Broadcasting
Aba Hackathon Challenge Opens Application Portal for Startups

The application portal for ‘Aba Hackathon Challenge’ opened for Startups and teams with great ideas on how to add value to the Aba manufacturing clusters.
The Hackathon Challenge is an extension of the Proudly Made in Aba Campaign by TBWA in partnership with #StartupSouth and funded by Ford Foundation.
The portal will close on February 26, 2018 with the main event scheduled for March 16, 2018.
The initial campaign brought more attention to the Aba manufacturing clusters – exposing the great innovative and resilient spirit of the traders/manufacturers.
It also exposed the challenges and deficiencies as well as steps required to fully actualize the mandate of the campaign which is to inspire a revolutionary growth of the Aba manufacturing clusters through re-energized interest in their products from both within and outside Nigeria.
Proudly Made in Aba Campaign Insight
Some of the insights from the campaign revealed that over eight hundred thousand (800,000) pairs of shoes, three hundred and fifty thousand (350,000) Belts, Bags and other leather goods are manufactured everyday in Aba.
Also, another One Million, Five Hundred Thousand (1,500,000) Clothing items are manufactured every week in Aba.
This is excluding other manufacturing activities around industries such as upholstery, metal, machine and automobile repairs and fabrication.
Some of the challenges identified range from access to market, distribution/logistic difficulties, lack of marketing/branding knowledge to lack of modern manufacturing equipment and processes to mention just a few.
The Right Teams / Who Should Apply
The Hackathon Challenge is seeking passionate teams familiar with and knowledgeable about issues mentioned (and others not mentioned) here and building a solution that can solve any or all of the problems.
To be successful, teams should be able to demonstrate their understanding of the problem, the impact of their solution to the stated problem area and the experience of their team.
Virgin ideas may apply, however, ideas with traction backed by experienced teams stand a better chance.
A shortlist of 10 teams will be pre-approved to proceed to the Hackathon camp and made to present to a panel of judges comprised of multi-disciplined seasoned business leaders.
About #StartupSouth
#StartupSouth is a Startup Ecosystem development project by Havilah & Hills with a mission to expose, connect and attract investment to startups/founders in the South-South and South-East. Please see www.startupsouth.org for more information
About TBWA\Concept
TBWA\Concept is part of a global network of 300 agencies in over 100 countries committed to helping brands find strategic and creative white space with the main objective of achieving growth through our proprietary strategic tool, Disruption. Please see www.tbwaconcept.com for more information
About Ford Foundation
Ford Foundation is an international philanthropy organisation dedicated to the advancement of human welfare through reducing poverty and promoting democratic values, peace, and educational opportunity.
Please see www.fordfoundation.org for more information
Broadcasting
NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
Broadcasting
NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
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