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Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

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Dr. Valentine Obi, founder and group CEO, eTranzact, has called on business leaders to be unique in formulating business strategies in order to deliver valuable products for its customers.

Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.

Dr. Obi’s eTranzact is Nigeria’s premier payment processing platform boasting of home grown Switch with its processing power which activates its partners’ to drive billions of dollars in transactions yearly through eTranzact card, and direct from bank account gateways.

Delivering a speech at the African Leadership Development Centre, ‘ALDC Leadership Masterclass’, with the topic: Business Strategy and Innovation, held recently at Covenant University, Ogun state, recently, Dr. Obi, urged business leaders to identify set of customers they intend to serve in their respective markets, in order to enable them create unique strategies that will deliver valuable products to these customers.

According to him, “if you’re trying to serve the student community, being the best is different from if you’re trying to serve working class people with families. There is no best way to compete.

“There are lots of good ways to compete depending on who you’re trying to serve.

“So we are not competing to be the best, we are competing to be unique. It is about making choices and the most fundamental choice is, Who am I trying to serve.”

He also described business leaders quest to serve everyone in their sector as one of the mistakes in strategy formulation.

He said, “One of the worst mistakes in strategy is to try to serve everybody.

“You can’t meet the need of every customer, you just can’t do it, it’s impossible.

“You can’t meet all the needs of every customer. Fundamentally, if you have a strategy, you’ve got to decide which needs, of which customers, you’re actually going to seek to meet.

“Secondly, Another tremendous mistake in strategy is to get into a competition with your competitors on the same thing.

“If your competitor is trying to be the lowest cost, it’s pretty unusual to win, if you then try to chase them and be low costs.

“The essence of strategy is to find a unique position in your business that delivers unique value to the customers you choose to serve.

“So, to be truly successful, we really need a strategy and that strategy isn’t about just being the best, but a set of choices we make on a long term to distinguish ourselves from competitors.

“It defines how we are going to compete differently. And it also really articulates the competitive advantages that we will seek to create and use, in order to win.”

He further pointed out that if we’re doing the same thing as our competitor, it means we don’t have a strategy.

“You’re just trying to do the same thing better. That’s not strategy, that is operational excellence.

“Strategy is around choices that you make, versus the choices that your competitors are making

“Simply implementing best practices, buying the latest machine, using the internet to communicate with your customers. There are lots of things that managers do, to actually keep making the company more productive and more efficient. All those things are a necessity, but they’re not strategy.

“Strategy is not about doing the same thing better. Strategy is about finding that different place for the organisation to deliver value.

“What makes it challenging, however is that, you have to do both of these things at the same time .You have to keep adopting best practices, but at the same time having real clarity about what is going to make you different in the marketplace”.

Speaking on the part of businesses craving to be number one or number two in the industry, Dr. Obi said that those are mere goals and aspirations but not strategy, he noted that strategy is the unique positioning that allows us to get to whatever goal we set for ourselves.

He called on businesses not to confuse strategy with goals, noting that the two cannot be mixed together.

He said, We cannot mix goals and strategy together,  we have to separate them, we need to separate the goal we’re trying to achieve, and then the strategy is how we’re going to get there.

“Also, When we think about strategy, we also have to recognize that strategy is holistic. It’s not about any single action that you might want to take. It is not just one thing one steps. Strategy is not to go international, that’s not a strategy. Raising research and development is not a strategy. Strategy is holistic.

“It’s the whole set of choices that you make collectively in order to position the company for success, over time, in the marketplace.

“It’s not just, one step, it’s a set of steps. Strategy involves all the functions of the organisation. It includes marketing, production, finance, everything together to create that unique positioning, that’s what strategy is all about”, he added.

 

 

 


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E-Financial

Shareholders Approve $1.5bn Capital Raising for Access Holdings

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The shareholders of Access Holdings Plc have unanimously approved the company’s proposed capital raising of $1.5 billion through a bond or share sale and a further N365 billion via a Rights Issue to fund its ambitious growth plans.

The shareholders also ratified the appointments of Aigboje Aig-Imoukhuede, Olusegun Ogbonnewo, and Ojinika Olaghere as Non-Executive Directors.

The appointment of Aig-Imoukhuede as the Chairman of Access Holdings was praised by the shareholders, who pointed to his rich history of success with the institution, having transformed it into Nigeria’s biggest lender by market value alongside late Herbert Wigwe.

The shareholders stated that Aigboje’s leadership was instrumental in driving the institution’s growth during the 2004 recapitalisation of the banking industry led by the Central Bank of Nigeria (CBN) under the leadership of its former Governor, Prof. Charles Soludo.

“We are thrilled with Aigboje Aig-Imoukhuede’s return to the role of Chairman. His proven track record, experience, and strategic insights position him as the ideal leader to steer Access Holdings towards meeting its lofty targets.

During his tenure as CEO, particularly during the recapitalisation directive by the CBN, he steered Access Bank to raise an impressive $2 billion in capital, and this demonstrates his capacity to, once again, lead Access Holdings towards successfully achieving the objectives of our planned capital raise and Rights Issue targets,” said Chief Sunny Nwosu, Chairman Emeritus of the Independent Shareholders Association of Nigeria (ISAN).

In line with the Group’s strong financial performance, the payment of a final dividend of N1.80 kobo per every N0.50 kobo ordinary share for the 2023 financial year was approved, marking a 28 per cent improvement from the corresponding period in 2022.

 


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E-Financial

Confusion as CBN Deletes, Reinstates Tweet Calling Crypto-Related Directive Fake

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Central Bank of Nigeria (CBN) has been forced to deny a report saying it issued a directive requiring all banks and financial institutions to identify individuals or entities engaging in transactions with cryptocurrency exchanges and to ensure that such accounts are put on Post No Debit (PND) instruction for six months.

Confusion as CBN Deletes, Reinstates Tweet Calling Crypto-Related Directive Fake

A “Post No Debit” instruction is a directive issued by a bank or financial institution to restrict certain transactions on a customer’s account.

When a PND instruction is in place, the account holder is prohibited from making debit transactions, meaning they cannot withdraw funds or make payments using the affected account.

Confusion occurred when the central bank denied the story on X but then deleted the denial.

The alleged circular also stated that regulated financial institutions engaged in crypto or facilitating payments for crypto exchanges are prohibited.

However, this contradicts an earlier ban lifted in December 2023, allowing banks to facilitate transactions for crypto exchanges.

The central bank lifted the ban nearly two years after enforcing a comprehensive ban on banks engaging with digital currencies.

According to a statement by the CBN at the time, it recognized that the increasing global demand and adoption of crypto make it unjustifiable to maintain the stringent restrictions imposed on financial institutions in 2021.

However, due to the swift devaluation of the naira and the subsequent inflation rate of 29.9%, the government shifted its attention to platforms offering cryptocurrency services.

It disabled websites associated with crypto trading that had gained notoriety for setting informal valuations for the naira.

Binance encountered significant scrutiny when the CBN raised concerns regarding “suspicious financial transactions” occurring through Binance Nigeria in 2023.

Olayemi Cardoso, governor, CBN, said $26 billion had passed through Nigeria via Binance in 2023 from unidentified sources and users.

Binance is facing further challenges in Nigeria, with its executive Tigran Gambaryan, who is based in the United States, being detained in the country.

He’s facing five charges linked to money laundering following a meeting with Nigerian officials regarding Binance’s regulatory compliance.

Nadeem Anjarwalla, one of the executives who met with Nigerian officials about Binance’s regulatory issues, subsequently escaped custody and was tracked down to Kenya, where he faces extradition.

 


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NDIC Inaugurates Anti-Corruption and Transparency Unit

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Nigeria Deposit Insurance Corporation (NDIC) has inaugurated an Anti-Corruption and Transparency Unit (ACTU) at its headquarters in Abuja.

NDIC Inaugurates Anti-Corruption and Transparency Unit

Speaking at the inauguration which was conducted by officials of the Independent Corrupt Practices and Other Related Offences Commission (ICPC); Mr. Bello Hassan, managing director/chief executive, NDIC, said the corporation has a culture of zero tolerance for corruption, which is further strengthened by its core values of teamwork, respect and fairness, integrity, professionalism, and passion.

Represented by Mr. Mustapha M. Ibrahim, executive director, Operations, Hassan, said, the NDIC ACTU has strengthened the Corporation’s operational system through the implementation of various compliance measures to ensure ethics, integrity, transparency and accountability in the workplace.

He explained that the specific measures include robust Internal Controls, regular Risk Assessments, and strict adherence to regulatory guidelines, and comprehensive training programs for employees.

Hassan described the inauguration as a significant step in the Corporation’s ongoing commitment in the fight against corruption and enhances transparency.

He emphasised that NDIC Management remains committed to supporting ACTU activities, recognizing the unit’s critical role in ensuring the Corporation’s operations are conducted with integrity, free from corruption, and fostering public trust.

Dr. Musa Adamu Aliyu, chairman, ICPC, who was represented by Mr. Olusegun Adigun, acting director System Study and Review, ICPC, praised NDIC management for their dedication and active support in establishing and advancing the activities of the ACTU to address corruption issues and foster ethical practices.

He applauded the efficiency and diligence of the NDIC ACTU in fulfilling its mandate, resulting in the Corporation retaining the first position for two consecutive years on the annual ICPC Ethics and Integrity Compliance Scorecard.

He urged the new ACTU members to see their nomination as an opportunity to build on the good legacies of the previous members and to complement Management’s efforts in promoting the core values of the Corporation through their assigned duties.

 

 


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