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Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

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L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.
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Dr. Valentine Obi, founder and group CEO, eTranzact, has called on business leaders to be unique in formulating business strategies in order to deliver valuable products for its customers.

Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.

Dr. Obi’s eTranzact is Nigeria’s premier payment processing platform boasting of home grown Switch with its processing power which activates its partners’ to drive billions of dollars in transactions yearly through eTranzact card, and direct from bank account gateways.

Delivering a speech at the African Leadership Development Centre, ‘ALDC Leadership Masterclass’, with the topic: Business Strategy and Innovation, held recently at Covenant University, Ogun state, recently, Dr. Obi, urged business leaders to identify set of customers they intend to serve in their respective markets, in order to enable them create unique strategies that will deliver valuable products to these customers.

According to him, “if you’re trying to serve the student community, being the best is different from if you’re trying to serve working class people with families. There is no best way to compete.

“There are lots of good ways to compete depending on who you’re trying to serve.

“So we are not competing to be the best, we are competing to be unique. It is about making choices and the most fundamental choice is, Who am I trying to serve.”

He also described business leaders quest to serve everyone in their sector as one of the mistakes in strategy formulation.

He said, “One of the worst mistakes in strategy is to try to serve everybody.

“You can’t meet the need of every customer, you just can’t do it, it’s impossible.

“You can’t meet all the needs of every customer. Fundamentally, if you have a strategy, you’ve got to decide which needs, of which customers, you’re actually going to seek to meet.

“Secondly, Another tremendous mistake in strategy is to get into a competition with your competitors on the same thing.

“If your competitor is trying to be the lowest cost, it’s pretty unusual to win, if you then try to chase them and be low costs.

“The essence of strategy is to find a unique position in your business that delivers unique value to the customers you choose to serve.

“So, to be truly successful, we really need a strategy and that strategy isn’t about just being the best, but a set of choices we make on a long term to distinguish ourselves from competitors.

“It defines how we are going to compete differently. And it also really articulates the competitive advantages that we will seek to create and use, in order to win.”

He further pointed out that if we’re doing the same thing as our competitor, it means we don’t have a strategy.

“You’re just trying to do the same thing better. That’s not strategy, that is operational excellence.

“Strategy is around choices that you make, versus the choices that your competitors are making

“Simply implementing best practices, buying the latest machine, using the internet to communicate with your customers. There are lots of things that managers do, to actually keep making the company more productive and more efficient. All those things are a necessity, but they’re not strategy.

“Strategy is not about doing the same thing better. Strategy is about finding that different place for the organisation to deliver value.

“What makes it challenging, however is that, you have to do both of these things at the same time .You have to keep adopting best practices, but at the same time having real clarity about what is going to make you different in the marketplace”.

Speaking on the part of businesses craving to be number one or number two in the industry, Dr. Obi said that those are mere goals and aspirations but not strategy, he noted that strategy is the unique positioning that allows us to get to whatever goal we set for ourselves.

He called on businesses not to confuse strategy with goals, noting that the two cannot be mixed together.

He said, We cannot mix goals and strategy together,  we have to separate them, we need to separate the goal we’re trying to achieve, and then the strategy is how we’re going to get there.

“Also, When we think about strategy, we also have to recognize that strategy is holistic. It’s not about any single action that you might want to take. It is not just one thing one steps. Strategy is not to go international, that’s not a strategy. Raising research and development is not a strategy. Strategy is holistic.

“It’s the whole set of choices that you make collectively in order to position the company for success, over time, in the marketplace.

“It’s not just, one step, it’s a set of steps. Strategy involves all the functions of the organisation. It includes marketing, production, finance, everything together to create that unique positioning, that’s what strategy is all about”, he added.

 

 

 


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E-Financial

Kuda MFB Increases Kuda for Her Business Grants to ₦10 Million

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Kuda Microfinance Bank (Kuda MFB) has increased total grants on offer in the Kuda For Her Pitch Challenge to ₦10 million after receiving an overwhelming number of pitches from women entrepreneurs in the food and hospitality sectors.

Kuda MFB Increases Kuda for Her Business Grants to ₦10 Million

Kuda MFB

The initiative, which launched on March 10 as part of Kuda’s Women’s Month activities and closed on March 16, was designed to award four women-led businesses a grant of ₦1 million each.

In acknowledgement of the number and quality of pitches for grants received, Kuda MFB will now give ten Lagos-based entrepreneurs ₦1 million each to fund the growth of their businesses.

According to the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) and the National Bureau of Statistics (NBS), women own about 43 percent of micro and small enterprises in Nigeria, many of which operate in the food and hospitality sectors.

But despite their strong presence in those sectors, women entrepreneurs continue to face challenges getting the funding they need to grow their businesses, with only about 23 percent of women-owned businesses currently able to access formal credit.

Insights from Kuda Business’ soon-to-be-released SME Outlook report also reinforces this trend. In a survey of 86 Lagos-based small businesses using Kuda Business, 47.5 percent of respondents identified lack of financing as the biggest barrier to expanding their operations, far ahead of other challenges such as rising operating costs (26.2 percent) and access to customers (14.8 per cent). Logistics constraints and regulatory hurdles were cited by 6.6 per cent and 4.9 per cent of respondents, respectively.

The survey also found that when choosing a banking partner, access to credit ranked as the most important feature for small businesses, cited by 38.5 percent of respondents. This was followed by easy payment tools (27.7 percent), low fees (26.2 percent), and customer support (7.7 percent).

Funding to increase the grants came from money that Kuda MFB had earmarked for a Kuda for Her seminar, which it has now cancelled.

Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda, said: “The pitches we received made it very clear that women building businesses in Nigeria’s food and hospitality sectors urgently need capital to grow.

We cancelled our planned seminar and diverted some of the budget for it to give six more grants so that more women entrepreneurs will have extra financial support to grow and contribute more to Nigeria’s economic growth. At this time, that money means more to the entrepreneurs we serve than a seminar.”

Kuda MFB will announce the ten grant recipients on March 27.


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SEC Shuts Over 400 Fraudulent Investment Schemes, Arrests Operators

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Securities and Exchange Commission (SEC) has warned that unregistered schemes pose serious risks for investors.

SEC Shuts Over 400 Fraudulent Investment Schemes, Arrests Operators

This is coming after the commission announced that it has shut down more than 400 fraudulent investment schemes across Nigeria, in intensified regulatory crackdown on illegal investment activities and a stronger push to protect investors.

SEC also said that several suspects linked to these schemes are currently under prosecution.

The disclosure was made by Bola Ajomale, executive commissioner for Operations, SEC, during the financial literacy forum “The Money Fair,” organized by Nairametrics in Lagos.

Ajomale, who represented Dr. Emomotimi Agama, director-general, SEC, emphasized the regulator’s commitment to safeguarding market confidence amid a surge in unregulated investment platforms.

“Over the last three years, we have investigated and shut down at least 400 of these so-called schemes,” Ajomale said.

“We saw a tremendous increase in them last year, and a number of those involved have been arrested and prosecuted.”

If the investment product or the operator is not registered with the SEC, they have no business asking you to put your money there.”

The SEC has intensified its enforcement measures alongside public awareness campaigns to curb the proliferation of illegal investment platforms.

Initiatives such as the “See It, Snap It” campaign and the “SEC Scam Alert” platform have been introduced to enable Nigerians to report suspicious schemes quickly, allowing regulators to act before these operations expand.

Ajomale noted that the regulator has adopted a multi-pronged strategy combining investigations, arrests, and investor education to enhance market integrity.

“We are not just shutting down illegal schemes; we are also empowering investors with the knowledge to identify and avoid fraudulent operators,” he said.

The crackdown comes as unregulated investment products continue to pose significant risks to Nigerian investors, particularly amid rising interest in digital and alternative investment platforms.

 

 


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E-Financial

Deepening Conflict, Oil Price Volatility, Inflation Scare

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By Matthew Anthony, Senior Market Analyst- Africa

Tensions in the Middle East are sending shockwaves through global markets, stoking fresh inflation concerns as oil prices climb.

Deepening conflict, Oil price volatility, Inflation Scare

As these tensions escalate, mounting fears of inflationary shocks could force central banks to rethink their 2026 playbooks.

Against this backdrop, Nigeria’s inflation eased to 15.06% in February, just before the Iran conflict erupted. Since then, gasoline prices have soared by more than 30% for Africa’s leading crude exporter, pushing transportation costs higher for everyday Nigerians.

Nigeria’s oil production has helped shield it from the war’s fallout. The currency has only dipped 0.3% against the dollar in the past two weeks.

However, these shifts may challenge the CBN’s plans to keep lowering interest rates. The Naira now trades at NGN1,385 per US dollar, up from NGN1,360 before tensions flared in the Middle East.

Outside of Nigeria, risk aversion returned to global markets on Tuesday as tensions in the Middle East sapped risk appetite.

The brief tech rally in the previous session merely served as a small distraction with equities on the back foot amid the overall caution.

All eyes remain on the ship traffic through the Strait of Hormuz as Trump calls for other nations to secure the critical waterway.

Ultimately, this has injected oil prices with monstrous levels of volatility with Brent rallying above $103 a barrel on Tuesday.  Iran’s attacks on energy infrastructure around the Middle East have intensified fears around supply shocks, injecting oil bulls with renewed vigour.

To counter such shocks, the IEA launched its largest ever oil release amounting to 400million barrels of oil from their emergency stocks. In addition, the US issued its second temporary waiver for the purchase of Russian oil. Despite all of this, Brent is finding comfort at triple digits and could extend gains on geopolitical risk.

Gold remains on the backfoot despite the growing risk aversion.

A broadly stronger dollar and dwindling bets around lower US interest rates have dealt gold a double blow. Traders are only pricing in just one Fed cut in 2026 thanks to concerns around conflict-induced inflation.

Gold’s near-term outlook may be influenced by the Fed decision on Wednesday. No changes are expected but the Fed may be forced to reassess its policy strategy for 2026. Looking at the charts, gold is wobbling above $5000 as of writing. Weakness below this point may open a path toward $4900 while a rebound could see prices retest resistance at $5100.

Speaking of central banks, the RBA raised interest rates on Tuesday for a second consecutive meeting.

Growing concerns around conflict-induced inflation shocks may prompt central banks to reassess their policy strategies for 2026.

The Federal Reserve (Fed), European Central Bank (ECB) and Bank of England (BoE), among many others will be under the spotlight this week.

Market expectations have rapidly evaporated over the Fed cutting rates anytime while the BoE/ECB are seen potentially hiking rates by the end of the year if inflation persists. These sharp shifts in policy expectations may translate to heightened levels of volatility.


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