cent controlling stake in the business, and has not been found liable for the actions of its minority shareholder in the ongoing legal tussle.

“Our business transformation program has commenced, and we are poised to reclaim our place in the market,” 9mobile assured.

Teleology Holdings acquired 9mobile, previously known as Etisalat Nigeria, in November 2018 after a lengthy bidding process. However, just two months later, Teleology announced its withdrawal from the project due to dissatisfaction with its local partnership and operational challenges.

This decision jeopardised the initial $50m deposit made for the acquisition and highlighted ongoing financial difficulties faced by 9mobile, which has seen a significant decline in subscribers since its financial troubles began in 2017.

 


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TD Africa, BOSCH Strengthen Ties on Nigerian Consumer Electronic Market

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To further showcase its acknowledgment and endorsement of the Nigerian-born, Africa-wide technology distribution company, TD Africa, a delegation of Robert Bosch GmbH, popularly known as BOSCH, has paid a courtesy visit to the tech distribution giant at its Victoria Island, Lagos, head office.

L-R: Ifeoma Chigbo-Ndukwe (HR & Admin, TD Africa); Anastasia Etumeahu (Bosch Business Manager, TD Africa); Piet Ebersohn (Bosch Brand Manager, Sub-Saharan Africa); Chioma Chimere (Coordinating Managing Director, TD Africa); Chiamaka Okonkwo (Business Analyst, TD Africa); Omotola Basiru (Procurement Officer, TD Africa).

This pivotal visit marks a renewed commitment of the German multinational engineering and technology company to TD Africa as the strategic ally for Bosch business in Nigeria.

Mrs. Chioma Chimere, the Coordinating Managing Director of TD Africa, who warmly received the Bosch delegation, said the visit was to further strengthen the existing ties between the two companies and stamp the multinational’s presence in Nigeria.

Her words, “This visit signifies a renewed focus on making Bosch the most sought-after consumer electronics brand for the discerning Nigerian customer.

“We believe the collaborative strategies discussed will pave the way for big prospects and breakthroughs for Bosch in Nigeria, and TD Africa stands ready as a key partner in this journey.”

Topmost on the discussion were strategies for projecting TD Africa as the key distributor for Bosch products in the country. As both parties outlined plans towards achieving exponential growth through marketing initiatives, among others, to expand Bosch’s market share.

Mr. Piet Ebersohn, the Brand Manager for Bosch, Sub-Saharan Africa, who led the delegation, said: “TD’s commitment to the growth of the customer’s value chain is immeasurable and invaluable. This is one of the many reasons we value our partnership with TD Africa.”

For the continued efficacy of the alliance, the German company promised to ensure top-notch supply-chain management practices with TD Africa to ensure a steady flow of desired Bosch products to ease and meet the Nigerian consumer demands without delay.

While this collaboration further reinforces TD Africa’s commitment to making technologies accessible across the continent, the visit has again confirmed TD Africa’s position as the premier distributor of choice for leading global brands.


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FG Calls on Nigerians to Apply for ECOWAS Cybersecurity Hackathon

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Federal Government of Nigeria is calling on all Nigerian youths and IT enthusiasts to join the Capture the Flag (CTF) competition by registering to participate in the Economic Community of West Africa’s (ECOWAS) Cybersecurity Hackathon.

The event aims to empower citizens across the region with vital cybersecurity skills.

The event is being organised by ECOWAS and hosted by Nigeria in partnership with the Federal Ministry of Communications, Innovation and Digital Economy, and NITDA.

The Cybersecurity Hackathon presents an excellent opportunity for both beginners and seasoned professionals to dive into the world of cybersecurity, acquire new skills, and network with fellow enthusiasts.

All talented individuals and teams are invited to join this exhilarating competition. Demonstrate your expertise, collaborate with peers, and push the boundaries of cybersecurity. Be part of the talent pool driving cyberspace security for your country and West Africa as a whole.

The hackathon fosters a platform for young technology enthusiasts, enhancing the cyber workforce in the region. Nigerian youths are particularly encouraged to participate and showcase their brightest minds in this competition. Whether a cybersecurity novice or a seasoned expert, this event offers a unique opportunity to learn new skills and connect with fellow cyber enthusiasts.

ECOWAS Hackathon is an annual ethical hacking competition that brings together top cybersecurity talents from across ECOWAS, providing a unique opportunity to showcase skills, encourage knowledge sharing, and promote excellence in the field of cybersecurity.

The first edition took place in Porto Novo, Benin Republic in 2022 and Lome, Togo in 2023.

Eligibility and Registration Details:

Registration Period: Open from July 19, 2024, to August 5, 2024.

Eligibility Criteria:

All participants must be citizens of ECOWAS

member countries.

Travel tickets will be provided for participants residing within the region.

Teams must consist of 3-4 members, with at least one female participant.

Participants must be between 17 and 35 years of age.

This initiative came at the time of a recent report by the International Information System Security Certification Consortium (ISC2), which highlighted a global gap of four million unfilled cybersecurity jobs.

The Federal Government of Nigeria is addressing this talent shortage through its 3 Million Technical Talent (3MTT) programme, organised by the Federal Ministry of Communications, Innovation and Digital Economy.

The programme aims to train three million Nigerians in technical skills, including cybersecurity.

Register Now:

Don’t miss this thrilling opportunity to be part of West Africa’s cybersecurity community. Registration for the ECOWAS Cybersecurity Hackathon is now open. Join this exciting Capture the Flag (CTF) competition by clicking the link below: https://ecowasctf.ng](https://ecowasctf.ng)


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