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5 Top Tips for Your Business Website

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As a result of the COVID-19 pandemic, many companies and even small businesses have accelerated their digital initiatives to include an online presence and stay relevant to their customers. The opening move for a business to make a great first impression online is through a powerfully designed website, says Andrew Bourne, Business Development Manager, Africa at Zoho Corporation.

If you are a business owner who is just getting started on your official website, or you are currently updating your site and would like a refresher on general best practices, here are five tips for you to keep in mind:

1. Make your copy prospect-oriented and benefit-driven

When prospects visit your site, they want to know one thing – how your solution or product adds value to their personal lives or their line of work. That said, an objective listing of basic features, however well-written, might not do the trick. Features are only material facts about your product; they are not prospect-oriented information.

Relaying business/individual benefits along with product features transforms your copy into meaningful inputs for prospects. Say you are creating a website for an event management software. One of the product features is that there are 100+ built-in event layout templates. An event manager visiting the site will be intrigued by the feature when your copy also informs him/her that the digital templates expedite floor plan decisions by cutting back 40% of time spent on manual layout designing, not to mention quicker collaboration through contextual email integrations. It’s always the value outcomes that catch the prospect’s eye.

2. Offer social proof wherever you can

Social proof is the psychological phenomenon in which people look to the collective opinion of people to determine the best way to act in a given situation. As a business owner, the most powerful form of social proof you can display for the prospects are customer testimonials—video or written, customer success stories send a strong message to visitors. There are also awards, media mentions, positive analyst reviews, and endorsements.

Try positioning testimonials at friction points, i.e. places where a prospect is likely to encounter resistance to conversion – some of these include the pricing page, checkout page, or by any of your Call to Action (CTA) buttons.

3. Make your visitors’ journey clear and their next steps easy

When you have a prospect’s attention, the next crucial step to retain it through clear call-to-action (CTA) buttons. Take your homepage, for example. The point is to offer calls to action for visitors who arrive on the page with different levels of commitment and different levels of readiness to purchase. Your homepage can offer more than the main menu to get users started, like a free downloadable report to cater to them in the awareness stage, a “Learn More about Our Business” CTA for the consideration stage, and a “Browse our Services” or “Request a Quote” CTA for the decision stage. Your homepage has to also couple dynamic CTAs with subtle design to ensure your prospects feel enlightened at every stage and not stifled by the options.

4. Make sure users can reach you on the other side

Remember to keep your official contact information on the header or footer of every page on your site, and/or offer features such as live chat. Today, live online chats are important for the Gen-Z customers who demand mobile-first and instant communication methods. Moreover, regardless of the speed at which business technology advances, people are still drawn to doing business with people, not with interfaces, and the last thing you want is to lose a prospective customer because they had a question and didn’t know where to turn.

5. Go visual…and multimedia

Multimedia content can enhance your copy by offering your visitors a deeper impression of who you are as a business and engaging with them at an artistic level.

● Concepts (like where you fit in your industry) might be more easily explained through an infographic

● Instructions (like how to use a product or how to return/exchange a product) can be simply illustrated through screenshots

● Processes (like how your product is made, or how to assemble your product) might be better demonstrated through videos

● Portfolio (like videos or images of your finished product/service and of customers using them) will help prospects get an aesthetic sense of your offering.

A business website is a perpetual work-in-progress in terms of SEO and user experience. In an ocean of information out there, an intelligent SEO strategy is the beacon of relevance that helps prospects discover your site. Once they land on your website, an insightful user experience is the anchor that holds their attention until they reach the end of the purchase funnel. A religious best practice-approach is imperative to get both these aspects right over time and turn your website into one of the most powerful marketing tools for your business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Anti Graft Agencies Raise Alarm over Rising Crypto-Linked Financial Crimes

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Ola Olukoyede, chairman, Economic and Financial Crimes Commission (EFCC), has raised concerns over the growing threat of cryptocurrency-related crimes in the country.

Anti Graft Agencies Raise Alarm over Rising Crypto-Linked Financial Crimes

Olukoyede made this known at the inauguration of the United Nations Office on Drugs and Crime (UNODC) Country Programme for Nigeria 2026–2030, on Friday in Abuja.

The EFCC boss revealed that the world lost more than 160 billion dollars to illicit transactions involving digital currencies in 2025.

Olukoyede highlighted the risks posed by cryptocurrencies such as Bitcoin.

He noted that criminal networks were increasingly exploiting technological advancements, global financial systems, and governance gaps to facilitate illicit activities.

“Last year, the world lost over 160 billion dollars to illicit transactions in cryptocurrencies.

”Tackling these challenges requires coordinated national responses, strong institutions and sustained intelligence-driven strategies,” he said.

He said that the UNODC programme came at a time when Nigeria and the global community were grappling with evolving threats from transnational organised crime, financial crimes, illicit financial flows, and cyber-enabled offences.

Olukoyede said the programme represented a strategic foundation for collective efforts to strengthen the rule of law.

This, he said, included enhancing the criminal justice system and protecting institutions and communities from violence, crime, and financial corruption.

He noted that the programme’s focus on combating corruption and illicit financial flows was particularly significant to the EFCC, given the enormous economic and social costs of such crimes on Nigeria.

“The imperative of sustained action to turn the tide cannot be overstated,” he said.

The EFCC chairman expressed pride in the commission’s longstanding partnership with UNODC, stating that the collaboration had strengthened institutional capacity and improved Nigeria’s response to economic and financial crimes.

He said the partnership had supported reforms and operational frameworks that enhanced the agency’s effectiveness in tackling corruption and related offences.

Olukoyede expressed optimism that the programme would further improve national security and safeguard the future of Nigerians through strengthened collaboration and shared operational experiences.

He stressed the need to continuously refine frameworks and ensure that Nigeria’s institutions and citizens remain at the centre of all collaborative efforts.

The EFCC boss commended UNODC for initiating the programme and reaffirmed the commission’s commitment to supporting its implementation to achieve measurable outcomes for Nigeria and the wider region.

Dr Musa Aliyu, SAN, chairman, Independent Corrupt Practices and Other Related Offences Commission (ICPC),  in his remarks, called for stronger collaboration among institutions to address Nigeria’s growing security and corruption challenges.

Aliyu said Nigerian society was currently grappling with multiple social ills, stressing that no single agency could effectively tackle the challenges alone.

According to him, the country faces complex and interconnected threats, including violent extremism, organised crime, illicit financial flows, smuggling, and other serious offences.

“There is a common point of truth, Nigerian society is entangled with many ills, and no agency can fight them alone,” he said.

The ICPC boss noted that these challenges also posed significant threats to the nation’s criminal justice system, warning that no society could remain secure under such conditions.

He, however, expressed optimism that through strategic partnerships and collective efforts, Nigeria could overcome the challenges.

Aliyu described the UNODC Country Programme as timely and appropriate, given the scale and urgency of the issues confronting the nation.

He emphasised the importance of international support, noting that Nigeria’s progress in tackling crime and corruption had been strengthened by its collaboration with global partners, particularly the United Nations.

The ICPC chairman said the partnership between the commission and UNODC had been beneficial to Nigerian society, contributing to efforts aimed at strengthening institutions and improving governance.

He congratulated UNODC on what he described as a significant milestone and a “grand stride” in supporting Nigeria’s fight against crime and corruption.

Aliyu reaffirmed ICPC’s commitment to continued collaboration, assuring stakeholders of the commission’s readiness to work with UNODC and other partners toward national development.

“I assure you of our continued support and willingness to work together for the growth and betterment of Nigeria,” he said.


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NCC to Curb SIM Fraud, Strengthen Digital Security with New Platform

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Nigerian Communications Commission (NCC) has unveiled plans to introduce a Telecoms Identity Risk Management System (TIRMS) platform to tackle SIM-related fraud, strengthen digital security and boost confidence in Nigeria’s digital economy.

NCC to Curb SIM Fraud, Strengthen Digital Security with New Platform

Aminu Maida, executive vice chairman of the commission, disclosed this on Thursday in Abuja at a stakeholders’ consultative forum on the proposed platform and planned regulatory changes.

Maida, represented by Rimini Makama, executive commissioner, Stakeholder Management, said the Mobile Station International Subscriber Directory Number (MSISDN), commonly known as SIM or mobile phone number, had become central to financial transactions, digital identity and access to services, but warned that its widespread use had also created vulnerabilities.

He noted that fraudulent activities linked to recycled, swapped, churned and barred SIMs had emerged as a major channel for identity theft and financial crimes, weakening trust in digital platforms.

He said, “The Mobile Station International Subscriber Directory Number commonly known as the SIM or mobile phone number has evolved into a critical identifier underpinning financial transactions, digital authentication, and access to essential services across all sectors of our economy.

“This evolution, however, has created new and challenging vulnerabilities. The fraudulent use of churned, recycled, swapped, and barred MISISDN’s has become a significant vector for financial fraud and identity theft, eroding public trust in our digital platforms and undermining the identity of systems we have worked hard to build.

“It is in direct response to these challenges that the Commission has initiated the Telecoms Identity Risk Management System Platform.”

According to him, the platform will enable service providers to verify mobile numbers flagged for suspicious or fraudulent activities before granting access, a move expected to reduce exposure to fraud and improve accountability.

He added that the system would enhance coordination among regulators, financial institutions and security agencies to build a more resilient digital ecosystem.

To support the rollout, the commission has proposed amendments to its Quality of Service Business Rules and the Registration of Communications Subscribers framework.

The proposed changes will require telecom operators to notify subscribers at least 14 days before recycling their lines and to upload details of churned numbers to the platform within seven days.

The amendments also introduce stricter provisions for blocking fraudulently registered or misused SIMs, aimed at improving transparency and protecting consumers.

Maida said the initiative reflects the commission’s commitment to collaboration and a whole-of-government approach to addressing digital risks, urging stakeholders to actively contribute to shaping the framework.

Also speaking, Olatokunbo Oyeleye, director of Cybersecurity and Internet Governance at the commission, emphasised the importance of trust in the digital economy.

“As rightly noted, digital trust is the operating licence of modern economy. Without it, nothing scales and with it everything accelerates. For our sector, this trust must be embedded across the entire value chain,” she said.

It was reported earlier that the NCC proposed that telecom operators must give subscribers a minimum of 14 days’ notice before deactivating their SIM cards over inactivity or post-paid churn.

The proposal was contained in a consultation paper titled Stakeholders Consultation Process for the Telecoms Identity Risks Management Platform, dated February 2026 and published on the Commission’s website.

Under the proposed amendments to the Quality-of-Service Business Rules, the NCC stated that “prior to churning of a post-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line.”

It added, “This notification shall be sent at least 14 days before the final date for the churn of the number.”

A similar provision was proposed for prepaid subscribers. The commission said, “prior to churning of a pre-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line,” stressing again that the notice “shall be sent at least 14 days before the final date for the churn of the number.”


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Kidnappers Now Use Banks to Collect Ransoms — Expert

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Dr. Kabir Adamu, a security expert, has raised concern that kidnappers in Nigeria are now using banks to collect ransom payments.

Kidnappers Now Use Banks to Collect Ransoms — Expert

Pix… CNBC

Adamu explained that in the past, kidnappers typically demanded cash payments for ransom.

However, there has been a noticeable shift to using mainstream banks for transactions.

Speaking on Arise News, Adamu, who is the CEO of Beacon Security and Intelligence Ltd, said this trend is worrying. In the past, kidnappers usually demanded cash, but now they are asking victims’ families to pay money through bank accounts.

He revealed that his team has tracked cases where ransom money was paid into bank accounts and successfully withdrawn.

Although he did not mention the banks involved, he said some progress is being made to address the issue.

Adamu explained that criminals previously used fintech platforms, but have now moved to traditional banks. This shift raises serious concerns about how well banks are monitoring transactions and following regulations.

He said Nigeria has improved its financial intelligence systems, especially after being removed from the Financial Action Task Force (FATF) gray list.

However, he noted that there are still weaknesses in how rules are enforced.

According to him, “A lot has been done in terms of policy, but there are still major gaps in operations and compliance.”

“We’ve monitored kidnapping for ransom cases where the ransom is being collected by formal banks,” Adamu said.

“My team and I were shocked when the ransom demand was made in a formal bank. It was paid and collected. I don’t want to mention the names of the two banks that were extremely guilty, but even for those two, progress is being made,” he said.

The security expert noted that although fintech platforms had previously been linked to ransom payments, criminals have now shifted their operations to traditional banking channels, raising significant concerns about compliance and oversight in the banking industry.

Adamu emphasized that this shift in tactics underscores the urgent need for stronger accountability measures and compliance standards within Nigeria’s financial institutions.

He also pointed out the challenges faced by regulatory bodies in fully addressing the issue, despite recent advancements in financial intelligence efforts.

“From the point of view of policy, a lot has been done, but from the point of view of operations, there is still a lot that remains to be done,” Adamu stated.

According to a report by SBM Intelligence, Nigeria’s kidnap-for-ransom crisis generated at least N2.57 billion for criminal groups between July 2024 and June 2025.

The report, titled “The Year Ahead at an Inflexion Point,” highlighted that despite kidnappers’ demands totaling N48 billion during the year, they only received N2.57 billion in actual payments.

 


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