Telecom
Missed Calls Can Increase SME Customer Base

The report of a recent research has revealed that deliberate missed calls generated by a supposed caller, could turn out to increase the customer base of small and medium enterprises (SMEs).
Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited, a local search engine and an information service provider, who supervised the research, said in Nigeria, the average mobile phone user is acquainted with the “Flash” concept.
“It is basically used to draw attention when the phone user wants to pass a message across or get information urgently but has low call credit. The subscriber dials the number and allows it ring for a while and then ends the call. The called subscriber sees the missed call and calls back or acts on it”, he added.
According to him, the concept has been developed into an extremely successful marketing tool in countries like India, Morocco and a host of others and now in Nigeria.
Explaining how SME could benefit from it, Rustagi said the solution called Flash2Follow that is available on the network of most telecoms operators, creates a huge followership or community for a business at no cost. Flash2Follow is so easy to adopt that virtually anybody can use it. A specific phone number is assigned to a business, and business owners promote the numbers to their customers by displaying them in their shop.
“When customers flashes the number, the call is terminated at no cost and the system sends an instant response (SMS) welcoming the customer to the business network. This creates followership for that SME, and business owners can access this network online and instantly gives them the golden opportunity to communicate their product/service offers to their customers at a very affordable rate, Rustagi said.
The report added: “The importance of business owners knowing their customers can not be over emphasised as the success of any business venture is largely dependent on their previous customers and the loyalty they create for that business.”
Flash2Follow is designed to bridge the communication gap between businesses and their customers, as research has shown that most companies do not know a large percentage of those patronising them and there is no way to track them. This is a major problem as customer retention is almost impossible without a database of existing or prospective customers to aid follow up and communication on promotions, new stock, improved services, among others.
Flash2Follow therefore, is an ideal solution that not only bridges the communication gap but also promotes cordial relationship between business owners and their customers, Rustagi said.
According to him, “The unique service is available to over 110 million mobile users in Nigeria and works on all handsets and networks. It has proven higher success rates than SMS campaigns and it is also faster than telephone, web and traditional paper, survey methods as it collates response aggregates on your personalised online portal instantly, allows tracking and report downloads.”
Flash2Follow is different concept from bulk SMS and has proven to be better and more effective than the latter which sends messages to randomly generated numbers, without putting into consideration the demographic data of the recipients. Flash2Follow on the other hand is a medium which is integrated to a customised database of existing or prospective customers and sends messages and updates to acquaint them of available services.
Rustagi said any business adopting Flash2Follow solution would have access to a wide range of opportunities which includes accessibility of dedicated log-in portal to track their communities, seamless flow of interaction, awareness of new products, product discounts and other necessary company activities via text messages, customer loyalty, effective feedback mechanism and accurate measurement of customer satisfaction.
With the continual increase number of online frauds, verification and protection of mobile numbers which has been a serious issue. Flash2Follow therefore has proven to be an innovative solution to curb such hazards by pasting the unique toll free number generated for customer on their web page thus protecting them against numerous forms of cyber crime.
An increasing number of companies in Nigeria have started enjoying the tremendous benefits of this solution especially fast moving consumer goods , Rustagi said.
Telecom
ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

Association of Telecommunications Companies of Nigeria (ATCON) has warned that weak penalties under Nigeria’s Critical National Information Infrastructure (CNII) policy are undermining efforts to protect telecoms assets.

Tony Emoekpere, president, ATCON, made this known in an interview with the News Agency of Nigeria (NAN) in Lagos while calling for urgent legal reforms to strengthen enforcement.
Emoekpere said that although offenders are being apprehended and prosecuted, the current framework was failing to serve as a deterrent.
NAN reports that Nigeria’s Designation and Protection of Critical National Information Infrastructure (CNII) Order 2024, signed by President Bola Ahmed Tinubu, provides the country’s main legal framework for safeguarding critical Information and Communication Technology (ICT) infrastructure against vandalism, sabotage and theft.
The Order, anchored on the Cybercrimes (Prohibition, Prevention, etc.) Act 2015, classifies assets such as telecom towers, fibre-optic cables and data centres as critical national infrastructure requiring enhanced protection.
“People are being caught, but the offences are still treated as petty crimes.
“That limits the impact. CNII needs stronger legal backing such as an Act or executive order to give it more teeth,” the ATCON president said.
He said that the group was actively supporting the implementation of the CNII policy in collaboration with security agencies, stressing that telecom infrastructure remained critical to national security and economic growth.
The ATCON president also reaffirmed support for the Federal Government’s “Project Bridge,” aimed at expanding connectivity across the country, but identified right-of-way approvals across states as a major bottleneck.
According to him, because telcos have to engage multiple states, it is slowing things down but efforts are ongoing to address it.
On service quality, he said operators are struggling to keep pace with rising subscriber numbers and increasing data demand, despite recent tariff adjustments.
“The challenge is not that nothing is being done—investments are ongoing. But demand is growing even faster, and operators are constantly trying to catch up,” he said.
Emoekpere added that subscriber migration between networks and shifting usage patterns are placing additional pressure on certain operators, contributing to service fluctuations.
He, however, assured customers that efforts are ongoing to improve network performance.
“We value our subscribers, and everything is being done not just to maintain, but to improve service delivery,” he said.
The telecommunications sector has consistently identified infrastructure vandalism as a major challenge affecting service delivery and operational costs.
Industry stakeholders say the CNII Order is expected to strengthen the protection of telecom assets and improve quality of service for consumers, following years of rising attacks on infrastructure across the country.
Data from operators show that fibre-optic cable cuts remain one of the biggest threats to telecom operations.
However, in spite of the Order, Nigeria recorded 1,883 fibre cuts in the first quarter of 2026, while between January and August 2025, about 19,384 incidents were reported nationwide, averaging more than 2,400 monthly cases.
MTN Nigeria alone reported 9,218 fibre cuts in 2025, compared with 9,000 in 2024 and 6,000 in 2023, highlighting the increasing scale of the problem.
The sector has also faced widespread theft of generators, batteries and other power assets used to keep telecoms sites operational.
In 2025, criminals reportedly stole 656 critical power assets, including 152 generators and 504 batteries, while telecom operators lost an estimated ₦27 billion nationwide within a 12-month period due to infrastructure damage.
Industry reports further indicated that 577 network outages recorded in the first quarter of 2026 were directly linked to vandalism of telecoms infrastructure.
(NAN)
Telecom
Airtel Africa Profits Hit $813m on Strong Nigerian Operations Performance

Airtel Africa has delivered a landmark financial performance for the 2026 fiscal year, characterized by record-breaking customer acquisitions, a massive leap in profitability, and a definitive shift toward a data-centric business model.

Driven by disciplined execution, and a robust digital strategy, the Group saw its Profit After Tax skyrocket to $813 million, up from $328 million in the previous year. This surge was underpinned by a 29.5 per cent increase in reported revenue to $6.4 billion, fueled largely by a 47.5 per cent growth explosion in the Nigerian market following strategic tariff adjustments.
Airtel Africa in its financial result for the year March 31, 2026, noted that the year was defined by a shift in how consumers interact with the network. Expectedly, data revenues have become the largest component of Group revenue, growing by 35.2 per cent in constant currency, which further lifted the firm’s performance. The customer base grew by 10.5 per cent to 183.5 million, the highest net additions in the company’s history.
On the network, smartphone penetration hit nearly 50 per cent, with 91 million users now utilizing high-speed data.
The mobile money ecosystem handled an annualised transaction value of over $215 billion in Q4’26. Customer engagement surged as the platform evolved into a primary financial hub for 54 million users.
Despite global inflationary pressures, Airtel’s cost-efficiency programmes pushed EBITDA margins to an all-time high of 50.3 per cent in the final quarter. This operational strength allowed the company to accelerate its infrastructure rollout, adding over 3,250 new sites and expanding its fiber network to nearly 82,000 km.
“This year delivered a very strong performance across both operating and financial metrics,” said Chief Executive Officer, Sunil Taldar, adding, “Adoption of new digital technologies and AI has been pivotal in unlocking growth opportunities and driving efficiencies, enhancing customer experience through site-level network optimization and streamlined onboarding.”
Airtel’s balance sheet has significantly de-leveraged, with leverage improving to 1.8x. This financial health has translated directly into shareholder value. The Board recommended a final dividend of 4.26 cents, bringing the full-year total to 7.1 cents, a 9.2 per cent increase.
While geopolitical developments have shifted the timeline, the company remains committed to an IPO for Airtel Money in the second half of 2026.
On future investment, the firm’s Capex guidance for FY’27 has been raised to $1.1 billion, focusing on 5G readiness, home broadband, and data centers.
While the outlook remains bullish, Taldar noted that rising energy costs due to geopolitical events may create near-term margin pressure. However, the Group intends to offset these through intensified cost-management and the continued scaling of its digital infrastructure.
Telecom
Unity Bank Disburses N500m Loan Facility to Support Small Traders

Unity Bank Plc says it has disbursed over N500 million through its Shop Collateralised Facility (SHOCOF) to support small-scale traders and shop owners across Nigeria.

Unity Bank
The bank said the initiative was part of its efforts to promote Small and Medium Enterprises (SMEs) and strengthen support for operators in the informal sector.
In a statement, Unity Bank described SHOCOF as an innovative loan product designed to improve access to finance and drive financial inclusion among underserved business owners.
According to the bank, the facility was initially introduced as a targeted intervention for traders in Southeast Nigeria before expanding nationwide following strong acceptance and demand.
Under the initiative, eligible customers are allowed to use their shops as collateral to access credit, eliminating the stringent collateral requirements associated with conventional lending models.
The bank said the product leverages the commercial value and relative stability of fixed business locations to simplify access to financing for traders.
It added that the facility provides working capital support to enable beneficiaries restock goods, increase inventory turnover, improve cash flow, and respond more efficiently to market demands.
Speaking on the impact of the product, Group Head, Risk Management, Unity Bank, Mr Olusegun Oladipo, said the bank developed SHOCOF to address financing challenges faced by businesses in the informal sector.
“SHOCOF was created to address a critical gap within the small business ecosystem by providing access to credit through a structure that traders can satisfactorily meet without much ado.
“By recognising the value and stability embedded in their businesses, we have been able to support traders with the capital required to sustain and grow their operations,” he said.
Also speaking, Divisional Head, SME and Retail Banking, Unity Bank, Mrs Adenike Abimbola, said the expansion of the initiative nationwide reflected the bank’s commitment to providing practical financial solutions for small business owners.
“What started as a targeted intervention in the Southeast quickly gained momentum because the product directly addressed the realities of everyday traders,” she said.
The bank noted that more than 80 per cent of small businesses in Nigeria operate informally, with many relying on personal savings and informal borrowing due to limited access to bank credit.
It said SHOCOF was designed to bridge this financing gap by offering a lending model tailored to the operational realities of market traders and shop owners.
Unity Bank reaffirmed its commitment to supporting entrepreneurs through targeted financial products, including its Yanga account package developed for female entrepreneurs.
The bank said expanding access to capital for underserved business segments remains critical to boosting trade, strengthening local economies and driving sustainable economic growth.
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