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Coca-Cola Encourages Youths to be Ambassadors of Kindness

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Coca-Cola is encouraging Nigerian youths to make the country a happier place. The world’s most valuable brand, through its new campaign ‘Crazy for Good’, urges youths to become Ambassadors of kindness by entrenching random acts of kindness within their little spaces.

Speaking on youths as the focus of the campaign, Olufemi Ashipa, brand manager, Colas, Coca-Cola Nigeria Limited, said: “The future belongs to the youths and it is important that they cultivate a culture of thoughtfulness and kindness in order to create a better world. This campaign inspires and motivates the youths in this direction.”

According to Ashipa, “No act of kindness is too small. The gift of kindness may start as a small gesture and it grows into ripple that over time can become a tidal wave affecting the lives of many”.

Coca-Cola’s ‘Crazy for Good’ campaign which has launched in several other countries emphasizes the far-reaching impact of simple acts of kindness such as  helping people cross a street, helping the elderly run errands, paying the bus fare of a stranger, donating your old things to a charity, taking the time to smile at and greet strangers, letting someone go in line in front of you, volunteering your time to teach someone how to read, paying the toll for the car behind you, buying a stranger a chilled bottle of Coke; and the list is endless. ”The demonstration of thoughtfulness towards others uplifts our collective humanity and goes a long way in making the world a happier place to live in” Ashipa said.

Already, there are many youths who have found that being kind to others is not only good for the mind but also gives a feeling of satisfaction and contentment.

Kingsley Ubong Imeh, a young teenager, has made it a pattern to runs errands for elderly people in his neighborhood every day after school.

He refuses to be paid even though he comes from a poor background and needs the money.

When probed on his motivation, he said: “I get an inner peace and calm from helping these elderly ones. I feel accomplished sleeping every night because I have impacted someone’s life.”

Another of such people that are positively affecting humanity is Onyekachi Jumbo, a self-appointed traffic warden who helps direct vehicular movement at Agbonyi Junction in the traffic -prone Surulere in Lagos, as early as 6 am in the morning. He has done this regularly for years.

Tobi Ajileye, who lives in the neighborhood attested to the fact that the actions of Onyekachi have greatly helped in easing the traffic situation in the area.

“Everybody in this area knows Onyekachi and how he comes to our rescue by helping to direct traffic without expecting anything in return. His actions have been of great help to us in this neighbourhood.”

Commending Coca-Cola’s kindness movement, Dr Oluwole Coker, a lecturer at the Department of English, Obafemi Awolowo University, Ile-Ife said, ”In the African tradition, everyone is their brother’ s keeper. However that spirit of communalism is waning and those most affected are the youths. Coca-Cola has shown itself to be an authentic brand living, breathing and impacting on the environment through this kindness movement which it is leading. I would encourage other brands seeking to build a rich brand identity to emulate Coca-Cola by exploring opportunities to impact their environments.”

The Crazy for Good campaign builds on the legacy of the A Billion reasons to Believe in Africa launched last year, which celebrates Africa and encourages all Africans to take pride in her immeasurable strength despite adversity.

In the same vein, the Crazy for Good campaign inspires and celebrates individuals who perform random acts of kindness for others and by so doing help to make the continent a better place.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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