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Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

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L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.
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Dr. Valentine Obi, founder and group CEO, eTranzact, has called on business leaders to be unique in formulating business strategies in order to deliver valuable products for its customers.

Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.

Dr. Obi’s eTranzact is Nigeria’s premier payment processing platform boasting of home grown Switch with its processing power which activates its partners’ to drive billions of dollars in transactions yearly through eTranzact card, and direct from bank account gateways.

Delivering a speech at the African Leadership Development Centre, ‘ALDC Leadership Masterclass’, with the topic: Business Strategy and Innovation, held recently at Covenant University, Ogun state, recently, Dr. Obi, urged business leaders to identify set of customers they intend to serve in their respective markets, in order to enable them create unique strategies that will deliver valuable products to these customers.

According to him, “if you’re trying to serve the student community, being the best is different from if you’re trying to serve working class people with families. There is no best way to compete.

“There are lots of good ways to compete depending on who you’re trying to serve.

“So we are not competing to be the best, we are competing to be unique. It is about making choices and the most fundamental choice is, Who am I trying to serve.”

He also described business leaders quest to serve everyone in their sector as one of the mistakes in strategy formulation.

He said, “One of the worst mistakes in strategy is to try to serve everybody.

“You can’t meet the need of every customer, you just can’t do it, it’s impossible.

“You can’t meet all the needs of every customer. Fundamentally, if you have a strategy, you’ve got to decide which needs, of which customers, you’re actually going to seek to meet.

“Secondly, Another tremendous mistake in strategy is to get into a competition with your competitors on the same thing.

“If your competitor is trying to be the lowest cost, it’s pretty unusual to win, if you then try to chase them and be low costs.

“The essence of strategy is to find a unique position in your business that delivers unique value to the customers you choose to serve.

“So, to be truly successful, we really need a strategy and that strategy isn’t about just being the best, but a set of choices we make on a long term to distinguish ourselves from competitors.

“It defines how we are going to compete differently. And it also really articulates the competitive advantages that we will seek to create and use, in order to win.”

He further pointed out that if we’re doing the same thing as our competitor, it means we don’t have a strategy.

“You’re just trying to do the same thing better. That’s not strategy, that is operational excellence.

“Strategy is around choices that you make, versus the choices that your competitors are making

“Simply implementing best practices, buying the latest machine, using the internet to communicate with your customers. There are lots of things that managers do, to actually keep making the company more productive and more efficient. All those things are a necessity, but they’re not strategy.

“Strategy is not about doing the same thing better. Strategy is about finding that different place for the organisation to deliver value.

“What makes it challenging, however is that, you have to do both of these things at the same time .You have to keep adopting best practices, but at the same time having real clarity about what is going to make you different in the marketplace”.

Speaking on the part of businesses craving to be number one or number two in the industry, Dr. Obi said that those are mere goals and aspirations but not strategy, he noted that strategy is the unique positioning that allows us to get to whatever goal we set for ourselves.

He called on businesses not to confuse strategy with goals, noting that the two cannot be mixed together.

He said, We cannot mix goals and strategy together,  we have to separate them, we need to separate the goal we’re trying to achieve, and then the strategy is how we’re going to get there.

“Also, When we think about strategy, we also have to recognize that strategy is holistic. It’s not about any single action that you might want to take. It is not just one thing one steps. Strategy is not to go international, that’s not a strategy. Raising research and development is not a strategy. Strategy is holistic.

“It’s the whole set of choices that you make collectively in order to position the company for success, over time, in the marketplace.

“It’s not just, one step, it’s a set of steps. Strategy involves all the functions of the organisation. It includes marketing, production, finance, everything together to create that unique positioning, that’s what strategy is all about”, he added.

 

 

 


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E-Financial

Paystack Expands Beyond Payments into Banking

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Nigerian fintech giant, Paystack has taken its boldest step yet beyond payments, acquiring Ladder Microfinance Bank. The fintech giant has quickly rebranded its new acquisition as Paystack Microfinance Bank (MFB) in a strategic shift that could reshape how African businesses access credit, deposits, and embedded financial services.

After nearly a decade building the backbone of online payments in Nigeria, the deal gives Paystack regulatory cover to hold deposits, lend directly to businesses and offer banking-as-a-service products.

More importantly, Paystack’s chief operating officer, Amandine Lobelle, highlighted that it allows the company to exert greater control over the trillions of naira that already flow through its platform every month, turning transaction data into a powerful engine for credit and treasury products.

“After 10 years of building payment infrastructure and going deep, we realised that businesses needed more than just getting paid to grow. We wanted to leverage the expertise that we have built over the last decade to continue to address some of the pain points that businesses have,” said Lobelle.

Paystack MFB will operate as a sister company to its payments business, initially focusing on working capital loans, merchant cash advances, overdrafts and term loans for small and medium-sized enterprises.

By using real-time payment data to underwrite loans, Paystack believes it can offer faster approvals and more accurate risk pricing than traditional lenders, directly tackling Nigeria’s estimated $32 billion small business financing gap.

For Paystack, founded in 2016 and acquired by Stripe in 2020, the move marks a strategic evolution from being just a payments processor to becoming a core part of the financial operating system for African businesses.

Today, Paystack supports more than 300,000 businesses across Nigeria, Ghana, and South Africa and has become one of Africa’s most trusted fintech infrastructure providers.

The banking licence is a game-changer as payments, once Paystack’s main growth engine, are increasingly commoditised across Africa. Lending, deposits and treasury services offer deeper margins, stickier relationships and long-term sustainability.

By layering banking services on top of payments, Paystack is betting that infrastructure depth will outperform flashy consumer scale.

However, the move also throws the Nigerian-born fintech giant into fierce competition with digital -first lenders and neobanks such as Moniepoint, Kuda, OPay and PalmPay, which already operate at massive scale. Still, Paystack’s strength lies in its merchant-first focus and developer-friendly APIs.

 


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E-Financial

FG Halts Tax Guidelines Amid Uncertainty Over Final Laws – Oyedele

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Federal Government has suspended the issuance of implementation guidelines for the new tax laws due to lingering doubts about their final version, Taiwo Oyedele, Chairman of the Presidential Tax Reform Committee, disclosed on Wednesday.

Speaking in Lagos after delivering a keynote address on the 2026 Economic Outlook, organised by the Institute of Chartered Accountants of Nigeria (ICAN) under the theme ‘ICAN@60: Accountability as the Bedrock for National Development,’ Oyedele said he directed the Nigeria Revenue Service (NRS) and Joint Revenue Board (JRB) to hold off on guidelines.

He explained that his team purchased a printed copy from the government printer to verify authenticity, only to learn the National Assembly had seized all copies pending completion of its review. “The Acts Authentication Act says whatever the government printer publishes is the evidence of the law. But lawmakers said it’s not what they passed,” Oyedele stated.

Efforts by Nigeria CommunicationsWeek to reach Senate spokesman, Senator Yemi Adaramodu (APC, Ekiti South), and House of Representatives spokesman, Akin Rotimi, yielded no response, as calls went unanswered and messages unread.

Oyedele acknowledged legislative review as standard but stressed the access restriction reintroduces uncertainty. He instructed his staff to persistently follow up in person at the printer.

Oyedele dismissed allegations of significant alterations to the gazetted versions of the National Revenue Service (Establishment) Act, Joint Revenue Board of Nigeria (Establishment) Act, Nigeria Tax Administration Act, and Nigeria Tax Act, which took effect January 1.

He insisted minor discrepancies do not impact key elements like tax rates, burdens, or filing deadlines. In December, Rep. Abdussamad Dasuki (PDP, Sokoto) raised a privilege matter at the House plenary, highlighting differences between passed versions and gazetted copies after comparing them with Votes and Proceedings.

The House formed a seven-man probe committee, which reported by December 25. On January 3, the National Assembly released Certified True Copies (CTCs) affirming the original passed texts and rejecting the controversial gazettes.

Oyedele decried opposition to reforms, including paid protests and misinformation. “We’ve seen people paid N30 million to protest; the deal broke during sharing, and some spoke to media,” he revealed.

He cited a November 2025 incident where fake news triggered panic sales, wiping N4.6 trillion off the stock market despite exemptions for turnover up to N150 million annually. “That fake news led to real losses, even for pensioners via PFAs,” he warned.

Linking to the event theme, Oyedele called accountability the bridge from reforms to results, urging trust-building, knowledge-seeking, and execution focus.

Panelists advocated coordinated efforts. LCCI Director-General Dr. Chinyere Almona called for inter-agency engagement, technology, and centralised monitoring to resolve policy conflicts.

MAN Director-General Segun Ajayi-Kadir sought inclusive growth without hurting competitiveness, noting manufacturing’s sub-10% GDP share, sector challenges, and N2 trillion in unsold inventory.

Session chair Mohammed Hayatudeen described 2026 as a pivotal year post-2023/2024 turbulence, with stabilised inflation, exchange rates, and reserves, but persistent high poverty. He questioned if tax policy ambition matches administrative capacity.

ICAN President Mallam Haruna Nma Yahaya welcomed guests, emphasising accountability for economic stability amid fragile recovery. He highlighted 2025 gains: GDP growth over 4% in Q2, inflation easing to mid-14s, forex reserves at multi-year highs, trade surpluses, and PMI at 57.6.

Yet, he cautioned fragility without discipline. “Accountability is an economic imperative,” Yahaya said, citing global evidence on strong institutions, and urged practical solutions for governance.


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E-Financial

Banks, Fintechs to Charge 7.5% VAT on Transfers, USSD, Cards from Jan 19

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Federal Government has directed all banks and fintech companies to begin collecting and remitting a 7.5 per cent Value Added Tax (VAT) on specific electronic banking services, effective Monday, January 19, 2026.

Banks, Fintechs to Charge 7.5% VAT on Transfers, USSD, Cards from Jan 19

Tax

Payment platforms issued email notices to customers on Wednesday, with Moniepoint sharing details that the VAT applies to electronic banking charges such as mobile money transfers, USSD transaction fees, and card issuance fees. For instance, a N100 transfer fee will attract N7.50 VAT, charged solely on the service fee and not the principal amount transferred.

The Nigeria Revenue Service (NRS), formerly the Federal Inland Revenue Service (FIRS), mandated commercial banks, microfinance banks, and electronic money operators to comply by the deadline. Moniepoint clarified the levy as a statutory obligation rather than a price hike, with VAT to appear separately on transaction statements.

Services like interest earned on deposits and savings remain exempt from the tax. Other operators are expected to notify customers soon, standardising collection across Nigeria’s digital economy to boost revenue.

This follows December notices from commercial banks about reclassifying the N50 Electronic Money Transfer Levy (EMTL) as stamp duty on transfers of N10,000 and above, now a one-off fee under the new Tax Act. The measures align with ongoing tax reforms amid uncertainty over final laws, as noted by Taiwo Oyedele last week.

Customers can expect clear itemisation of VAT on statements, supporting government efforts to enforce uniform rules on digital transactions.


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