E-Business
Jumia Connecting Rural Consumers Through Strategic Partnerships

The argument against the profitability of Ecommerce in Africa has been the lack of infrastructure, especially the difficulty with connection and in-road to rural areas where the majority of Africa’s population resides.

A 2019 report by the World Bank showed that 49% of Africa’s most populous nation, Nigeria, live in rural areas of the country. Ecommerce thrives on mobile internet and road network technology.
As at 2020, there were over 169 million mobile phone connections in Nigeria which makes the country a ready-made market for ecommerce. Though internet penetration increased to 42% with 85 million Nigerians connected to the internet, these rural areas of the country are still very much littered by bad roads and poor internet connection. To the residents, ecommerce thus becomes somewhat a luxury.
However, the effort of ecommerce players in Nigeria, especially the continent’s market leader Jumia, is eliminating the roadblocks and increasing connectivity in previously inaccessible areas in Nigeria.
While the company’s logistics technology and services are making inroads into the rural communities, Jumia is also helping small businesses reach customers in diverse rural settlements via strategic partnerships.
A good reference point is the company’s logistics partnership in Rivers State which helps to connect ecommerce services to residents of riverine areas such as Okrika, Kukuma, Ahoda, Eche and others.
“Typically, the rural areas do not have sufficient access to everyday goods all the time. Probably once in a week or two weeks, but with us right here in Rivers State, for the fact that we represent Jumia in this axis, we are able to deliver whatever they order for.
“They can get it day-to-day and on time. We make sure that customers have access to e-commerce day-to-day in their daily lives. It doesn’t have to be a once-in-a-while situation but an everyday thing,” said Odubu Bekinbo, C.E.O of Ex & Ex Logistics Limited, a partner with Jumia in Rivers State.
This partnership is also helping to advance digital literacy. According to Bekinbo, the company has been able to initiate some rural settlers into the process of shopping online from their phones.
“The ability of some customers to be able to use their phones or internet has prompted us to be able to educate them on how to shop on Jumia. We have been able to hold one or two seminars at different points in time. We have been able to get agents to partner with us and educate these people on how to make their orders every day.”
These initiatives no doubt are having a ripple impact on employment creation and human capital development. Bekinbo started her collaboration with Jumia as a one-man army four years ago. Today, she has employed twelve more hands.
Bringing the rural market onboard the online shopping culture will be a major win for ecommerce in Africa and will open up the enormous economic potential on the continent. From indications, the industry, led by the major players, is determined to keep an upward trend on initiatives that speak to the needs of rural communities, in order to gain their buy-in and trust in Ecommerce offerings.
E-Business
Firm Discovered a New Corporate Phishing Technique using a Popular AI Web Development Platform

Kaspersky has discovered that attackers have begun exploiting another legitimate service for malicious purposes – this time it is Tencent EdgeOne Pages, a platform for creating and hosting web applications.

Attackers are misusing its capabilities to generate phishing emails targeting corporate users. Previously Kaspersky has described similar attacks leveraging Google services and web applications generated by Bubble, an AI-powered app builder, to hunt for corporate credentials.
Employees across multiple industries including the industrial sector, sales, and government are among the targets. The goal of the attack is to steal login credentials for corporate resources. Over the past 30 days, the company’s experts have detected more than 8,000 phishing emails using this tactic, including messages in English, Korean, and Russian.
The Tencent EdgeOne Pages service is positioned as a platform for quickly creating and deploying web applications using AI. Scammers misuse it to generate and publish phishing pages in minutes with virtually no web development skills.
Attackers host phishing pages on EdgeOne’s legitimate cloud infrastructure and use trusted domains. As a result, such sites appear to be established and secure to many protective solutions, complicating the detection of such attacks.
How the attack begins
The user receives an email from the alleged “corporate email support team”. The message states that the account login credentials will expire in 48 hours, and that failure to update them may result in problems receiving or sending emails.
To avoid restrictions, the user is prompted to click a link and enter relevant information. Phishing emails are not limited to this narrative, and could deliver any corporate message, such as a message from the HR department or a notification of a received document that should be downloaded.
Clicking the link in the email opens a page with a form for entering the victim’s name, email address, and password. It is a simple design, with virtually no additional elements.
After the user enters their login and password, the data is transferred to a server controlled by the attackers.
“We are seeing a continuation of the trend in which attackers use AI and no-code platforms as part of their phishing infrastructure. We’ve previously observed a similar scheme using the Bubble platform, and here we have yet another example.
“While the communication used in these phishing attacks is typical and has been used before multiple times, the attack technique itself significantly lowers the barrier to entry for attackers and accelerates the creation of phishing resources.
“Previously this required at least basic web development skills, but now an infrastructure for fraudulent emails can be created in minutes,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Business
Kaspersky Report Shows Early 2026 Witnessed an Increase in Cyberattacks on the Manufacturing Sector

According to a new Kaspersky ICS CERT report, in Q1 2026 the percentage of industrial control systems (ICS) on which malicious objects were blocked reached 19.6% globally. Kaspersky security solutions blocked malware from 10,052 different malware families of various categories on industrial automation systems.

Regionally, the share of ICS computers that were attacked ranged from 27.4% in Africa to 9.1% in Northern Europe. Compared to the previous quarter, attacks on the manufacturing sector in Q1 increased in multiple regions, including in Europe and Asia.
Regional split
In terms of overall numbers across all industry sectors, five regions saw an increase in the share of attacked ICS computers in Q1 2026 compared to the previous quarter. These were Southern Europe, Russia, Northern Europe, Canada and Africa.
Industries
In Q1, biometric systems traditionally placed first in terms of the share of ICS computers on which malicious objects were blocked, at 26.4%. These systems commonly have Internet access, are used for email, and, in many cases, have minimal cybersecurity controls within the organisations that use these systems.
Regionally, Southern Europe leads the ranking based on the percentage figures for biometric systems, at 35.15%. Africa follows at 29.58%, and Central Asia comes in third at 28.53%.
In the manufacturing industry, Southeast Asia ranks first among regions in terms of the percentage of ICS computers attacked (23.21%), followed by Africa (21.36%) and South Asia (20.13%).
In 2025, Kaspersky and VDC Research estimated that in just the first three quarters of 2025 cyberattacks on manufacturing organisations via ransomware could have generated over $18 billion globally in losses. Actual business losses could have been even higher when factoring in supply-chain disruptions, reputational damage, and recovery expenses.
“Legacy operational technology systems remain deeply embedded in manufacturing environments, which makes them vulnerable. Supply chain complexity and branching of the trusted partner network expands the attack surface beyond the network perimeter.
Attackers are realising that targeting OT assets of an industrial enterprise is not rocket science, which is why factory shutdowns bring massive financial losses,” commented Evgeny Goncharov, Head of Kaspersky ICS CERT.
E-Business
NDPC, Meta Launch 2-Year M-SIDP after Regulatory Settlement

Nigeria Data Protection Commission (NDPC) has launched the Meta-Supported Initiatives for Data Protection (M-SIDP), a strategic programme aimed at strengthening data privacy awareness, regulatory compliance and institutional capacity across Nigeria’s digital ecosystem.

The initiative follows the conclusion of regulatory proceedings involving Meta Platforms Inc., the parent company of Facebook, Instagram and WhatsApp, over concerns relating to the processing of personal data belonging to Nigerian users. The matter was resolved in 2025 through a court-approved settlement.
Under the agreement, Meta committed to supporting a two-year programme of public-facing data protection measures designed to advance the objectives of the Nigeria Data Protection Act (NDP Act) 2023, the General Application and Implementation Directive (GAID), and the NDPC Strategic Roadmap and Action Plan (SRAP) 2023–2027.
Announcing the initiative, the Commission said the programme would strengthen safeguards for data subjects while promoting responsible data processing practices among organisations operating in Nigeria.
According to a statement signed by Itunu Dosekun, head of the NDPC Media Unit, the programme will focus on governance, research and development, safety and sustainability mechanisms for technology ecosystems, capacity building for Data Protection Officers (DPOs) and Data Protection Compliance Organisations (DPCOs), as well as public awareness campaigns targeted at vulnerable groups.
The Commission stated, “As part of the settlement, Meta committed to supporting a two-year programme of public-facing data protection measures that aligns with the objectives of the Nigeria Data Protection Act, 2023 (NDP Act), the NDP Act General Application and Implementation Directive (GAID) and the NDPC Strategic Roadmap and Action Plan (SRAP) 2023–2027.”
The NDPC stressed that the settlement does not limit its regulatory authority.
“Nothing in this settlement limits the Commission’s independent statutory powers as we continue to exercise our regulatory mandate in relation to data processing activities in Nigeria, in accordance with the NDP Act and other applicable laws,” it stated.
The development comes amid rising global scrutiny of technology companies over data privacy practices, with regulators in regions including the European Union and the United States tightening enforcement against breaches and non-compliance.
Nigeria has also intensified efforts to strengthen its privacy framework following the enactment of the Nigeria Data Protection Act in 2023, which established the NDPC as an independent regulator empowered to monitor compliance, investigate violations and impose sanctions.
Industry experts warn that increasing digital adoption across banking, telecommunications, e-commerce, healthcare and public services has heightened risks of identity theft, cybercrime and unauthorised data sharing.
The NDPC has in recent years stepped up enforcement actions against organisations that violate data protection rules, while also expanding accreditation for Data Protection Compliance Organisations and training for privacy professionals.
The Meta-supported initiative is expected to address gaps in public awareness and technical capacity, while also supporting research and policy development on emerging issues such as artificial intelligence, cross-border data transfers and platform governance.
The Commission said it would provide periodic updates on the implementation of the programme and called on stakeholders to support efforts to build a secure, transparent and accountable privacy ecosystem in Nigeria.
E-Business3 days agoMonnify Processed ₦25 Trillion Worth of Transactions in 2025, Stepping into the Spotlight
Telecom3 days agoQNET Breaks Silence After NSCDC Busts Alleged Human Trafficking Ring in Lagos
E-Financial2 days agoReport Faults Banks over N91.1 Trillion Sterilised at CBN
E-Business2 days agoNDPC, Meta Launch 2-Year M-SIDP after Regulatory Settlement
Telecom3 days agoTelcos Fault Data of FDI Flow, Claim Investment of N1.86 Trillion on Service Expansion
E-Financial2 days agoCBN to Deploy AI in Fight Against Payment Fraud
E-Financial3 days agoNRS Accredits Afri Invoice as Access Point Provider to Drive Nigeria’s Mandatory e-invoicing
News3 days agoPayaza Secures ‘A’ Credit Ratings from Moody’s, Agusto, DataPro, Intelligence Africa
















