Connect with us

Broadcasting

Spotify Now Open for Business for Advertisers in Nigeria

Published

on

Kindly share this post

Spotify, the world’s most popular global audio streaming subscription service, is available in Nigeria, offering brands a new opportunity to reach millions of engaged listeners through its innovative and creative ad-supported free tier.

Ad Dynamo will serve as Spotify’s local advertising sales partner. Advertisers can also sign up for the waitlist for the platform’s self-serve channel, Spotify Ad Studio, beginning from yesterday.

Available for free to all in Nigeria, since February 23, Spotify offers the best listening experience for local and international music of over 70 million tracks across thousands of devices.

This makes it simple for people to soundtrack every moment of their lives as they workout, cook, entertain, study, and everything in between, wherever they are. This streaming behaviour is the foundation of Spotify’s Streaming Intelligence, its unique first-party data and insights that are based on users’ streaming behaviour.

For advertisers, this presents an unparalleled opportunity to reach engaged listeners with the right messages in the right context.

Since launch, Spotify has partnered with a limited selection of brands to advertise on Spotify Free in the region. These partners are Telkom Kenya Limited, East African Breweries Limited in Kenya, Tanzania and Uganda, Guinness Nigeria Limited in Nigeria, and Guinness Ghana Breweries in Ghana.

Advertising on Spotify

Fully localized, the Spotify platform offers advertisers a diverse selection of ad experiences based on campaign goals and how users are engaging with the platform, including audio, video and display.

Advertisers can reach listeners as they stream through mobile, desktop, connected speakers, gaming consoles, and more, reflecting the many ways that consumers access content today. Globally, Spotify Free users spend an average of 2.5 hours each day listening to audio on the platform through multiple devices.

In addition to partnering with Ad Dynamo for local ad sales, today Spotify is opening the waitlist for its self-serve channel, Spotify Ad Studio, to advertisers in the region. Spotify Ad Studio makes it easy for advertisers of all sizes to create and manage Spotify audio and video ad campaigns directly in as little as 10 minutes.

“We’re in the midst of the audio renaissance. Digital audio is one of the most exciting spaces in media today and millions of people worldwide turn to it every day for entertainment, education and moments of respite,” said Lee Brown, VP, Global Head of Advertising Business at Spotify.

“We’re excited to unlock the power of Spotify’s audio-first platform and the unique data and insights it affords to help marketers connect with their audiences in Nigeria, Kenya, Ghana, Tanzania and Uganda.”

“We’ve seen brands succeed with Spotify Advertising in South Africa, and now look forward to working alongside in more African markets. The opportunity for brands to connect with an audience enjoying the music they love is immense,” said  Sean Riley, CEO of Ad Dynamo.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Leveraging Food Tech to Elevate Lagos Dining Experience

Published

on

Kindly share this post

By Diana Tenebe, Chief Operating Officer, FoodStuff Store

Lagos, Nigeria, is a vibrant city with a diverse restaurant scene reflecting its dynamic energy. From trendy cafes to bustling street food stalls, Lagos offers a culinary adventure featuring over 3,000 restaurants showcasing a delicious fusion of Nigerian cuisine and international flavors. Victoria Island, renowned for its luxury hotels and fine-dining establishments, boasts sophisticated ambiances and world-class cuisine, serving everything from modern Nigerian fare to delectable international delights.

However, despite promises of exceptional dining experiences, some Lagos restaurants and hotels have faced criticism for charging premium prices for meals that fall short in quality. Customer reviews frequently cite the use of low-quality ingredients, leading to dissatisfaction with the value proposition.

Inconsistent food quality remains a persistent challenge for Lagos’s dining scene. A potential solution lies in partnering with food tech companies. These companies can ensure a consistent supply of high-quality produce, allowing restaurants and hotels to elevate the overall dining experience in Lagos. This not only benefits diners but also fosters a more vibrant culinary scene.

Food tech companies create a more efficient and transparent food system by connecting restaurants directly with local farmers. This guarantees access to fresh produce, supports sustainable practices, and empowers restaurants to create exceptional culinary experiences showcasing the best of Nigerian cuisine alongside international flavors. By leveraging food tech companies, farmers can gain access to a wider market and fairer prices, while restaurants and hotels receive fresh, high-quality ingredients consistently. Ultimately, this translates to better quality meals and satisfied customers.

A food tech company like Foodstuff Store provides the right technology platform to streamline the process, making it easier for restaurants and hotels to order and receive the ingredients they need. This ensures efficiency and reduces food waste. Foodstuff Store’s partnership with local farmers could be a positive step forward for restaurants and hotels in Lagos. Their innovative approach has the potential to create a more sustainable and enjoyable food system.

By embracing technology and forging strong partnerships with food tech companies, Lagos’s restaurants and hotels can consistently deliver the exceptional dining experiences the city promises. This will solidify Lagos’s reputation as a must-visit destination for food enthusiasts around the world.

 


Kindly share this post
Continue Reading

Broadcasting

Fashion Takes Centre Stage on Glo-sponsored CNN African Voices

Published

on

Kindly share this post

African Voices, the 30-minute programme of the Cable News Network (CNN), this week profiles two Nigerian fashion icons making waves across the globe. African Voices Changemakers is sponsored by telecommunications services provider, Globacom.

The guests are Andrea Iyamah, a Nigerian-Canadian fashion designer and Ruth Erikan James, whose brand name is known as Veekee James.

Born on March 18, 1993 and raised in Lagos, Nigeria, Andrea Dumebi Iyamah is the founder and CEO of her fashion label, Andrea Iyamah. At 17, she launched her fashion brand which is headquartered in Toronto, Canada.

The fashion outfit which caters for top personalities including Michelle Obama, Kate Hudson, Gabrielle Union, Ciara, Issa Rae and Nigerian Nollywood star, Genevieve Nnaji.  is specialized in bridal, swimwear and ready-to-wear lines.

Andrea Iyamah has a flagship store in Lagos which was launched in 2017 and its bold swimwear blends African heritage with contemporary design.

Ruth Erikan James, on her part was trained by her fashion designer mum while growing up. She started her own fashion brand Veekee James in 2019. Veekee James later expanded to Veekee James Man, a fashion brand for men’s wear, and Shoprikan for women. Veekee James has grown over the years and is known for bespoke couture with her exquisite gowns known for their impeccable craftsmanship and red-carpet appeal.

The duo will engage viewers with their stories on Saturday at 8.30 a.m., while a repeat will be shown on Saturday at noon. On Sunday, there will be two repeats at 4.30 a.m., and at 7.00 p.m.

 


Kindly share this post
Continue Reading

Broadcasting

Aigboje Aig-Imoukhuede Honoured with African Banker Lifetime Achievement Award

Published

on

Kindly share this post

Coronation Group proudly congratulates its esteemed Chairman, Mr. Aigboje Aig-Imoukhuede, on receiving the coveted African Banker Lifetime Achievement Award. This prestigious accolade was presented at the African Banker Awards gala dinner and awards ceremony held in Nairobi Kenya on the sidelines of the African Development Bank’s annual meetings.

Mr. Aig-Imoukhuede’s illustrious career in banking and finance spans over three decades, marked by exceptional leadership and transformative accomplishments. As the Group Managing Director and Chief Executive Officer of Access Bank from 2002 to 2013, he led its transformation from a minor player into one of Nigeria’s top five banks, extending its presence to nine other African countries and the United Kingdom. With a vision to democratize wealth creation opportunities for millions in Africa, Aigboje established Coronation Group – a conglomerate encompassing most aspects of investing, lending, and insurance with presence in Nigeria and other African countries.

Speaking on the award, Mr. Aig-Imoukhuede said: “This award honours the collective efforts of over ten thousand talented individuals, mostly Africans whom I have had the privilege to work with throughout my journey. As professionals, recognition spurs us to attain greater levels of excellence.

“The African Banker Awards have been a testament to the potential of African banking and its pivotal role in driving the continent’s economic transformation. I am deeply humbled and motivated to continue contributing to Africa’s growth and development.”

Reflecting further on this honour, Mr. Aig-Imoukhuede stated, “I think the youth have taken over our financial system and I am gladdened by this. From a young age, I have had the opportunity to contribute to Africa’s financial markets in different ways and thankfully, most of my contributions have landed on the right side of the system.

“Today, I ask myself what this quest been about? It is simply this – to write our history and shape the future, we Africans must own our capital”.

In addition to this accolade, Mr. Aig-Imoukhuede’s leadership at Access Bank was previously recognized in 2013 when he received the ‘African Banker of the Year’ Award. His efforts have fostered the development of numerous fintech and finance leaders through the Access Bank Academy, highlighting his enduring legacy and the ‘multiplying effect’ vital for rapid sector transformation.

Mr. Aig-Imoukhuede’s impact extends beyond banking. As co-founder of the Tengen Family Office, he oversees a multibillion-dollar portfolio of investments in banking, finance, insurance, technology, real estate, and energy.

His philanthropic endeavours through the Aig-Imoukhuede Foundation and its subsidiaries focus on building Nigeria’s next generation of government leaders, transforming public sector effectiveness, and improving access to quality primary healthcare.

Wole Onasanya, MD/CEO Coronation Group, expressed his admiration, stating, “Mr. Aigboje’s leadership and vision have been instrumental in shaping the financial landscape of Africa.

“His commitment to excellence and innovation continues to inspire all of us at Coronation Group. We are immensely proud of his achievements and congratulate him on this well-deserved honour.”

Furthermore, Mr. Aig-Imoukhuede recently participated in the International Capital Market Association (ICMA) 56th Annual General Meeting and Conference.

His contributions at this global forum further underscore his influential presence in international financial markets and his dedication to fostering a robust and dynamic capital market environment.

The African Banker Awards, now in its 18th year, is a landmark event celebrating the achievements of institutions and individuals who have significantly contributed to the reform, modernization, and expansion of Africa’s banking and financial sector. With the support of the African Development Bank Group as the event’s Official Patron, the awards bring together key industry players and top government officials from around the globe to honour excellence and best practices in African banking and finance.

Mr. Aig-Imoukhuede’s contributions to sustainable business practices and financial market reform have been widely recognized. In 2012, as a member of Nigeria’s Bankers’ Committee, he led the voluntary adoption of the Nigerian Sustainable Banking Principles, an initiative that has been emulated globally. His role in the Presidential Committee on Fuel Subsidies led to saving Nigeria over $6 billion in fraudulent claims.

Coronation Group extends heartfelt congratulations to Mr. Aig-Imoukhuede on this remarkable recognition and celebrates his outstanding contributions to the financial sector and beyond. His vision and leadership continue to drive a prosperous future for Africa.


Kindly share this post
Continue Reading

Trending