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MTN Trains 10,000 SMEs on Smart Marketing

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R - L, 1st Row: Chief Sales & Distribution Officer, MTN Nigeria, Adekunle Adebiyi; Founder, BTDTHUB, Dipo Awojide; Chief Marketing Officer, MTN Nigeria, Rahul De; 2nd Row: Founder and CEO, Terragon Group, Elochukwu Umeh; Country Sales Director, JCDecaux, Opeoluwa Filani; Founder, Trainquarters, Stephanie Obi and General Manager, Regional Operations, Lagos & South West, MTN Nigeria, Josephine Sarouk, at the virtual masterclass of The MTN Revv Program for SMEs on Wednesday, September 9, 2020.
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MTN Nigeria has equipped locally owned small businesses with skills on sales and marketing in a training session featuring leading industry experts, as part of the ongoing The Revv Programme.

Using a four-pronged approach including masterclasses, access to market, productivity tools support and advisory initiatives, the programme aims to reach and support 10,000 small and medium scale enterprises (SMEs) across Nigeria.

A total of nine masterclass sessions will be delivered by MTN executives and industry experts after which 200 SMEs will be selected to join MTN’s Y’ello 200 accelerator programme, giving them exclusive access to a broad range of technology-driven tools and services.

At the last edition of the Revv Programme masterclass themed: “Smart Marketing & Sales – Your Customers are out there” which held virtually on Wednesday, September 9, 2020, industry experts showed the SME owners in attendance how to navigate the murky waters of effective sales and marketing especially when digital is their only avenue.

Panelists included the Chief Marketing Officer, MTN Nigeria, Rahul De, Chief Sales & Distribution Officer, MTN Nigeria, Adekunle Adebiyi, Founder, BTDTHUB, Dipo Awojide, Founder, Trainquarters, Stephanie Obi, Founder and CEO, Terragon Group, Elochukwu Umeh and Country Sales Director, JCDecaux, Opeoluwa Filani

Rahul De has been the Chief Marketing Officer of MTN Nigeria since 2015. Prior to that, he was the Chief Marketing Officer at MTN Ghana and has occupied senior roles across Asia and Africa.

In his wealth of marketing knowledge, he shared that building trust is key and every product must fill a gap if they want to achieve that cutting edge marketing they require.

“As SMEs, we need to understand the gap areas we are filing. Once this is identified, the SME owner can proceed to build trust with customers”, Rahul said.

Also speaking at the masterclass, Adekunle Adebiyi, chief sales and distribution officer, MTN Nigeria, shared that the most important thing to look at is the product and the ease of accessing it.

According to him, “apart from coming up with innovative ideas to make the product better, you need to expand your base by taking the product to where the customers are”.

While moderating the masterclass, Josephine Sarouk, General Manager, Regional Operations, Lagos & South West, shared that MTN has partnered with Facebook to offer Digital Marketing training sessions to the small business owners participating in the Revv Programme masterclasses.

“We are also partnering with Facebook and we will be offering Revv Programme Digital Marketing training sessions and invites will be shared with all participants”, Josephine said.

The Revv Program was created to help small business owners rethink and retool their operations to enable them withstand the impact of the COVID-19 pandemic.

This is not the first of this kind of intervention by the telecommunication giant. In 2018, MTN launched the “Man In The Box” campaign to support small businesses with technology solutions and create awareness for them by showcasing their businesses in MTN LED “Boxes” for 24 hours to the entire world.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

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(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.

Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.

The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.

To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.

Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.

He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.

According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.

He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action

Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.

 


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PalmPay Strengthens Data Protection Culture with Employee Privacy Workshop and Privacy Champions Programme

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PalmPay has reinforced its commitment to responsible data governance and customer information protection through a specialised two-day data protection workshop for employees and the launch of its internal Privacy Champions Programme, an initiative designed to strengthen awareness, accountability, and responsible data handling across the organisation.

The initiative comes at a time when data protection is increasingly critical following recent reports of recorded 281,500 compromised user accounts in the first quarter of 2026, ranking 34th among the world’s most breached countries, according to a new quarterly data breach analysis by cybersecurity firm, Surfshark.

Facilitated by the Nigeria Data Protection Commission (NDPC) and leading Data Protection Compliance Organisation (DPCO) TechHive Advisory, the two-day workshop equipped employees with practical knowledge on privacy governance and data protection obligations, incident awareness, and the role each employee plays in protecting personal data.

The initiative forms part of  PalmPay’s ongoing efforts to   advance compliance with the Nigeria Data Protection Act (NDPA) 2023. It also reflects the company’s continued investment in safeguarding customer information and fostering a culture where privacy remains everyone’s responsibility.

The Privacy Champions Programme establishes a network of employee representatives across business functions who will support awareness, promote best practices and help strengthen the organisation’s privacy culture. By integrating privacy considerations into day-to–day activities the initiative aims to further enhance accountability and reinforces customer trust.

Speaking on the initiative, Managing Director of PalmPay, Chika Nwosu, stated: “At PalmPay, protecting customer information is fundamental to maintaining the trust our customers place in us everyday, and remains central to our operations. Statistically, 10 out of 100 Nigerians have been affected by data breaches.

Hence, we have a greater responsibility to ensure that personal information is collected, processed, stored, and protected responsibly. This specialised training reflects our continued investment in strengthening internal awareness and ensuring our teams remain equipped to uphold the highest standards of data privacy and protection.”

As a digital financial services platform serving millions of users, PalmPay reaffirmed that privacy and data protection remain embedded in its operational culture, with continuous investments in data governance practices.

PalmPay also encourages customers to remain vigilant and adopt safe digital practices, including protecting account credentials, exercising caution when sharing personal information online, and reporting suspicious activities promptly. The company maintains that building a secure digital ecosystem requires a shared commitment from organisations, regulators, and users alike.


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Tinubu appoints Adigwe to head National Health Technology, Data Analytics Office

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President Bola Tinubu has appointed Dr Obi Adigwe as the National Coordinator of the newly established National Health Technology and Data Analytics Office (NHTDAO).

Tinubu appoints Adigwe to head National Health Technology, Data Analytics Office

President Bola Tinubu

The appointment was announced in a statement issued on Friday.

The office, which will be domiciled in the Office of the Coordinating Minister of Health and Social Welfare, is expected to serve as the national coordination platform for Nigeria’s digital health system.

According to the statement, the NHTDAO will complement the work of existing health institutions by promoting coordination and interoperability across public and private healthcare systems, rather than replacing existing agencies.

It said the office would also drive the implementation of the National Digital Health Architecture approved by the National Council on Health in November 2025.

The statement said the initiative formed part of the Federal Government’s efforts to strengthen a secure, technology-driven and data-enabled healthcare system capable of improving service delivery nationwide.

Adigwe, who currently serves as the Director-General of the National Institute for Pharmaceutical Research and Development (NIPRD), has led several initiatives in science, pharmaceutical research, technology transfer and artificial intelligence.

He also coordinated major research funding initiatives, including a ¥300 million nanotechnology grant and an €18 million European Union research grant, while supporting the establishment of Africa’s first Active Pharmaceutical Ingredient (API) training facility through support from Afreximbank.

The statement said the new office would be guided by a steering committee co-chaired by the Coordinating Minister of Health and Social Welfare, Prof. Muhammad Ali Pate, and the Chairman of the Nigerian Economic Summit Group, Mr Olaniyi Yusuf.

Other members of the committee include the Minister of State for Health, Dr Iziaq Adekunle Salako; senior officials of the Federal Ministry of Health and Social Welfare; representatives of the National Information Technology Development Agency (NITDA); and heads of key health agencies, including the National Primary Health Care Development Agency (NPHCDA) and the National Health Insurance Authority (NHIA).

The committee will also include representatives of state commissioners for health from the six geopolitical zones, as well as industry and community stakeholders.

The Federal Government expressed optimism that the office would strengthen coordination across the health sector, accelerate digital transformation and improve healthcare delivery in line with the Renewed Hope Agenda.


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