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Public Outcry as Mohammed, NBC Ignore Stakeholders to Unveil NBC Code

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Lai Mohammed
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Despite widespread stakeholder disapproval, Alhaji Lai Mohammed, minister of Information, on Tuesday, presented the 6th National Broadcasting Code recently released by the National Broadcasting Commission (NBC).

Public Outcry as Mohammed, NBC Ignore Stakeholders to Unveil NBC Code

 Mohammed described the controversial document, presented in Lagos, as “signed, sealed and delivered”.

Since 27 May when it was proposed by the NBC, industry stakeholders have been critical of many of its provisions, which were deemed draconian, with the NBC facing allegations of straying into areas over which it has no jurisdiction.

Considered most irksome by stakeholders are provisions seeking to regulate content exclusivity, mandate content sharing and empower the NBC to determine prices at which content is sold to sub-licensees by rights holders. Notable critics of the code include Nobel laureate, Professor Wole Soyinka, who described the code as “strangulatory” rather than regulatory; Jason Njoku, CEO of IrokoTV, who branded it as “quasi-socialism” and a means of subsidising inefficiency in the industry.

Fielding questions from journalists, Mohammed said the new code makes it mandatory for broadcasters to share content rights with competitors, claiming that the code does not infringe on the copyright of right holders. 

 He also claimed that the prohibition of exclusivity is not new to Nigerian broadcasting.

“Nigerian Copyright Commission Act actually makes it mandatory that if you buy a right, you must sell that right to whoever wants to buy at a price to be agreed by the parties. By bringing it into the code, we are simply reinforcing the law.

“The truth is that all the giants of the day, Amazon, Nextflix and iTunes started by sublicensing to become what they are.

“It is only here in Africa that we buy rights and hold it to ourselves,” said Mohammed.

 On the allegation that the NBC is straying into areas over which it has no control, especially advertising regulation and debts, the minister claimed that as the apex broadcast industry regulator, it is the duty of the NBC to ensure a sustainable, qualitative and profitable industry.

“Just like CBN ensures you can’t owe one bank and seek loan in another without paying your debt, we are also prohibiting advertisers from short-changing content creators and owners. Content drives advertising and we don’t want a backlog of debts to cripple the media houses. And when the media houses are not being paid, we the regulator cannot get our fees,” said the minister.

Industry stakeholders have also branded the code as agenda-driven, noting that they were excluded from making input before the code was finalised and described its unveiling as an ambush.

A content creator, who craved anonymity, said the invitation to the presentation was silent on the fact that the code would be unveiled.

“The invitation simply said it was a press briefing, which would see the acting Director-General of the NBC speak on matters arising within the industry. That should tell you they just sneaked it in on the industry,” the content creator said.

 

 


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Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

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Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.

According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”

Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.

The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.

“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.

The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.

As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.

They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.

 


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Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

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When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home - Steve Babaeko

Steve Babaeko

The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.

That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.

“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”

For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.

With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.

Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.


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Spotify partners Afro Nation Portugal to expand African music experience

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Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

Spotify partners Afro Nation Portugal to expand African music experience

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.

The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.

Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.

The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.

Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.

“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.

“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.

“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.

According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.

The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.

Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.

“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.

“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.

Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.

The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.


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