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Heineken Sets to Break New Grounds in 2020

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Heineken® has announced its activities for 2020, as it continues to take the lead in beer brands offering its consumers premium lifestyle experiences.

 

The announcement was made at an exclusive media event hosted on February 18, at the Heineken House, where for the first time, members of the public got the chance to take a tour of the upgraded Heineken House. In attendance were A-list celebrities, journalists, and elite personalities from across various industries.

 

The event offered the brand the chance to reveal the new Heineken House as a premium membership club which will be the centre of Heineken activities for everyone looking to feel the Heineken premium experience.

 

The brand also unveiled some of its exciting plans for the year, including the new James Bond “No Time To Die” Movie premiere, as well as plans for Euro 2020.

 

Also on the roster of activities is the UEFA Champions League, Formula 1 and the fashion season, which is set to see the brand throw its weight behind platforms such as the Lagos Fashion Week and Design Fashion Africa.

 

 

Speaking at the launch event, Sarah Agha, portfolio manager – International Premium Brands, Nigerian Breweries, Ltd., spoke on what to expect over the next 10 months.

 

According to her, “Every year, Heineken sets the bar for unique, unforgettable consumer-facing campaigns.

 

“This year, we have no plans to rest on our laurels. Last year, we brought the Legend, Carles Puyol, as part of our Unmissable campaign and we delighted fans with a 3-day Champions League trophy tour.

 

“Our efforts across various industries also saw us sponsor the Design Fashion Africa platform as well as the Lagos Fashion Week.

 

“In 2019, we also sponsored the prestigious Lagos Open tournament. However, all of those are just the tip of the iceberg.

 

“This year, we are extending our brand footprint across even more platforms. Kicking off with our customary sponsorship of the biggest sporting tournament in the world, the UEFA Champions League.

 

“Following up with this will be the James Bond “No time to die” movie premiere, and for the first time Heineken  has built on its successful association with UEFA by signing a further sponsorship agreement to become the Official Beer Partner of UEFA EURO 2020.

 

“With the Nigeria Fashion calendar commencing in April this year, Lagos Fashion Week, as well as our sponsorship of Design Fashion Africa is also set to make a huge come back to delight fashion enthusiasts.

 

“This year, for the first time ever, we also intend to dial-up our sponsorship of Formula 1 in Nigeria with the Formula 1 Sundays happening here at the Heineken House.

“Fans of the iconic auto-racing sport will get the chance to experience the magic of the Grand Prix. It’s an exciting time for us and our consumers and we can’t wait to get started,” She said.

 

Ex Big Brother Naija housemate, Lolu, spoke of his excitement, particularly for the Formula 1 campaign “I’m a big Formula one fan and I have been waiting for brands to give fans a chance to get closer to the magic of the grand prix. I’m truly excited for this,” he said.

 

Guests at the event also got the chance to see the Champions League matches at the prestigious Heineken House, as fans got the chance to enjoy the games in an ambience of class and conviviality.

 

The Heineken House will also host all match days of the Champions League as well as other exciting activities across the different brand activities.

 

Heineken® is one of the world’s most international brands with a presence in over 180 countries across the globe.

 

Renowned for its landmark partnerships and sponsorships across various consumers interests such as sports, fashion, lifestyle and entertainment, Heineken stands heads and shoulders as one of the most recognisable brands on the planet.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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Good News for DStv Users: Watch over 160 Channels Without Paying Extra

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MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

Good News for DStv Users: Watch Over 160 Channels Without Paying Extra

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.

Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.

According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.

In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.

“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.

The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.

MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.

The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.

To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.

The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.

Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.

MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.


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Transition to Digital TV to Unlock N605Bn New Revenue Streams  – NBC

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National Broadcasting Commission (NBC) has said that  its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.

Transition to Digital TV to Unlock N605Bn New Revenue Streams  – NBC

Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.

According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.

Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.

He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.

The funds are expected to support digital infrastructure and expand broadband access in rural communities.

NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.

For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.

Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.

However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.

On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited,  said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.

She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.

 

 


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