Broadcasting
All Roads Lead to Konga.com for Battle of the Brands

Excitement is at fever-pitch levels as Battle of the Brands, a much-anticipated campaign exclusive to Konga, Nigeria’s leading e-Commerce giant, goes live today, Friday March 26, 2021.

A week-long fiesta, Battle of the Brands will run till Wednesday, March 31, 2021.
The campaign features a strong cast of global brands representing a multiplicity of product categories including Computing, Mobile Phones, Fast Moving Consumer Goods (FMCG), Home & Kitchen, Electronics, Fashion, Beverages, Wine & Spirits and much more. Shoppers and other bargain hunters are in for a memorable experience, with the various brands lined up by Konga already primed to showcase their best deals and special offers.
Effective today, Friday, March 26 until the end of the campaign on Wednesday, Konga will showcase the best offers and deals from each brand to help guide the shopping decision of the thousands of shoppers who are expected to throng the website at www.konga.com to grab the deals on offer.
Among the star products already occupying the attention of eager shoppers is the Samsung Galaxy A52, with a market price of over N130,000 going off at the Treasure Hunt price of N39,990; the Haier Thermocool Chest Freezer worth over N110,000, also going off at the ridiculous price of N39,900; the much-coveted Sony PlayStation 5 which sells for nearly N400,000 but on offer at Konga for only N99,990; the iPhone XS Max worth well over N330,000 but going at the unbelievable price of N99,990; Polystar 43’’ LED TV set which a lucky customer would grab at the sweet price of N29,990 instead of its regular price of N82,000 and the Easter bundle of goodies going off at a paltry N5,990 instead of its standard price of nearly N40,000, among many other deals lined up for customers.
For drink lovers, there is also a special offer on the Martell VSOP, which is going off at the Treasure Hunt price of N5,990 instead of its usual market price of over N18,000, in addition to other special offers on a wide array of products from various segments.
Furthermore, visitors to the Konga website are in for other mouth-watering deals, unmatched discounts, daily Flash Sales, free shipping and exclusive app-only dealsthroughout the duration of the week-long campaign.
Meanwhile, feelers from Konga indicate that traffic to the website at www.konga.com has already started to record a huge spike from late Thursday evening, with several smart shoppers hoping to steal a march on others by being the first to take advantage of the early bird deals which have become a regular feature of virtually all of Konga’s campaigns.
Battle of the Brands ends on Wednesday, March 31, 2021.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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