Connect with us

E-Business

Jumia Connecting Rural Consumers Through Strategic Partnerships

Published

on

Kindly share this post

The argument against the profitability of Ecommerce in Africa has been the lack of infrastructure, especially the difficulty with connection and in-road to rural areas where the majority of Africa’s population resides.

A 2019 report by the World Bank showed that 49% of Africa’s most populous nation, Nigeria, live in rural areas of the country. Ecommerce thrives on mobile internet and road network technology.

As at 2020, there were over 169 million mobile phone connections in Nigeria which makes the country a ready-made market for ecommerce.  Though internet penetration increased to 42% with 85 million Nigerians connected to the internet, these rural areas of the country are still very much littered by bad roads and poor internet connection. To the residents, ecommerce thus becomes somewhat a luxury.

However, the effort of ecommerce players in Nigeria, especially the continent’s market leader Jumia, is eliminating the roadblocks and increasing connectivity in previously inaccessible areas in Nigeria.

While the company’s logistics technology and services are making inroads into the rural communities, Jumia is also helping small businesses reach customers in diverse rural settlements via strategic partnerships.

Advertisement

A good reference point is the company’s logistics partnership in Rivers State which helps to connect ecommerce services to residents of riverine areas such as Okrika, Kukuma, Ahoda, Eche and others.

“Typically, the rural areas do not have sufficient access to everyday goods all the time. Probably once in a week or two weeks, but with us right here in Rivers State, for the fact that we represent Jumia in this axis, we are able to deliver whatever they order for.

“They can get it day-to-day and on time. We make sure that customers have access to e-commerce day-to-day in their daily lives. It doesn’t have to be a once-in-a-while situation but an everyday thing,” said Odubu Bekinbo, C.E.O of Ex & Ex Logistics Limited, a partner with Jumia in Rivers State.

This partnership is also helping to advance digital literacy. According to Bekinbo, the company has been able to initiate some rural settlers into the process of shopping online from their phones.

“The ability of some customers to be able to use their phones or internet has prompted us to be able to educate them on how to shop on Jumia. We have been able to hold one or two seminars at different points in time. We have been able to get agents to partner with us and educate these people on how to make their orders every day.”

Advertisement

These initiatives no doubt are having a ripple impact on employment creation and human capital development. Bekinbo started her collaboration with Jumia as a one-man army four years ago. Today, she has employed twelve more hands.

Bringing the rural market onboard the online shopping culture will be a major win for ecommerce in Africa and will open up the enormous economic potential on the continent. From indications, the industry, led by the major players, is determined to keep an upward trend on initiatives that speak to the needs of rural communities, in order to gain their buy-in and trust in Ecommerce offerings.

Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

NPC Opens 131 Births, Deaths Registration Centres in Anambra

Published

on

Kindly share this post

National Population Commission (NPC) has announced commencement of full digital registration of births and deaths through the VitalReg platform, which became operational nationwide on July 1, 2026.

NPC Opens 131 Births, Deaths Registration Centres in Anambra

Chidi Ezeoke, federal commissioner representing Anambra, disclosed this in Awka during a press conference to announce commencement of full digital birth and death registration under the Electronic Civil Registration and Vital Statistics (E-CRVS) system and the marking of World Population Day commemorated every July 11.

He revealed that a total of 131 registration centres had been opened in the 21 local government headquarters and several communities in the state, adding that more centres would be opened later.

Ezeoke described the initiative as a major milestone in Nigeria’s Civil Registration and Vital Statistics (CRVS) system, to ensure every birth and death in the country was captured through a digitally enabled registration platform.

“It builds on the launch of the E-CRVS system and the inauguration of the National Coordination Committee on Civil Registration and Vital Statistics by President Bola Tinubu on Nov. 8, 2023.

Advertisement

“A total of 4,011 functional registration centres has been established across the 774 LGAs of the federation and the commission iswas working to expand the number to about 8,000.

“In Anambra, 131 registration centres have been opened in the 21 local government headquarters and several communities. More centres had been proposed for the state,” he said.

According to the Commissioner, the VitalReg platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, reduced paperwork and waiting time, improved data validation and a more secure national CRVS database.

While noting that the platform would serve as a foundational database to support other national data systems and strengthen interoperability across Nigeria’s digital identity ecosystem, Ezeoke urged Nigerians and other stakeholders to support the initiative by ensuring prompt registration of all births and deaths.

Speaking on the 2026 World Population Day themed, “Realising the Hopes and Aspirations of Young People – Today and for the Future”, the Commissioner called for greater investment in education, healthcare, skills development, decent employment opportunities and youth participation in governance for sustainable national development.

Advertisement

Earlier, Mr Obiakonwa Okagwu, state director, NPC, said the occasion served as a reminder of great opportunities provided to harness young people’s capabilities, which he said would shape the future of the country when adequately harnessed.

He called on residents to take registration of births and deaths as national responsibility, just as he urged the media to take the message on civil registration to all parts of the State.

Kindly share this post
Continue Reading

E-Business

Report Says Cybercriminals Deploy Malware to Hijack Crypto Wallets, Monitor Browsers Telegram

Published

on

Kindly share this post

Cybersecurity researchers at Kaspersky have uncovered a sophisticated malware framework, dubbed OkoBot, that is targeting cryptocurrency users by stealing wallet recovery phrases, browser credentials and other sensitive information through a multi-stage attack campaign spanning more than 25 countries.

Report Says Cybercriminals Deploy Malware to Hijack Crypto Wallets, Monitor Browsers Telegram

The researchers said the malware, active since April 2025, employs more than 20 malicious payloads and has evolved into an advanced cybercrime platform focused on compromising digital asset holders. According to Kaspersky’s Global Research and Analysis Team (GReAT), the campaign remains active and has already affected hundreds of users worldwide.

Kaspersky disclosed that one of the framework’s most dangerous components, known as SeedHunter, injects malicious code into legitimate cryptocurrency wallet applications, including Ledger Wallet, Ledger Live and Trezor Suite, before displaying fake recovery phrase prompts designed to trick victims into surrendering their seed phrases.

The security firm explained that once attackers obtain a victim’s recovery phrase, they gain complete control over the cryptocurrency wallet, enabling them to transfer digital assets with virtually no chance of recovery.

Commenting on the discovery,  Dmitry Galov, security researcher at Kaspersky’s GReAT, said.

Advertisement

“This campaign has been running for more than a year and remains active. OkoBot is not just a single piece of malware but an extensible framework built primarily to compromise cryptocurrency users.”

Galov added that the malware is continuously maintained and enhanced, underscoring the attackers’ long-term focus on financial theft.

According to Kaspersky, victims are typically infected through ClickFix phishing attacks or malicious GitHub repositories masquerading as legitimate software downloads. In one instance, a fake Microsoft SQL Server Management Studio repository secretly installed a trojanized version of the Audacity audio editor embedded with malicious code.

Following the initial compromise, the attackers deploy a PowerShell downloader called TookPS,which establishes an encrypted SSH connection to attacker-controlled infrastructure.

The malware then harvests browser cookies, wallet files, stored credentials and system information before downloading additional malicious modules.

Advertisement

Among the additional payloads is OkoSpyware which monitors more than 100 applications, which includes cryptocurrency wallets and password managers—records user activity and captures keystrokes and video of application windows. Another module silently installs malicious browser extensions capable of stealing financial information and authentication tokens.

However, Kaspersky’s telemetry indicates that the largest concentrations of victims have been recorded in Brazil, Vietnam, Canada, Mexico and Türkiye, although the malware campaign has spread to users across more than 25 countries.

The cybersecurity firm advised cryptocurrency users never to enter wallet recovery phrases into prompts displayed by desktop applications or websites unless they have independently verified their authenticity.

Furthermore,It also urged users to download wallet software exclusively from official sources, enable multi-layered endpoint protection, and remain cautious of software offered through unofficial repositories or phishing websites.

Kaspersky noted that while hardware wallets themselves remain secure, attackers are increasingly exploiting the software that accompanies them, making user awareness a critical line of defence against evolving cryptocurrency-focused cyber threats.

Advertisement

 

 

Kindly share this post
Continue Reading

E-Business

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Published

on

Kindly share this post

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.

The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.

The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.

HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.

Advertisement

The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.

According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.

It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.

HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.

The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.

Advertisement

It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.

According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.

It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.

The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.

 

Advertisement

Kindly share this post
Continue Reading

Trending