News
BlackHouse Media Launches Plaqad A Global Communications Platform

BlackHouse Media (BHM), one of the most successful PR companies to come out of Africa, is launching Plaqad, a global automated communications platform that looks to help brands, agencies and individuals run end-to-end social and web campaigns.
Plaqad is the first solution in the world to offer a one-stop-shop for all things needed to implement a successful marketing campaign.
Earlier in June, the company, Plaqad, launched its initial offering, SocialCred, a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn and Facebook.
SocialCred provides social media users with actionable insights to grow their influence, while providing brands with sufficient data on influencers to make informed decisions on which creator to partner with. The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.
“Plaqad, a contorted way of spelling the word ‘placard,’ is a protest against the norm; the traditional forms of communication that disenfranchise brands and individuals from effectively making their voices heard because of budget, location or size,” said BlackHouse Media and Plaqad Founder, Ayeni Adekunle.
“As the first marketing software company from Africa launching on a global stage, we understand and recognize the importance of being heard, hence our mantra, ‘Make your voice heard’.”
Ayeni founded BlackHouse Media over 14 years ago, building up a roster of top-tier clients such as Coca-Cola, Heineken, MultiChoice, ViacomCBS, MTN and Reckitt Benckiser, and a workforce of nearly 100. “We conceived the idea for Plaqad to help democratize an important aspect of modern communications,” said Adekunle.
End-to-End Communications Platform
Plaqad integrates the features of an online freelance marketplace and a robust social media tracking analytics platform to help brands seamlessly connect with their target audience. It provides them with the people, platforms and tools they need to succeed, eliminating the need for expensive third-party tools.
“Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO Gbenga Sogbaike. “Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also tracking their campaigns realtime right in one place.”
Plaqad provides a seamless talent solution and analytics platform for individuals and brands who want to run data-driven and cost-effective social and web campaigns in record time.
Ranking Influence
SocialCred is Plaqad’s response to the mushrooming issue of influencer fraud and fake news. Its algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), content quality and the creators’ ratio of original to shared posts within a 30-day window.
While designed as a tool for influencers and the brands that want to engage with them, the free app is available to all social media users. Individuals are awarded badges – titled A-Lister, Big Shot, Socialite, Trend Setter, JJC, Superstar, and Learner – based on their rankings.
Beyond the fun factor, SocialCred’s badges serve an important function, helping brands assess and select influencers based on their influence quotient across Instagram, Twitter and YouTube. The platform makes it easier for brands to find genuine influencers who can drive real actions.
It also helps influencers to get better – and acquire bigger and better badges – by offering tips and tools to boost their visibility and social credibility.
“We have a fake news problem across Africa and the world, and Plaqad is here to distinguish the real from the fake,” says Plaqad CEO Gbenga Sogbaike. “SocialCred, our first tool, does just that, promoting transparency in influencer marketing and helping to counter influencer fraud. SocialCred separates real influencers from those simply faking it.”
The Plaqad marketplace and analytics platform will be in full release beginning November 30. From November 30 through December 15, Plaqad is offering brands, agencies and individuals the opportunity to test drive the game-changing platform at no cost. For more information, visit plaqad.com.
News
Reps Give Banks Four-Day Ultimatum on Tax Deductions, Charges

The House of Representatives Ad hoc Committee investigating deductions of taxes and sundry charges from the earnings of civil and public servants has given commercial banks a four-day deadline to submit all requested documents.

House of Rep
The committee, chaired by Hon. Kelechi Nwogwu, issued the ultimatum at the commencement of its investigation, following a motion earlier moved by the House Chief Whip, Hon. Usman Bello Kumo, on alleged deductions from civil servants’ salaries.
Nwogwu insisted that Chief Executive Officers of affected financial institutions must appear in person before the panel, rejecting representatives sent by GT Bank, Zenith Bank, Access Bank and other banks.
He explained that the panel was mandated to ensure that all deductions of charges by banks on customers’ accounts were fair and properly applied.
The committee disclosed that invitations had also been extended to the Ministry of Finance, the Office of the Accountant-General of the Federation, the Economic and Financial Crimes Commission, and all commercial banks operating in Nigeria.
“You cannot appear here without an identity. We are here on the mandate of the people who elected us into parliament. We have resolved to meet next week on Wednesday.
“You must submit all requested documents by Monday, May 1,” Nwogwu said.
He warned that any bank that failed to comply with the deadline would face sanctions, adding that the committee would put the CEOs on oath during the next sitting.
The investigation continues next week.
News
FG to Use Digital Economy Initiatives to Curb Corruption Among Youth

Lateef Fagbemi (SAN), the Attorney-General of the Federation and Minister of Justice, has said that Federal Government is intensifying its use of digital-economy initiatives to curb corruption among young Nigerians.

Speaking at the commemoration of the 2025 International Anti-Corruption Day held on Tuesday in Abuja, the AGF said the administration of President Bola Ahmed Tinubu has deliberately positioned technology, innovation training, and digital-skills development at the heart of its anti-corruption strategy for young people.
The event, organized by Technical Unit on Governance and Anti-Corruption Reforms (TUGAR) domiciled at the Nigeria Extractive Industries Transparency Initiative (NEITI) had the theme: “Uniting with Youth Against Corruption: Shaping Tomorrow’s Integrity”.
Fagbemi, who delivered the keynote address, said the government believes that empowered, skilled and economically engaged youths are less vulnerable to corrupt influences.
According to him, programmes such as the 3 Million Technical Talents Programme (3MTT) and the recently launched Nigerian Youth Academy (NiYA) are already equipping millions of young Nigerians with ICT and digital-innovation skills, reducing their dependence on patronage systems that fuel corrupt practices.
“A hopeful youth is harder to corrupt; an engaged youth is harder to mislead; and an empowered youth is a powerful force for national transformation,” Fagbemi said.
He explained that by investing in digital literacy, tech entrepreneurship and innovation-driven training, the Tinubu administration aims to create a generation of young Nigerians who are globally competitive and resistant to corruption.
Beyond digital skills, the AGF pointed at several government efforts to expand educational access through the Nigeria Education Loan Fund (NELFUND), and support youth entrepreneurship via the Nigeria Youth Investment Fund (NYIF) and the iDICE programme, providing funding, training and mentorship for young innovators in tech, entertainment, agriculture and design.
Fagbemi added that the inclusion of young people in governance, through appointments and expanded civic-engagement platforms, was another strategic tool to strengthen integrity and transparency in public life.
He urged stakeholders to deepen efforts to integrate anti-corruption values into school curricula, establish integrity clubs, mentor young leaders, and leverage ICT tools to promote transparency, whistleblowing and public accountability.
Earlier, the Head of TUGAR, Mrs Jane Onwumere said the gathering was especially meaningful because it reflected a shared truth: that tomorrow’s integrity rests significantly in the hands of the youth.
“The theme therefore, is not just a slogan but a call to action and a reminder that young people are not only beneficiaries of good governance, they are co-architects of it.
“Corruption has affected lives and the economy negatively in many ways. One of such is the “japa wave” which has seen young Nigerians leave the country in droves in search of greener pastures. This syndrome has drained the country of resources and human capital. It has in many situations split the family unit, a critical foundation for anti-corruption efforts”, Onwumere, added.
In his speech, the Executive Secretary, NEITI, Hon. Musa Sarkin Adar expressed the agency’s commitment to empowering young Nigerians not only as advocates for accountability but also as active partners in shaping the future of integrity in the extractive industries and beyond.
“At NEITI, we recognize that corruption undermines opportunities for growth, distorts resource governance, and deepens inequality. We also know that a united, informed, and courageous generation can dismantle these barriers.
“This is why NEITI will continue to expand civic education, strengthen our reporting mechanisms, support youth-led innovation, and create more platforms for constructive engagement with young professionals, students, and entrepreneurs”, he added.
News
SEC Seeks Freeze of CBEX Accounts Over N1.3tn Ponzi Scheme

Securities and Exchange Commission (SEC) has asked the Investments and Securities Tribunal to order the freezing of bank accounts belonging to Crypto Bridge Exchange (CBEX) and 25 other defendants accused of defrauding Nigerians of about ₦1.3 trillion through an unlawful digital asset investment scheme.

CBEX
The request was made during the first sitting of the 6th Tribunal in case IST/OA/02/2025 between the SEC and CBEX with 25 others, presided over by tribunal chairman, Hon. Aminu Jinaidu.
The SEC urged the tribunal to compel commercial banks and financial institutions nationwide to freeze all accounts linked to the defendants.
It also sought orders for the seizure of houses and assets allegedly acquired with funds sourced from unsuspecting investors.
According to the commission, CBEX operated illegally by posing as a digital assets platform and capital market operator without registration.
“CBEX is an unregistered platform promising its users 100 percent return on investments within 30 days, which is unlawful and contrary to Section 3(b) of the Investments and Securities Act 2025,” the SEC told the tribunal.
The regulator disclosed that international authorities had previously raised concerns about CBEX.
The Securities and Futures Commission of Hong Kong issued an advisory on April 23, 2024, warning that the platform was a suspicious virtual asset entity.
The tribunal noted that CBEX and the other defendants failed to appear in court and were not represented by legal counsel.
Hon. Jinaidu therefore ordered that hearing notices be served on the defendants through national newspapers.
CBEX reportedly entered the Nigerian market in July 2024, operating via a website and mobile application, while claiming to use advanced Artificial Intelligence to generate unusually high profits from cryptocurrency trading.
Investors were promised returns of up to 100 percent within a 40 to 45 day lock-in period.
The scheme later collapsed, triggering widespread losses. Investigations revealed that CBEX functioned as a Ponzi scheme that siphoned more than ₦1.3 trillion, estimated at about $800 million, before disappearing.
The matter has been adjourned to January 27, 2026.
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