Telecom
Abeg Grows from 20,000 to 1.8M Users After Sponsoring BBNaija ‘Shine Ya Eye’

Abeg Technologies, headline sponsor of Big Brother Naija season 6, saw users of its Abeg app soar by 7000% following its sponsorship of the reality TV show.

The growth of the Abeg app, which offers users the flexibility to receive and send money using cash transfers, exploded after it was announced headline sponsor of BBNaija in July 2020. The growth is expected to continue due to its association with the reality TV show.
According to Patricia Adoga, the COO of Abeg Technologies, the popularity of the BBNaija show, adjudged the biggest reality TV in Africa, rubbed off on its business as users of the Abeg app rose from 20,000 before BBNaija season 6 to 1.8 million users during the show.
Adoga revealed this during the prize presentation to the BBNaija season 6 winner, Hazel ‘Whitemoney’ Onou, on Monday, October 4, 2021.
“The partnership has been very fruitful for us and a great way to expose the Abeg brand to the public. We are definitely looking forward to partnering with BBNaija again in the coming years,” Adoga says.
Abeg, which is similar to Cashapp, a mobile payment service in the US and UK, was founded by three young Nigerians, Muheez Akanni, Michael Okoh, and Dare Adekoya.
The peer-to-peer (P2P) social payments platform lets users send or request money from another Abeg user without inputting any bank details. All that is needed to carry out a transaction is the Abeg tag.
Despite its promise to change how regular people think about payment technology, Abeg had much lower popularity among the young generation until it became the headline sponsor of the BBNaija show.
Its partnership with BBNaija became a huge boost for the fintech platform, and figures of users released by the company confirm that there are more beneficiaries from the show than the contestants. The crew members, brands, small and medium-sized businesses, online vendors and entertainers who perform at the eviction shows and grand finale are also huge beneficiaries of the BBNaija show.
Whenever a new season of the show begins, it sparks non-stop online conversations around the housemates and happenings in the house.
Data released by ID Africa, a media and technology company, in October 2021 revealed that the show had over one billion in audience impressions on Monday, September 27, 2021, a day after the Sunday live eviction show with over 240,000 posts from audiences across Africa and around the world.
The intense popularity of the show has made it a win-win for everyone involved as organisers, sponsors, and advertisers get massive returns on investment, and Abeg Technologies is the latest beneficiary.
Telecom
Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Biometric
The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.
According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.
It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.
Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”
He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.
‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”
The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.
It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.
The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.
The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.
Telecom
Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.
The country mourned the passing of former whose deaths prompted widespread searches recalling their legacies and contributions to national life.
Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.
Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.
Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.
“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.
Telecom
14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

MTN mPulse 2025 Spelling Bee
The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.
As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.
Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.
Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.
The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.
The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.
The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.
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