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5 Ways to Write an Engaging Value Proposition for Your Website

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By Andrew Bourne, Regional Manager – MEA, Zoho Corp.

When it comes to selling newspapers, persuasive and relevant “above-the-fold” content has always been a necessity. The top half of the newspaper—the only part that can be seen from newsstands, is what is commonly referred to as “above the fold.” For newspapers to sell out, this above-the-fold content needs to be compelling and enticing.

The same is true of websites. On a website, this is the part visitors and prospects see immediately, without having to scroll. Also known as the “headline”, this section should carry your business’s value proposition. How well you communicate the core value and qualities of your product/service here will make the visitor want to keep scrolling, learn more about you, and ultimately choose you over other competitors.

Your headline and sub-headline should answer these questions, as briefly as possible:

● What does your company do?
● What pain points does it address and what problems does it solve for your visitors and prospects?
● Why should prospects choose you over your competitors?

In other words, a good value proposition knows its target market and through the above, it immediately lets visitors know if they are in the right place or not.

Here are five ways to ensure you get your value proposition right:

1. Speak to your customer about your entire offering

A good value proposition invites visitors to focus on their needs as well as other aspects of their requirements that they may miss out on considering otherwise. Try to capture the whole essence of your offering instead of talking about one specific aspect. For instance, take a bed and breakfast (B&B) that also includes add-on services like experience packages and guide bookings. The headline and sub-headline together should succinctly inform the visitor that it’s a B&B that not only offers a relaxing stay but also a range of add-ons. A benefits-focused copy always goes a long way.

2. Emphasise your difference

Showcase your product/service’s remarkable qualities that will pique your visitor’s interest. If it’s a CRM software, how is your offering different from the scores of other CRM software in the market? Is it top-rated in the market? Is it recommended by industry experts? Is it priced the best? Is it tailor-made for a certain segment like large enterprises or SMEs?

3. Show them a problem-free and delightful future

Your copy should encourage your visitor to envision a future that will be ‘all the more better’ for them because of your product/service. Say you provide a digital note-taking application. It’s a good idea to portray the pain-points solved as well as the delights offered by the application. The headline and sub-headline could jointly communicate that while the visitor finds it easy to remember things, the note-maker additionally helps them become resourceful and accomplish more by keeping track of their thoughts and ideas in the form of organized lists. Also, while visualizing the relationship, it’s important to use a copy that’s simple and jargon-free to reinforce the benefits in a more impactful way.

4. Get clever (but not too clever)

Wordplay can be a hit or a miss in copywriting  – sacrificing clarity for cleverness in your copy more often than not does not create an impression as powerful as the simple but clear copy that you discarded earlier. Whenever you’re using wordplay or less-common words in your copy, use a light hand. Remember, the goal is to show the customer exactly how your product or service will improve their life.

5. Use hero images and CTAs

If you’ve noticed, most headlines and subheadings on websites are placed in the hero image. What’s more, each sub-headline is directly followed by a call to action (CTA). However, both of these items—the hero image and CTA, should only be the second and third elements you consider for your website’s above-the-fold space. First, try to summarise your business value proposition in a copy that’s simple, clear, and brief.

Additionally, go through the websites of some of your favourite businesses, and see how they are using this valuable real estate. Come up with as many headlines and subheadings as possible. Mix and match them, and get input from other people to make the most of this space.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Pheelz Shares His Journey on Glo-Sponsored African Voices

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Nigerian singer, songwriter and producer Pheelz (Phillips Kayode Moses) is set to feature this weekend on African Voices Changemakers, the flagship magazine programme on CNN International.

The 30-minute episode, sponsored by digital solutions company Globacom, premieres on Saturday, February 21, 2026. In a candid sit-down with host Larry Madowo, Pheelz opens up about his journey from church musician to global hitmaker, reflecting on the intersections of faith, fame and the expanding influence of Afrobeats on the world stage.

Now 31, Pheelz began his musical path as a multi-instrumentalist in church before earning widespread acclaim in 2012 as the producer behind the hit tracks “First of All” and “Fucking with the Devil” on Olamide’s YBNL album. His rapid rise saw him named among NotJustOk’s Top 10 Hottest Producers in Nigeria in 2013.

He further solidified his reputation by producing nearly every track on Olamide’s Baddest Guy Ever Liveth, earning nominations at The Headies 2013 and in the Producer of the Year category at both The Headies 2014 and the Nigeria Entertainment Awards. In 2020, he clinched The Headies Producer of the Year award, and in 2021 secured the Soundcity MVP Award for Best Collaboration for “Finesse,” his smash hit with Bnxn (formerly Buju).

On the programme, Pheelz reflects on the experiences that shaped his sound and creative philosophy, discusses landmark collaborations, shares his perspective on artificial intelligence and artistry, and explains why sound, storytelling and culture remain central to African music’s global resonance.

The show airs on DSTV Channel 401 at 8:30 a.m. (WAT) on Saturday, with repeat broadcasts at 12:00 noon the same day; Sunday at 4:30 a.m. and 7:00 p.m.; Monday at 4:00 a.m. and 6:45 p.m.; and Tuesday at 6:45 p.m. The broadcast schedule continues through Monday of the following week.


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Dr. Cairo Ojougboh Foundation Bolsters Nigeria’s Education Drive with ₦2.7m Student Support

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Dr. Cairo Ojougboh Foundation has reinforced government’s educational development efforts in Nigeria through a targeted initiative honouring the late medical doctor and House of Representatives member, Dr. Cairo Ojougboh.

Dr. Cairo Ojougboh Foundation Bolsters Nigeria's Education Drive with ₦2.7m Student Support

L-R: Son of the late Dr, Cairo Ojougboh, Mr. Nkem Ojougboh; Chairperson, Dr. Cairo Ojougboh Foundation, Mrs. Bose Ojougboh and another son, Mr. Orieka Ojougboh, during the event in Agbor, Delta State recently.

The foundation recently hosted a programme themed “Your Future, Your Choice” at St. Columba’s Grammar School in Agbor, headquarters of Ika South Local Government Area, Delta State.

It presented a cheque of ₦2,700,000 to cover examination fees for students preparing for West African Examinations Council (WAEC), National Examinations Council (NECO), and Junior Secondary School (JSS) 3 exams.

Academic excellence received further boosts with cash rewards for top students across the school’s nine academic arms, alongside distributions of notebooks and writing materials to enhance learning.

Chairperson Mrs. Bose Ojougboh, joined by her sons Mr. Nkem and Mr. Orieka Ojougboh, urged students to view challenges as stepping stones, embrace discipline, consistency, and focus, and make intentional choices shaping their futures.

“The school that moulded Dr. Cairo’s values deserves our support,” she said, highlighting the foundation’s commitment to inspiring hard work and personal growth.

Old Boys of St. Columba’s Grammar School, led by Elder Ndudi Agholor, attended in force, sharing nostalgic reflections and praising the school’s sustained high standards under current leadership.

School Principal Rev. Fr. Joseph Ugboh and Ika South LGA Chairman Engr. Jerry Ehiwarior lauded the initiative as “commendable and impactful,” calling for its continuation to preserve Dr. Ojougboh’s legacy of discipline, excellence, and service.

They noted the support had motivated students to pursue their goals with renewed determination, ending the event on a hopeful note.


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New Horizons Nigeria Breaks Ground: First to Fuse Mandarin into ICT Curriculum

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In a landmark educational innovation, New Horizons Nigeria has become the first institution to integrate the Chinese (Mandarin) language into its ICT curricular as an elective, thereby positioning Nigerian students for relevance in the rapidly changing world order.

New Horizons Nigeria Breaks Ground: First to Fuse Mandarin into ICT Curriculum

Mr. Tim Akano, Managing Director and CEO of New Horizons Systems Solutions Limited

New Horizons Nigeria is a leading ICT training and solutions provider committed to provide individuals and institutions with future-ready skills. Through innovative program, global partnerships, and strategic foresight, the organization continues to redefine education, workforce development, and global competitiveness.

With over 80% of global consumer products manufactured in China and China’s growing dominance in global supply chains and labour markets, New Horizons Nigeria recognizes the urgent need for the current generation to understand, speak, and engage with the Chinese language and culture. As global economic power dynamics evolve, the labour market is increasingly tilting towards China, making Mandarin proficiency a critical competitive advantage.

According to Mr. Tim Akano, Managing Director and CEO of New Horizons Systems Solutions Limited, Nigeria, the program represents far more than a language course.

He asserted that very soon, the global labour market is likely to increasingly reflect China’s influence rather than the predominantly western orientation it currently exhibits. Language will be a major differentiator and the first Chinese-speaking technology experts in Nigeria will have a significant advantage, especially in integration into Chinese companies operating locally and globally.

Therefore, New Horizons Nigeria has officially launched a Mandarin Scholarship Program with China Advancement Opportunity, selecting 100 outstanding students from five prominent Nigerian secondary schools. This initiative marks a major milestone in Nigeria–China educational cooperation and reflects a forward-thinking response to shifting global economic realities.

Furthermore, the scholarship program has commenced with an intensive three-month online Mandarin training and at the end of the program, the top-performing students will be selected strictly on merit. 20 outstanding students will receive an additional scholarship valued at $2,500 per students to participate in a one-year pre-degree Mandarin and cultural immersion program in China. From this group, the best candidates will progress to fully funded admission scholarships into top universities in China. This initiative is designed not only to build language proficiency but also to enhance global competence, international exposure, and cultural intelligence among Nigerian students.

Also, to maintain international academic standards, participating schools are required to comply with strict guidelines. They will be obligated to join the online classes ten minutes earlier, they must have a minimum of 85% attendance throughout the program, and must ensure they have a stable internet connectivity, reliable power supply and a conducive learning environment.

Therefore, School owners and administrators have been formally congratulated and strongly encouraged to nominate their most disciplined, and committed students, as advancement to the China program will be strictly merit-based.

However, apart from students, internation business men are equally encouraged to attend New Horizon’s Mandarin executive lessons which will equip them with basic Chinese language to enhance their business communications.

Additionally, while the pilot phase begins with selected secondary schools which includes Startrite School, Lightway School, British Nigerian Academy School, Honeyland Schools and Great Heights School, the Mandarin program will be available as an elective ICT course at all New Horizons retail centers.

This is done to extend access to students and learners beyond its partner schools and within one year, committed learners will be able to communicate effectively in Mandarin, which will open doors to global employment, trade, and cultural exchange.

In conclusion, a Mandarin Cultural Fiesta will be hosted, bringing together educators, students, institutional partners, and distinguished guests from China and Nigeria. The event will celebrate outstanding performance, cross-cultural exchange, and the strengthening of bilateral educational ties.

For enquiries and participation details, interested individuals are encouraged to contact New Horizons Nigeria via 08125541750


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