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Cultural Impact and Growth of Street Pop in Mainstream Media in Nigeria

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Music consistently holds a powerful sway over the lives of youth globally, and in Nigeria, artists and their musical creations profoundly influence culture, impacting the way young people communicate, dress, and express themselves.

Lately, the undeniable rise of the sub-genre “Street Pop” in Nigeria has been both remarkable and thrilling to observe, and it has slowly but surely made its way to mainstream music. This surge in popularity within the mainstream Nigerian music scene actively shapes and establishes cultural trends in the country. Originating from a fusion of Afrobeats, Highlife, Hip-hop, Fuji, Apala, indigenous sounds, and contemporary elements, Street Pop boasts an engaging rhythm, pulsating fast-paced beats, and lyrics that mirror the everyday lives of Nigerians navigating the challenges of the streets.

This journey can clearly be seen in this year’s Spotify Wrapped data, where for the first time, Street Pop artists and tracks are in the top streamed in Nigeria.

“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant. This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” says Benewaah Boateng, Spotify’s Editor, West Africa.

A notable attribute of Street Pop as a music genre lies in its profound connection to the harsh realities of everyday life in Nigeria. It demonstrates a sincere willingness to delve into the intricacies of street existence, encompassing its language, lifestyle, and all the defining aspects in between.

Olamide is arguably the most influential street pop artist of his generation, consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre. Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularizing dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”. Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.

Olamide occupies the ninth spot in the list of top 10 artists in Nigeria. His most recent project “Unruly” garnered widespread acclaim from fans who describe it as a brilliant body of work . One particular track that has resonated exceptionally well with audiences is “Gaza” which has received significant admiration for its appeal and musical craftsmanship.

Seyi Vibez, has emerged as an undeniable force in the Nigerian street pop scene, particularly in 2023, after finding mainstream success in 2022. He has ingrained himself in the hearts of Gen-Zs and millennials, with phrases like “na ham, na ham” echoing from his popular song “Chance.” His success in 2023 is evident, from selling out his concert at the O2 Indigo Hall in the UK to securing features on hit songs like Gwagwalada, the second most streamed song in Nigeria on Spotify. Additionally, earning a spot among the top five most streamed artists in Nigeria further underscores Seyi Vibez’s ability to transcend Street Pop and strike a chord with all music lovers.

Born and raised in Ikorodu, the late Mohbad, also a street pop artist, stood out among his peers with a distinctive and captivating sound. His unique fusion of Afrobeat, hip-hop, and street-pop resonated with audiences, distinguishing him and capturing the hearts of music enthusiasts. From his humble beginnings to his rapid ascent to fame, he significantly influenced the street pop genre and discourse, leaving an enduring imprint on the Nigerian music scene.

The devastating news of his passing at the age of 27 on the evening of September 12, 2023, sent shockwaves through the country. His track Ask About Me, where he courageously sang about overcoming personal battles and conquering adversaries, became the top-streamed track every day between September 13th and 25th, reflecting an increased interest in his music following his untimely death. Additionally, he secured a position in the top 20 list of the most streamed artists in Nigeria.

In the world of social media and the streets, Shallipoppi’s breakout hit “Elon Musk,” has become a favorite. This song stands as one of his most streamed tracks on Spotify, marking his introduction to mainstream media. Hailing from Edo, Shallipoppi, one of the most streamed street pop artists on Spotify, remains a constant presence in conversations and is deeply connected to the streets through his music, viral moments, and memorable lines from his songs.

Shallipoppi’s dynamic delivery, use of thought provoking street slang, and infectious beats have ushered in a refreshing wave of sound to the Street Pop scene. His distinctive approach has endeared him to Nigerian audiences who are constantly intrigued, eagerly seeking to comprehend the meaning behind his lyrics.

Notably, Shallipoppi has gained recognition for incorporating nursery rhymes into his music, a style playfully coined “Afrocreche” on social media and evident in songs like “Oscroh (Pepperline)” and “Over the Sea.”

Zinoleesky has reshaped and made substantial contributions to the street pop genre through his skillful melodies and compelling storytelling, landing him in the top 15 most streamed artists in Nigeria. Nominated in the Next Rated category at the 2022 Headies, the artist is featured in Adekunle Gold’s Party No Dey Stop, one of the top ten most streamed tracks in Nigeria in 2023.

While the street pop scene may appear to be predominantly led by male artists, it’s important to acknowledge the remarkable female artistes who are not only making their presence felt but also pushing the boundaries of the genre. Among these trailblazers is Candy Bleakz, known as “The Lady Dragon” by her fans. Her unique style and powerful performances have contributed to breaking the gender barriers in the industry.

Another noteworthy emerging artist making waves in the street pop scene is Zerrydl.

These talented artists not only showcase their skills but also bring a fresh perspective to the street pop genre, proving that the scene is not limited to any gender and is enriched by the diversity of voices and talents within it.

The collective impact of these artists and their chart-topping tracks have significantly molded the narrative of Street Pop, propelling the genre into the mainstream and firmly establishing it as a formidable force in contemporary music. Their music not only offers entertainment but also serves as a mirror reflecting the diverse experiences and narratives from the streets, resonating with audiences worldwide.

As the genre continues to evolve, and street pop artists continue to explore new creative frontiers, it is evident that “street pop” is poised for exponential growth in the years to come, potentially emerging as the next global phenomenon akin to Afrobeats.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Alleged Debt: Court Freezes Accounts of Swift Networks

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A Federal High Court sitting in Lagos has granted Union Bank Plc. an interim order of Injunction restraining Swift Networks Limited and its agents from accessing funds and assets in all banks pending the determination of a Motion on Notice in an alleged debt recovery suit.

According to a certified true copy of the order, it was issued by the court on June 19, 2024, based on the application filed on June 11, 2024, and after hearing Gbenga Akinde Counsel for the Plaintiff/Applicant, Union Bank, moves a motion ex-parte.

Union Bank listed Swift Networks and its Managing Director Charles Anudu as the Defendants/Respondents in the suit marked FHC/L/CS/1010/2024.

Following Union Bank’s latest application, Justice Bogoro restrained the Defendants, their Directors, Staff, Management and Agents from tampering with, operating, withdrawing from, and/or dealing with the Defendants’ funds (whether held directly or by proxy) in any bank and/or financial institution within Nigeria pending the hearing and determination of the Motion on Notice.

The judge also directed all Banks/Financial Institutions harbouring the defendants’ accounts to depose on oath and furnish the plaintiff or its firm of solicitors, the details of the credit outstanding in the defendants’ account within seven days of receipt of the order.


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Layer3 Implements World-Class Upgrade for WACREN Cloud Infrastructure

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Layer3 has announced the successful implementation of a state-of-the-art private cloud infrastructure for the West and Central African Research and Education Network (WACREN). This pivotal project, hosted in Nigeria, is supported by the AfricaConnect3 project, co-funded by the European Commission.

Layer3 was selected for this prestigious project after an international bidding and tendering process. The newly established private cloud infrastructure will serve universities, research and education networks across the region, providing a robust, secure, and scalable platform designed to meet the unique needs of the academic and research community.

Key features of the cloud infrastructure include its high performance and scalability, engineered to handle large-scale data and computational needs, ensuring seamless scalability as demand increases. The platform also incorporates cutting-edge security protocols to ensure high-level data protection and integrity.

Other features in this state-of-the-art infrastructure include:

  • Reliability and Redundancy: Equipped with multiple layers of redundancy and failover mechanisms to guarantee high availability and minimal downtime.
  • Customizable Solutions: Offers tailored services adaptable to specific institutional requirements, supporting a diverse range of academic and research activities.
  • Ease of Integration: Facilitates seamless integration with existing IT environments and other cloud services, enhancing operational efficiency.

This world-class private cloud infrastructure is a significant milestone for the educational and research sector in West and Central Africa. By providing a dedicated and sophisticated cloud environment, the project will:

  • enhance research capabilities as researchers and educators will have access to powerful computational resources and collaborative tools, to facilitate groundbreaking research and innovation that will ultimately lead to development in the region
  • improve educational outcomes as universities can leverage the cloud platform to offer more dynamic and interactive learning experiences.
  • boost regional collaboration: The cloud infrastructure will enable regional research collaboration as researchers in different institutions in different countries can work on joint research projects and educational programs.
  • drive digital transformation: By adopting cutting-edge cloud technology, institutions can accelerate their digital transformation journeys and stay competitive in the global education landscape.

“We are honored to have been selected by WACREN and the AfricaConnect3 project for this transformative initiative. Our team is excited to have delivered this world-class cloud infrastructure that will empower the educational and research community in West and Central Africa, driving innovation and excellence. This project underscores our commitment to providing top-tier IT solutions that support academic and research excellence.” said Layer3 CEO, Oyaje Idoko.

According to WACREN CEO, Dr. Boubakar Barry, “This WACREN Cloud upgrade marks a significant step forward for us as it will enhance our capacity to serve national research and education networks (NRENs) and their communities across our region.

“We will leverage the capabilities of this new cluster to drive our suite of community-driven platforms and services.  We look forward to the tremendous impact the expanded infrastructure will have on fostering research and innovation excellence across West and Central Africa.”

For more information about Layer3 and its services, please visit www.layer3.ng.

Layer3 is a leading IT and cloud solutions provider in Nigeria, specialized in delivering innovative technology solutions that drive business growth and efficiency. With a focus on quality and customer satisfaction, Layer3 offers a comprehensive range of services, including cloud computing, cybersecurity, AI-driven network solutions, and managed services.


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NITDA, FCT-UBEB, Collaborate To Foster Digital Literacy In Schools

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In a significant development in Nigeria’s educational sector aimed at boosting digital literacy among school children, the National Information Technology Development Agency (NITDA), is set to collaborate with the Federal Capital Territory Universal Basic Educational Board (FCT-UBEB) towards revolutionising the way young Nigerians engage with technology and equipping them with necessary skills to thrive in an increasingly digital world.

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The forgoing information is contained in a press statement e-signed by the Head of Corporate Affairs and External Relations at NITDA, Hajia Hadiza Umar.

As per the statement, the Director-General of NITDA, Mallam Kashifu Inuwa Abdullahi , made this known when he hosted a delegation from the Head-to-Head Debate Committee of FCT UBEB led by its Ag. Executive Chairman, Dr Alhassan Sule, at the Agency’s corporate headquarters in Abuja to discuss possible areas of collaboration.

Mallam Abdullahi , who was represented by the agency’s Director of the Information Technology Infrastructure Solutions (ITIS) department, Oladejo Olawumi, stated that the collaboration aligned with a pillar of NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0) 2024-2027 which was to Foster Digital Literacy and Cultivate Talents.

While stating that the pillar was key to the proposed educational board’s debate competition, the NITDA DG emphasised the importance of integrating technology into education to capture the interest and potential of young people.

“Children today, often referred to as digital natives, intuitively use technology and unlike us, who are digital migrants, these children seamlessly adapt to new gadgets and platforms. Therefore, it is essential to embed digital knowledge in their learning environment,” he noted.

Abdullahi disclosed that the agency had been providing infrastructure and resources to facilitate educational transformation as well as digital learning centres across all states of the country.

He added that the Digital Literacy for All programme was a national initiative of the agency which was designed to extend digital education resources to all corners of the country and urged the visitors to key into the programme while he asserted that it would be instrumental in enhancing digital literacy skills among students and out-of-school children alike.

Highlighting the agency’s focus on emerging technologies, Abdullahi stated that extensive research and development were being conducted in areas of Artificial Intelligence (AI) and Robotics which were pivotal for future skill sets.

While referring to a recent collaboration between the agency and the Abuja Enterprise Agency on a Robotics competition organised for secondary schools in Abuja to spur interest in Robotics and technology among students, he said “I think we can work together in this area and make sure that Robotics interest is geared up among the youth.”

Elaborating on the Agency’s ongoing initiatives toward achieving 70 per cent digital literacy in the country by 2027, he further disclosed that the agency was working to integrate digital literacy into the national educational curriculum and providing hands-on experience with technologies like AI and Robotics.

While stressing the importance of addressing the needs of out-of-school children, he mentioned “We are developing programmes in partnership with various stakeholders to attract these children through incentives like school feeding, coupled with digital literacy and other educational training.”

Abdullahi noted that the multifaceted approach would ensure that children were not only fed but also equipped with essential digital skills that would pave the way for a more inclusive and technologically proficient future.

In his earlier remark, Dr Sule commended the agency for their various strategic initiatives to ensure a sustainable digitally transformed economy in the country.

While stating that the head-to-head committee was saddled with the responsibility of conducting the FCT Basic Schools debate competition, he noted that 900 students in the FCT would contest in a debate.

Sule said that finalists from the competition would be moved to a reality house which will be aired live on different media platforms where they would be trained on AI and Robotics.


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