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Public Outcry as Mohammed, NBC Ignore Stakeholders to Unveil NBC Code

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Despite widespread stakeholder disapproval, Alhaji Lai Mohammed, minister of Information, on Tuesday, presented the 6th National Broadcasting Code recently released by the National Broadcasting Commission (NBC).

Public Outcry as Mohammed, NBC Ignore Stakeholders to Unveil NBC Code

 Mohammed described the controversial document, presented in Lagos, as “signed, sealed and delivered”.

Since 27 May when it was proposed by the NBC, industry stakeholders have been critical of many of its provisions, which were deemed draconian, with the NBC facing allegations of straying into areas over which it has no jurisdiction.

Considered most irksome by stakeholders are provisions seeking to regulate content exclusivity, mandate content sharing and empower the NBC to determine prices at which content is sold to sub-licensees by rights holders. Notable critics of the code include Nobel laureate, Professor Wole Soyinka, who described the code as “strangulatory” rather than regulatory; Jason Njoku, CEO of IrokoTV, who branded it as “quasi-socialism” and a means of subsidising inefficiency in the industry.

Fielding questions from journalists, Mohammed said the new code makes it mandatory for broadcasters to share content rights with competitors, claiming that the code does not infringe on the copyright of right holders. 

 He also claimed that the prohibition of exclusivity is not new to Nigerian broadcasting.

“Nigerian Copyright Commission Act actually makes it mandatory that if you buy a right, you must sell that right to whoever wants to buy at a price to be agreed by the parties. By bringing it into the code, we are simply reinforcing the law.

“The truth is that all the giants of the day, Amazon, Nextflix and iTunes started by sublicensing to become what they are.

“It is only here in Africa that we buy rights and hold it to ourselves,” said Mohammed.

 On the allegation that the NBC is straying into areas over which it has no control, especially advertising regulation and debts, the minister claimed that as the apex broadcast industry regulator, it is the duty of the NBC to ensure a sustainable, qualitative and profitable industry.

“Just like CBN ensures you can’t owe one bank and seek loan in another without paying your debt, we are also prohibiting advertisers from short-changing content creators and owners. Content drives advertising and we don’t want a backlog of debts to cripple the media houses. And when the media houses are not being paid, we the regulator cannot get our fees,” said the minister.

Industry stakeholders have also branded the code as agenda-driven, noting that they were excluded from making input before the code was finalised and described its unveiling as an ambush.

A content creator, who craved anonymity, said the invitation to the presentation was silent on the fact that the code would be unveiled.

“The invitation simply said it was a press briefing, which would see the acting Director-General of the NBC speak on matters arising within the industry. That should tell you they just sneaked it in on the industry,” the content creator said.

 

 


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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