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Twinpine @ 2, Retains Position as Leading Mobile Advert Network

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Twinpine Network has marked two years as Africa’s leading premium mobile ad network, serving hundreds of millions of highly targeted mobile ad impressions monthly.

Twinpine’s approach to mobile advertising on the continent has been pivotal in redefining the mobile ad experience for publishers, advertisers and consumers.

Headquartered in Lagos Nigeria, Twinpine has expanded in the past 12 months with offices in cities across three continents: Accra, Nairobi, Port Louis, London and Bangalore.

 This expansion has helped the company maximize returns on investment for advertisers, and strengthen relationships with its, mostly exclusive local and international publishers

According to Mubin Al-Haddad, Digital Account director at Ogilvy Africa: “Twinpine’s entry into the mobile advertising space has been nothing short of revolutionary in the Kenyan mobile advertising industry. Intelligent ad serving by the Twinpine Network team has led to a huge increase in brand awareness for our client: Airtel. The mobile games community, and soccer community: Airtel Live, have benefited immensely in popularity and participation as a result of the ads served across the Twinpine Network. On Twinpine’s 2nd anniversary, we are happy to be affiliated with such a strong and revolutionary company, and celebrate its achievements thus far.”

A critical factor for Twinpine’s success has been its focus on innovation alongside its localization efforts. This was recognized internationally with a 2012 Meffy’s Award nomination in the Growth and Innovation Category.

According to Oduntan Odubanjo, Twinpine’s co-founder: “We strive to deliver great returns for our clients and we work hand in hand with them to solve their problems. Our customer-facing approach and focus on value before profits has helped us come this far. This we do with creativity, technology, support and feedback.”

The company’s impressive portfolio of clients and agency partners continues to grow with new entrants on the network including Guaranty Trust Bank, HP & Airtel, to mention a few. Leading publishers on the Twinpine network include Punch, Vanguard, Guardian, the Daily Nation KE & Airpush.

“Twinpine consistently meets campaign targets and the team’s hands-on mode of operations is invaluable. Bytesize is excited to partner with Twinpine network in driving value for brands locally and internationally.” – Aramide Olowookere, at Bytesize, a digital communications agency based out of Lagos, Nigeria.

Crysty Swift, Business Manager at Praekelt in Accra adds: “Having worked closely with the team at Twinpine to raise awareness and drive customer registration for our clients, we are impressed with the results so far, and more importantly by the professionalism exhibited by the team in all our interactions. We look forward to running further mobile ad campaigns with Twinpine in the future.”

Elo Umeh, co-founder & CEO at Twinpine, reflects on Twinpine’s achievements thus far and the company’s plans for the future: ” In the past two years, we have focused significantly on investing in the mobile advertising ecosystem in Africa and this strategy has been a success. We currently work with the top publishers in the leading markets, the largest agencies and advertisers in our core markets and we are seeing a month-on-month growth in all our core indicators. The focus for the future is building on this very solid foundation.”

With a dominant presence in the mobile downloads, brand awareness, commerce and content markets, Twinpine seeks to extend its reach to the education, governance, gaming and payments sectors in the near future.


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E-Business

Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

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Offset Communications Advisory Ltd has dragged Qore Technologies Ltd before a Federal High Court in Lagos, demanding the sum of N50 million as damages for the alleged infringement of its copyright.

Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

Pic credit….https://copyrightalliance.org

Offset, in the suit marked: FHC/L/CS/1994/2025, is claiming that Qore used content from a proposal it submitted in December 2022, without formal engagement, attribution, or a licensing agreement.

“The Defendant’s execution of the content of the proposal submitted to it by the Plaintiff without any formal engagement, attribution or a licensing arrangement… amounts to an infringement of the Plaintiff’s copyright,” Offset stated in its writ of summon.

The suit filed on September 29, 2025, by Jimoh Bamigbola and Omobolaji Idris, on behalf of the plaintiff has Qore as sole defendant.

Plaintiff, a Lagos-based communications firm, in its statement of claim said it a had previously worked with Qore on Public Relations (PR) projects and was later asked to prepare a communications strategy for the company, adding that the said proposal contained ideas on employee engagement, branding, and stakeholder management.

Offset however, alleged that Qore implemented elements of the proposal, including internal communication initiatives and branding concepts, without payment or agreement.

“The Defendant executed and integrated the propositions into its Public Relations and Communication Strategy without any formal engagement… with the Plaintiff,” the statement of claim read.

The plaintiff said it discovered the alleged infringement in April 2025 and subsequently notified the defendant, but efforts to resolve the dispute failed.

It is seeking, among other reliefs, a declaration that the defendant’s actions amount to copyright infringement, N50 million in general damages, N5 million in litigation costs, 29 percent post-judgment interest, and “an order of perpetual injunction, restraining the Defendant… from further infringing on the Plaintiff’s copyright.”

Qore Technologies, however, denied the allegations in its statement of defence, arguing that the plaintiff was only engaged for limited Public Relations support services on a project basis and was paid for those services.

“The Plaintiff merely provided routine and secondary Public Relations support services… for which the Plaintiff was remunerated,” the defendant stated.

Qore further argued that the ideas referenced by the plaintiff are not protected under copyright law.

“The alleged ‘ideas’… consist of generic corporate communication practices widely used by companies… and cannot constitute original copyrightable works under Nigerian law,” it said.

The company also maintained that no binding agreement existed regarding the proposal and that its branding and communication strategies were developed internally and by its consultants.

In addition, Qore challenged the competence of the suit, stating that “the Statement of Claim discloses no reasonable cause of action” and that the court lacks jurisdiction to entertain the matter.

The defendant also filed a counterclaim, seeking N6.35 million as reimbursement for legal fees incurred in defending the suit, as well as N2 million in costs.

At the hearing on March 23, 2026, counsel to the parties identified their processes, and the court adjourned the matter to June 22, 2026, for further proceedings.

The case is expected to test the boundaries of copyright protection in Nigeria’s Communications and Public Relations industry, particularly regarding the ownership of proposals and business ideas.


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NDPC Investigates Remita, Others over Alleged Data Breaches

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Nigeria Data Protection Commission (NDPC) said it is carrying out an investigation into alleged data breaches involving Remita Payment Services Ltd., Sterling Bank and other entities.

NDPC Investigates Remita, Others over Alleged Data Breaches

A statement on Sunday issued by Babatunde Bamigboye, head, Legal, Enforcement & Regulations, NDPC, said in line with the Commission’s procedure, Notice of Investigation was duly served on the 1st of April, 2026.

Bamigboye said relevant parties and individuals have been providing information for the purpose of addressing the incident.

“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures.

“The investigation by NDPC covers, among others, the types of personal data involved, the nature and scope of the alleged breach, the risk to data subjects and the mitigation measures carried out where a breach is confirmed,” he explained.

Vincent Olatunji, Commission’s National Commissioner/CEO, has directed that organisations that employ digital payment systems without putting in place appropriate technical and organisational measures as mandated under the Nigeria Data Protection Act, 2023 (NDP Act), will also be examined as part of a wider effort to ensure the integrity of the ecosystem.


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Nigeria Mulls National Cybersecurity Council

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Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.

The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy,  is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.

Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.

In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.

Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.

Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.

The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.

Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.

 


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