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Missed Calls Can Increase SME Customer Base

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The report of a recent research has revealed that deliberate missed calls generated by a supposed caller, could turn out to increase the customer base of small and medium enterprises (SMEs).

Mr. Deepankar Rustagi, general manager, Vconnect Global Services Limited, a local search engine and an information service provider, who supervised the research, said in Nigeria, the average mobile phone user is acquainted with the “Flash” concept.

“It is basically used to draw attention when the phone user wants to pass a message across or get information urgently but has low call credit.  The subscriber dials the number and allows it ring for a while and then ends the call. The called subscriber sees the missed call and calls back or acts on it”, he added.

According to him, the concept has been developed into an extremely successful marketing tool in countries like India, Morocco and a host of others and now in Nigeria.

Explaining how SME could benefit from it, Rustagi said the solution called Flash2Follow that is available on the network of most telecoms operators, creates a huge followership or community for a business at no cost. Flash2Follow is so easy to adopt that virtually anybody can use it. A specific phone number is assigned to a business, and business owners promote the numbers to their customers by displaying them in their shop.

“When customers flashes the number, the call is terminated at no cost and the system sends an instant response (SMS) welcoming the customer to the business network. This creates followership for that SME, and business owners can access this network online and instantly gives them the golden opportunity to communicate their product/service offers to their customers at a very affordable rate, Rustagi said.

The report added: “The importance of business owners knowing their customers can not be over emphasised as the success of any business venture is largely dependent on their previous customers and the loyalty they create for that business.”

Flash2Follow is designed to bridge the communication gap between businesses and their customers, as research has shown that most companies do not know a large percentage of those patronising them and there is no way to track them. This is a major problem as customer retention is almost impossible without a database of existing or prospective customers to aid follow up and communication on promotions, new stock, improved services, among others.

Flash2Follow therefore, is an ideal solution that not only bridges the communication gap but also promotes cordial relationship between business owners and their customers, Rustagi said.

According to him, “The unique service is available to over 110 million mobile users in Nigeria and works on all handsets and networks. It has proven higher success rates than SMS campaigns and it is also faster than telephone, web and traditional paper, survey methods as it collates response aggregates on your personalised online portal instantly, allows tracking and report downloads.”

Flash2Follow is different concept from bulk SMS and has proven to be better and more effective than the latter  which sends messages to randomly generated numbers, without putting into consideration the demographic  data of the recipients. Flash2Follow on the other hand is a medium which is integrated to a customised database of existing or prospective customers and sends messages and updates to acquaint them of available services.

Rustagi said any business adopting Flash2Follow solution would have access to a wide range of opportunities which includes accessibility of dedicated log-in portal to track their communities, seamless flow of interaction, awareness of new products, product discounts and other necessary company activities via text messages, customer loyalty, effective feedback mechanism and accurate measurement of customer satisfaction.

With the continual increase number of online frauds, verification and protection of mobile numbers which has been a serious issue. Flash2Follow therefore has proven to be an innovative solution to curb such hazards by pasting the unique toll free number generated for customer on their web page thus protecting them against numerous forms of cyber crime.

An increasing number of companies in Nigeria have started enjoying the tremendous benefits of this solution especially fast moving consumer goods , Rustagi said.


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Huawei Launches Mondia Pay on Huawei Mobile Services in Nigeria, Others

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Huawei, in cooperation with digital payment entity, Mondia Pay, now offers Direct Carrier Billing service (DCB), for seamless, contactless payments for users in the MEA region through Huawei Mobile Services (HMS).

Mondia Pay is a leader in the digital payment space and provides a simple, fast and secure way for consumers to pay for services using their mobile phone.

Huawei has been working closely with Mondia Pay, the MEA region’s top digital payments fintech company, as part of its commitment to supporting developers in the MEA region. This strategic partnership will allow for increased DCB coverage and IAP (In-App Purchase) kit capabilities for global developers.

As a result, Huawei and smartphone HONOR users in almost 20 countries including, Egypt, South Africa, Tunisia, Nigeria, Tanzania, Madagascar, Liberia, and Botswana, will be able to make cashless payments securely without the need for bank cards by downloading the app from Huawei’s Application Store, AppGallery. In addition, Mondia Pay will also market Huawei’s games content in Egypt.

The number of mobile internet subscribers in Sub-Saharan Africa has quadrupled since the start of 2010 (World Bank Data) and, for many consumers, it’s the only way they can get online. With low credit card penetration rates in most markets, contactless, online payment solutions can reach wider audiences looking to consume digital content.

“This new partnership with Huawei is an endorsement of Mondia Pay’s industry expertise and deep routed knowledge of Africa. Customers across the continent will benefit from our fully integrated digital payment technology to make frictionless payments in a fast, safe and secure manner. We also support the natural progression towards cashless societies, fast-tracked by current affairs such as COVID-19,” said Simon Rahmann, CEO Mondia Pay.

Mondia Pay is available on Huawei’s AppGallery as direct carrier billing and e-wallet services to facilitate online consumer payments. Huawei’s AppGallery allows users to explore the best local and global apps.

Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA, said: “We welcome the opportunity to partner with Mondia Pay to provide our users across the MEA region with even more payment options.

Mondia Pay allows for contactless payment without the need for bank cards in a safe and secure manner that protects the privacy of users. This partnership is part of Huawei’s ongoing commitment to make it easier for local and global developers to offer their services to millions more people in the MEA region.”


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Sub-Saharan Africa 5G Connections to Reach 18m by 2025 – Report

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Mobile technologies and services are expected to significantly increase in Sub-Saharan Africa, with over 137 million new mobile subscribers forecast to be added in the region by 2025.

An estimated 27% (165 million) of total mobile connections will be made on 4G and 3% (18.4 million) on 5G, by this period.

This is according to the latest “Mobile Economy Sub-Saharan Africa 2020” research report released by the GSM Association (GSMA) to coincide with the GSMA Thrive Africa virtual event.

It consists of an in-depth study that explores the latest data, forecasts and mobile trends for the region.

According to the report, mobile-enabled platforms and services will increasingly disrupt traditional value chains in Sub-Saharan Africa, as it remains the fastest-growing mobile region globally, with 477 million mobile subscribers at the end of 2019.

The additional 137 million subscribers expected over the next five years will take the total mobile subscriber base to just over 614 million, representing around half the population in the region and a CAGR growth rate of 4.3%.

While spectrum availability will promote strong growth in 4G and 5G connectivity over the next few years, 3G mobile connections will continue to dominate the region, says the GSMA.

The report calculates the strong growth in mobile connectivity across Sub-Saharan Africa will generate around $184 billion in economic value contributed to the region’s GDP by 2024.

“The findings from our Mobile Economy Sub-Saharan Africa report clearly show the importance and value of digital connectivity,” says Akinwale Goodluck, head of Africa, GSMA.

“Realising the full potential of a progressive digital future requires an informed policy debate. Governments and policymakers should implement policies to enhance access to connectivity and drive investment in more resilient digital infrastructure for the future.

This is crucial to reactivating the region’s economy post-COVID-19 despite the sizable contribution mobile technologies and services generated in 2019, growing at 9% of regional GDP.”

The COVID-19 pandemic has had a profound impact on the digital landscape around the world, and the mobile industry in Sub-Saharan Africa has largely risen to the challenge of keeping individuals and businesses connected during the pandemic, despite changes in data consumption patterns, the report points out.

However, with nearly 800 million people in the region still not connected to the mobile Internet, it has never been more urgent to close the digital divide, it advises.

Mobile money services, infrastructure and mobile-based content/services, as well as the application of mobile big data for social good, are expected to record the highest rise in the next five years, notes the report.

“The 2020s will see strong growth in the number of Africans connected to mobile broadband. As 4G and 5G grow together throughout the decade to come, spectrum preparation can drive cost-efficiency and promote growth,” according to the GSMA.

“Efficient and effective management of spectrum is also key to maximise the opportunities that mobile connectivity can bring to society. Making sure the required spectrum resources are available under the right conditions will lower broadband costs, increase coverage and boost connectivity.”

In 2018, mobile technologies and services supported almost 3.5 million jobs (directly and indirectly) and made a substantial contribution to the funding of the public sector, with almost $15.6 billion raised through taxation, according a previous report.

As countries increasingly benefit from the improvements in productivity and efficiency brought about by the increased take-up of mobile services, this is expected to significantly boost the informal economy, which accounts for a large part of the mobile ecosystem in Sub-Saharan Africa, notes the GMSA.

Nigeria and Ethiopia will record the fastest growth rates of mobile connectivity, between now and 2025, growing at 19% and 11% respectively, it adds.


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Ndukwe Reveals Secret of MTN’s Dominance Of Nigeria’s Telecoms Space

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Dr Ernest Ndukwe, Erstwhile Executive Vice Chairman and Chief Executive Officer of the Nigerian Communications Commission (NCC), has been speaking on why foremost telecommunications services provider, MTN, has continued to dominate the Nigerian telecom space like a colossus.

Ndukwe, speaking on Tuesday as a guest at the Virtual Digital Africa VIP Leadership Series powered by Digital Africa, organisers of the annual Digital Africa Conference & Exhibitions, noted that three factors – strong financial position, good management and discipline in terms of managing resources, separate MTN from the rest of the pack.

“I think it is important to say that MTN is a particularly disciplined company right from its roots; it has always been a well-run organization. It has not had the board squabbles of its competitions. Since the first board of MTN (Nigeria), some of the board members just retired last year (2019). Meanwhile, their competitions have had various owners, various quarrels, and various issues,” he said.

Ndukwe, who is the Chairman of MTN Nigeria Board, said that nobody can be blamed for this position as the way organisations manage their affairs translates to the kind of position they occupy in the business environment.

“One thing that people don’t know also is that for the first five years of existence of MTN in Nigeria, it did not pay dividends to its shareholders. They recognized the importance of scale and were pumping in all the earnings, all the profits into building networks. They started building their own microwave links; they started building their own fibre optic links all across the country because it’s a matter of planning.

“Let it be said that technology changes, the best company today might not be the best company tomorrow. A few years ago, Facebook was not on the reckoning but today, is a much bigger company. People might not make it in terms of telecommunications service delivery because in certain countries, there is actually a certain number after which the market gets saturated. There are opportunities in the technology space; all that is needed is for operators to discover them and leverage.

“When Zoom started, no person knew it was going to scale to the level it has now reached; thanks to Coronavirus. People should continue to look for opportunities and niche markets and go there because that’s where they can scale. There are many companies that are doing very well in the financial technology space in the country too.”

Dr. Ndukwe also talked about NITEL, 5G, the Stock Market, companies he admires in Nigeria and the concept of a single African Telecoms network.


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