E-Business
J-Force: Taking Ecommerce to Rural Dwellers

Meeting the needs of Nigeria’s rural ecommerce consumers requires a peculiar method. The myriad of challenges against the advancement of online shopping culture in rural settlements of African states cannot be overemphasized.

To successfully make in-roads in reaching and gaining the trust of rural consumers, ecommerce players must continuously remain innovative.
For unique rural markets available in different African settlements, such innovation must be that which encompasses digital literacy, local content, and a blend of delivery culture that tolerates the touch and feel which the population is familiar with.
One of such is Jumia Force, an initiative of Jumia, the biggest online marketplace in Nigeria.
The JForce initiative is a nationwide network of sales consultants with a profit-sharing scheme in which the agent, who is also a Jumia customer, earns a certain percentage as commission for successful orders placed for self or for others on Jumia’s retail chains.
Successful orders in this regard, are orders that were successfully delivered, and that have passed the return eligibility window.
While this has continued to serve as a source of income for thousands of Nigerian youth, joining the JForce train doesn’t automatically translate to earning the stipulated commission.
It requires identifying the untapped ecommerce population, especially in communities with low levels of internet reach or connection, and selling online service and products to them.
This is where Nwanna Njideka Preye, a JForce agent in Portharcourt, the Rivers State Capital, is thriving. Preye has been an agent with the ecommerce platform for over five years during which she has served as a plug for online shopping to hundreds of rural residents of the state.
“I’m one of the agents in charge of helping people with little or no internet access to buy items on Jumia,” she explained. “Some of the interesting things most of my customers love to purchase are: groceries, foodstuffs, electronics and also a lot of fitness equipment.”
Complementing the Effort of JForce agents is a logistics network that ensures orders are delivered at the appropriate destination at the right time.
“In my interactions with some of the customers around this area, I got to find out that the convenience of delivery and the price slash is what actually drives them to buy from Jumia” she said.
Preye is off the unemployment market and she’s contributing to digital reach and overall rural development. Her story is one of the many impacts of ecommerce and also the inherent economic opportunities it stands to unlock by penetrating rural communities.
E-Business
Research ICT Africa Develops AI Framework for Africa

Non-profit think tank and research network Research ICT Africa (RIA) has developed the Just AI Framework of Inquiry. The contextually-grounded and action-oriented position paper aims to help African policymakers, researchers and technologists navigate the complexities of developing artificial intelligence (AI) systems.

Developed by RIA executive director Pria Chetty and RIA deputy director Dr Araba Sey, as part of the second phase of the Africa Just AI project, the framework responds to the urgent need to ground AI policy in Africa’s historical and contemporary contexts.
As AI technologies proliferate across every sector of society, the Just AI Framework of Inquiry reframes global debates on ethics and fairness by centring justice as the fundamental quality AI systems must embody, according to RIA.
Rather than replicating governance models designed for high-income economies, the framework calls for an approach that reflects Africa’s diverse democratic systems, development priorities and epistemic traditions, it says.
Through nine interrelated inquiries, from structural inequality and data justice, to democratic governance and environmental sustainability, the Just AI Framework of Inquiry equips policymakers, technologists and researchers with the tools to design and evaluate AI systems that actively promote equity, inclusion and care.
“The framework’s justice-oriented lens connects human rights, ecology and economy, guiding both research and regulatory reform to ensure AI advances public interest outcomes. It aims to move beyond aspirational ethics toward actionable mechanisms for embedding justice across the AI value chain,” notes Dr Sey.
The framework provides a holistic and multidisciplinary approach, moving beyond a narrow focus on technological risk to examine the interplay of AI with sustainable development, security, economic policy and governance.
“It recognises that effective AI governance requires a multidisciplinary approach, drawing on expertise in law, data science, economics and social sciences. This is crucial for developing integrated economic policies and governance frameworks that can address the full spectrum of AI’s societal consequences from labour market transformations to the regulation of intellectual property and competition,” Dr Sey adds.
The next phase of this project will test the framework’s application through participatory engagements with policymakers, civil society and research partners.
According to RIA, tech regulation, when developed through a justice-oriented lens, has the potential to unleash the developmental benefits of advanced innovation. Likewise, when AI systems are governed through justice-oriented frameworks, they can deliver equitable outcomes across diverse societies.
Yet, RIA is of the view that the dominant approaches to AI governance today − anchored in ethics, fairness and responsibility − remain inadequate. They are largely self-regulatory, driven by Global North actors, and designed for high-income countries with vastly different social, political and infrastructural realities. RIA’s research shows these frameworks often fail to recognise the uneven socio-economic contexts that shape life across the African continent.
“We have spent the past three years engaging deeply with this challenge: asking what it means to govern AI in ways that are truly just for Africa,” Chetty explains.
“We see a pressing need for a more deliberate and contextualised approach to AI governance; one that allows African countries to shift from being mere consumers of AI tech, to becoming co-creators of AI systems that reflect our development priorities, democratic values and lived experiences.
“Justice in AI requires more than inclusive aspirations. It demands redress of historical harms and inequities, attention to extractive data and value flows, and a commitment to ensuring that AI’s transformative potential is shared, not concentrated.”
E-Business
WDC, EC-Council Launch Ethical Hacking Programme

Wild Fusion Digital Centre (WDC), a technology training center based in Lagos and EC-Council, a global leader in cybersecurity certification have partnered to officially launch an advanced ethical hacking programme.

Pix credit…. EC-Council
The announcement was made at a ceremony at WDC headquarters attended by training officials and local business representatives.
The initiative is designed to meet the growing demand for qualified cybersecurity professionals in Nigeria and across Africa.
The programme offers internationally recognized certifications, including Certified Ethical Hacker (CEH), Certified SOC Analyst (CSA), and Blockchain Finance Certified (BFC).
WDC stated the training is conducted in-person and emphasizes practical application, ensuring participants master techniques for detecting and correcting vulnerabilities in computer systems.
The center noted that the training allows individuals and corporate teams to obtain these international-level qualifications without leaving the country.
WDC highlighted that the need for the training is urgent due to the increasing complexity of cyberattacks and a shortage of qualified experts.
The Cyber Security Experts Association of Nigeria (CSEAN) has pointed to a persistent talent deficit, while the U.S. Bureau of Labor Statistics projects a 33% growth in cybersecurity jobs between 2023 and 2033.
The training programme is being launched amid significant growth in the digital sector.
An analysis by Mordor Intelligence estimates the value of the African cybersecurity market at $0.6 billion in 2024, with projections to reach $1.28 billion by 2029, driven by a compound annual growth rate of 13.5% over the period.
E-Business
Konga Yakata: Konga Announces Dates for Nigeria’s Biggest Black Friday Sale

Nigeria’s leading composite e-commerce giant, Konga, has officially announced the dates for its highly anticipated Konga Yakata 2025, Nigeria’s biggest annual Black Friday sale.

The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.
To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.
Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.
According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts. This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.
The campaign will also extend across multiple channels, online at www.konga.com and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.
A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits. Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.
In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale. The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.
Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing. “Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted.
“Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”
Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.
As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.
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