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Nigeria Mobile Phone Market Declines as Uncertainty Grows Amid COVID-19

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Nigeria’s feature phone market suffered a 12.5% quarter-on-quarter (QoQ) decline in shipments in Q1 2020, according to the latest figures from global technology and consulting services firm International Data Corporation (IDC).

The firm’s Worldwide Mobile Phone Tracker shows that smartphone shipments declined 13.6% over the same period, with demand for both types of devices hit by cautious market sentiment in the wake of the COVID-19 pandemic. From a supply perspective, the December 2019 pre-orders combined with existing inventory to cushion the market from any severe shortages in Q1 2020.

Feature phones remain a major part of Nigeria’s mobile phone ecosystem, accounting for 56.0% share of all devices shipped in Q1 2020. Feature phones are preferred as secondary phones since they offer longer battery life, radio, and network access in rural areas where 4G infrastructure is underdeveloped.

The major players in the country’s feature phone space in Q1 2020 were Tecno with 46.6% unit share, Itel with 30.8%, Nokia with 13.0%, and Bontel with 6.9%.

The market’s Chinese players continued with aggressive marketing and branding activities that helped them to retain notable market shares despite the supply issues thrown up by the pandemic. Transsion brands (i.e., Tecno, Itel, and Infinix) dominated the smartphone space in Q1 2020, accounting for 76.8% of all shipments for the quarter. Samsung held the second-biggest unit share at 7.2%, while Xiaomi and Huawei followed with respective shares of 4.9% and 3.2%.

“The Chinese brands continue to offer more models in the entry-level and mid-range price bands, with devices going for less than $200,” says George Mbuthia, a research analyst with IDC. “Competition is a major driver of this downward trend in average selling prices, a trend that has catalyzed smartphone adoption in the market.

Despite seeing its share drop by 3%, Transsion’s Tecno brand continued to lead the way in Q1 2020, with its Spark 4 and Camon 12 models proving popular. Samsung also remained competitive in Q1 2020 as its A-series models offer superior specifications and are affordable for most consumers.”

Looking ahead, IDC expects the Nigerian market to see a further 15.7% QoQ decline in overall mobile phone shipments in Q2 2020 as the lockdown of major businesses that started March 26th and further measures aimed at curbing the spread of COVID-19 continue to have a negative impact.

“Distributors remain reluctant to keep large inventories as they look to avoid bonding more capital amid an economic slowdown with a fluctuating Naira and declining oil prices,” says Ramazan Yavuz, a senior research manager at IDC. “The lockdown has also led to loss of income on the consumer side, which will translate into low spend on mobile phones.”


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CerAwards 2026: CeraVe & Konga Health Reward Top Creators with Paris Trips and N12M in Prizes

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The intersection of dermatological excellence, technological innovation, and creative storytelling reached a fever pitch on April 23rd as the inaugural Cerawards Africa 2026 took centre stage in Lagos. Orchestrated by CeraVe, the world’s #1 dermatologist-recommended skincare brand, in an exclusive strategic partnership with Konga Health, Nigeria’s leading distributor of premium skincare and beauty products, the event celebrated emerging creators with CeraVe-sponsored trips to Paris, N2 Million and other amazing prizes.

CerAwards 2026: CeraVe & Konga Health Reward Top Creators with Paris Trips and N12M in Prizes

CerAwards 2026

Making its debut on the African continent, CerAwards 2026 chose Nigeria as its first destination, a decision made possible through the direct result of the robust infrastructure and market trust built by Konga Health. This partnership between both brands reflects a shared commitment to driving accessibility, authenticity, and innovation within the beauty industry, while placing Nigerian talent firmly on the global stage.

Hosted by renowned media personality Bisola Aiyeola, the event delivered a seamless blend of entertainment and industry relevance. From the outset, it was clear that CerAwards was not just another awards ceremony, but a platform designed to reshape narratives, connecting skincare, storytelling, and commerce in a uniquely Nigerian way. The gala brought together the beauty industry elites, Nollywood stars, top influencers, and a new generation of digital entrepreneurs, all united by a singular vision of excellence.

Delivering his address at the event, Chairman of Zinox Group, Leo Stan Ekeh, emphasised the strategic importance of innovation and excellence in building sustainable industries.

“What we are witnessing today is the convergence of technology, creativity, and commerce,” he stated. “At Konga, and particularly through Konga Health, we are committed to pursuing excellence in everything we do, ensuring that Nigerians have access to genuine products while also creating platforms that drive economic value. Technology remains the backbone of modern economies, and initiatives like CerAwards demonstrate how it can unlock new opportunities for growth, especially among young creators.”

CerAwards 2026 attracted over 800 entries from content creators across the country, reflecting the depth of talent within Nigeria’s digital and creative economy. Following a rigorous screening process by a distinguished jury comprising Funke Akindele (Nollywood actress, producer and director), Uzor Arukwe (award-winning actor), Anais Routhiau (CeraVe Africa), Ijeoma Balogun (CEO, Redrick PR), Subuola Oyeleye (Founder, Beauty Hut Africa), and Yvonne Enwerem (VP, Konga Health), the top 64 entries were shortlisted.

The competition, which recorded over 65,000 public votes, eventually expanded beyond its initial structure to accommodate 28 finalists, underscoring the exceptional quality of submissions.

Participants competed across six categories: Educational, Original, Viral Video, Cleansing, Body Moisturising, and Let’s Get Creative. The award categories spanned the full spectrum of the CeraVe experience, from educational content to viral creativity.

The awards produced six grand prize winners. Three exceptional creators won the ultimate “CeraTicket,” an all-expenses-paid trip to France to experience the heart of global beauty: Perpetua Ugwuegede (Body Moisturising), Boluwatife Lawal (Educational Content), and Iyanuoluwa Sowemimo (Let’s Get Creative). Three winners received N2 Million worth of premium content creation gear: Beryl Inegbenose (Original Content), Precious Ernest (Cleansing), and Joseph Shaka Momodu (Viral Video). The 1st runners-up were each awarded N1 million, while several other participants walked away with N500,000 in consolation prizes and gifts.

The event also featured special Nollywood Recognition Awards presented to Funke Akindele and Uzor Arukwe for their outstanding contributions to the film industry, further cementing the intersection between beauty, storytelling, and entertainment.

Beyond the awards, CerAwards 2026 represents a broader shift in how beauty brands engage with consumers in Africa. Through its partnership with Konga Health, CeraVe has tapped into a robust commerce and distribution ecosystem that prioritises authenticity, accessibility, and customer trust.

For Konga Health, the success of CerAwards reinforces its position as a trusted gateway for premium beauty brands and a champion of Nigerian creativity. As the platform continues to expand its offerings and partnerships, it remains focused on delivering value that resonates with modern consumers.

Under the leadership of Yvonne Enwerem, VP of Konga Health, the platform has become the exclusive custodian of CeraVe’s brand integrity in the region, ensuring that consumers are protected from counterfeits while enjoying seamless access to world-class dermatological solutions.

Ultimately, CerAwards 2026 has not only celebrated excellence, it has redefined what is possible when global brands and local platforms work together.


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Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

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Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.

Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

Elon Musk

This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.

This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.

Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.

Looking at these features, the XChat seems to take on WhatsApp and Messenger.

However, the tech firm said that the app has no tracking or ads.

In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.

This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.

However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.

This approach may help X to reach users through their various services rather than a single platform.

While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.

More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.

 

 


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Globacom Unveils Two New TVCs Showcasing the Future of Connectivity

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Technology Company, ​Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.

​These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.

​​“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.

Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.

​Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.

​Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.

Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).

​The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.

​The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.


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