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Heineken Sets to Break New Grounds in 2020

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Heineken® has announced its activities for 2020, as it continues to take the lead in beer brands offering its consumers premium lifestyle experiences.

 

The announcement was made at an exclusive media event hosted on February 18, at the Heineken House, where for the first time, members of the public got the chance to take a tour of the upgraded Heineken House. In attendance were A-list celebrities, journalists, and elite personalities from across various industries.

 

The event offered the brand the chance to reveal the new Heineken House as a premium membership club which will be the centre of Heineken activities for everyone looking to feel the Heineken premium experience.

 

The brand also unveiled some of its exciting plans for the year, including the new James Bond “No Time To Die” Movie premiere, as well as plans for Euro 2020.

 

Also on the roster of activities is the UEFA Champions League, Formula 1 and the fashion season, which is set to see the brand throw its weight behind platforms such as the Lagos Fashion Week and Design Fashion Africa.

 

 

Speaking at the launch event, Sarah Agha, portfolio manager – International Premium Brands, Nigerian Breweries, Ltd., spoke on what to expect over the next 10 months.

 

According to her, “Every year, Heineken sets the bar for unique, unforgettable consumer-facing campaigns.

 

“This year, we have no plans to rest on our laurels. Last year, we brought the Legend, Carles Puyol, as part of our Unmissable campaign and we delighted fans with a 3-day Champions League trophy tour.

 

“Our efforts across various industries also saw us sponsor the Design Fashion Africa platform as well as the Lagos Fashion Week.

 

“In 2019, we also sponsored the prestigious Lagos Open tournament. However, all of those are just the tip of the iceberg.

 

“This year, we are extending our brand footprint across even more platforms. Kicking off with our customary sponsorship of the biggest sporting tournament in the world, the UEFA Champions League.

 

“Following up with this will be the James Bond “No time to die” movie premiere, and for the first time Heineken  has built on its successful association with UEFA by signing a further sponsorship agreement to become the Official Beer Partner of UEFA EURO 2020.

 

“With the Nigeria Fashion calendar commencing in April this year, Lagos Fashion Week, as well as our sponsorship of Design Fashion Africa is also set to make a huge come back to delight fashion enthusiasts.

 

“This year, for the first time ever, we also intend to dial-up our sponsorship of Formula 1 in Nigeria with the Formula 1 Sundays happening here at the Heineken House.

“Fans of the iconic auto-racing sport will get the chance to experience the magic of the Grand Prix. It’s an exciting time for us and our consumers and we can’t wait to get started,” She said.

 

Ex Big Brother Naija housemate, Lolu, spoke of his excitement, particularly for the Formula 1 campaign “I’m a big Formula one fan and I have been waiting for brands to give fans a chance to get closer to the magic of the grand prix. I’m truly excited for this,” he said.

 

Guests at the event also got the chance to see the Champions League matches at the prestigious Heineken House, as fans got the chance to enjoy the games in an ambience of class and conviviality.

 

The Heineken House will also host all match days of the Champions League as well as other exciting activities across the different brand activities.

 

Heineken® is one of the world’s most international brands with a presence in over 180 countries across the globe.

 

Renowned for its landmark partnerships and sponsorships across various consumers interests such as sports, fashion, lifestyle and entertainment, Heineken stands heads and shoulders as one of the most recognisable brands on the planet.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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QEDNG Summit 2026 set for August 11 in Lagos

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QEDNG Creative Powerhouse Summit will hold its second edition on August 11 in Lagos, bringing together leaders across the creative, business and policy spaces.

QEDNG Summit 2026 set for August 11 in Lagos

Convened by Mighty Media Plus, publishers of online newspaper QEDNG, the summit brings together conversations at the intersection of creativity, enterprise and influence, with a focus on strengthening Nigeria’s creative economy.

Reflecting on the inaugural edition, Iyanda said the summit drew participation from respected figures across sectors, including group managing director of SO&U Udeme Ufot as chairman and founder of The Africa Soft Power Group Dr Nkiru Balonwu as keynote speaker, alongside panellists such as filmmaker Kunle Afolayan, All Africa Music Awards (AFRIMA) founder Mike Dada and executive director of the National Film and Video Censors Board (NFVCB) Dr Shaibu Husseini who contributed to discussions on the direction of the creative economy.

“The first edition showed that there is a strong interest in serious engagement around the creative economy. We had contributions from experienced voices who helped set the tone for the kind of platform we are building,” Iyanda said.

Building on the success of its inaugural edition, the summit continues to expand its scope, attracting a diverse mix of industry leaders, entrepreneurs, policymakers and emerging talents.

“This summit is designed as a meeting point for ideas, influence and execution. It is not just about conversations, but about outcomes that strengthen the creative economy,” Iyanda added.

He noted that the timing of the summit is significant as the country’s creative sector continues to evolve.

“Nigeria’s creative sector has grown in visibility, but the structures that support it are still evolving. The QEDNG Creative Powerhouse Summit is part of the effort to bring clarity, direction and serious engagement to that growth,” he said.

The 2026 edition will feature keynote addresses, panel discussions and curated sessions addressing themes around innovation, growth, funding and the global positioning of Nigerian creative talent.

According to Iyanda, the long-term goal is to build a platform that remains relevant across generations.

“Our goal is to build a platform that remains useful over time, one that documents progress, connects stakeholders and contributes meaningfully to policy and practice,” he said.

Further details on speakers, partners and the full programme will be announced in the coming weeks.


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NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

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Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”

It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”

The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.

“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.

It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”

The NUJ also faulted what it called vague rules and harsh penalties.

It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”

According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”

Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”

It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”

The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”

It said, “The media is the watchdog of society, not the lapdog of the government.”

 


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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