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Coca-Cola Encourages Youths to be Ambassadors of Kindness

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Coca-Cola is encouraging Nigerian youths to make the country a happier place. The world’s most valuable brand, through its new campaign ‘Crazy for Good’, urges youths to become Ambassadors of kindness by entrenching random acts of kindness within their little spaces.

Speaking on youths as the focus of the campaign, Olufemi Ashipa, brand manager, Colas, Coca-Cola Nigeria Limited, said: “The future belongs to the youths and it is important that they cultivate a culture of thoughtfulness and kindness in order to create a better world. This campaign inspires and motivates the youths in this direction.”

According to Ashipa, “No act of kindness is too small. The gift of kindness may start as a small gesture and it grows into ripple that over time can become a tidal wave affecting the lives of many”.

Coca-Cola’s ‘Crazy for Good’ campaign which has launched in several other countries emphasizes the far-reaching impact of simple acts of kindness such as  helping people cross a street, helping the elderly run errands, paying the bus fare of a stranger, donating your old things to a charity, taking the time to smile at and greet strangers, letting someone go in line in front of you, volunteering your time to teach someone how to read, paying the toll for the car behind you, buying a stranger a chilled bottle of Coke; and the list is endless. ”The demonstration of thoughtfulness towards others uplifts our collective humanity and goes a long way in making the world a happier place to live in” Ashipa said.

Already, there are many youths who have found that being kind to others is not only good for the mind but also gives a feeling of satisfaction and contentment.

Kingsley Ubong Imeh, a young teenager, has made it a pattern to runs errands for elderly people in his neighborhood every day after school.

He refuses to be paid even though he comes from a poor background and needs the money.

When probed on his motivation, he said: “I get an inner peace and calm from helping these elderly ones. I feel accomplished sleeping every night because I have impacted someone’s life.”

Another of such people that are positively affecting humanity is Onyekachi Jumbo, a self-appointed traffic warden who helps direct vehicular movement at Agbonyi Junction in the traffic -prone Surulere in Lagos, as early as 6 am in the morning. He has done this regularly for years.

Tobi Ajileye, who lives in the neighborhood attested to the fact that the actions of Onyekachi have greatly helped in easing the traffic situation in the area.

“Everybody in this area knows Onyekachi and how he comes to our rescue by helping to direct traffic without expecting anything in return. His actions have been of great help to us in this neighbourhood.”

Commending Coca-Cola’s kindness movement, Dr Oluwole Coker, a lecturer at the Department of English, Obafemi Awolowo University, Ile-Ife said, ”In the African tradition, everyone is their brother’ s keeper. However that spirit of communalism is waning and those most affected are the youths. Coca-Cola has shown itself to be an authentic brand living, breathing and impacting on the environment through this kindness movement which it is leading. I would encourage other brands seeking to build a rich brand identity to emulate Coca-Cola by exploring opportunities to impact their environments.”

The Crazy for Good campaign builds on the legacy of the A Billion reasons to Believe in Africa launched last year, which celebrates Africa and encourages all Africans to take pride in her immeasurable strength despite adversity.

In the same vein, the Crazy for Good campaign inspires and celebrates individuals who perform random acts of kindness for others and by so doing help to make the continent a better place.


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Nestlé Commits to Boosting West Africa Solar Rollout Through Partnership

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Renewable energy firm Daystar Power Group has expanded its installed solar capacity across West Africa through a partnership with Nestlé, bringing total deployments to 6,884 kilowatt-peak (kWp), or nearly 7 megawatts (MW), in what the company describes as one of the largest commercial and industrial solar partnerships in the region.

Four manufacturing facilities across Nestlé sites in Côte d’Ivoire, Ghana and Senegal are now operational, with installations located in Abidjan, Tema and Dakar.

Daystar Power has installed 3,447 kWp across two sites in Abidjan, Côte d’Ivoire. In Ghana, a 2,547 kWp system powers Nestlé’s Tema factory, while in Senegal an 890 kWp installation operates at the Dakar facility.

The company said each system is designed to deliver measurable environmental impact, including reduced greenhouse gas emissions and improved energy resilience.

The installations are tailored to local operational and grid conditions to ensure reliable renewable energy supply while supporting Nestlé’s net-zero ambitions and its commitment to reducing greenhouse gas emissions.

“Nearly 7MW across four Nestlé facilities is a number we are proud of, but what it represents matters more than the figure itself. It means that one of the world’s most demanding manufacturers has tested our model, trusted it, and come back. Our job now is to keep earning that across every market where industry needs energy it can count on,” said Yischai Beinisch, CEO of Daystar Power Group.

Samer Chedid, CEO of Nestlé Central and West Africa Region, said: “This investment reflects our commitment to building a business that not only grows but does so responsibly.

“By advancing solar energy projects in Ghana, Côte d’Ivoire and Senegal, we are embedding sustainability into our growth, reinforcing our role as a force for good, creating long-term value for communities and ensuring that our footprint actively contributes to a cleaner, more resilient future.”


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NCGC, SMEDAN Partner on MSME Financing Support

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The National Credit Guarantee Company Limited (NCGC) and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a Memorandum of Understanding (MoU) aimed at supporting access to finance for Micro, Small and Medium Enterprises (MSMEs) in Nigeria.

The agreement was signed at the NCGC headquarters in Abuja and outlines areas of cooperation between the two agencies, including financial literacy programmes, credit guarantee support, capacity building, and other initiatives targeted at small businesses.

Speaking at the signing ceremony, NCGC Managing Director and Chief Executive Officer, Dr. Bonaventure Okhaimo, said the partnership is intended to provide a framework for expanding financing opportunities available to MSMEs.

According to him, small and medium-sized enterprises play a significant role in economic activity and employment generation across the country.

Okhaimo said NCGC has facilitated ₦32.78 billion in credit and provided over ₦13.09 billion in guarantees through its partnerships with financial institutions. He added that 1,478 businesses and entrepreneurs have benefited from the financing interventions, with 1,682 jobs reportedly created or sustained.

Also speaking, SMEDAN Director-General, Charles Odii, said the collaboration would enable the agency to connect more small businesses with available financing opportunities, particularly Nano and Micro enterprises that often face challenges accessing credit.

The two organisations said the partnership would also involve stakeholder engagement and awareness campaigns to provide information on financing options and the use of credit guarantees in lending arrangements.

The agreement forms part of ongoing efforts by both agencies to support enterprise development and improve access to financial services for small businesses across the country.

Observers say access to finance remains one of the major constraints facing Nigerian MSMEs, making collaborations between public institutions an important aspect of broader economic development initiatives.

 


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Elon Musk Loses Trillionaire Status as $500Bn Vanishes in Days

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Elon Musk is no longer a trillionaire after a sharp global sell-off in technology stocks wiped an estimated $500bn (£379bn) from his personal fortune.

Elon Musk Loses Trillionaire Status as $500bn Vanishes in Days

Elon Musk

The billionaire entrepreneur Elon Musk had recently become the first individual to reach the trillion-dollar milestone following a record-breaking listing surge for his rocket company SpaceX earlier this month.

However, shares in SpaceX have since fallen by around 30% from their peak, while Tesla was also caught in a broader technology market downturn on Tuesday, June 23.

His net worth now stands at $957.1bn, according to analysis by Bloomberg, while calculations by Forbes suggest his fortune previously peaked at $1.45tn last week.

The drop in Musk’s wealth over the past week exceeds the total fortune of Larry Page, whose estimated net worth stands at just under $297bn.

The decline comes amid two consecutive days of losses on Wall Street, with more than $89bn wiped from Tesla’s market value after its shares fell 5.8% on Tuesday. Chipmaker Nvidia also dropped 4.1% during the same session.

Traders have warned that further volatility may follow after memory-chip producer Micron Technology prepares to release its third-quarter results, amid concerns that artificial intelligence valuations may be overheating.

Investment bank Goldman Sachs cautioned that AI-linked stocks could be vulnerable if there are signs of slowing investment from major tech firms.

Ben McKeown, an investment manager at Dowgate Wealth, said Musk’s fortune remains highly exposed due to its concentration in two major holdings.

He said: “The old adage is, you concentrate to build wealth and diversify to keep it. Musk is the most extreme example of this.

Almost his entire net worth sits in Tesla and SpaceX, which have been extremely volatile, especially SpaceX as the shareholder base starts to be unlocked and becomes free to sell.”

Musk had briefly become the world’s first trillionaire on June 12 following the listing surge of SpaceX, which saw its shares jump as much as 67% in its first three days of trading after an IPO that valued the company at more than $1.8tn.

However, the stock later fell for three consecutive sessions, erasing around $928bn in market value from a peak of $2.9tn to just over $2tn, before a slight recovery.

The scale of his recent wealth decline is now considered the largest on record, surpassing his previous loss in 2022 when his fortune fell by an estimated $165bn amid a slump in Tesla shares.

Another billionaire affected by recent market turbulence is Larry Ellison, whose net worth peaked at around $400bn last September before falling to approximately $210bn following a major sell-off in Oracle shares.


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