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Coca-Cola Encourages Youths to be Ambassadors of Kindness

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Coca-Cola is encouraging Nigerian youths to make the country a happier place. The world’s most valuable brand, through its new campaign ‘Crazy for Good’, urges youths to become Ambassadors of kindness by entrenching random acts of kindness within their little spaces.

Speaking on youths as the focus of the campaign, Olufemi Ashipa, brand manager, Colas, Coca-Cola Nigeria Limited, said: “The future belongs to the youths and it is important that they cultivate a culture of thoughtfulness and kindness in order to create a better world. This campaign inspires and motivates the youths in this direction.”

According to Ashipa, “No act of kindness is too small. The gift of kindness may start as a small gesture and it grows into ripple that over time can become a tidal wave affecting the lives of many”.

Coca-Cola’s ‘Crazy for Good’ campaign which has launched in several other countries emphasizes the far-reaching impact of simple acts of kindness such as  helping people cross a street, helping the elderly run errands, paying the bus fare of a stranger, donating your old things to a charity, taking the time to smile at and greet strangers, letting someone go in line in front of you, volunteering your time to teach someone how to read, paying the toll for the car behind you, buying a stranger a chilled bottle of Coke; and the list is endless. ”The demonstration of thoughtfulness towards others uplifts our collective humanity and goes a long way in making the world a happier place to live in” Ashipa said.

Already, there are many youths who have found that being kind to others is not only good for the mind but also gives a feeling of satisfaction and contentment.

Kingsley Ubong Imeh, a young teenager, has made it a pattern to runs errands for elderly people in his neighborhood every day after school.

He refuses to be paid even though he comes from a poor background and needs the money.

When probed on his motivation, he said: “I get an inner peace and calm from helping these elderly ones. I feel accomplished sleeping every night because I have impacted someone’s life.”

Another of such people that are positively affecting humanity is Onyekachi Jumbo, a self-appointed traffic warden who helps direct vehicular movement at Agbonyi Junction in the traffic -prone Surulere in Lagos, as early as 6 am in the morning. He has done this regularly for years.

Tobi Ajileye, who lives in the neighborhood attested to the fact that the actions of Onyekachi have greatly helped in easing the traffic situation in the area.

“Everybody in this area knows Onyekachi and how he comes to our rescue by helping to direct traffic without expecting anything in return. His actions have been of great help to us in this neighbourhood.”

Commending Coca-Cola’s kindness movement, Dr Oluwole Coker, a lecturer at the Department of English, Obafemi Awolowo University, Ile-Ife said, ”In the African tradition, everyone is their brother’ s keeper. However that spirit of communalism is waning and those most affected are the youths. Coca-Cola has shown itself to be an authentic brand living, breathing and impacting on the environment through this kindness movement which it is leading. I would encourage other brands seeking to build a rich brand identity to emulate Coca-Cola by exploring opportunities to impact their environments.”

The Crazy for Good campaign builds on the legacy of the A Billion reasons to Believe in Africa launched last year, which celebrates Africa and encourages all Africans to take pride in her immeasurable strength despite adversity.

In the same vein, the Crazy for Good campaign inspires and celebrates individuals who perform random acts of kindness for others and by so doing help to make the continent a better place.


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Banks Close 2m Accounts over BVN, NIN, Others

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Commercial banks in Nigeria closed 2.021 million bank accounts in the first quarter of 2024, Q1’24, to clean their books of questionable accounts and comply with regulatory orders on the linkage of bank accounts to the National Identity Number (NIN).

Banks Close 2m Accounts over BVN, NIN, Others

This is contained in a report by the Nigerian Interbank Settlement System (NIBSS), which also indicated that the number of inactive bank accounts grew month-on-month, MoM, by four million or 2.0 per cent to 19.7 million in March 2024 from 19.3 million in the previous month, February.

A bank account is classified inactive when it records zero transactions including deposits, withdrawals, transfers or point-of-sale transactions for six months.

However, details of the “Industry Bank Account Database”, a monthly data reported by banks, and compiled by the Nigerian Interbank Settlement System, NIBSS, also indicated that the number of active bank accounts grew by 6.62 million or 3.0 per cent to 219.64 million from 213.02 million in February.

Recall that in December 2023, the CBN issued a directive to all commercial banks in the country to restrict tier-1 accounts without proper Biometric Verification Number (BVN), and National Identity Number, NIN, that are not linked by Thursday, March 1st, 2024.

According to NIBSS data on BVN enrollment count, 61.6 million Nigerians have BVN as of April 2024.

 

Credit: Vanguard

 

 


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Dubai-Based Citizenship Firm Imperial Citizenship Expands to Lagos, Targets Africa’s Growing Wealth

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Imperial Citizenship, a Dubai-based firm specialising in Citizenship and Residency by Investment (CRBI) solutions, has set its sights on Africa’s burgeoning wealth with the launch of a new office in Lagos, Nigeria.

This strategic move positions Imperial Citizenship to capitalise on the continent’s growing population of high net worth individuals (HNWIs) seeking international investment and mobility options.

Imperial Citizenship boasts a proven track record of success, having secured over 2,000 approvals for clients seeking alternative citizenship and residency pathways. Their partnerships with over 15 governments worldwide provide a diverse portfolio of investment opportunities that adhere to strict international regulations.

With its Lagos launch, Imperial Citizenship begins its foray into Africa. The continent boasts a burgeoning HNWI population, according to PwC, presenting a lucrative market for investment firms like Imperial Citizenship.

According to the World Bank, African economies are projected to grow by 3.4 % in 2024 as the African Development Bank Africa has reported that Africa will account for eleven of the world’s 20 fastest-growing economies in 2024. Highlighting the market’s potential, Mr. Zaid Al Hindi, Founder and CEO of Imperial Citizenship, says, “our expansion into Lagos allows us to directly cater to this affluent segment, offering them strategic solutions for global asset diversification, optimised investment opportunities, and enhanced global mobility.”

“At Imperial Citizenship, we do not operate through intermediaries, as we differentiate ourselves through direct government partnerships. This ensures transparency, legality, and efficiency throughout the application process, providing peace of mind for investment-minded clients” Zaid stated during the launch event in Lagos.

Speaking on the company’s approach to CRBI, Zaid mentioned, “At Imperial Citizenship, we prioritise a client-centric approach. We go beyond simply offering programs; we provide dedicated advisors who understand the unique needs and aspirations of each client. This personalised service ensures clients receive tailored investment options that align with their financial goals and risk tolerance”.

The launch of the Lagos office underscores Imperial Citizenship’s commitment to global expansion. With physical offices in Dubai and now Nigeria as well as operational representatives in Mexico, Algeria, and Turkey, Imperial Citizenship demonstrates its ability to cater to a geographically diverse clientele.

Looking ahead, Zaid highlighted that Imperial Citizenship plans to broaden its service offerings and expand its reach into new markets. By strategically targeting Africa’s rising wealth, Imperial Citizenship is well-positioned to solidify its role as a leading player in the CRBI industry, offering investors a gateway to global opportunities.


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234Finance Moves to Boost Economic Progress in South East

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In a recent gathering, organized by 234Finance, key stakeholders and HNIs came together to discuss the theme “Fueling Progress in the South East.”

The conversation highlighted the rich heritage, entrepreneurial spirit, opportunities for growth and the potential of the South East to be economic powerhouse.

During the discussion, the Managing Partner of 234Finance, Ezinne Nwazulu unveiled plans for an upcoming event of significant impact: the 4-week intensive SME Bootcamp and Mentor Matchup Challenge South East edition designed to empower SMEs. The program aims to empower SMEs with the knowledge, tools, and capital for rapid expansion and global competitiveness.

This initiative is building on the success of previous Mentor Matchup Challenge events, which equipped SMEs with actionable strategies and one-on-one mentorship, resulting in winners of the pitching competition securing grant funding to scale their businesses by 4x-10x.

The SME Bootcamp will feature an array of activities, including physical and virtual training sessions, onsite industrial training, and a pitching competition.

Ezinne Nwazulu emphasized the rigorous selection process, where the top 100 applicants meeting the criteria will undergo intensive training at two training centres in Abia and Anambra. From there, the most promising 15 participants will have the opportunity to pitch their business for grant funding.

Dr Chima Anyaso, Chairman of Caades Group, expressed his commitment to the region’s development and encouraged entrepreneurs with innovative crafts to seize this opportunity.

Criteria for selection are uncompromising, emphasizing technical expertise in core sectors; Agribusiness, Manufacturing, Supply Chain & Logistics, Fashion & Textile, and Retail, with a particular focus on businesses operating within the South-East region for at least three years and significant growth potential of 4x-10x.

The Bootcamp is set to commence from May 14 to June 14 2024 with Southeast-based entrepreneurs encouraged to visit the 234finance bootcamp to apply.


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