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Netflix Seeks Telco Partners to Unlock African Market

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With their well-established customer bases and online payment methods, operators could prove to be lynchpin partners in unlocking African markets for the streaming service.

Netflix Seeks Telco Partners to Unlock African Market

In recent months, Netflix has been strengthening its focus on Africa, both in terms of gaining new subscribers and diversifying its content.

Back in May, Netflix launched an initiative called ‘Made In Africa, Watched by the World’, which included the adding a large number of African shows, films, and documentaries to their portfolio.

“We want you to know that if you’re looking for the best African stories, then you will find them on Netflix. We are going to expand heavily to ensure that goal is met,” said Dorothy Ghettuba, Netflix head of Africa originals.

But more than just diversifying their video offerings, this also a process of proving the company’s renewed commitment to the African continent, supporting local film makers and creating content of interest to African consumers.

For a myriad of reasons, Africa has proved a very hard nut to crack for Netflix. For a company that has almost 200 million subscribers worldwide, only around 1.4 million of these are in Africa.

While there are many hurdles to overcome here, from pricing to internet access, Netflix firmly believes that premium video services can be profitable on the African continent; indeed, its continental rival, pay-TV firm Multichoice Group, currently boasts around 20 million subscribers in almost 50 African countries.

Multichoice also recently launched a direct streaming competitor to Netflix, called Showmax.

Recently, Neflix has expanded trials of mobile-only subscription plans in South Africa and Egypt to include additional African nations, including Nigeria, aiming to boost overall subscriptions.

This seems a sensible strategy; as a continent, Africa’s mobile penetration rate far exceeds that of fixed broadband, meaning for many potential customers mobile is the only way to access video streaming services.

Nonetheless, the cost of these plans, though far cheaper than a traditional subscription, still remains prohibitive. In Nigeria for example, the Netflix mobile subscription plan costs around $2.65 per month, while a classic subscription costs around $7.50.

However, the problem here becomes apparent when you consider that around 40% of the country’s almost 200 million people still live on less than $1 a month.

While mobile internet access is certainly rising in African countries – in Nigeria, it is expected to reach 101 million mobile internet users by 2021 – for now video streaming services remain out of reach for much of the population.

But an interesting solution could be found in the form of telco partnerships. With their existing subscriber bases, telcos offer a unique opportunity to for a company like Netflix to piggyback on their payment infrastructure, allowing customers to simply add the service to their connectivity bill.

Speaking to Reuters ahead of the company’s third-quarter results today, Ms Ghettuba noted that the company already has partnerships with Vodacom and Telkom South Africa, suggesting that the company was on the look out for further tie-ups.

“Given the low credit card penetration across the continent […] we have partnered with local telcos […] for their customers to be able to add Netflix subscriptions to their bills,” she said.

She noted that the company’s next African target market would be Kenya, meaning there could be opportunities on the cards for the likes of Safaricom, which currently dominates the Kenyan mobile market.

Netflix believes Africa is a continent on which its streaming services have a bright future and working closely with telcos could be the key to overcoming some of its major challenges. For now, however, the company will have to settle for expanding its video library until further deals come to light.


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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