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A Look at how Disruptive Mobile Is

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Chukwuemeka Fred Agbata, presenter of Tech Trends on Channels Television
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I fall into the category of folks that can do almost anything on mobile even though I am still one or those that heavily use personal computers because certain tasks are smoother with PCs.

Be that as it, one reality we all have to deal with is the massive disruption already bring experienced courtesy mobile technology. A few weeks ago, I shared how the Internet and mobile technology has made easy to consume and thereby leading to addiction.

The mobile revolution, which has already begun, is bound to be unprecedented and

this piece will hopefully prepare you for it or at the very least shed more light. Smart phones and devices have already replaced a number of erstwhile standalone useful tools and devices such as calendars, alarm clocks, wristwatches, games etc.

This is not to say that technology will completely replace all industrial products and processes, no far from it! I’m a firm believer in the fact that innovators in various industries will be quick to adapt to changing technologies and those who decide to maintain the status quo will be swept away.

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I have always known that mobile will be extremely disruptive but a meeting with Tomi Ahonen, one of the world’s most influential mobile experts completely changed my paradigm on this matter forever. Tomi shared how mobile technologies are forcing convergence in various industries such as Insurance, Banking, Credit, Computers (65%), Internet (70%), Telecoms (80%), Advertising, Marketing Research, Social Media (60%), Virtual (50%), Gaming (45%), Music, Broadcast, Print, Mapping (60%), Camera (90%), Watch (65%).

According to Tomi, the percentage in front of each industry is simply the level of consumption they are already experiencing and percentage will keep increasing until that industry completely aligns with mobile or simply disappears.

Here are a few examples to drive home Tomi’s point. How many people do you see carrying cameras other than professional photographers? Most people today use their camera phones to take pictures. How about Social Media? Most of the social media

networks, including the largest, Facebook are all focusing on mobile because that is where most users come from. Also, it is reported that over 70% of Chinese now use their mobile phones as their alarms and this is exactly true for many Nigerians too. I hope you get the picture of what Tomi is trying to say here. According to him, in 2013, the convergence which mobile has been responsible for was valued at 6 trillion Dollars – which makes it one of the biggest industries.

To prove how powerful Mobile is, a University of Michigan report says that 40% of people reach out for their mobile phones the moment they see others holding theirs. So, one of the beauty about mobile is that it has many advantages for both the individual and the organisation. If your aim is finding new ways of reaching customers as well as increasing sales, then you need to work to understand how mobile will help you to achieve this. Mobile offers a unique medium of reaching your potential clients largely unlike the traditional mass media in such way that it provides a unique experience for users. According to the Insider Guide to Mobile (2012); it is reported that Mobile has 9 unique features:
1.  Mobile is the first personal mass medium
2.  Permanently Connected
3.  Always Carried
4.  Built-in Payment Channel
5.  Available at Creative Impulse
6.  Has Most Accurate Audience Information
7.  Captures Social Context of Consumption
8.  Enables Augmented Reality
9.  Offers Digital Interface (to real world)

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Mobile has transited from being a device just for calls to an enabler that connects, carry out business transactions, do marketing and of course make voice calls. Augmented reality (AR) and Virtual Reality (AR) are expected to be gigantic industries and mobile will help them grow. The success of Pokémon go has proven that this assertion is indeed true.

According to a Fast company report, “virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020.”

In today’s fast-paced world, everyone is found spending a lot more of their precious moments on mobile devices than possibly ever imagined. What is particularly more interesting is that all you need to do is own a smartphone, and the rest will follow suit. So, if you are in search of a top lead that can help you increase your profits, jump aboard this new futuristic marketing wave and sail into the future with a smile.

The fact remains that mobile marketing delivers special offers to your mobile subscribers exclusively; with this attractive alternative luring them with the incentive to sign up and read your messages, any time of the day or night. To top it all, mobile text marketing proudly boasts of a proven success rate that is almost 98per cent. That is one more good reason to select mobile marketing as the pre-eminent choice for your business.

There is a bit of good news on the impact of mobile in Nigeria; PwC reports that mobile learning in Nigeria has seen a 30% improvement in student academic performance and 7% reduction in drop-out rates.

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Like other modern technological devices, smartphones have the potentials to be misused and this should be guided against.

CFA is the founder of www.techsmart.ng and co-producer/presenter of Tech Trends on Channels Television


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MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

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MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.

MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.

The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.

MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.

The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.

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Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

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Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.

Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.

Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.

“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.

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Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”

UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.

The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.

“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.

The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.

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Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.

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DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

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MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.

Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.

“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.

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The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.

According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.

The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.

The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.

Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.

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The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.

After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.

Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.

Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.

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