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Africa’s Mobile Phone Market Performs Well in Q4 2020, with Recovery on the Cards for H2 2021

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Africa’s overall mobile phone market grew 4.6% quarter on quarter (QoQ) in Q4 2020, according to the latest figures announced by International Data Corporation (IDC).

The global technology research and consulting services firm’s newly released Worldwide Quarterly Mobile Phone Tracker reveals that feature phone shipments to the region grew 7.6% QoQ in Q4 2020, while smartphone shipments increased 0.7% over the same period.

However, when the data is analyzed year on year (YoY), smartphone shipments were down 4.5% on the corresponding quarter of 2019, while feature phone shipments were down 8.0%. Looking at the year as a whole, Africa’s overall mobile phone market declined 10.0% YoY in 2020, due in large part to the negative impact of the COVID-19 pandemic in the first half the year.

QoQ, South Africa led the way in the smartphone space, with shipments increasing 16.3% in Q4 2020. The Nigerian smartphone market grew 12.1% QoQ, while Egypt’s growth was much slower at just 1.8%.

“South Africa imposed a total market lockdown in Q1 and Q2 2020, causing a buildup of pent-up demand that led to high growth rates in Q3 and Q4 2020,” says George Mbuthia, a research analyst at IDC. “In Nigeria, Chinese vendors were keen on pushing high volumes of units during Q4 2020 when the dollar rate was stable. Egypt, on the other hand, experienced a slow growth rate due to high sell-in in Q3.”

Transsion brands (Tecno, Itel, and Infinix) led the African smartphone market in Q4 2020 with a combined unit share of 48.2%. Samsung and Oppo placed second and third with respective unit shares of 16.1% and 6.4%.

The average selling price (ASP) of smartphones grew 5.6% QoQ due to the launch of new models by various vendors in the midrange and high-end price bands. Shipments of devices from the lowest price band ($0<$80) declined 14.5% QoQ in Q4 2020, while the $200<$300 band saw the highest growth, with shipments of these devices increasing 43.7%.

4G devices accounted for 83.9% of the smartphones shipped in the African market during Q4 2020; 3G devices garnered 15.4% share, with 5G devices accounting for the remaining 0.7%.

“The infrastructure investment required on the telco side to drive 5G adoption is understandably lacking at the moment, since the primary desire of telcos is to utilize their existing 4G capacity,” says Mbuthia .

“On the device side, most vendors are now starting to launch their 5G models in the market, and the cost of 5G devices is expected to decline significantly over the medium term, leading to much faster growth for 5G handsets.”

Looking ahead, IDC expects smartphone shipments into Africa to grow 2.9% YoY in 2021. “The first half of the year is likely to be slower as vendors face component shortages,” says Ramazan Yavuz, a senior research manager at IDC.

“However, a recovery is expected to start from the second half of 2021. With the expansion of vaccination programs and a subsequent slowdown in the spread of the COVID-19, markets across the region are expected to return to normal in H2 2021, with retail channels performing better and purchasing power starting to improve.”


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SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

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SHELT, a leading cybersecurity-as-a-service provider, has earned inclusion in the 2025 MSSP 250, the annual ranking of the world’s top 250 Managed Security Service Providers (MSSPs) by MSSP Alert, a CyberRisk Alliance publication.

SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

SHELT

The list evaluates firms on business performance, service breadth, and industry impact, spotlighting those excelling in growth, operational excellence, and advanced managed security amid rising cyber threats. Selection criteria include annual recurring revenue, profitability, workforce expansion, business growth, and the depth of managed security offerings.

SHELT’s recognition underscores its investments in scalable security operations, threat intelligence, and tailored managed services across multiple regions, enabling clients to navigate complex risk landscapes effectively.

“Being recognised in the MSSP 250 is a meaningful milestone for our team,” stated Youssef Abillama, CEO of SHELT. “It validates our focus on building practical, resilient security services that help organisations manage risk and respond effectively to today’s evolving cyber threats.”

The company hailed the honour as testament to its teams’ dedication and expertise worldwide, reaffirming commitment to enhancing capabilities and delivering trusted cybersecurity solutions.


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Meta Names Ex-Trump Adviser Dina Powell McCormick as President

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Meta Platforms, owner of Facebook, has appointed Dina Powell McCormick, a former adviser to President Donald Trump, as its new president and vice chairman, bolstering its leadership amid aggressive AI and infrastructure expansion.

Meta names ex-Trump adviser Dina Powell McCormick as president

Dina Powell McCormick

The announcement, made on Monday, positions Powell McCormick – who recently stepped down from Meta’s board after eight months – to guide overall strategy, including multi-billion-dollar investments in data centres and global partnerships.

A Goldman Sachs veteran with 16 years in senior roles and prior stints as deputy national security adviser under Trump and in the Bush administration, she brings deep finance and international ties to the role.

Meta CEO Mark Zuckerberg hailed her as “uniquely qualified” for the company’s next growth phase, while President Trump praised the move on Truth Social as a “fantastic choice”.

The hire signals Meta’s efforts to strengthen White House relations, following recent dinners with Trump and U.S. investment pledges worth hundreds of billions


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X Suspends Twitter Account for Rules Violation

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X, the social media platform formerly known as Twitter, has suspended the @Twitter account, replacing its profile with a standard notice citing violation of platform rules.

X Suspends Twitter Account for Rules Violation

Musk

The action, which occurred on Sunday, January 11, left users encountering the handle greeted by a bold “Account Suspended” message on a black screen, with no details provided on the specific rules broken or the duration of the suspension.

The development has sparked widespread confusion and nostalgia among users, given that Elon Musk rebranded Twitter to X in July 2023, approximately six months after acquiring the platform for $44 billion in late 2022.

The @Twitter handle had remained dormant since before Musk’s takeover, serving as a legacy remnant of the platform’s original branding, and its suspension appears to mark the final erasure of the Twitter name amid X’s ongoing efforts to combat spam, impersonation, and rule violations.

X’s official statement on the suspended page simply reads: “X suspends accounts that violate our rules,” without offering an appeal process or further explanation, unlike standard user suspensions.

Public reactions on social media ranged from humorous laments of “RIP Twitter” to speculation that the move resulted from automated moderation or a deliberate cleanup of legacy trademarks.

xAI’s Grok AI described it as a purposeful retirement of outdated elements rather than a genuine infraction, while neither Elon Musk nor X spokespeople issued any comment as of Monday morning.

This incident underscores the evolving identity of the platform under Musk’s ownership, which also saw a domain shift to x.com in 2024, further distancing it from its Twitter roots.

Industry observers note that while the suspension aligns with X’s stricter enforcement policies, the lack of transparency has fueled debates on consistency in applying rules to high-profile legacy accounts.


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