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Africa’s Mobile Phone Market Performs Well in Q4 2020, with Recovery on the Cards for H2 2021

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Africa’s overall mobile phone market grew 4.6% quarter on quarter (QoQ) in Q4 2020, according to the latest figures announced by International Data Corporation (IDC).

The global technology research and consulting services firm’s newly released Worldwide Quarterly Mobile Phone Tracker reveals that feature phone shipments to the region grew 7.6% QoQ in Q4 2020, while smartphone shipments increased 0.7% over the same period.

However, when the data is analyzed year on year (YoY), smartphone shipments were down 4.5% on the corresponding quarter of 2019, while feature phone shipments were down 8.0%. Looking at the year as a whole, Africa’s overall mobile phone market declined 10.0% YoY in 2020, due in large part to the negative impact of the COVID-19 pandemic in the first half the year.

QoQ, South Africa led the way in the smartphone space, with shipments increasing 16.3% in Q4 2020. The Nigerian smartphone market grew 12.1% QoQ, while Egypt’s growth was much slower at just 1.8%.

“South Africa imposed a total market lockdown in Q1 and Q2 2020, causing a buildup of pent-up demand that led to high growth rates in Q3 and Q4 2020,” says George Mbuthia, a research analyst at IDC. “In Nigeria, Chinese vendors were keen on pushing high volumes of units during Q4 2020 when the dollar rate was stable. Egypt, on the other hand, experienced a slow growth rate due to high sell-in in Q3.”

Transsion brands (Tecno, Itel, and Infinix) led the African smartphone market in Q4 2020 with a combined unit share of 48.2%. Samsung and Oppo placed second and third with respective unit shares of 16.1% and 6.4%.

The average selling price (ASP) of smartphones grew 5.6% QoQ due to the launch of new models by various vendors in the midrange and high-end price bands. Shipments of devices from the lowest price band ($0<$80) declined 14.5% QoQ in Q4 2020, while the $200<$300 band saw the highest growth, with shipments of these devices increasing 43.7%.

4G devices accounted for 83.9% of the smartphones shipped in the African market during Q4 2020; 3G devices garnered 15.4% share, with 5G devices accounting for the remaining 0.7%.

“The infrastructure investment required on the telco side to drive 5G adoption is understandably lacking at the moment, since the primary desire of telcos is to utilize their existing 4G capacity,” says Mbuthia .

“On the device side, most vendors are now starting to launch their 5G models in the market, and the cost of 5G devices is expected to decline significantly over the medium term, leading to much faster growth for 5G handsets.”

Looking ahead, IDC expects smartphone shipments into Africa to grow 2.9% YoY in 2021. “The first half of the year is likely to be slower as vendors face component shortages,” says Ramazan Yavuz, a senior research manager at IDC.

“However, a recovery is expected to start from the second half of 2021. With the expansion of vaccination programs and a subsequent slowdown in the spread of the COVID-19, markets across the region are expected to return to normal in H2 2021, with retail channels performing better and purchasing power starting to improve.”


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

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MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


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