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Ericsson Appoints Sena Erten as Head of People for Market Area MEA

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Ericsson has announced the appointment of Sena Erten as Vice President and Head of People at Ericsson Middle East and Africa and a member of the market area leadership team.

In her new role, Sena will work to realize the company’s people vision in the market area, inspire and guide the business towards a world-class employee experience that is people centered, adopting the latest digital technologies, and leading the way in driving our company culture.

In a fast transforming industry, Sena will drive Ericsson’s people transformation in the region through innovative leadership, attracting and retaining the best talents and helping Ericsson to win in the talent marketplace while creating a compelling employee experience.

Fadi Pharaon, President of Ericsson Middle East and Africa said: “People are at the center of everything we do at Ericsson. I am delighted to welcome Sena into her new role.

Her extensive knowledge and experience will further strengthen our people function. In a high-paced industry, pushing the envelope of technology, Sena will work to address the fast-changing competence development needs of our company by unlocking the human potential, upskilling and reskilling talents, enabling us to stay ahead of the market and adding value to our customers.”

Sena brings 20 years of human resources and executive experience to Ericsson, rooted in a passion for people development, building diverse and inclusive cultures and high-performing, empowered organizations.

On the occasion of her appointment, Sena says: “I am excited to join the Ericsson family and be part of the team; realizing Ericsson’s vision of an intelligent, sustainable and connected world.

“I look forward to drive the company’s people strategy in the region, realizing the talents’ full potential while building a culture of excellence and supporting our teams in finding new and effective ways to engage, lead and collaborate.”


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MTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role

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Mazen Mroue, a non-executive director at MTN Nigeria Communications Plc, has resigned effective February 27, 2026, to prioritise other responsibilities within the MTN Group, the company announced in a Nigerian Exchange Limited (NGX) filing.

MTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role

MTN Nigeria

 

The notice, signed by company secretary Uto Ukpanah, stated: “This is to enable Mr. Mroue to focus on other priorities within MTN Group Limited. The Board wishes to express its appreciation to Mr. Mroue for his immense service to MTN Nigeria and wishes him success in his future endeavours.”

Mroue joined MTN Nigeria’s board on June 1, 2022, bringing over 28 years of telecom experience. A veteran MTN executive, he previously served as CEO of MTN Uganda and MTN Liberia, non-executive director at MTN Cyprus, and held leadership roles at MTN Ghana.

Since February 2022, he has been MTN Group’s Chief Technology and Information Officer, overseeing technology strategy and governance. Earlier, as MTN Nigeria’s COO from August 2018 to January 2022, he also sat on the MTN Nigeria Foundation board.

The exit follows MTN Nigeria’s stellar 2025 results, posting a ₦1.70 trillion profit before tax—reversing a ₦550.3 billion loss in 2024 driven by forex woes—marking one of the telco’s strongest rebounds.


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Google Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians

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Google has rolled out support for Yorùbá and Hausa languages in its AI-powered Search features—AI Overviews and AI Mode—enabling millions of Nigerians to get quick answers, summaries, and conversational web exploration in their mother tongues.

Google Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians

Google

The update forms part of Google’s push to cover 13 African languages, including Afrikaans, Akan, Amharic, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, and isiZulu, selected based on high search activity across the continent.

Now, a Kano student can ask complex questions in Hausa, while an Ibadan trader seeks business tips in Yorùbá—both receiving culturally nuanced AI responses via text or voice on Android, iOS, or web.

Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, said: “Building truly global Search requires nuanced local understanding. With Gemini-powered AI, we’ve made advanced capabilities relevant in Yorùbá and Hausa, so Nigerians converse naturally with Search in their mother tongues.”

To use: Open the Google app, tap AI Mode, and query in Hausa or Yorùbá for personalised guidance—breaking language barriers and making technology reflect Nigeria’s diverse identity.


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MultiChoice Shuts Down Showmax After 11 Years Amid Streaming Wars

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MultiChoice is closing its continental streaming platform Showmax after 11 years, notifying subscribers Thursday of the board’s decision to discontinue the service in the near future to refocus on sustainable digital offerings.

MultiChoice Shuts Down Showmax After 11 Years Amid Streaming Wars

MultiChoice

The email assured no immediate disruption: “You can continue streaming as usual, and no action is required from you at this time.” Showmax, launched in South Africa in 2015 and expanded across Africa, offered movies, series, documentaries, and sports to rival Netflix and others amid rising online entertainment demand.

The shutdown follows Canal+’s approved takeover of MultiChoice last year, with the French giant offering ZAR 125 per share for remaining stakes.

The deal mandates HDP ownership boosts, local content investment, and splitting MultiChoice’s SA broadcasting arm into an independent entity to meet regulations.

MultiChoice prioritised subscribers during the transition, promising advance notice on timelines.

Showmax’s exit signals consolidation pressures in Africa’s cut-throat streaming market, where global players dominate despite local content strengths.


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