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ADVERTORIAL: GOVERNMENT INSTITUTIONS’ UNHEALTHY FIXATION WITH PRICE FIXING

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The Centre for Social and Economic Rights (CSER), a civil society organisation, is becoming increasingly worried about attempts by institutions of state in Nigeria to fix prices of goods and services in a free enterprise system. These have come in the shape of government organs/agencies issuing directives to private businesses on what prices they should charge for their goods/services.

Ordinarily, these would have been dismissed, but for the fact that they are being championed by the Federal House of Representatives and very shockingly, the National Broadcasting Commission (NBC).

On 1 September 2020, Daily Independent quoted acting NBC Director-General (D-G), Professor Armstrong Idachaba, as ordering the Management of MultiChoice Nigeria to revert to old prices and stating that the company cannot downsize despite the severity of the economic climate. Idachaba spoke to the newspaper after a meeting with the MultiChoice Management to discuss the recent price adjustments announced by the pay television company. MultiChoice had explained that it adjusted prices on some of its DStv and GOtv packages after considering the impact on the consumer, rate of inflation at 12.82%, the highest in 27 months, content costs and efficiencies within the company.

“They said they are committed to keeping their business in Nigeria but are affected by currency devaluation and inflation rate. They said their fears are that they may lay off Nigerians in their employment if they have to remain in business bearing in mind the present unfavorable circumstances of doing business. They gave examples of other companies that are closing shop because of economic challenges,” he told Daily Independent.

A similar directive was issued a few weeks earlier, when he directed the company to suspend the said tariff adjustment and asked to know why MultiChoice did not inform the NBC before announcing the price adjustments. He also promised to invite StarTimes, MultiChoice’s rivals, to give reasons for the 30% price adjustments made on its packages.

Interestingly, Idachaba admitted that the NBC lack the power to fix prices, saying: “With regards to broadcasting, there is nowhere in the Act of the commission, which gives us the power to fix prices.”

CSER applauds Idachaba’s honesty, but is concerned by NBC’s latent desire to legislate on prices and private businesses’ response to harsh economic/operational conditions.

“I am told, but I have not confirmed that the Telecommunications Act gives the NCC the power to determine prices… We have no provision to regulate the prices that those who offer broadcast services fix, but if, in the course of fixing prices, we find out that it is very exploitative and injurious to the consumers, we have the power to call them to order, which we have done severally,” Idachaba said.

On 18 August 2020, the House of Representatives directed StarTimes, to revert to its old tariffs. Hon. Uyime Idem, Chairman of the House Ad-hoc Committee investigating the non-adoption of Pay-As-You-Go billing system by Pay TV firms, said the increment is ill-timed in view of the harsh economic realities occasioned by COVID-19.

“We are in a limbo at the matrix used to arrive at the current price regime. The timing for the increment was wrong, unfortunate and insensitive considering the harsh economic realities occasioned by the COVID-19 pandemic. We will like StarTimes to as a matter of urgency revert to the old subscription tariff in the interest of Nigerians,” Idem said.

Star Times, according to reports, attributed the adjustments to the new VAT regime, exchange rate volatility and high cost of providing alternative source of power.

We recall that the 8th session of the House and Senate illegally attempted to foist a billing model on MultiChoice Nigeria, an indication that this interference is not new.

CSER is disappointed that the House is playing to the gallery just to be seen as concerned about the people when facts decline to support such. We are equally worried that the NBC, a practice regulator, is trying to assume price-regulatory powers. Idachaba admitted that the Commission had previously directed pay TV operators to suspend price increase.

We wonder where the Commission derived the powers to order private businesses on how to respond to threatening economic situations. We know how life-disrupting job losses are, but they are unavoidable in the basket case Nigeria has become.

These institutions appear to ignore the fact that Nigeria operates a liberal economic system, which thrives on the balance of the interests of businesses and the consumers. It is not out of place for government to intercede-not interfere-but such intercession should not hurt private businesses and, importantly, the consumer it seeks to protect.

Issuing stop orders to private enterprises through the media could serve to incite consumers against businesses. It is self-serving and injurious to national economy.

NBC and the House of Representatives need to realise that they are in grave error on this score. First, NBC has no power over prices. Same for the House, which needs to understand that its resolution is no law. Nigeria operates a free enterprise system, not the discredited command economy.

The interference of the House and NBC in a matter between a private business organisation and its clients is needless. We can understand intercession when such involves abridgement of rights, but that is not the case in this instance.

The House cannot act Moses the Lawgiver in pricing, which is the result of interplay between supply and demand and not drunken populist posturing.

NBC and the House are not unaware that prices of goods and services have been affected by the increase in the rate of VAT, which is collected on behalf of government and remitted to same.

Since the outbreak of the COVID-19 pandemic, from which the House and NBC are keen to reap emotional dividends, providers of other goods and services, including government agencies and departments, have raised prices to reflect the current economic situation.

The National Electricity Regulatory Commission has approved increase in energy tariffs, effective 1 September, 2020. Petrol pump price has been raised to N151.56.

The Federal Airports Authority of Nigeria (FAAN) hiked the pre-paid toll payable at Lagos’ Murtala Muhammed International Airport (MMIA) toll gate users from N10,000 to N40,000. FAAN, within the same period, raised its Passenger Service Charge (PSC) from N1,000 to N2, 000. The Nigerian Railway Corporation (NRC) has adjusted train fares on the Abuja-Kaduna route by 100%. The new fares are N6,000 for First Class, N5,000 for Business Class and N3,000 for Economy. VAT rate has risen from 5% to 7.5%.

A major contributor to the soaring costs is the volatility of the Naira, which trades officially at N387 to $1 and N480 to $1 on the parallel market.

With the highest rate of inflation in 27 months, prices of goods and services have risen steeply. Without commensurate price adjustments, providers of goods and services, including government agencies, will not offer the same quality or go out of business.

Price regulation, understandably, is hugely appealing. Its appeal has been strong from the earliest times because it promises protection to groups that are most hard-pressed to meet price increases. The Old Testament prohibited interest on loans to fellow Israelites, while medieval governments fixed the maximum price of bread.

But Nigeria, it has to be stated again, operates a free enterprise system that ensures that resources are allocated based on supply and demand. It promotes consumer liberty to choose, encourages market competitiveness, ensures consumer voices are heard and determines what products or services are in demand.

Supply and demand create competition, which helps ensure that the best goods or services are provided and makes the market attractive to investors. Nigeria needs investors, especially from abroad. But NBC and the House fail to realise that behaving like Soviet-era price control agency discourages investments.

Without investments, jobs are harder to find, tax revenue shrinks, consumer choices in goods/services are fewer and the society is worse.

The “sympathetic” House members should be capable of better conduct than cheap showboating. In other climes, the government is focused on initiatives designed to help citizens afford essential commodities, not luxury goods/services. NBC, we believe, urgently needs to focus on its regulatory duties, which do not include price regulation and impotent directives.

Nelson Ekujumi
Executive Director


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NCDC Predicts Cholera Outbreak in 10 States as Heavy Rains Loom

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Nigeria Centre for Disease Control and Prevention (NCDC) has warned of an imminent cholera outbreak in 10 states following forecasts of heavy rainfall and possible flooding across parts of the country.

NCDC Predicts Cholera Outbreak in 10 States as Heavy Rains Loom

The agency said flood predictions issued by the Federal Ministry of Environment and the Nigerian Meteorological Agency (NiMet) indicated that parts of Adamawa, Enugu, Kaduna, Kogi, Niger, Osun, Oyo, Plateau, Taraba and Kwara states may experience heavy rainfall and flooding between April 13 and 17, 2026.

In a public health advisory signed by Dr Jide Idris, director-general, the NCDC noted that the alert was coming at a critical time as Nigeria enters the seasonal period when cholera cases typically begin to rise.

The agency explained that recent national surveillance data already showed increasing cholera activity in multiple states, warning that flooding could rapidly worsen the situation through contamination of drinking water sources and disruption of sanitation systems.

According to the NCDC, flooding during this period may increase the risk of cholera and other diarrhoeal diseases, malaria and other mosquito-borne infections, as well as illnesses linked to contact with contaminated floodwater.

It also warned of possible injuries, including drowning and snakebites, as well as disruption of access to healthcare services in affected areas.

The agency stressed that the risks were preventable with early action, urging residents in at-risk communities to use only safe water for drinking and cooking by boiling, chlorinating or using bottled water.

It also advised regular handwashing with soap and clean water, avoiding contact with floodwater, and maintaining proper sanitation including safe disposal of waste and avoiding open defecation.

The NCDC further urged Nigerians to store and handle food safely to prevent contamination, sleep under insecticide-treated nets to reduce mosquito bites, and seek immediate medical attention if they experience diarrhoea, vomiting, fever or any symptoms of illness.

The agency said community leaders and local authorities must support sanitation activities and drainage clearance, promote hygiene practices and access to safe water, encourage early reporting of suspected illness, and ensure accurate public health information is widely shared.

On its part, the NCDC said it was working closely with State Ministries of Health and relevant partners to strengthen surveillance, enhance preparedness and support rapid response efforts in affected states.

It added that state governments were being supported to activate multisectoral response mechanisms, especially in water, sanitation and emergency management.

The agency maintained that early action, community vigilance and prompt care-seeking could prevent outbreaks and save lives.


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Building Systems that Outlive Founders

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By Bidemi Oke

There is a quiet misconception in many growing companies that vision alone is enough to sustain momentum. Founders are often the engine because they are decisive, driven and deeply involved. But what happens when the engine steps back?

That question is where real companies are separated from fragile ones. Building something that outlives a founder is not about removing their influence; rather, it is about translating that influence into systems, repeatable, observable and transferable structures that do not rely on constant presence. Without this, growth becomes personality-dependent, and scale becomes inconsistent.

At the early stage, founder-led execution works. Decisions are faster, direction is clearer, and there is less friction. But as the company grows, that same model becomes a bottleneck. Every approval, every escalation, every strategic shift begins to orbit one person. The business does not slow down because of external pressure; it slows down because its internal architecture cannot carry its own weight.

Usually, “system” is often misunderstood. It is not just about tools, dashboards or policies. It is about designing how decisions are made, how information flows and how accountability is structured. It is about making sure that the logic behind actions is visible, not assumed.

For example, a strong system answers questions before they become problems. What triggers a decision? Who owns it? What data informs it? What happens if it goes wrong?

When these are unclear, teams default to escalation. When they are clear, teams operate with autonomy.

This is where many founders hesitate. System-building feels like losing control. In reality, it is the only way to extend control without being physically present. It shifts leadership from being reactive to being embedded.

One of the most overlooked aspects of building enduring systems is Documentation.

Now, not as a formality but as a strategic asset. Decisions that are not documented become opinions. Processes that are not documented become inconsistent.

Over time, this creates invisible friction. Teams solve the same problems repeatedly but differently each time.

Documentation, when done well, becomes institutional memory. It ensures that the company remembers even when individuals move on.

Another critical layer is Feedback Loops. Systems should not be static; they must evolve with the business. This requires structured ways to capture what is working, what is failing and what needs refinement. Without feedback loops, systems become outdated. With them, systems become adaptive.

There is also a cultural dimension to it. Systems do not operate in isolation; people execute them. If the culture rewards speed over clarity, systems will be bypassed. If the culture values accountability, systems will be strengthened. The goal is alignment where systems reinforce behaviour and behaviour reinforces systems.

In fast-moving industries, this becomes even more important, take fintech, for instance. The pace of regulatory change, market volatility and user expectations demands consistency under pressure.

Companies that rely solely on founder instinct struggle to keep up, while those that invest in structured decision-making, risk management frameworks, and operational clarity are better positioned to adapt.

This is something we are increasingly seeing in companies like FlashChange, where the focus is not just on growth, but on building operational resilience. The emphasis is shifting from “who is making the decision” to “how decisions are made.” That shift, while subtle, is very powerful. It creates a foundation that can support scale without losing direction.

Ultimately, building systems that outlive founders is about redefining leadership. It is not measured by how many decisions a founder makes, but by how many decisions the organisation can make without them.

The strongest companies are not those where the founder is always present. They are the ones where the founder’s thinking is quietly embedded, shaping actions, guiding priorities and influencing outcomes, even in their absence. That is how legacies are built.

Not through constant control, but through systems that carry intent forward.

 Bidemi Oke is the Chief Executive Officer of FlashChange, a fintech platform focused on secure digital asset exchange. He is an entrepreneur and vibrant leader, recognised for driving innovation and redefining access in the financial technology industry.


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Martell’s Monumental Journey of Audacity Reaches Abuja

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After kicking off in Lagos, Martell’s nationwide campaign, Martell On The Move, has officially arrived in Abuja. The road trip features The Swift Ascendant, a monumental 14 foot art installation that is traveling across the country to connect with people through local art and nightlife.

The installation is a physical tribute to the Swift, Martell’s iconic sigil and a symbol of freedom and constant motion. This bird represents a spirit that never stands still, much like the “Standout Swift”. A Standout Swift is anyone who embodies that same drive, rising above the ordinary to redefine their own path.

The Swift Ascendant is the result of a collaboration with celebrated Nigerian artist Dotun Popoola. What makes this piece truly stand out is its soul: it was built entirely from discarded and scrap metal.

By giving new life to old materials, Popoola and Martell have created a physical reminder that reinvention is a choice. It is a nod to a more conscious kind of luxury, one that finds beauty in what has been left behind and proves that great things can be built sustainably.

The Abuja leg of the journey hit a major milestone on March 21st at Fuego Lifestyle. It wasn’t just another event on the calendar; it was a full immersion into the Martell world. Guests at Fuego experienced the brand’s energy through curated music, signature cocktails, and a vibe that matched the industrial, edgy aesthetic of the sculpture itself.

The event served as the perfect introduction for Abuja’s social scene to see exactly how Martell is blending heritage with a modern, gritty edge. “We brought The Swift Ascendant to Abuja because the city understands ambition, audacity, and what it means to push boundaries,” said Evane Chenuet, Marketing Director at Pernod Ricard Nigeria.

“Working with Dotun Popoola allowed us to create something that feels raw and real, reflecting the House of Martell’s three hundred year legacy of challenging the status quo. Seeing it at Fuego Lifestyle showed that when art and atmosphere align, the experience isn’t just visual, it becomes something people truly feel”.

The campaign is far from over. Martell is now challenging Abuja residents to keep their eyes peeled as the installation moves through the city. If you happen to come across the 14 foot metal swift during your commute or a night out, the brand wants you to be part of the story.


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