E-Business
Twinpine @ 2, Retains Position as Leading Mobile Advert Network
Twinpine Network has marked two years as Africa’s leading premium mobile ad network, serving hundreds of millions of highly targeted mobile ad impressions monthly.
Twinpine’s approach to mobile advertising on the continent has been pivotal in redefining the mobile ad experience for publishers, advertisers and consumers.
Headquartered in Lagos Nigeria, Twinpine has expanded in the past 12 months with offices in cities across three continents: Accra, Nairobi, Port Louis, London and Bangalore.
This expansion has helped the company maximize returns on investment for advertisers, and strengthen relationships with its, mostly exclusive local and international publishers
According to Mubin Al-Haddad, Digital Account director at Ogilvy Africa: “Twinpine’s entry into the mobile advertising space has been nothing short of revolutionary in the Kenyan mobile advertising industry. Intelligent ad serving by the Twinpine Network team has led to a huge increase in brand awareness for our client: Airtel. The mobile games community, and soccer community: Airtel Live, have benefited immensely in popularity and participation as a result of the ads served across the Twinpine Network. On Twinpine’s 2nd anniversary, we are happy to be affiliated with such a strong and revolutionary company, and celebrate its achievements thus far.”
A critical factor for Twinpine’s success has been its focus on innovation alongside its localization efforts. This was recognized internationally with a 2012 Meffy’s Award nomination in the Growth and Innovation Category.
According to Oduntan Odubanjo, Twinpine’s co-founder: “We strive to deliver great returns for our clients and we work hand in hand with them to solve their problems. Our customer-facing approach and focus on value before profits has helped us come this far. This we do with creativity, technology, support and feedback.”
The company’s impressive portfolio of clients and agency partners continues to grow with new entrants on the network including Guaranty Trust Bank, HP & Airtel, to mention a few. Leading publishers on the Twinpine network include Punch, Vanguard, Guardian, the Daily Nation KE & Airpush.
“Twinpine consistently meets campaign targets and the team’s hands-on mode of operations is invaluable. Bytesize is excited to partner with Twinpine network in driving value for brands locally and internationally.” – Aramide Olowookere, at Bytesize, a digital communications agency based out of Lagos, Nigeria.
Crysty Swift, Business Manager at Praekelt in Accra adds: “Having worked closely with the team at Twinpine to raise awareness and drive customer registration for our clients, we are impressed with the results so far, and more importantly by the professionalism exhibited by the team in all our interactions. We look forward to running further mobile ad campaigns with Twinpine in the future.”
Elo Umeh, co-founder & CEO at Twinpine, reflects on Twinpine’s achievements thus far and the company’s plans for the future: ” In the past two years, we have focused significantly on investing in the mobile advertising ecosystem in Africa and this strategy has been a success. We currently work with the top publishers in the leading markets, the largest agencies and advertisers in our core markets and we are seeing a month-on-month growth in all our core indicators. The focus for the future is building on this very solid foundation.”
With a dominant presence in the mobile downloads, brand awareness, commerce and content markets, Twinpine seeks to extend its reach to the education, governance, gaming and payments sectors in the near future.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
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