Connect with us

Telecom

Missed Calls Can Increase SME Customer Base

Published

on

Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited
Kindly share this post

The report of a recent research has revealed that deliberate missed calls generated by a supposed caller, could turn out to increase the customer base of small and medium enterprises (SMEs).

Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited, a local search engine and an information service provider, who supervised the research, said in Nigeria, the average mobile phone user is acquainted with the “Flash” concept.

“It is basically used to draw attention when the phone user wants to pass a message across or get information urgently but has low call credit.  The subscriber dials the number and allows it ring for a while and then ends the call. The called subscriber sees the missed call and calls back or acts on it”, he added.

According to him, the concept has been developed into an extremely successful marketing tool in countries like India, Morocco and a host of others and now in Nigeria.

Explaining how SME could benefit from it, Rustagi said the solution called Flash2Follow that is available on the network of most telecoms operators, creates a huge followership or community for a business at no cost. Flash2Follow is so easy to adopt that virtually anybody can use it. A specific phone number is assigned to a business, and business owners promote the numbers to their customers by displaying them in their shop.

“When customers flashes the number, the call is terminated at no cost and the system sends an instant response (SMS) welcoming the customer to the business network. This creates followership for that SME, and business owners can access this network online and instantly gives them the golden opportunity to communicate their product/service offers to their customers at a very affordable rate, Rustagi said.

The report added: “The importance of business owners knowing their customers can not be over emphasised as the success of any business venture is largely dependent on their previous customers and the loyalty they create for that business.”

Flash2Follow is designed to bridge the communication gap between businesses and their customers, as research has shown that most companies do not know a large percentage of those patronising them and there is no way to track them. This is a major problem as customer retention is almost impossible without a database of existing or prospective customers to aid follow up and communication on promotions, new stock, improved services, among others.

Flash2Follow therefore, is an ideal solution that not only bridges the communication gap but also promotes cordial relationship between business owners and their customers, Rustagi said.

According to him, “The unique service is available to over 110 million mobile users in Nigeria and works on all handsets and networks. It has proven higher success rates than SMS campaigns and it is also faster than telephone, web and traditional paper, survey methods as it collates response aggregates on your personalised online portal instantly, allows tracking and report downloads.”

Flash2Follow is different concept from bulk SMS and has proven to be better and more effective than the latter  which sends messages to randomly generated numbers, without putting into consideration the demographic  data of the recipients. Flash2Follow on the other hand is a medium which is integrated to a customised database of existing or prospective customers and sends messages and updates to acquaint them of available services.

Rustagi said any business adopting Flash2Follow solution would have access to a wide range of opportunities which includes accessibility of dedicated log-in portal to track their communities, seamless flow of interaction, awareness of new products, product discounts and other necessary company activities via text messages, customer loyalty, effective feedback mechanism and accurate measurement of customer satisfaction.

With the continual increase number of online frauds, verification and protection of mobile numbers which has been a serious issue. Flash2Follow therefore has proven to be an innovative solution to curb such hazards by pasting the unique toll free number generated for customer on their web page thus protecting them against numerous forms of cyber crime.

An increasing number of companies in Nigeria have started enjoying the tremendous benefits of this solution especially fast moving consumer goods , Rustagi said.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

Telecom

Nigeria, Ghana Trigger Stunning 45 Percent Surge in MTN Dividends

Published

on

Kindly share this post

MTN Group delivered impressive financial and operational achievements for 2025, boosted by strong performances in MTN Nigeria and MTN Ghana, as well as solid earnings from MTN South Africa.

Nigeria, Ghana Trigger Stunning 45 Percent Surge in MTN Dividends

The three core markets of Africa’s largest mobile provider enhanced profitability, free cash flow, and shareholder dividends by 45%.

IT Web Africa reported that Ralph Mupita, group CEO and president, MTN, highlighted that the telecoms giant’s robust commercial momentum across key markets capped the final year of its Ambition 2025 strategy, while laying the foundation for a new long-term growth phase under Ambition 2030.

“The Group’s overall performance in 2025 was excellent. In the final year of our Ambition 2025 strategy, we were proud to have exceeded the 300 million customers milestone,” he said.

MTN revealed that it now serves more than 307 million voice subscribers, 172 million data users, and 70 million Mobile Money customers across 16 African markets, reflecting the continent’s growing demand for digital connectivity and financial services.

The operator credited its results to disciplined commercial execution and sustained investment in network infrastructure, with R38 billion spent during the year to expand capacity, improve coverage and enhance service quality.

The group reported that data traffic surged 27%, while average monthly data consumption per user climbed to 12.5GB, up from 10.8GB a year earlier, reflecting Africa’s fast-growing appetite for digital services.

Financially, the performance was driven by MTN’s largest markets.

In constant currency terms, MTN Nigeria grew service revenue by 54.9%, while MTN Ghana increased service revenue by 35.9%.

Meanwhile, MTN South Africa recorded 2% growth, demonstrating operational resilience in one of the continent’s most mature and competitive telecom markets.

MTN Group service revenue rose nearly a quarter to R218 billion, while earnings before interest, tax, depreciation and amortisation climbed to R98.5 billion, supported by R3.6 billion in expense efficiencies.

Mupita stressed that the strong results translated into robust free cash flow and improved return generation, allowing the board to declare a dividend of 500 cents per share, up from 345 cents the previous year.

“This comfortably exceeds the minimum dividend of 370 cents we had previously guided,” he said.

The group also announced a R6 billion share buyback programme as part of an enhanced shareholder remuneration framework aimed at delivering stronger long-term returns.

Alongside its results, MTN unveiled Ambition 2030, a strategy centred on three platforms, connectivity, fintech and digital infrastructure, as it seeks to capture the next wave of growth driven by data adoption and financial inclusion across Africa.

“We are hugely excited about Africa’s potential. We are well positioned to leverage our scale, footprint and brand leadership to capture the significant structural growth opportunities identified,” said Mupita.

 

Source: IT Web Africa


Kindly share this post
Continue Reading

Telecom

ATCIS Urges FG to Ensure Safety of Consumers Data

Published

on

Kindly share this post

Association of Telephone, Cable TV, and Internet Subscribers of Nigeria (ATCIS) non-profit consumer rights group dedicated to protecting the rights, interests, and welfare of telecommunications subscribers, has urged the Federal Government to ensure safety of telecom consumers’ data hosted by government agencies.

ATCIS Urges FG to Ensure Safety of Consumers Data

Dr Sina Bilesanmi, president of the body stated this World Consumers Day in Lagos.

He alleged that said subscribers” data are being jeopardised by some of its agencies.

Bilesanmi urged government to ensure that every subscriber in Nigeria can use digital service without fear of physical, financial, or data-related harm.

The ACTIS president said safety in the telecommunication sector extends beyond physical hardware to include data privacy and protection from cyber fraud.

“We call for stricter enforcement by the Standard organization of Nigeria (SON) to eliminate substandard mobile devices and Cable Tv equipment that pose fire or electric hazards.

“We also want safe services from telecoms that are transparent – free from hidden charges and misleading advertisements”, he said.

He urged subscribers to utilize platforms like ACTIS as well as NCC and even FCCPC web portal when they encounter service failures.

He also tasked FG on hosting Nigerian Data Privacy in the country.

He said: “We ask for more robust surveillance and swifter penalties for entities that violate consumer safety standards. We admonish the subscribers to be aware and speak out, a vigilant consumer is a protected consumer.”


Kindly share this post
Continue Reading

Telecom

New Horizons Nigeria Commissions ICT Centre @Adeleke University to Boost Tech Skills

Published

on

Kindly share this post

In a major boost to technology education and digital innovation in Nigeria, New Horizons Systems Solutions Limited, a subsidiary of the US-based global ICT training organization, New Horizons Worldwide, has commissioned a state-of-the-art ICT facility at Adeleke University, Ede, Osun State.

New Horizons Nigeria Commissions ICT Centre @Adeleke University to Boost Tech Skills

New Horizons Nigeria

The facility, named the Elder (Dr.) I.C. Egbuta ICT Centre, was constructed and donated to the university by New Horizons Nigeria as part of its commitment to equipping Nigerian universities with modern infrastructure capable of preparing students for global competitiveness in the digital economy.

The commissioning ceremony which held on Tuesday March 3rd, 2026 drew dignitaries from the university community, industry, and academia.

The event began on a vibrant note as cultural dancers from the university’s Theatre Arts Department entertained arriving guests with lively traditional performances.

The new ICT center represents another milestone in the long-standing partnership between New Horizons and Adeleke University, a collaboration that has spanned more than a decade.

Through the partnership, the institution has delivered project-based and certification-based ICT training programs, producing thousands of students with globally recognized digital skills and professional certifications across diverse technology disciplines.

Also, the Elder (Dr.) I.C. Egbuta ICT Centre features four fully equipped ICT studios with high-end computer systems, full air-conditioning, and seating capacity for over 750 users. The facility also includes modern conveniences intended to enhance digital learning and professional certification training.

The building was officially commissioned by Chief (Mrs) Modupe Adeleke Sanni, who represented the Chairman of the University Council, Chief Adedeji Adeleke.

In her remarks, she commended New Horizons Nigeria for its sustained investment in the university and reaffirmed the council’s commitment to strengthening the partnership in the years ahead.

Also speaking at the event was the Vice Chancellor of Adeleke University, Professor Solomon A. Adebola, who praised the organization for its consistent contributions to the technological advancement of the institution and the empowerment of Nigerian youths through practical digital training.

Furthermore, the Managing Director and Chief Executive Officer of New Horizons Nigeria, Mr. Tim Akano expressed appreciation to the university’s leadership and governing council for their support and enduring collaboration.

He reiterated the organization’s vision of equipping Nigerian universities with facilities and training that will enable students to compete effectively in the global technology ecosystem.

Mr. Akano further noted that New Horizons remains committed to driving innovation within Nigerian universities, with the long-term goal of enabling institutions like Adeleke University to generate research-driven technological solutions capable of attracting patent rights and global recognition.

New Horizons Nigeria, widely recognized as Africa’s largest ICT training organization, continues to strengthen its footprint in Nigeria’s digital education sector. In 2025, the institution received the prestigious Best ICT Training Company award from CompTIA in South Africa.

This further reinforce its leadership position within the continent’s technology training ecosystem. Also, as a franchise of New Horizons International, which operates in over 90 countries across six continents, the organization has consistently aligned with global best practices while addressing local capacity gaps. The organization currently provides ICT training services to more than 30 universities and nearly 200 high schools nationwide.

The center would be used for the training of high-end technical courses like Cyber Security, Web Development, Artificial intelligence, Full Stack, Graphics and CompTIA courses like Hardware, Network and Security Plus.

New Horizons have won about 350 national and international awards in the last 20 years of its operation and it trains over 100,000 students yearly across 27 universities and 150 secondary schools, as well as corporate organizations, government agencies and retail offices.

Students trained by New Horizons Nigeria are always well-sought after in the labour market after graduation and the certificate they obtain are recognized in all the 90 countries where New Horizons have offices.

In conclusion, the ceremony ended with an energetic cultural performance by the university’s theatre group from the Theatre Arts Department, which drew enthusiastic applause from the audience.

The commissioning of the Elder (Dr.) I.C. Egbuta ICT Centre further strengthens the collaboration between New Horizons and Adeleke University and is expected to deepen efforts toward producing highly skilled ICT professionals and innovators capable of contributing to Nigeria’s growing digital economy.

 

 

 

 


Kindly share this post
Continue Reading

Trending