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Heineken Sets to Break New Grounds in 2020

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Heineken® has announced its activities for 2020, as it continues to take the lead in beer brands offering its consumers premium lifestyle experiences.

 

The announcement was made at an exclusive media event hosted on February 18, at the Heineken House, where for the first time, members of the public got the chance to take a tour of the upgraded Heineken House. In attendance were A-list celebrities, journalists, and elite personalities from across various industries.

 

The event offered the brand the chance to reveal the new Heineken House as a premium membership club which will be the centre of Heineken activities for everyone looking to feel the Heineken premium experience.

 

The brand also unveiled some of its exciting plans for the year, including the new James Bond “No Time To Die” Movie premiere, as well as plans for Euro 2020.

 

Also on the roster of activities is the UEFA Champions League, Formula 1 and the fashion season, which is set to see the brand throw its weight behind platforms such as the Lagos Fashion Week and Design Fashion Africa.

 

 

Speaking at the launch event, Sarah Agha, portfolio manager – International Premium Brands, Nigerian Breweries, Ltd., spoke on what to expect over the next 10 months.

 

According to her, “Every year, Heineken sets the bar for unique, unforgettable consumer-facing campaigns.

 

“This year, we have no plans to rest on our laurels. Last year, we brought the Legend, Carles Puyol, as part of our Unmissable campaign and we delighted fans with a 3-day Champions League trophy tour.

 

“Our efforts across various industries also saw us sponsor the Design Fashion Africa platform as well as the Lagos Fashion Week.

 

“In 2019, we also sponsored the prestigious Lagos Open tournament. However, all of those are just the tip of the iceberg.

 

“This year, we are extending our brand footprint across even more platforms. Kicking off with our customary sponsorship of the biggest sporting tournament in the world, the UEFA Champions League.

 

“Following up with this will be the James Bond “No time to die” movie premiere, and for the first time Heineken  has built on its successful association with UEFA by signing a further sponsorship agreement to become the Official Beer Partner of UEFA EURO 2020.

 

“With the Nigeria Fashion calendar commencing in April this year, Lagos Fashion Week, as well as our sponsorship of Design Fashion Africa is also set to make a huge come back to delight fashion enthusiasts.

 

“This year, for the first time ever, we also intend to dial-up our sponsorship of Formula 1 in Nigeria with the Formula 1 Sundays happening here at the Heineken House.

“Fans of the iconic auto-racing sport will get the chance to experience the magic of the Grand Prix. It’s an exciting time for us and our consumers and we can’t wait to get started,” She said.

 

Ex Big Brother Naija housemate, Lolu, spoke of his excitement, particularly for the Formula 1 campaign “I’m a big Formula one fan and I have been waiting for brands to give fans a chance to get closer to the magic of the grand prix. I’m truly excited for this,” he said.

 

Guests at the event also got the chance to see the Champions League matches at the prestigious Heineken House, as fans got the chance to enjoy the games in an ambience of class and conviviality.

 

The Heineken House will also host all match days of the Champions League as well as other exciting activities across the different brand activities.

 

Heineken® is one of the world’s most international brands with a presence in over 180 countries across the globe.

 

Renowned for its landmark partnerships and sponsorships across various consumers interests such as sports, fashion, lifestyle and entertainment, Heineken stands heads and shoulders as one of the most recognisable brands on the planet.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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UBA Launches ‘RED Radio’, New Online Entertainment Platform

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United Bank for Africa, (UBA Plc), Pan- African financial institution, has continued to lead in innovation with the launch of its dynamic and creative Online Radio channel – RED Radio.

UBA Launches ‘RED Radio’, New Online Entertainment Platform

RED Radio, powered by UBA is a lifestyle web platform that has been set up to inform, educate, entertain and to bring to the fore, the best of Africa.

Much like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion.

Speaking on the launch of RED Radio, Tony O. Elumelu, group chairman of UBA,  applauded the creative initiative, emphasising that UBA is a financial institution always ready to support  creativity and entrepreneurship. The 2020 Time 100 most influential person in the world who has committed USD100 million to empowering young entrepreneurs across Africa said about RED Radio, “Creativity and innovation are a powerful combination and every detail in an art piece is important and meaningful. This applies to growing businesses and budding entrepreneurs. You will encounter challenges, like I did, but each experience is a lesson that brings you closer to your goal. That is the beauty of creativity.”

Continuing, Elumelu remarked, “There are many ways to make something beautiful, to make a sound interesting or to bring a story to life. You can define your expression, and today, as UBA’s RED Radio launches, I wish Bola Atta and her enterprising team many successes through this beautiful medium of expression.”

In appreciation of the support of UBA Group Chairman for the exciting creative initiative, Bola Atta, UBA’s group head, Corporate Communications, said ‘just like, REDTV which is Africa’s leading  online entertainment network, RED Radio is positioned to fast become the foremost online radio platform in Africa’.

Also expressing his delight, UBA’s Brand Ambassador and star boy, Wizkid, said, “I am never too busy for my UBA family as he granted an exclusive interview on one of the station’s flagship shows ‘On the Street’ where he spoke extensively about his upcoming album and what his fans should expect from him in the coming weeks.

RED Radio promises to bring rich and engaging content that will keep its audience coming back constantly for vibrant and robust entertainment. Listeners can tune in to www.itsredio.com 24/7.

 

 


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Battle of The Reds As Liverpool and Arsenal face off at Anfield

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It’s another weekend of football and football fans can look forward to the best football action from the Premier League, La Liga and Serie A on SuperSport.

 

In the Premier League this weekend, Liverpool and Arsenal will face off at Anfield on the evening of Monday 28 September, at 8:15pm on SS Premier League. The Reds and the Gunners are set for an explosive encounter which will feature prolific African goal scorers such as Mohamed Salah, Sadio Mane and Pierre-Emerick Aubameyang.

 

Liverpool will be looking for revenge against Arsenal, given that the teams’ last two meetings have both gone the way of the London side: 2-1 in a Premier League clash in mid-July and a penalty shootout triumph in the Community Shield late last month.

 

Other picks for Premier League this weekend are Crystal Palace vs Everton at 3pm, Brighton & Hove Albion v Manchester Unitedat 12:30pm, West Bromwich Albion v Chelsea at 5:30pm and Burnley vs Southampton at 8pm all on Saturday 26 September, live on SS Premier League.   On Sunday 27 September EPL fans will watch Sheffield United vs Leeds United at 12pm, Tottenham Hotspur vs Newcastle United at 2pm, Manchester City vsLeicester City at 4:30pm and West Ham United vsWolverhampton Wanderers at 7pm all live on SS Premier League.

 

The top clash for this La Liga round sees champions Real Madrid head to Estadio Benito Villamarin to face Real Betis. This will air on Saturday 26 September at 8pm on SS La Liga and SS GOtv La Liga. Los Verdiblancos have been a bogey team for the capital side in recent times, notably defeating Zinedine Zidane’s side 2-1 in their last meeting in March (prior to the season suspension) to extend their unbeaten run in the rivalry to three matches. SuperSport is the only place to get English commentary from the legendary La Liga.

 

Barcelona will face Villarreal at 8pm on 27 September while Sevilla will face Cadiz on Monday 18 September at 8pm both on SS La Liga and SS GOtv La Liga.  Barcelona and Cadiz are back after being given the first two match days off to have extra recuperation time from last season’s UEFA Champions League and Europa League campaigns.

 

More on La Liga this weekend will see Eibar meet Athletic Bilbao at 8pm on Friday 25 September. While on Saturday at 12 pm Deportivo Alaves will clash with Getafe, Valencia will also clash with Huesca at 3pm and Elche will face Real Sociedad at 5:30pm all airing live on SS La Liga and SS GOtv La Liga. Sunday 27 September SS La Liga and SS GOtv La Liga will air Osasuna vs Levante live at 11am, Athletico Madrid vs Granada at 3pm and Real Valladolid vs Celta Vigo at 5:30pm.

 

The headline match from Serie A for this round is the Sunday night clash of Roma and Juventus at the Stadio Olimpico in the ‘Eternal City’. This will air on SS Football and SS GOtv Select 1 at 7:45pm. Other matches on Sunday 27 September includes,Spezia vs Sassuolo at 11:30am, Napoli vs Genoa at 2pm and Crotone vs Milan at 5pm also live on SS Football and GOtv Select 1.

 

Elsewhere, Internazionale will have their first match of the season when they host Fiorentina at the San Siro in the late kick-off on Saturday evening at 7:45pm. Also on Saturday 26 September at 2pm, Torino will face Atalanta while at 5pm, Cagliari will face Lazio. Both Live on SS Football and SS GOtv Football. The weekend will conclude for Serie A with Bolongna vs Parma on Monday 28 September at 7:45pm live on SSFootball, SS GOtv Football and SS GOtv Select 1.

 

SuperSport promises the best of football this season as viewers on DStv and GOtv can see all their favourite stars from the African continent dominating in leagues across Europe.

 

Don’t miss the 2020-21 football season on SuperSport on DStv and GOtv.  For the full football experience, reconnect or subscribe to any of these packages; DStv Premium, Compact Plus, Compact, Confam & Yanga and GOtv Max & Jolli for selected matches.

Also, visit www.dstvafrica.com and www.gotvafrica.com and download the MyDStv app or MyGOtv app from the iOS and Android store to upgrade, reconnect or select the Auto-Renewal option to stay connected to quality football entertainment without interruptions and for other self-service options. And while you’re on the move, you can stream matches on DStv Now.


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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