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Final Days of Konga Yakata Promises Biggest Deals as Shopping Frenzy Intensifies

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As November draws to a close, Nigerian shoppers are racing against time to capitalize on what has been described as the most rewarding edition of Konga Yakata in the event’s history.

Final Days of Konga Yakata Promises Biggest Deals as Shopping Frenzy Intensifies

Konga Yakata

With Black Friday, November 28th, positioned as the climax, Nigeria’s leading e-commerce platform is preparing to unleash its most aggressive discounts yet, creating a shopping frenzy that has gripped consumers nationwide.

Konga Yakata, Nigeria’s equivalent of the global Black Friday phenomenon, has lived up to its reputation throughout November, delivering unprecedented value across multiple product categories.

However, industry insiders suggest that the platform has strategically reserved its most compelling offers for the final stretch, particularly Black Friday itself, traditionally recognized as the year’s biggest shopping day.

“The energy around this year’s Yakata is unlike anything we’ve seen before,” says Adebayo Western, a Lagos-based marketing consultant who has monitored previous editions.

“Social media is buzzing with testimonials from satisfied customers, and that organic word-of-mouth is driving even more traffic to the platform. Black Friday is shaping up to be explosive.”

The anticipation isn’t unfounded. Throughout November, shoppers have witnessed remarkable deals, from heavily discounted electronics and home appliances to fashion items and beauty products.

The ongoing partnership between Konga and major brands like Samsung, Aeon, Black and Decker, ZTE, Midea, Xiaomi, Admiral, Rite Foods, Nivea, Scanfrost, Nexus, Kenwood, and Midea has enabled gift bundles and price reductions that have converted skeptics into enthusiastic participants.

Mrs. Ezinne (nee Nwaeze) Akinniyi, a Port Harcourt-based entrepreneur, shares her experience: “I was hesitant about online shopping, but Yakata changed my perspective completely. I bought a refrigerator at 40% off, got free delivery, and qualified for the Yakata bundle gifts.

I’m definitely shopping again on Black Friday because if the deals have been this good throughout November, imagine what they’re saving for the final day.”

Her sentiment echoes across numerous customer reviews flooding social media platforms, where shoppers share screenshots of their purchases and unexpected winnings from the ongoing promotions.

Black Friday represents the culmination of Konga’s month-long commitment to delivering exceptional value. The day typically features flash sales with limited quantities, lightning deals that change hourly, and exclusive deals available only for 24 hours.

For shoppers who have been monitoring prices throughout the month, Black Friday offers the final opportunity to secure items that may have previously seemed just beyond budget.

The Yakata Treasure Hunt, which has run every Friday throughout November, will also make its final appearance on Black Friday with what Konga hints will be “the most jaw-dropping offers yet.”

Previous Treasure Hunt sessions have seen shoppers acquiring premium computing and electronics at prices that seemed almost unbelievable — a smartphone for just ₦7,000, and home appliances that typically require months of savings suddenly becoming accessible.

Beyond individual bargain hunters, small business owners and retailers view Black Friday as an optimal time for bulk purchases.

The combination of reduced prices and the qualification threshold of ₦15,000 for gift bundle freebies creates compelling economics for entrepreneurs looking to stock inventory for the upcoming festive season.

With major cities experiencing increased delivery activity and customer service lines buzzing with inquiries, all indicators point toward Black Friday 2025 becoming a watershed moment for Nigerian e-commerce.

Time is running out, and for those still on the fence, the message is clear: the best deals of the year won’t wait beyond November 28th.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Opay Plans IPO in US, Targets $4Bn in Valuation

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Opay, a financial technology (fintech) firm, is working with Citigroup Inc., Deutsche Bank AG, and JPMorgan Chase & Co. for an initial public offering (IPO).

Opay Plans IPO in US, Targets $4Bn in Valuation

According to a report by Bloomberg on Friday,  sources said the platform, backed by SoftBank Group Corp., is considering a listing in the United States and is targeting a valuation of about $4 billion.

They added that the company could proceed with the share sale later this year, although the timing and size of the offering are yet to be finalised.

Opay is one of Africa’s fastest-growing fintech firms, offering mobile payments, transfers, and other financial services across Nigeria.

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The fintech company, Citi, Deutsche Bank, and JPMorgan have not publicly commented on the IPO plans.

Like Opay, Flutterwave, a major fintech company in Africa is planning an IPO.

 


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How Nigerians Search is Changing — and Why it Matters for Our Businesses

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By Olumide Balogun

There was a time when using a search engine felt like cracking a code. You typed two or three carefully chosen keywords, hoped the machine understood, and waited to see what came back. People had to learn the language of machines, shrinking complex needs into stilted phrases.

How Nigerians search is changing — and why it matters for our businesses

Olumide Balogun, Director, West and East Africa at Google.

That era is ending. Today, a person can ask a question the same way they would ask a colleague, and the technology is finally learning to respond in kind. Nowhere is this shift more visible than in Nigeria, where a young, mobile-first population expects tools to keep pace with how they actually think and speak.

This change carries weight far beyond convenience. It is reshaping how Nigerian businesses reach customers and how customers find what they need.

For years, marketing online meant wrestling with rigid keyword lists. A small business owner had to guess every possible phrase a customer might type. If you sold ankara dresses, you tried “ankara dress,” “Nigerian print fabric,” “traditional wear Lagos,” and a dozen variations, hoping you covered the gaps. Anything you missed was a missed customer

The new wave of conversational search makes those lists feel ancient. People now ask layered, specific questions: “Where can I find a sustainable tailor in Yaba who makes office wear?” Older systems would have stumbled on a query like that. Newer ones, powered by artificial intelligence, can read intent and stitch ideas together. They connect a question to a relevant local website that a basic keyword search might never have surfaced.

The shift is starting to show up in concrete tools. Google’s AI Max for Search ads, now a year old, is one of the more visible examples. In plain terms, it lets a business describe what it sells and who it serves in everyday language, and the system figures out which searches to match it to, instead of forcing the owner to write hundreds of keywords by hand. Early adopters report stronger revenue growth than peers, and users say results feel more useful because the technology connects ideas for them, often surfacing local sites that would not have appeared before.

There is a quieter benefit too. When advertising becomes more relevant, it stops feeling like an interruption. An ad that answers a real question is no longer noise; it is information. That changes the texture of the internet. The marketplace gets less cluttered, and people spend less time wading through results that do not fit what they were looking for.

None of this is automatic. The technology only works if it can understand human nuance, and human nuance in Nigeria is not the same as human nuance in California. A search for “owambe outfit” or “small chops for fifty people” demands cultural context, not just linguistic translation. Newer features try to bridge that gap. AI Brief, a part of the same Google toolkit, lets a business owner type plain instructions, like “focus on sustainable traditional wear, keep a premium tone,” and the system follows them. This is steering by intent, not by keyword bingo.

There are gains for businesses with deep catalogues too. A retailer with thousands of items no longer has to match every question to the right page by hand. Tools such as Google’s Final URL Expansion read the search and send the customer straight to the page that fits, in real time. In travel, finance, and healthcare, where compliance matters, the same systems can carry mandatory legal text into every ad automatically. Regulated industries can grow without cutting corners.

These are not abstract wins. They are the difference between a small business being found by a customer in Abuja at 9 p.m. and being lost in a sea of generic results, between a hospital reaching the right patient and a tailor in Surulere being discovered by a bride planning her wedding.

We should not pretend the transition is finished. AI is imperfect. It can misread context, amplify mistakes, and require careful oversight. Regulators, businesses, and users all have a role in shaping how it develops in our market. The broader direction, however, is clear, and it is one Nigeria should engage with rather than resist.

Nigeria is a nation of storytellers and traders. Our markets, physical and digital, have always been about conversation. The technology of search is finally beginning to mirror that. It is becoming less of a vending machine and more of a market stall, where you can ask a question, get a real answer, and discover something you did not know you needed.

That is the bigger story behind any single product launch. It is about how a country full of voices is finding new ways to be heard. For Nigerian businesses willing to adapt, the opportunity has never been clearer.


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Firm Reveals a 37% Increase in Malicious Packages Compromising Software Supply Chains

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According to Kaspersky telemetry, almost 19,500 malicious packages were found in open-source projects by the end of 2025, representing a 37% increase compared to the end of 2024.

Modern software development is inseparable from open-source components. However, open-source software may contain intentionally hidden threats which can leave the products that use malicious packages vulnerable to manipulation, including supply chain attacks. According to a new Kaspersky global study, supply chain attacks have emerged as the most common cyberthreat facing businesses over the past year.

Kaspersky reminds about high‑profile supply chain attacks that have emerged recently: In April 2026, the official website for CPU-Z and HWMonitor, free tools used by hardware enthusiasts, IT administrators and system builders worldwide to monitor hardware performance was compromised, silently replacing legitimate software downloads with malware-laced installers.

Analysis from Kaspersky GReAT showed that the compromise window was approximately 19 hours. Kaspersky telemetry detected that more than 150 victims across multiple countries faced this attack. The majority were individual users, which is consistent with the consumer-facing nature of the compromised software. Affected organisations spanned retail, manufacturing, consulting, telecommunications and agriculture.

  • In March 2026, Axios, one of the most widely used JavaScript HTTP clients, was compromised. The attackers hijacked a maintainer’s account and published poisoned versions of the package (1.14.1 and 0.30.4). The malicious releases contained no harmful code in Axios itself but introduced a phantom dependency that deployed a cross-platform RAT, contacted a C&C server, and then erased traces of itself for macOS, Windows and Linux. Both versions were removed within hours, and the dependency was quickly put under a security hold. Kaspersky GReAT confirmed that the attack was not standalone – it shared tactics, techniques and procedures with Bluenoroff’s GhostCall and GhostHire campaigns, presented at the Security Analyst Summit in 2025.
  • In February 2026, the developers of Notepad++, a widely used open-source text and code editor, disclosed that their infrastructure had been compromised due to a hosting provider incident. Kaspersky GReAT researchers discovered that attackers behind the Notepad++ supply chain compromise had used at least three distinct infection chains and targeted a government organisation in the Philippines, a financial institution in El Salvador, an IT service provider in Vietnam and individuals across several countries.

 “According to our survey, 31% of enterprise businesses have been impacted by a supply chain attack in the past 12 months. Nevertheless, the security level of open‑source projects is not necessarily lower than that of proprietary-vendor solutions. In some cases, an active open‑source community can quickly discover and remediate vulnerabilities, whereas proprietary systems often rely on internal teams for audits.

The open‑source community strives to monitor emerging risks, cybersecurity specialists conduct researches to find vulnerabilities and malicious code in open‑source software, promptly notifying their users and the community. Completely eliminating the potential risks is impossible, but they can be minimised also with the help of security solutions and automated code‑analysis tools,” comments Dmitry Galov, Head of Kaspersky GReAT Russia and CIS.


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