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Twinpine @ 2, Retains Position as Leading Mobile Advert Network

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Twinpine Network has marked two years as Africa’s leading premium mobile ad network, serving hundreds of millions of highly targeted mobile ad impressions monthly.

Twinpine’s approach to mobile advertising on the continent has been pivotal in redefining the mobile ad experience for publishers, advertisers and consumers.

Headquartered in Lagos Nigeria, Twinpine has expanded in the past 12 months with offices in cities across three continents: Accra, Nairobi, Port Louis, London and Bangalore.

 This expansion has helped the company maximize returns on investment for advertisers, and strengthen relationships with its, mostly exclusive local and international publishers

According to Mubin Al-Haddad, Digital Account director at Ogilvy Africa: “Twinpine’s entry into the mobile advertising space has been nothing short of revolutionary in the Kenyan mobile advertising industry. Intelligent ad serving by the Twinpine Network team has led to a huge increase in brand awareness for our client: Airtel. The mobile games community, and soccer community: Airtel Live, have benefited immensely in popularity and participation as a result of the ads served across the Twinpine Network. On Twinpine’s 2nd anniversary, we are happy to be affiliated with such a strong and revolutionary company, and celebrate its achievements thus far.”

A critical factor for Twinpine’s success has been its focus on innovation alongside its localization efforts. This was recognized internationally with a 2012 Meffy’s Award nomination in the Growth and Innovation Category.

According to Oduntan Odubanjo, Twinpine’s co-founder: “We strive to deliver great returns for our clients and we work hand in hand with them to solve their problems. Our customer-facing approach and focus on value before profits has helped us come this far. This we do with creativity, technology, support and feedback.”

The company’s impressive portfolio of clients and agency partners continues to grow with new entrants on the network including Guaranty Trust Bank, HP & Airtel, to mention a few. Leading publishers on the Twinpine network include Punch, Vanguard, Guardian, the Daily Nation KE & Airpush.

“Twinpine consistently meets campaign targets and the team’s hands-on mode of operations is invaluable. Bytesize is excited to partner with Twinpine network in driving value for brands locally and internationally.” – Aramide Olowookere, at Bytesize, a digital communications agency based out of Lagos, Nigeria.

Crysty Swift, Business Manager at Praekelt in Accra adds: “Having worked closely with the team at Twinpine to raise awareness and drive customer registration for our clients, we are impressed with the results so far, and more importantly by the professionalism exhibited by the team in all our interactions. We look forward to running further mobile ad campaigns with Twinpine in the future.”

Elo Umeh, co-founder & CEO at Twinpine, reflects on Twinpine’s achievements thus far and the company’s plans for the future: ” In the past two years, we have focused significantly on investing in the mobile advertising ecosystem in Africa and this strategy has been a success. We currently work with the top publishers in the leading markets, the largest agencies and advertisers in our core markets and we are seeing a month-on-month growth in all our core indicators. The focus for the future is building on this very solid foundation.”

With a dominant presence in the mobile downloads, brand awareness, commerce and content markets, Twinpine seeks to extend its reach to the education, governance, gaming and payments sectors in the near future.


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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